...BUSINESS MODEL GENERATION Yves Pigneur Patrick Van Der Pijl Alexander Osterwalder Alan Smith Tim Clark www.businessmodelgeneration.com, EUR 27,60 THE CORE TEAM a core team did the heavy lifting in authorship, design and production of this collaborative effort involving over 400 strategy practitioners from around the world. Lead authors Alexander Osterwalder, Ph.D, and Professor Yves Pigneur, Ph.D., Creative Director & Designer Alan Smith from The Movement, Producer Patrick Van der Pijl of Business Models Inc. and Editor Tim Clark of Hitotsubashi University Graduate School of International Corporate Strategy. www.businessmodelgeneration.com 2 AGENDA 1. 2. 3. 4. 5. 6. 7. 8. 9. BUSINESS MODEL BUSINESS MODEL EXAMPLES MORE... BUSINESS MODEL REVENUE MODEL BUSINESS MODEL BUSINESS MODEL MISC. FRAMEWORK ENVIRONMENT MEASUREMENTS INNOVATION 3 1. BUSINESS MODEL 4 BUSINESS MODEL 5 BUSINESS MODEL A Business Model Of A Company Is A Simplified Representation Of Its Business Logic. 5 BUSINESS MODEL 5 BUSINESS MODEL BUSINESS MODEL “describes what a company offers its customers, how it reaches them and relates to them, through which resources, activities and partners it achieves this and finally, how it earns money.” Dr. Alexander Osterwalder 6 KP KA VP CR CS 2. C$ by Alexander Osterwalder & Yves Pigneur (taken from the book „Business Model Generation“) BUSINESS MODELCH FRAMEWORK KR R$ 7 2. BUSINESS...
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...Europaekonomprogrammet 180 hp Changes in the coffee culture - opportunities for multinationals coffee shops? C-uppsats i Företagsekonomi, Företagsekonomi 51-60 p Slutseminarium: 2007-06-07 Författare: Almqvist Emma Hruzova Barbara Olsson Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and comments throughout the dissertation. We would also like to thank the personnel, managers and the barista for their answers to our questions. Finally we would like to thank the opponent group for their valuable criticism we would also like to take a moment and express our gratitude to the free software Skype that has enabled us to stay in touch despite the long distance between us. Målilla, Düsseldorf, Helsingborg 2007-05-28 Emma Almqvist Barbara Hruzova Kajsa Olsson Abstract The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. We wanted to increase our knowledge about how these changes can make Sweden a more attractive country for coffee shops, like Starbucks, wanting to establish in Sweden. We choose to use a qualitative method with an abductive approach. To gather the primary data we interviewed one barista and sent questionnaires to staff at different big coffee shops in...
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...A Communication Network and Information System (CNIS) Upgrade Plan System Build Project Student Name 6/15/2011 Dr. Beverlin Hammett Management 321 Baker College Online Table of Contents 1.0 Introduction…………………………………………………………….2 1.1 Background……………………………………………………..2 1.2 Discovery……………………………………………………….2 1.3 Product Overview……………………………………………….3 2.0 Product Review………………………………………………………...4 2.1 Process Flow…………………………………………………….5 3.0 System Integration……………………………………………………..6 3.1 Current System………………………..………………………...6 3.2 Compatibility Issues…………………………………………….7 3.3 Decision-Making Support Models………………………………7 3.4 Advantages and Disadvantages………………………………….7 3.5 Implementation Process…………………………………………8 4.0 Component Design……………………………………………………...8 4.1 Hardware Components…………………………………………..9 4.1.1 Databases…………………………………………….9 4.1.2 Communication Devices……………………………..9 4.1.3 Intranet and Wi-Fi……………………………………9 4.2 Software Components……………………………………………9 4.2.1 Vetport and MIS Software……………………………9 4.3 System Maintenance…………………………………………….10 4.4 Cost Analysis……………………………………………………10 4.4.1 New Hardware and Software Cost………………….10 4.4.2 Total Annual Budget Comparison…………………..11 4.5 Security………………………………………………………….11 4.6 Organizational Culture………………………………………….11 5.0 Measurement…………………………………………………………...12 5.1 Staffing and Record Keeping……………………………………12 5.2 Cost Benefit Comparison………………………………………..12 5.3 Return on Investment……………………………………………13 Table of...
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...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly...
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