Premium Essay

Skype vs Att

In:

Submitted By Teeman
Words 2193
Pages 9
Sheree Starr
Strategic Management-5480
Florida Institute of Technology
Dr. Uchenna Nwabueze
April 07, 2013

Executive Summary

Major Player’s in the U.S Voice-over Internet Protocol market namely Comcast Corporation, Time Warner Cable, Cox Enterprises and Vonage have embraced internet technology and wireless broadband making VOIP one of the most sought out service. Skype’s partnership with AT&T only fuels the boost usage of Voice- over Internet Protocol usage over land line usage. In the wake of these technology advancements, it became clear to entrepreneurs that offered voice traffic and internet service would be one of the next major applications to take full advantage of Voice-over Internet Protocol. There are more advances than innovations in the VOIP world. That’s because some of the most important developments had more to do with commercial and political maneuvers than with technical creativity. One of the most prominent developments was net net neutrality which enables user access to participating networks that advocates no restrictions to materials throughout the modes of communication allowed online ("The mobile World," 2011, para. 4). Further, this industry also have to consider pressures influenced by the government ( FCC) that could dismantle net neutrality by limited user access as well as decrease the power of big wireless communication giants like AT&T. Still, such maneuvers often helped spread the benefits of VOIP much more than technical innovation. And collectively, the advances brought some already evident trends in the increasing integration of voice with other applications and services, not to mention the intensifying interest in mobile Voice-over Internet Protocol (Hunger & Wheelen, 2007, p. 155). Over the past decade, the greatest growth occurred in developing markets where the demand for mobile-internet voice

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