...| FINAL YEAR PORJECT | IMPACT OF BILLBOARD ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF DESIGNER LAWN COLLECTION BILLBOARDS Student: Ayman Hina DaudpotaRegistration #: (BB-03-09-4751)Supervised by Ma’am Donia Waseem | | | | | PROJECT APPROVAL LETTER Project title: Impact of billboard advertising on consumer buying behavior: A case of designer lawn collection billboards. By: Ayman Hina Daudpota- 4751 Thesis supervisor: Ma’am Donia Waseem Academic year: 2013 The board of advance studies at PAF-KIET has approved this thesis, submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration. Approval committee: Ma’am Donia Waseem Sir Adnan Anwar (Supervisor) (Director Academics) ACKNOWLEDGEMENTS All praises and thanks to Almighty ALLAH by whose powers and glory all good things are accomplished. He is also the most merciful and who bestowed on me the potential, ability and an opportunity to work on this project. It is a matter of great pleasure to express my cordial gratitude to my esteemed Supervisor Ma’am Donia Waseem for her wise and painstaking guidance that she has so generously given throughout this project work. I respectfully offer my thanks to my parents who devoted their lives for my disciplined training especially for their love, sincerity and mellifluous affections...
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...learnt about an application of psychology in the real business world through it. We appreciate your teaching us such an important area of psychology. Sincerely yours, __________________________________ Saleh Mohammad (ZR-04) __________________________________ Saba Hossain Khan (RQ-07) __________________________________ Sheikh Ashraful Abedin (ZR-11) __________________________________ Abdullah- Al-Azad (ZR-49) iii Table of contents Section Title Page No. Executive Summary 1. Introduction 1.1 Origin Of The Report 1.2 Objective 1.3 Limitations 1.4 Methodology 2. Depth Perception 2.1 Binocular Disparity: 2.1.1 Retinal Disparity 2.1.2 Convergence 2.2 Monocular Cues: 2.2.1 Interposition 2.2.2 Texture Gradient 2.2.3 Relative Size 2.2.4 Height Cues 2.2.5 Peripheral Vision 3....
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...Write TRUE if the statement is correct. Otherwise, write FALSE and change the underlined word or phrase to make the statement correct. 1. Photography is referred to as a form of an individual's artistic expression. 2. In portraiture, the life-size photos are hanged in the living rooms which became status symbols. 3. Photographs are used more than text to sell in film making. 4. Cartes de visite are the first forms of photographs in the Philippines. 5. Photographs are used as an effective communication tool to promote religious messages in propaganda. 6. Christmas cards are one of the first forms of photos used as postcards. 7. Photo studios sprouted in places like Sta. Cruz, Binondo and Quiapo in Manila during the 1900s. 8. Photo shoot is a field which shows a visualized history though photos captured in actual events. 9. Augusto Fuster is the first Filipino painter who used photographs to compose pictures as paintings. 10. Billboards and print advertisements use text more than photographs to sell. PART A. MULTIPLE CHOICE. Choose the letter of the correct answer. 1. Which of the following is the function of photography in which it is used as an effective communication tool to promote political messages? a. Advertisement b. Portraiture c. Propaganda d. Research and Documentation 2. Which of the following is the function of photography in which it is used to promote the beauty of the country through photos of colorful festival celebrations...
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...PHOTOGRAPHY. The word photography comes from two ancient Greek words: photo, for "light," and graph, for "drawing." "Drawing with light" is a way of describing photography. When a photograph is made, light or some other form of radiant energy, such as X rays, is used to record a picture of an object or scene on a light-sensitive surface. Early photographs were called sun pictures, because sunlight itself was used to create the image. Mankind has been a maker of images at least since the cave paintings of some 20,000 years ago. With the invention of photography, a realistic image that would have taken a skilled artist hours or even days to draw could be recorded in exact detail within a fraction of a second. Today, photography has become a powerful means of communication and a mode of visual expression that touches human life in many ways. For example, photography has become popular as a means of crystallizing memories. Most of the billions of photographs taken today are snapshots--casual records to document personal events such as vacations, birthdays, and weddings. Photographs are used extensively by newspapers, magazines, books, and television to convey information and advertise products and services. Practical applications of photography are found in nearly every human endeavor from astronomy to medical diagnosis to industrial quality control. Photography extends human vision into the realm of objects that are invisible because they are too small or too distant...
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...Master of Business Administration - International Business & Entrepreneurship Master Thesis EFO705 - Thesis Group 2019 Study Terms 2007-2008 School of Sustainable Development of Society and Technology Malardalens University Vasteras, Sweden. Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing, Ravi Road, Lahore, Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan Leif Linnskog How the marketing communication of Pepsi cola and Coca cola is seen in Pakistan and how come the strong position of Pepsi cola? The research is done basically on the qualitative format in which some facts and figures are used for the support of the central issue of research. The data was collected by approaching different sources including primary and secondary styles. The purpose of this research is expose the facts of the appearance of both Pepsi and Coca Cola in Pakistan in terms of marketing communication. This research is mainly based on the marketing communication in which the purpose is to expose the either company’s marketing communication on the media and contribute the matter to the fact of Pepsi cola’s strong...
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...Outline Introduction Marketing & Promotional Mix Promotion Budget Allocation Advertising Sales Promotion Personal Selling Decision Summary Introduction – (Main Char) • Demographic Characteristics: – – – – Gender: Female Age: 25 & above Household size: 3 or more persons Occupation: Skilled and Unskilled labor (Blue Collar) • Geographic Char: – St. John’s metropolitan area • Benefits Sought: – Strong high quality – Bagged tea in “Boxed tea” Introduction - (Previous Decisions) • Team 1, Planning: – Entering the market with a new brand named “Bentley Fresh Brew Tea” • Team 2, Product Strategy: – Blend: lower than the market brands – Amount of tea: 1 Cup Bag – Package size: Medium 60-72 bags • Team 3, Pricing Strategy: – Price: 2.49 Marketing Mix Variables that marketing managers can control in order to best satisfy customers in the target market 1. Product 3. Promotion 2. Price 4. Place Marketing Mix Promotional Mix “Promotion is all about companies communicating with customers” “It is no longer enough for a business to have great products” 1. 2. 3. Advertising * Personal Selling * Sales Promotion * 4. 5. 6. Public Relation Direct Marketing Publicity The Objectives • Firm Objective: – Increase Market share By 5% within two years • Advertising Objective: – Establish a 70% product awareness among Blue Collar Females by end of the first year Budget Allocation Methods 1. Percentage...
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...being. Both sides of this topic have valid reasoning and facts to back up their opinions. At one end of the spectrum, businesses and corporations are convinced that having thinner, more beautiful models to represent their product is more appealing to the eye and draws in the customer. This is working for them; beauty tends to draw attention of the consumers. Thin, tall, and flawless is what is considered the standard of beauty in today’s society; by this standard, putting these types of models on billboards is logical, since they are trying to appeal to a broad spectrum of consumers. The opposing side...
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...Advertising is a combination of specialized skills and professions that incorporate a number of approaches and philosophies, including those of a scientific or numbers oriented, strategic or problem/solution oriented, and artistic or aesthetically oriented nature. Advertising includes a variety of disciplines and specialties, including research, media buying and planning, copywriting, art direction, print and broadcast production, media sales, sales promotion and product publicity, strategic planning, personnel management, budgeting, scheduling, negotiating, and even business presentations. Because advertising is a major element in a company’s marketing plan, it works in conjunction with the firm’s overall corporate marketing practices. Advertising is a business, and advertising is part of business. Business whose goal is profit from the sales of products and services use the tool called advertising to carry a message to the consumer. Advertising is the voice, the expansion of marketing. It is communication. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea...
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...and, with its unique flavour and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. . Launched in 1905, Cadbury proudly boasted that its new milk chocolate was not only "as good as," but better than the European milk chocolate. With its now-famous glass and a half of full-cream milk in every 200gms, it contained far more milk than any previously known chocolate. The special flavours produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process give Cadbury Dairy Milk its unique taste. Cadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions - from a quick snack, a self-indulgent treat, something to share with family or friends or a gift. Cadbury Dairy Milk is sold with a similar design worldwide - the centerpiece of all packaging is the iconic "glass and a half " image showing the famous glass and a half of pure full cream milk flowing into a delicious chunk of Cadbury Dairy Milk chocolate. Consumer Needs it Fills Basically Cadbury chocolates are tasty, satisfactorily and sometimes healthy. One of the primary demand drivers for chocolate and other sweets is consumer taste, and consumers continue to love chocolate. Chocolate has hundreds of naturally occurring chemicals in it that have been shown to have “feel good” affects on our bodies...
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...further clarify A&F’s positioning, a perceptual map has been developed in which A&F shown as a high priced and high quality retail organization. It can be noted at this point that all of A&F’s competitors are willing to promote its employees and give discounts while A&F chooses not to, and yet they have the highest drop in sales growth. Moreover, the report’s most important part being the Integrated Marketing Communication, talks about how the budget of $250000 CAD can be best handled with the help of advertising and marketing techniques to cut costs and increase growth in sales. It is recommended that A&F should market through television and the remaining budget can be used for advertising through the means of radio and billboards. It is also recommended that A&F...
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...Discrimination Against Heavy Women Women all over the world are living up to the pressure of looking like the typical magazine or billboard model, where larger women are rarely seen as the center point. In recent years, it has been questioned if the way people perceive larger women should be changed by putting more of these women in the media. W. Charisse Goodman’s excerpted chapter titled “One Picture is Worth a Thousand Diets,” from his book The Invisible Women: Confronting Weight Prejudice in America and Meghan Daum’s article titled “Those Unnerving ads using “Real” Women,” published in the Los Angeles Times, both gave me insight to this debate. Although both Goodman and Daum identify the problems of how women are portrayed in media, Goodman believes it to have a positive influence, whereas Daum sees it as a public indecency. Both articles made me question how we portray women and how we should portray women and persuaded me to believe there is a lack of larger women in the media. In his excerpted chapter “One Picture is Worth a Thousand Diets,” from his book The Invisible Woman: Confronting Weight Prejudice in America W. Charisse Goodman debates the hardship of being a heavy woman in America, where everywhere you look women are persuaded that thin is the only beauty and the key to happiness. Goodman starts off by telling the many ratios of thin women to heavy women in the media, with thin women always at a much larger number than heavy women. He then goes on to explain...
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...Advertising Campaign By Mark Jozaitis Hali Nepsha Adrian Aguirre Prepared for: Management of Maple City Building Services, LLC and April 2016 Table of Contents Executive Summary 3 Situation Analysis 4 Industry Analysis 4 Company Analysis 4 Service Analysis 4 Market Share 5 Strategy 6 Distribution 7 Competitive Analysis 8 Promotional Strategy 8 SWOT Analysis 9 Target Market & Segmentation 10 Creative Strategy 11 Print Media 12 Electronic Media 14 Internet Media 16 Out-of-Home Media 19 Direct Mail 22 Specialty Advertising – Exhibitive – Supplementary 24 Sales Promotion 27 Public Relations 27 Corporate Advertising 27 Pre-Testing and Post-Testing 29 Budget 29 Supplementary 29 References 29 Executive Summary Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary...
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...J. Basic. Appl. Sci. Res., 3(6)99-106, 2013 © 2013, TextRoad Publication ISSN 2090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Estimating the Effectiveness of Promotional Tools on Sales Growth An Analysis of Occasional Study Faisal Shafique Butt1, Muhammad Waseem1, Tariq Rafique2, M. Wasif Nisar1, Dr. Syed Mazhar Abbas Zaidi1 1 COMSATS Institute of Information Technology, Wah Cantt 2 Preston University, Islamabad ABSTRACT This paper examines that promotional tools such as TV advertisement, Print Media, Billboards and LCD’s create boosting impact on short-term sales. Advertisement is primarily used to attract new customers and increase purchases by existing consumers. Publicity and advertising straightforwardly have an effect on the power of loyalty a buyer has for its beloved product. Therefore, if the preferred brand puts together a strong advertisement companion, the devotion of the customer will definitely increase but on the other side if the competitor brand also goes on advertising, the loyalty may decrease. Results are positively associated and have a strong relationship of promotional tools on sales growth under occasional study of advertisement campaign by Olpers milk Pakistan in the month of Ramadan. KEY WORDS: Advertisement, sales growth, Olpers, Regression, Milk INTRODUCTION In the words of Peter Drucker; the objective of marketing activities is to boost trade. By bearing in mind huge modifications and changes...
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... Section: B Department of marketing University of Dhaka Submission date: May 2, 2016 GROUOP NAME: INSUPERABLE Serial no. | Name | Roll no. | 1. | Ashikul Islam | 44 | 2. | Shahinur Akter | 98 | 3. | Farjana Akter Mito- | 110 | 4. | Sajal Bepary | 112 | 5. | Forhadi Afsana | 152 | 6. | Sajedul Islam | 176 | 7. | Ashiqur Rahman Ashiq- | 266 | 8. | Md. Eqramul Islam | 268 | 9. | Tonmoy Das | 270 | 10. | Md. Anamullah | 274 | Letter of transmittal May 2, 2016 Md. Ismail Hossain Associate professor Department of Marketing University of Dhaka Subject: submission the report on “an analysis on Walton refrigerator” Dear Sir, It is our pleasure to submit the report, which is done as a part of academic curriculum, to you for your kind evaluation. This report is prepared on “an analysis on Walton refrigerator”. We have put our best efforts in preparing this report and make it a worthy one. Each aspect of problems is considered and studied as required. It would be a great pleasure for us if this report can serve its...
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...Photography Photography * Transforms the passing moment of a three dimensional event into a frozen instant reduced in size on a flat piece of paper. * Transforms a three dimensional composition into two dimensional. Uses of Photography in the Philippines * Portraiture * In the Philippines, the first forms of photos were of the size of calling cards called cartes de visite (4” x 2 ½”) and the tarjeta (3 ½” x 5 ½”) used for mailing as a postcard. * In the 1800’s, photo studios sprouted in Sta. Cruz, Binondo and Quiapo. * Life-size photos are hung in living rooms and became status symbols. * Research and Documentation * Photo journalism became a field which shows a visualized history through photos captured in actual events. * Travel and Tourism * Photos are used widely to promote the beauty of the country like photos of colorful festival celebrations, beautiful tourist spots and night life posted in the net and magazines. * Propaganda * Used as an effective communication tool to promote political messages. * Photos are also incorporated in the campaign materials of the government. * Advertising * Photographs are used to sell products, services and personalities. * Billboards and print ads used photographs more than text to sell. * Artists’ tool and art medium * Augusto Fuster is the first painter who used photographs to composed pictures as paintings. * Photographs are also used by artists...
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