...the world’s first snowboard factory. In the early years, the business was based out of Jake’s Vermont farm and he delivered boards out of his station wagon. About Jake Jake Burton has dedicated the past 26 years of his life to snowboarding. Through the years, he has played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Founder and owner of Burton Snowboards, Jake is Burton’s most avid product tester and strives to snowboard over 100 days per year. The Industry Leader Burton Snowboards has led the snowboard industry since its inception. With headquarters in Burlington Vermont and offices in Innsbruck, Austria and Tokyo, Japan, Burton is solely dedicated to making the best snowboarding equipment on the planet. Burton’s primary business continues to be wholesale, driven by independent Burton reps who distribute Burton product to authorized specialty retailers throughout the world. There are approximately 4,348 specialty retail shops globally that carry Burton products – 1,563 in the U.S., 451 in Canada, 1,629 in Europe and 705 in Japan. Owned by Jake Burton Snowboards is a privately held company owned by Jake Burton himself. Because it is privately owned, Burton does not release financial information. World’s Top Pro Riders Burton supports a team of many of the world’s best snowboarders. From halfpipes and rail jams to backcountry descents in Alaska and slopestyle contests, Burton’s team dominates all aspects of snowboarding...
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...Introduction What role does tourism have in biodiversity conservation, community health, and quality of life? World tourism has grown significantly in my lifetime; from 1950 to 2010 international arrivals expanded at an annual rate of 6.5%, growing from 25 million travelers to over 900 million travelers. By 2020, international arrivals are expected to surpass 1.5 billion people. In addition, world tourism is one of the world’s largest employers, generating 231 million jobs, or nearly 1 out of every 12 jobs globally (WTTC, 2007). Therefore, I am forever filled with optimism that tourism developed sustainably will reduce and one day perhaps eliminate the variety of negative impacts on biodiversity—and will significantly contribute to the health and well-being of local people. Despite the considerable widespread political and economic restrictive environments imposed on the world development of travel and tourism during the last two three decades, the tourism sector has emerged as one of the fastest growing single industries in the World since the end of 1970s. At present, the tourism industry represents around 11% of the world’s GPD, around 8% of global jobs ( around 200 million jobs) and around 9% of global wages (WTTC,2000)[1]. It is the largest job generator of the world economy today. Over 5.5 million global jobs per year during the coming decade are expected from the industry. Despite the unequal distribution of these economic benefits, the expectations from tourism...
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...FSPA Sporting Goods Report CENTRAL EUROPE The third of the FSPA European Sports Research projects is the Central European Report, covering the larger 5 countries France, Italy, Austria, Switzerland and Germany and consisting of 4 volumes: Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the...
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...Benetton Group: Evolution of Communication Strategy Introduction Benetton, the Italian retailer was engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics and accessories. Benetton also licensed its brand name to various manufacturers of sunglasses, stationery, cosmetics, linens, watches, toys, steering wheels, golf equipment, designer condoms and luggage. The group’s important brands included United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. During fiscal 2002, Benetton reported revenues of €1.99 billion and net income of €128 million. Benetton spent €102 million on advertising and promotion during the year (see Exhibit I for revenue split-up and Exhibit II for financial highlights). In addition to retail outlets around the world, Benetton also operated megastores (3000 square foot stores) in such cities as Paris, Rome, Kobe, Osaka, New York, London, Moscow and Lisbon. As of 2002, the company operated in about 120 countries through its 5000 retail stores and employed about 7250 people. Benetton was well known for its colorful and provocative advertisements (Benetton termed its advertising and marketing activities as Communication Strategy). The company employed unusual, controversial advertising techniques and themes that used “shock value” and the power of photography to grab viewers’ attention. Unlike most advertisements which centered around a company’s product or image, Benetton’s advertising campaigns focused on social...
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...Benetton Group: Evolution of Communication Strategy Introduction Benetton, the Italian retailer was engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics and accessories. Benetton also licensed its brand name to various manufacturers of sunglasses, stationery, cosmetics, linens, watches, toys, steering wheels, golf equipment, designer condoms and luggage. The group’s important brands included United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. During fiscal 2002, Benetton reported revenues of €1.99 billion and net income of €128 million. Benetton spent €102 million on advertising and promotion during the year (see Exhibit I for revenue split-up and Exhibit II for financial highlights). In addition to retail outlets around the world, Benetton also operated megastores (3000 square foot stores) in such cities as Paris, Rome, Kobe, Osaka, New York, London, Moscow and Lisbon. As of 2002, the company operated in about 120 countries through its 5000 retail stores and employed about 7250 people. Benetton was well known for its colorful and provocative advertisements (Benetton termed its advertising and marketing activities as Communication Strategy). The company employed unusual, controversial advertising techniques and themes that used “shock value” and the power of photography to grab viewers’ attention. Unlike most advertisements which centered around a company’s product or image, Benetton’s advertising campaigns focused on social...
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...A GLOBAL / COUNTRY STUDY AND REPORT ON “ _________________________________________” Submitted to (SARDAR PATEL COLLEGE OF ADMINISTRATION AND MANAGEMNT) IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Name and Designation Submitted by (STUDENT NAME) [Batch: 2010-12, Enrollment No.:2006 to 2012] MBA SEMESTER III/IV (SARDAR PATEL COLLEGE OF ADMINISTRATION AND MANAGEMNT) MBA PROGRAMME Affiliated to Gujarat Technological University Ahmadabad March-2012 Students’ Declaration We, __________________________________, hereby declare that the report for global country report entitled “______________________________”in (Name of the country) is a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged. Place : …….. (Signature) Date : (Name of Student) ------------------------------------------------------ Institute’s Certificate “Certified that this Global /Country Study and Report Titled “……………… ……………” is the bonafide work of Mr./ Ms……… …………………….. (Enrollment No………..), who carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Signature...
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...The Murcia region, located in the southeast of the Iberian Peninsula, is a region consisting of a single province and its capital Murcia. It lies between the community of Andalucia (between the provinces of Almería and Granada), Castilla La Mancha (Albacete) and Valencia (Alicante). The total population of the region is about 1.500.000 inhabitants, distributed mostly around the cities of Murcia, Cartagena and Lorca. The flag of this region consists of seven crowns and four castles. These last elements on the flag evoke the frontier character of the region along its history; while on the other hand, the seven crowns evoke real concessions granted to the region as a sign of appreciation for the loyalty of the region. The Region of Murcia has a characteristic dialect, of Romance origin, which emerged during the thirteenth and fourteenth centuries, with large distinct peculiarities. On one hand, we find variants that come from Arabic to Aragon, through the Andalusian romance. The most important resources of this region are quite varied. It is among the largest producers of vegetables, fruits and flowers of Europe, like wine, being Yecla the city's largest exporter. In turn, the tourism sector is of great importance in the region, as the region's coast has pristine spaces and the largest salt lake in Europe, the Mar Menor. Finally, industry production in Murcia that stand out are petro-chemical and energy (Cartagena). GOVERNMENT Transportation in Murcia is divided...
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...Resorts and Climate Change Name: Institution: Date: Resorts and Climate Change Introduction Resort business is affected greatly by different climatic conditions. The purpose of this report is to identify and discuss the potential impact of climate change on beach resorts and destination resort marinas. The report will: evaluate the fundamental issues and trends that relate to developing, managing, and operating beach resorts and destination resort marinas; outline the internal and external factors influencing the market position of property; review the social, environmental, and economic issues that relate to planning and development process of resorts; and lastly, critique sustainable practices and policies related to resorts. Wherever appropriate, particular reference will be made on resort sector particularly in Western Australia and across other coastal areas in Australia. For example, Perth is popular for beach resorts and destination marina resorts owing to its proximity to the coastline. Indeed, the region is an attractive site for tourists. According to Pham, Simmons and Spurr (2010), tourism contributes significantly the total GDP and resort business is a major economic activity in Western Australia. Development, management and operation of beach resorts and destination marina resorts: key issues and trends Most resorts in Australia are in situated in regional zones. In Australia, major development...
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...PROFESSIIONALS IIN THE CIITY ROFESS ONALS N THE TY By Michael Karlan Edited by Katherine Pitsch Copyright 2010 by Professionals in the City, LLC All rights reserved Second Edition Table of Contents Preface / 2 Introduction to Washington DC for Singles / 3 Single and Successful in the City / 6 First Thing’s First: Decide What You Want / 7 Speed Dating / 10 How to Maximize Your Speed-Dating Success / 11 Typical Dating Instructions / 12 Types of Events Offered by Professionals in the City / 13 More Opportunities to Meet People / 14 Online Dating / 15 The Bar Scene in DC / 17 The Next Step: Assess Yourself / 18 The Outer Game / 19 The Inner Game / 20 Develop Strategy -- Get Most Out of a Conversation / 23 Advice for Men When Dating / 23 Advice for Women When Dating / 24 How to Keep Them Interested / 25 Washington Post Excerpt / 26 Author's Bio / 30 Guests gather for a Professionals in the City New Year’s Eve event Professionals in the City Washington, DC for Singles www.prosinthecity.com Page 1 Preface My name is Michael Karlan. I'm the founder and president of Professionals in the City, a social networking organization based in Washington, DC with branches nationwide. My knowledge of the singles scene comes from hosting more than 5,000 singles’ events over a period of more than 10 years. In that time, I have met tens of thousands of singles, and introduced hundreds of couples that are now married. Michael Karlan and Guest at a Professionals in the City...
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...68 3 LEARNING OBJECTIVES After reading this chapter you should be able to: LO1 Scanning the Marketing Environment WEB 2.0 IS ALL ABOUT YOU! The Web is changing at an extraordinary pace and each new change provides more customization and convenience for you. If you use Myspace. com, Del.icio.us, Secondlife, or any one of hundreds of new products on the Web you are already part of the new world of the Web! Not long ago the Web simply provided a modern channel for traditional businesses. Music led the way with file-sharing services such as Napster and eventually online stores such as iTunes. The entire entertainment industry followed by offering books, movies, television, radio, and photography on the Web. The digital revolution allowed all of these businesses to benefit from the technical aspects of the Web. Now the term Web 2.0 is used to describe the changes in the World Wide Web that reflect the growing interest in collaboration, open sharing of information, and customer control. Many products and services such as podcasts, weblogs, videologs, social networking, bookmarking, wikis, folksonomy, and RSS feeds are already available, and many more are in development. As the focus moves from providing a new channel for existing businesses to empowering individual consumers with customized products, suddenly the Web is all about you! You can create your own video and post it on YouTube, sell your photos on iStockphoto, build a social networking site on Ning, and publish...
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...30 Stephen E. Barndt aul Shipman, Chief Executive Officer of Redhook Ale Brewery, knew that he needed to reevaluate his strategy and its execution. Redhook's rapid growth had ended shortly after it invested in a major increase in production capacity. Operating at about 50% of production capacity, the company suffered a net loss in 1997 that continued into 1998. Redhook brewed only specialty beer, referred to as craft beer. Craft beer is a more flavorful, fuller bodied premium beer. follows traditional old world brewing methods. and uses high-quality materials. The company started as a microbrewery but grew continually and reached national status by the end of 1996. Shipman, one of Redhook's founders, had guided the company from a small player in one city to a leading position as a national competitor and aimed at dominating the craft beer segment of the domestic beer industry. The company's three small-batch breweries. two in the Pacific Northwest and one in the Northeast, had a combined design capacity of 575.000 barrels (each containing 31 gallons) per year of Redhook branded beer to tap a growing market for craft beer. However, growth in the craft beer market attracted attention, and competition grew from other microbreweries, brewpubs, regional specialty brewers, and from large mass-market brewers. With increased competition, 1996 saw the beginning of a downturn with a reduction in sal•• ~and profitability. P I Ccmpany History Redhook was started in 1981 by Paul...
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...Corporate Diagnosis | | | Diana Lucia PERDOMO Mauricio BARAHONA Salvador MARTINEZ Louise NICOLAS Katarzyna FLUDRA | The Swiss watches’ company is present all over the world. It has successfully managed environment changes, as well as it resources and competences. This document seeks to analyze the external and internal forces that have influence on the company, in order to determine strengths, weaknesses, threats and opportunities. Nevertheless, the core of this work it to diagnose the interaction between the above, and the Marketing and Communication strategies that Swatch implements nowadays The Swiss watches’ company is present all over the world. It has successfully managed environment changes, as well as it resources and competences. This document seeks to analyze the external and internal forces that have influence on the company, in order to determine strengths, weaknesses, threats and opportunities. Nevertheless, the core of this work it to diagnose the interaction between the above, and the Marketing and Communication strategies that Swatch implements nowadays CONTENT Corporate Presentation 3 External Analysis 9 PESTEL 10 Political 10 Economical 10 Social 10 Technological 10 Ecological 10 Legal 10 Porter's 5 Competitive Forces 12 Mc Kinsey matrix 14 Internal Analysis 16 Value chain 17 Infrastructure 17 Human resource management 17 Technology development 18 Procurement 19 Operations 20 Outbound...
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...ABC Pronunciary American English Pronunciation Dictionary Mary Gretchen Iorio Charles E. Beyer Vocalis Ltd. Copyright © 2001 Vocalis Ltd., Waterbury, Connecticut USA All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or any other form, without prior written permission of the publisher. Published by: Vocalis Ltd., 100 Avalon Circle, Waterbury, CT 06710 USA ISBN# 0-9709948-0-X Library of Congress Catalog Card Number: 98-90574 Printed in the U.S.A. Table of Contents Introduction ............................ pages 4-5 Letters of the alphabet ........... pages 6-83 R-controlled vowels ................ pages 84-89 Vowel digraphs ....................... pages 90-93 Consonant digraphs ............... pages 94-103 Consonant blends .................. pages 104-105 Silent letters ........................... pages 106-107 Vowel contrasts ...................... page 108 Consonant contrasts .............. page 109 Practice sentences ................. pages 110-111 Pronunciation key ................... pages 112-113 CLICK HERE Introduction English is one of the most widely-spoken languages in the world today, necessary for international business, cultural and travel purposes. The English language has a rich vocabulary and flexible grammar use. However, its pronunciation can be challenging at times because of the many complexities. ABC Pronunciary, an American English...
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...Kerin−Hartley−Berkowitz−Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 Kerin−Hartley−Berkowitz−Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT IT’S SHOW TIME! Don’t blink, because the world of entertainment is changing faster than anyone imagined possible. Online music, high-definition televisions, digital photography, computer-based media centers, and software for making movies are just some of the many products new to the entertainment industry. The revolution began with the combination of Apple’s iPod music player, which can store 10,000 songs in a device smaller than a deck of cards, and its iTunes Music Store, which sells more than 10,000,000 songs each month for just $.99 each. Other new forms of digital entertainment products include digital video recorders (DVRs), which record TV shows on hard drives instead of tape, and home entertainment “hubs,” which utilize wireless networks to link digital devices from around the home. Some experts even predict that there will probably be a version of iPod and iTunes for movies in the near future. Suddenly the music, television, photography, movie, and computer industries are converging. Musicians, recording companies, television networks, camera companies, movie studios...
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...CHAP TER Market Segmenting, Targeting, and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. 5 Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it, you’ll need to ask yourself, “Who’s going to buy my product?” and “Will there be enough of these people to make it worth my while?” Certain people will be more interested in what you have to offer than others. Not everyone needs homeowners’ insurance, not everyone needs physical therapy services, and not every organization needs to purchase vertical lathes or CT scanners. Among those that do, some will buy a few, and a few will buy many. In other words, in terms of your potential buyers, not all of them are “created equal.” Some customers are more equal than others, however. A number of people might be interested in your product if it’s priced right. Other people might be interested if they simply are aware of the fact that your product exists. Your goal is to figure out who these people and organizations are. To do this you will need to divide them up into different categories. The process of breaking down all consumers into groups of potential buyers with similar characteristics is called market segmentation. The key question you have to ask yourself when segmenting...
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