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Six Think Hat

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Submitted By i15007757
Words 550
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Black hat: virgin mobile recuit students as maketers who work on promotion. But students lack of promotion experience, they are not exper promoter.
Virgin mobile and other mobile operators think students are the largest market in the industry competition, but its difficult to market to students because they are hard to reach and they are cynical about sales pitch.
Virgin mobile decide recuit students as their promoter,but it is problem that how to identify student markers with brilliant ideas and good selling skills.

Red Hat:
1.Virgin Mobile phone operator worried about the fierce competition.
2.Virgin Mobile phone operator hopeful promote the brand to students and open the large students market.
3.Virgin Mobile phone operator expected winning a large market share in the student market.
4.The students hated to promotes sales.
5.Students satisfied with mobile phone can be convenient to contact.

White Hat:
1.Virgin Mobile is a phone operator in UK.
2.Now,Strong competition between mobile phone operators.
3.Great potential in student market,such as UK,there are 2.5 million students in this place,and 96 percent of them own a mobile phone.
4.Student market are hard to promote and students are cynical about sales pitch.
5.Virgin Mobile has decided to work on promotional campaigns in the campus,in order to promote the brand to students.

Blue hat: Virgin mobile think student market has most potential than other market and decided to entry the student market with brilliant idea or good selling skills. So in my view, virgin mobile company’s business behavior is reasonable. But they should more careful when they extend to student market. In strategic way to say, if they don’t study student market well, it is easy damage the profit of virgin mobile. Therefore, we think can collect more idea about expend to the new market. Just in case.

Green hat:

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