...Running head: STARS AND TELESCOPES PAPER Stars and Telescopes Paper University of Phoenix SCI 151 Telescopes in Astronomy Some basic knowledge of telescopes in astronomy will be examined in this paper. For many years telescopes have been used for observing celestial objects. Telescopes have changed our understanding and knowledge by observing objects in the universe. New developments have been discovered based on measuring the wavelength omitted from the celestial objects with improved technology creating many kinds of telescopes. Studying different stages of stars in detail can be done by using different telescopes that are used for specific purposes. This paper will touch base on the history of telescopes, the development of telescopes, and the function, and purposed of telescopes in our universe. Since the seventeenth century the telescope has become one of the important instruments to reveal unsuspected phenomena in the heavens and universe. The controversy between traditional geocentric astronomy and those favored the heliocentric system of Copernicus has had major influence from the discoveries from the telescope. The telescope gave men the opportunity to observe things that mankind had never seen before, increasing men’s senses and knowledge of objects in outer space. Originally the invention of the telescope was a prototype of modern scientific instruments, not an invention of scientists. Craftsmen created the instrument we refer to as the...
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...expectations. BSB continued losing £6-7 million per week by October, 1990.Although BSB’s delayed launch of satellites and shortage of signal receivers accounted for this major setback, and Sky’s surprising entry into the market was the primary reason for BSB’s predicament. BSB’s failure to acknowledge the threat of new entrants was the preponderant factor that led to their demise. News Corporation announced in 1988 that a new satellite television venture, Sky Television shall broadcast in and around Britain. While BSB’s satellite failed to launch as planned, Sky soon went on air in 1989 by using conventional technologies and renting satellite channels thus gaining the advantage of being the first mover. Therefore, sky had a lengthy head start and maybe a modicum of a better reputation. The market that was expected to be monopolistic actually turned out to be an oligopoly. With a combined investment of £1.25 billion and collective losses of £10 million per week, Baseband Sky, the two major players in the British satellite television industry engaged in an intense price war to ascertain themselves in a market which they perceived to be potentially monopolistic. The two major problematic issues that need to be addressed in this case are: 1. whether it was advisable to compete in this cut-throat market or whether...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 III. Porter 5 Forces Model For DTH Industry 4 IV. Tata Sky: The Subject of Market Research 5 V. Tata Sky: STP 6 VI. TATA Sky: 4P’s Model 7 VII. Field Study and Survey 8 VIII. SWOT Analysis Of Tata Sky 9 IX. Online Survey and Results: 10 X. Conclusion 10 XI. Recommendation 10 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Babloo’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators slowly increasing their reach...
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...Comstrat 2008 - Tata Sky Ami Kothari amikothari10@jbims.edu +91-9820672221 Palak Sood Swathi Velisetty PalakSood09@jbims.edu swathivelisetty09@jbims.edu +91-98925 97890 +91-98205 62709 Jamnalal Bajaj Institute of Management Studies Environment Analysis - Porter’s 5 forces Bargaining Power of Supplier - High DTH relies on three major suppliers: Customer Premise Equipment – Satellite dish, Set top box and Access card, Ku Band Transponder and content. Bargaining power of DTH operator with CPE supplier has increased due to supply. Transponder is provided by Astrix, ISRO hence dependency exists and due to no regulations in channel pricing, DTH operators are at mercy of Broadcasters. Bargaining Power of Buyer-High Consumer has the power to choose in this industry with variety. Unless players can differentiate against each other, the market shall remain mostly homogeneous. Customers will have high bargaining power and will be influenced by costs versus services. Threat of Substitutes- Medium DTH faces major competition from Terrestrial, Cable & IPTV. Doordarshan is world’s largest Terrestrial broadcaster with over 1400 transmitters and covering 88% of India geographical area. They offer Digital service in collaboration with BBC resources. This wide reach and low cost approach are offset by its lack of attractive content. Cable TV operates in 2 modes: CASwhich requires separate set top box and Non Addressable system. The cost varies from Rs. 100 – Rs. 350 to customers depending...
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...responsibility to ensure that this is fostered. The challenge that occurs however is that there are currently five generations in the labor force. “Evidence suggests that there are marked differences in expectations and motivators across generational cohorts.”(Cogin, 2012) Knowing how each of the generations work, their communication styles as well as what motivates them is key. Once a manager is able to meld these styles together there will be a stronger sense of togetherness and the employees will be more productive. The five generations currently in the labor force are the Traditionalist, the Boomers, Generation X, Generation Y and Generation Zen. There are many differences between each of these generations. One of the essential ones that must be understood is each generation’s core attitude toward work. As the work environment advances with technology, there are changes that also continue to happen in performance levels, communication and office dynamics. With this in mind management is challenged by diverse perspectives and work styles. There has always been diversity in the workplace. A few of the major types of...
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...Semaj griffin 4/14/2015 Ivy tech community college Jeffrey Mitchell Literature review Safety After the events of September 11, 2001, questions were raised regarding the reliability and security of American commercial air travel and the safety of U.S. airports from which commercial planes depart and land. More than any other component of the U.S. transportation system, air security has garnered the most attention because historically, in large measure, the adoption of counterterrorism policies and programs are in direct response to specific events (Waugh, 2004) in his article says that. Airplanes were used to carry out the events of September 11th, therefore the aviation sector has received a large amount of counterterrorism attention. Since 9/11 and the creation of the Department of Homeland Security and the Transportation Security Administration, several measures have been implemented to enhance aviation security. Deployment of federal passenger screeners at the nation’s airports - Institution of 100% checked baggage screening; utilization of explosive detection systems or explosive trace detection equipment to screen checked baggage - Background checks on all airport personnel - Suspension of the Transit without Visa program (and the International-to-International transit program (ITI), eliminating terrorists’ ability to exploit such programs to gain access to U.S.-bound aircraft or the United States - Expansion of the Federal Air Marshal program so that thousands...
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...Semaj griffin 4/14/2015 Ivy tech community college Jeffrey Mitchell Literature review Safety After the events of September 11, 2001, questions were raised regarding the reliability and security of American commercial air travel and the safety of U.S. airports from which commercial planes depart and land. More than any other component of the U.S. transportation system, air security has garnered the most attention because historically, in large measure, the adoption of counterterrorism policies and programs are in direct response to specific events (Waugh, 2004) in his article says that. Airplanes were used to carry out the events of September 11th, therefore the aviation sector has received a large amount of counterterrorism attention. Since 9/11 and the creation of the Department of Homeland Security and the Transportation Security Administration, several measures have been implemented to enhance aviation security. Deployment of federal passenger screeners at the nation’s airports - Institution of 100% checked baggage screening; utilization of explosive detection systems or explosive trace detection equipment to screen checked baggage - Background checks on all airport personnel - Suspension of the Transit without Visa program (and the International-to-International transit program (ITI), eliminating terrorists’ ability to exploit such programs to gain access to U.S.-bound aircraft or the United States - Expansion of the Federal Air Marshal program so that thousands...
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...The AirAsia Group is a multi-national airline group headquartered in Kuala Lumpur, Malaysia. The group now operates a network of low-cost carrier's including AirAsia, AirAsia X, AirAsia Philippines, Indonesia AirAsia, Thai AirAsia, and AirAsia Japan. Opportunity In recent years, rapid economic growth resulted in a burgeoning middle class within Asia’s large population. For the Indonesia AirAsia, Indonesia has 12 million people who travel by air every year against 3 million passengers who fly everyday in the United State. It would call for at least a 5-6-fold increase in capacity. It points to a huge opportunity for AirAsia. The attractiveness of budget airlines is primarily their low ticket prices, which can be as low as 10-20% of those charged by full-service airlines. AirAsia differentiates its no frills product by offering less features at substantially low fares. However, this strategy will become generic with the entry of low cost carriers waiting in the wings. At that stage, low cost competition will each need to try and “be different”. Limited product differentiation is an opportunity, but must be approached with extreme caution. Anything (like frills) that adds costs and reduces price competitiveness is a bad trade-off. Airasia has the provision of in-flight food and drinks, and online sales of hotel, car, and holiday reservations, as well as travel insurance, and corporate travel services, with its own branded credit card; further increasing brand awareness and value...
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...Ace Institute of Management MARKETING MANAGEMENT Case # 4: Tata Sky’s Marketing Strategies Submitted to: Mr. Ashish Tiwari Submitted by: Rupesh Kumar Shah EMBA ’11 Fall September 2012 Question 1: Examine the growth strategies of Tata Sky over the years. Answer: Tata Sky was launched in 2006. It is one of the leading India-based Direct To Home (DTH) service provider. It has crossed three million connections mark in a period of 20 months. Therefore, it is the fastest growing direct-to-home service provider across the globe. It is a joint venture between Tata Group with 80% stake and STAR Group with 20% stake. It currently offers more than 196 channels and few interactive ones; the count includes few numbers of HD channels offered by Tata Sky called as Tata Sky - HD and interactive services. Tata Sky has tied with Aamir Khan as its brand ambassador. Aamir Khan features all Tata Sky brand and product communication such as advertisements in TV, print and radio. Tata Sky has targeted to have about eight million connections by 2012. The direct-to-home (DTH) industry in India currently has about 30 million subscribers and six players. It is assumed to grow to 60 million subscribers by the end of 2013 despite the fact that the industry faces several issues such as low average revenue per user (ARPU), high cost of acquisition of content and subscribers, and various taxes such as entertainment...
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...subjected to revealing full-body scans or enhanced pat-downs all in the name of keeping the sky safe. Nearly 500 advanced imaging technology machines, such as full-body scanners, are used in 78 airports around the country. Joe Sharkey’s article “The Loaded Gun in My Carry-On? Oh! I Forget” gives examples of the situation when people forget and bring their hand gun inside the airport. The airport securities don’t take it lightly, they involve law enforcement because carrying weapon inside the airport is violation of airport law. About half use backscatter technology, which emits a small dose of X-ray radiation to present a detailed image of the body, and any concealed weapons or contraband a passenger might be carrying (Sharkey). Security is not something that can be compromised, but it does not have to come at the expense of our privacy. It is possible to maintain our own identities, while guaranteeing the security of our nation. It is necessary to check I.D. and do backgrounds checks on suspicious persons; however, it is not necessary to constantly berate innocent citizens. We have all experienced some type of frustration while going through the airport. Sharkey comments in his article that some of security checks are necessary to guarantee that we arrive safely, but more often it feels like an invasion of our privacy which results in poor attitudes and unpleasant to travel. Screening technologies like...
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...Safety of the Unmanned Aerial Vehicle The unmanned Ariel vehicle known as the drone has raised many questions about its presence in the sky, such as does the future of air power belong to unmanned systems? The unmanned Ariel vehicle is used for military and homeland security purposes. The safety of these vehicles for other purposes is under scrutiny. The use of these vehicles in the wrong hands can cause major damage. Unmanned aerial vehicles are rarely used by public safety officials such as police and firefighters. Public safety officials use drones for surveillance to protect unsafe areas, they are used for rescue missions as well. The unmanned aerial vehicle was created to collect data, do border control and other activities. Because of the rapidly growing crimes the unmanned aerial vehicle has mainstreamed. Crisis such as low surveillance and reconnaissance has placed the unmanned aerial vehicle in high demand. The unmanned aerial vehicle has definitely evolved because of innovative technology. Because of new and innovative technologies, one must also ensure the safety and security of unmanned aerial vehicle software. Protecting the safety of the software used to fly the unmanned aerial vehicle is crucial. According to military embedded systems, there are two kinds of standards to consider for UAV safety and security: (Which safety/security standards should be in place, 2013) * Process standards describe the development processes to be followed to ensure that the...
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...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
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...Chapter 1: Our Place in the Universe 1.1 Our Modern View of the Universe * Geocentric universe: Earth-centered * Solar system: the Sun and all the objects that orbits it * Our solar system formed 4.5 billion years ago * Galaxy: great island of stars in space, having from a few hundred million to a trillion or more stars * Milky Way Galaxy contains more than 100 billion stars; our Milky Way is in the Local Group * Galaxy cluster: collection of galaxies bound together by gravity. Small collections (up to a few dozen) are generally called groups, while larger collections are called clusters * Supercluster: gigantic region of space where many individual galaxies and many groups and clusters of galaxies are packed more closely together than elsewhere in the universe * Universe (cosmos): the sum total of all mater and energy * Observable Universe: the portion of the entire universe that can be seen from Earth * Universe is expanding, Big Bang occurred 14 billion years ago * Planet: moderately sized object that orbits a star and shines primarily by reflecting light from its star; an object is a planet if it (1) orbits a star, (2) is large enough for its own gravity to make it round, and (3) has cleared most other objects from its orbital path * Dwarf planet: object that meets the first two criteria but not the third, like Pluto * Moon (or satellite): an object that orbits a planet * Asteroid: a relatively small and rocky...
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...As early as 400BC, an Eygptian model glider was made. Following that, Leonardo Da Vinci produced his “helix” design sketch of a helicopter. He was also the first to design a parachute. Emanuel Swedenborg came up with a flying machine which consists of a light frame cover with strong canvas, provided with two large oars or wings moving on a horizontal axis, arranged so that the upstroke met with no resistance while the downstroke provided lifting power in 1716. Early thinkers and innovators like Sir George Cayley, Henri Giffard, Jean Joseph Etienne and Charles de Louvrie made a significant impact in the history of aviation. Sir George Cayley who was known as the father of modern aeronautics, produced an airplane design with fixed wings and a cruciform tail. In 1799 he exhibited a plan for a glider, which except for planform was completely modern in having a separate tail for control and having the pilot suspended below the center of gravity to provide stability, and flew it as a model in 1804. Over the next five decades Sir George Cayley worked on and off on the problem, during which he invented most of basic aerodynamics and introduced such terms as lift and drag. He used both internal and external combustion engines, fueled by gunpowder. Henri Giffard invented the world’s 1st passenger carrying powered balloon which is powered by a heavy steam engine. In 1860, Jean Joseph Etienne invented the internal combustion engine. Five years later in 1865, Charles de Louvrie designed...
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...able of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess...
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