|University of Wisconsin-Madison |
|School of Business |
|Business Strategy MHR 723 |
|Monday evening 6:15 -9:00 |
|Spring 2008 |

Ms. Lori Cross

Telephone : (608) 298-0058

Mobile : (608) 692-2000

e-Mail : lcross@bus.wisc.edu or lj_cross@msn.com

Office : Grainger 4281

Office Hours : 4 - 6 (before scheduled classes) by appointment

Course Description and Objectives

Few leaders would disagree that a firm’s performance is directly linked with their chosen strategy and their ability to implement that strategy. Traditionally, books and articles on strategy have focused on the development of a strategic plan, based on situational and competitive analyses and forward-looking forecasts. In today’s world, these traditional methods are no longer sufficient to address rapidly changing environments and the challenge of executing global strategies. This course will explore the latest research and management techniques for developing a comprehensive integrated strategic plan and for managing implementation of the plan in dynamic environments.

The key objectives of the course are:

• To provide a clear understanding and framework for dynamic strategic analysis and formulation.

• To establish clear relationships between strategy formulation and