The Slam Drunk
In any business plan, strategy is the key to a successful business. One needs to have short-term and long-term goals to have an effective strategy plan. The stakeholders and the organization need to be on the same page so that they can implement a plan. Communication is also necessary from parties to develop a vision statement, mission statement, and values of the organization. This paper will explain these strategic goals while also explain the business culture, social responsibility, and ethical values. The Slam Drunk is a sports bar and grill in the heart of downtown San Diego. This restaurant is a family oriented establishment that offers great food along with alcoholic and nonalcoholic drinks for people off all ages to enjoy. Besides offering food, drinks, and sporting events The Slam Drunk Sports Bar & Grill offers a unique assortment of entertainment. They offer a nationwide trivia game that can be played in the establishment for every guest to enjoy, arcade video games, shuffleboard, pool tables, and a bowling alley. This entertainment is another way families can enjoy their day at The Slam Drunk while watching their favorite sports teams on numerous flat screen televisions throughout the establishment.
Mission Statement The mission of any company should always have a distinctive drive or purpose that separates itself from its competitors (Pearce II & Robinson, p. 11, 2009). The Slam Drunk Sports Bar & Grill strives to be the premier sports bar and grill restaurant in the south bay region. Their number one goal is to be one step ahead of any other sports bar and having customers choose this establishment over the competition. “The Slam Drunk focuses on ensuring that every guest receives prompt and friendly service at all times and maintains a clean, comfortable, and relaxed atmosphere for all guests and staff to enjoy. We will work together as a team while expecting our employees to treat customers as well as each other with respect and fair treatment on a daily basis. We will dedicate our time to ensure that every customer enjoys the friendly service, great food, and amazing atmosphere. We will show our stakeholders that they made the right choice by showing them operational performance and industry-leading financial results.” This mission statement allows everyone to understand what The Slam Drunk focuses on and what they strive for.
Vision Plan The Slam Drunk is an up and coming establishment entering the sports bar scene with a forward-looking mentality. Its short-term vision plan is to cement its name in the sports bar industry while establishing a large and frequent customer base. Within the first five years, The Slam Drunk expects to reach gross revenue of over a million dollars by providing exceptional service at reasonable prices. By the 10th year The Slam Drunk Sports Bar & Grill sees itself becoming a successful franchise and the number one sports bar and grill in all of California. Surpassing industry leading giants like Hooters and Buffalo Wild Wings.

Values Values are the backbone that keeps a company moving forward. It is what consumers, stakeholders, and staff takes into consideration when either choosing this organization to dine in, work at, or invest in. The Slam Drunk Sports Bar & Grill has many values embedded into the organization. They start with putting the consumer first. The whole organization is in place to serve the customers during their enjoyment of good food and sports entertainment. Employees are treated with dignity and respect and will show the same type of respect to its customers. Helping the communities it serves by investing back 5% of the profit it gains on a yearly basis through nonprofit organizations is a way of establishing a good report in the community. The Slam Drunk will also help the environment by recycling and reducing waste. Operating the business in accordance by the highest ethical standards and laws is also a primary focus for The Slam Drunk Sports Bar & Grill. These guidelines will be met in every location and community it serves in. The company’s culture will demand legal compliance, ethical standards, and responsibility. Gaining the competitive advantage goes along by our employees following the mission statement and goals that have been noted by the board of directors of the company. Employees are encouraged to turn their rational ideas into actions and thus allowing the company to grow. Using a SWOT analysis, the organization can understand the strengths and weaknesses of the company, thus allowing them to fulfill the company’s objectives. Knowing the threats and opportunities will also help the company grow and surpass the competitors in the industry. By developing and using the unique resources, skills, and capabilities of the company to its maximum potential will help the competitive advantage of the company (Pearce II & Robinson, pg. 184, 2009). Conclusion
These benchmarks are a necessity for any business to achieve success. Establishing a mission statement gives the company something to move forward on. It cements the goals moving forward toward a financially stable company. The vision is what helps build around the mission of the company by clearing the road of any roadblocks and help get to the final objective. It answers the question of why the company is doing what it is doing (Gottlieb, 2007). What is the objective of the company and how it plans to get to the objective? Then the question becomes, what values need to be present for the mission statement and the vision statement to come to fruition? This relies heavily on the ethical values and laws it instates within the company. The values of the organization should be engraved in the minds of every employee throughout the company. These three statements will allow the company to move forward and help with the decision-making process of the company. Communities will approve the company’s objective and will allow it to grow. With these benchmarks, The Slam Drunk Sports Bar & Grill will have the opportunity to compete with industry leading companies throughout the United States. These benchmarks create the foundation a company needs to become successful and competitive for years to come.