...New Product Launch Marketing Plan, Part III MKT/571 New Product Launch Marketing Plan, Part III Introduction Disney’s Frozen products are in the final phase of being launched into theme parks including the upcoming Disneyland in China as well as on its retail industry. When launching a new product a number of factors must be taken into consideration, such as financial considerations, marketing communication, intended marketing objectives for Year 1, Year 2 and Year 3 as well as other factors. Disney’s Frozen products are being launched into a highly competitive industry, thus it is important to use proper marketing strategies to have a successful product launch. Executive Summary Disney will launch the Frozen product line in Shanghai, China and Orlando, Florida. Due to the success of the Disney animated movie, Frozen; children have demanded Frozen themed merchandise. The merchandise will include tee shirts, stuffed animals, costumes, dolls, and soundtracks. These items are popular with children and sell consistently. Disney stores have a difficult time keeping up with consumer’s demands. Consumers are waiting in long lines and willing to pay double the cost to purchase the Frozen merchandise. Mattel has sold more than $100 million worth of Frozen toys (Age, 2014). Situational Analysis In Florida, Disney’s competitors are Universal Studios, Sea World and Six Flags. These competitors provide some of the same services to consumers. However, only Disney has the Frozen...
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...McDonalds And Burger King Compare And Contrast Draft Ariel Mosebar COM/155F3 August 23, 2013 Judy Rottsolk University Of Phoenix McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger King and McDonalds, they he or she will see many of the same items listed: burgers, fries, sodas, chicken nuggets, and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonalds reaches back to classic Americana by using ketchup, mustard, onion and pickle. And Again with a nod to healthy eaters, both now offer a selection of salads and wraps that differ mainly in their dressing. But, the differences in each one's...
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...Problem Solution: Foundation Schools MMPBL/510 Problem Solution: Foundation Schools Foundations Schools is the largest provider of special needs education in the United States (UOP scenario, p. 1). There are three campuses, serving about 1000 students, increasing about 5% a year, but the board believes that number could be higher and has “adopted a new strategy that uses business development as the model to increase funding sources and revenue” (UOP, scenario, p. 1). They have outlined a three year program plan, with several new projects; however, they have developed some issues with formulating some aspects of the plan, because of the lack of strategic planning. The Foundation Schools wants to implement successfully the projects outlined in the business plan over the next two years. The implementation and process will need to satisfy the school’s mission and strategic plan for growth in both student population and revenue. The school’s faculty, board of directors and administration must be open to change and have the talent and resources to put these changes in motion. Successful program management creates both the structure and practices to: A. Guide the program and provide senior-level leadership, oversight, and control. B. Strategically, it encompasses the relationship between the oversight effort and the organization’s business direction. C. Foundation Schools will need to encompass the decision-making roles and responsibilities involved...
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...Jollibee Foods Corporation International Expansion Case Analysis Jollibee built its core brand on a selection of key criteria (core competencies) to ensure that they would succeed in a highly competitive fast food environment. Jollibee Foods Corp (JFC) business operations catered to Filipinos eating habits such as satisfying their palettes with spicy hamburgers. JFC store fronts were also designed to be friendly and inviting; a comfort zone where families could gather to enjoy a selection of foods with a very local taste. JFC also made every effort in meeting all of their customer’s requirements. These aspects were essential to JFC’s overall success which also guided and aided their expansion through out the country. The preparation of the hamburger came from a local home-style recipe whereas the hamburger sold by the McDonald’s chain was a generic product which was not as appealing to Filipino customers. Customers preferred the spicy-sweet flavors of the burgers compared to the McDonald’s burger taste. McDonald’s on the other hand was having a difficult time getting people to change their local preferences and as such failed to design products which fit into the Filipinos’ palate and into their lifestyle. JFC also benefited from a local political crisis when an opposition leader was assassinated in 1983. As a result, McDonald’s decided to curtail investment in the Philippines. This time lag allowed JFC to continue building and opening new stores and attracting additional...
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.......... 7 MANAGEMENT TEAM 8 Owner/Operator – Harry Stevens ..................................................................................................... 8 General Manager – Linda Jones........................................................................................................ 8 Kitchen Manager – Steven King ........................................................................................................ 9 Management Agreements ................................................................................................................... 9 Confidentiality Agreements ............................................................................................................... 9 MARKET ANALYSIS 10 Industry Assessment ......................................................................................................................... 10 Target...
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...Can Bollywood Go Global? Case Analysis: Managerial Communication II Section A Submitted By Ankur Jain 0069/52 Executive Summary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-language industry in Mumbai is considered by many to be the heart of the Indian film industry. Although the format of Bollywood films has changed over the years, a typical film is melodramatic; long (three to four hours); filled with song and dance numbers, elaborate sets, and brightly colored costumes; and based on traditional values such as family and religion. India is the largest producer of films in the world and very old film industry in the world which originated around about 103 years ago. In 2009 India produced a total of 2,961 films on celluloid that includes a staggering figure of 1,288 feature films. Indian film industry is multi-lingual and the largest in the world in terms of ticket sales and number of films produced. However, due to high taxes and low prices, It ranks 5th largest in terms of revenue. The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large...
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...Malls and Hypermarkets: Perspectives of Contemporary Shopping CHAPTER – 1 INTRODUCTION 18 School of Management Studies, Punjabi University, Patiala Malls and Hypermarkets: Perspectives of Contemporary Shopping 1.1 INTRODUCTION The last decade has witnessed dynamism in Indian retail sector. Various urban areas have been at the center of attraction with emergence of different kinds of organized retail formats gaining momentum. It is largely due to rising income, increasing purchasing power, credit facilities, changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global...
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...Bharti Airtel’s “Back to School” Campaign SIP project report submitted in partial fulfillment of requirements for the PGDM programme Submitted by Ankita Agrawal 2010038 Company Guide Mr. Tarun Hans Faculty Guide Prof. Subodh Tagare Institute of Management Technology, Nagpur PGDM 2010-12 Page 1 Acknowledgement I am grateful to Bharti Airtel Limited for giving me the opportunity to do my Summer Internship Project with the organization and for providing an opportunity to work on a challenging project. I would like to extend my gratitude to various people who provided their continuous support during these two months of my Project. I would like to thank my project guide Mr. Tarun Hans for giving me the flexibility and freedom to understand the scope of the project. I thank him for his support and patience with me despite being hard pressed for time. His continuous guidance and support is deeply appreciated. I would also like to acknowledge the nurturing hand extended by Ms. Preeti Sharma (Head, Brand and Communication, Delhi-NCR, Airtel) during the course of the project. I greatly value the constant encouragement and direction shown by her during my internship. Her views enabled me to gain practical insights about the subject matter of this project and the telecom industry in general. I want to pay acknowledgements to our Institute (Institute of Management Technology, Nagpur) for instilling in me the confidence to work on such a wonderful project. I would...
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...ABSTRACT Since 2000 Indian aviation industry has been recording steady growth. The role of the private airline sector has become very significant with the increase in domestic air traffic and the increased purchasing power of the growing middle-class. The arrival of LCCs (Low Cost Carriers) revolutionised Indian aviation industry and air travel hit an all-time-high. As more and more players arrived at the aviation scene the competition grew. Heavy price-cuts and discount offers against a background of rising operational costs proved detrimental, with almost every airliner reporting huge losses. The industry, taking cue from the global developments had moved towards consolidation of stakes so as to scale down excess competition. Many mergers and acquisitions took place which may result in significant synergies in the industry. This strategy to tie-up with the competitor rather than bleed millions by way of losses is seen as an exemplary move towards healthy competition. The opportunities as well as the challenges these mergers bring to the aviation industry is to be seen. This is about the air-side of the coin. And the land-side development mainly based on the revenue generated by the airport authorities. The study mainly goes through the landside development constituting the study of public private partnership in development of the airport city. This report mainly consists of the study of the industrial sector and how the development is sustained. Organization selected for...
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...A Major Project Report on CUSTOMER PERCEPTION TOWARDS INTERNET MARKETING Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (B&I) programme of Guru Gobind Singh Indraprastha University, Delhi. Submitted To: Submitted by: Mr. Barun Kumar Jha Chitra Dwivedy 05812201810 Delhi College of Advanced Studies B-7, Shanker Garden, Vikaspuri New Delhi – 110018 Batch (2010-2013) DECLARATION I, hereby declare that this Major Project Report, entitled “Customer Perception Towards Internet Marketing”, is an authentic work carried out by me. It has not been submitted earlier for award of any degree or diploma to any institute or university. Place: New Delhi Candidate’s signature Date: Name: Chitra Dwivedy Enroll. No.: 05812201810 Countersigned Name: Mr. Barun Kumar Jha Supervisor Delhi College of Advanced Studies ACKNOWLEDGEMENT It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior and acts during the course of study. I express my sincere gratitude to Prof. (Dr.) M.S. Chaudhary the worthy Director of Delhi College of Advanced Studies, for providing me an opportunity to undergo summer training of doing this project under his leadership. I also extend my sincere indebtedness to Mr. Barun Kumar Jha who...
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...Vol. 7(31), pp. 3078-3089, 21 August, 2013 DOI: 10.5897/AJBM12.1193 ISSN 1993-8233 © 2013 Academic Journals http://www.academicjournals.org/AJBM African Journal of Business Management Full Length Research Paper Social vices associated with the use of Information Communication Technologies (ICTs) in a Private Christian Mission University, Southern Nigeria. Omonijo, Dare Ojo1*, Nnedum, Obiajulu Anthony Ugochukwu2, Fadugba, Akinrole Olumuyiwa3, Uche, Onyekwere Chizaram Oliver4 and Biereenu-Nnabugwu, Makodi5 Department of Student Affairs, Covenant University, P. M. B. 1023 Ota, Nigeria. Department of Psychology, Nnamdi Azikiwe University, P. M. B. 5025 Awka, Nigeria. 3 Department of Business Management, Covenant University, P. M. B. 1023 Ota, Nigeria. 4 Department of Religion and Human Relations, Nnamdi Azikiwe University, P. M. B. 5025, Awka, Nigeria. 5 Department of Political Science, Nnamdi Azikiwe University, P. M. B. 5025, Awka, Nigeria. 2 1 Accepted 6 August, 2013 This study is designed to address social problems associated with Information Communication Technologies (ICTs) and implications they portend on studentship in a Private Christian Mission University, Southern Nigeria. It tries to find out how the engagement of ICT devices results in social vices on campus. Drawing from recorded data between 2006 and 2012 academic year, the study reported six ICT tools associated with eight social- ills. Relying on raw data of 900 students disciplined within this period, the study...
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...Airbnb, Inc. Marketing Plan Table of Contents Executive Summary 3 Situational Analysis 3 Company Analysis 3 Company and Marketing Objectives 4 Screening Criteria 5 Company Resources 5 Present Marketing Strategy 6 Marketing Collaborators - Current & Potential 7 Political and Legal 7 Competitive Analysis 9 Customer Analysis 11 Demographic Data 12 Market Analysis 12 Who is the target market? 12 Problem and Opportunity Summary 13 S.W.O.T and Key Factors from Situational Analysis 14 Strengths of Airbnb 14 Weaknesses of Airbnb 14 Opportunities of Airbnb 15 Threats of Airbnb 15 Target Market 15 Positioning Strategy 20 Other Core Strategies 22 Product 23 Product Life Cycle 27 Channels 27 Sales building blocks – techniques 28 Price 29 Promotion 33 Hospitality Forecast and Airbnb future 36 Conclusions: 37 Bibliography 38 Executive Summary Airbnb, Inc was built because of a risky idea and the company has continued to take risks as they have grown since 2008. That tendency of taking a risk has grown the company from eating dry cereal to survive, to being worth around $10 billion. Airbnb will continue to take that risk and succeed with their outlook toward customer service and providing the “sharing community” that Brian Chesky, Joe Gebbia, and Nathan Blecharczyk dreamed up. Opportunities for expanding brand awareness are what the company will focus on now with more advertising by mainstream media and word of mouth...
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...CHAPTER ONE INTRODUCTION AND BACKGROUND OF THE STUDY 1.1 Introduction Stripping widows of property is a huge social problem in Zimbabwe especially with the escalating death toll due to Human Immunodeficiency Virus (HIV) and Acquired Immunodeficiency Syndrome (AIDS). Customary laws have been unable to address the problem which suggests that extra- legal interventions might be necessary. Social work intervention is necessary to preserve the widow’s worth and dignity as a human being, which is the principal value of social work. A widow is a woman who has lost a husband by death and has not remarried, according to The South African Concise Oxford Dictionary. Property stripping refers to depriving someone of acquired or inherited movable or immovable possessions that rightfully and legally belong to that person (The South African Concise Oxford Dic tionary; Kuenyehia 2003). This study uses stripping and grabbing interchangeably as refer ring to the same act. Basing their studies in Ikot Idem in Nigeria, Okunmadewa, Aina, Ayoola, Mamman, Nweze, Odebiyi, Shedu and Zacha (2002:106) maintain: [W]omen’s wellbeing often deteriorates quickly after the loss of their husbands, when they suffer threats of both their physical security and property. A widow often loses her husband’s property to the in-laws in accordance with family traditional rules. This study proposes to explore the widows’ experiences of property inheritance in the Binga District, in the North West of Zimbabwe...
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...Leadership Development Plan GM 592: Leadership in the 21st Century STUDENT NAME Month day, 200X Table of Contents . Purpose of Study . Background Analysis . Literature Review . Benchmark Analysis . SWOT Analysis . Proposed Action Plan with Implementation Timeline . Potential Impact of Current Trends . Desired Future State References Purpose of Study The position I currently hold is Advanced Skills Training Manager for a global provider of office technology and equipment. My direct team unit in the organization is the corporate university (an HR function), but we also have cross functional responsibilities to sales with a dotted line reporting structure to the Regional Sr. Sales Leadership team. My primary responsibilities are to manage training and development for the field sales organization within my territory (543 reps and 87 managers in the North Eastern ¼ of the US). This territory is divided into 6 “Areas” – each with its own Sr. Leadership team and sales force as well as unique geographic, competitive, and cultural needs. Mypositionhas very recentlychanged (duringthis class, in fact) and,as a result, myrole has shifted and I been assigned three additional Areas as well as new direction and responsibilities. Prior to the change, the university primarily focused on new hire skills with some management and higher level classroom training. The mission for my new position is to support the Area Business plan through “front...
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...Company Profile Star Wire (India) Limited, one of the leading Mini Steel Plant is engaged in the manufacturing of Alloy Steels, Stainless Steel and Special Steels for diversified engineering application in shape of castings, forging and rolled products. Plant is fully equipped with modern equipment and testing facilities which have created confidence and ability for manufacturing various sophisticated grades of steel conforming to international and National standards. It has its own research and development center to facilitate the manufacturing activities and also catering to engineering and manufacturing industries for failure analysis and other analytical activities. The plant is situated in Ballabgarh, about 37 KMs from Delhi - Capital of India on Main Mathura Road (NH No. 2). The location is at easy approach by Air, Rail and Road. ABSTRACT The project “Counseling Management system” is to exploit the computer technology with Internet Facility and all its aspects as necessity arises. The proposed project will be a web-based portal to provide support and services to the Students of participating in university counseling. The project will make available the Students care services of member colleges to its Students through the Internet. Through this proposed website the Students can register herself and take Admissions and support accordingly. The project “Counseling management system” is specially associated with online Admission procedure of...
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