...A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple verbal nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.[2] "Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans. Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1] Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are...
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...Chance Dalton Haley Davis English 101 2 December 2013 Nike: Rhetorical Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example,...
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...accepting design bids for its seasonal annual marketing campaign. Team B is asked to design the following: * An 11” x 14” poster designed for print delivered as an unflattened PSD file smaller than 10 MB. * A 300 x 300 pixel web advertisement delivered as an unflattened PSD file smaller than 10 MB and a flattened JPEG of no more than 200 KB. * The color scheme must be consistent with the color scheme established on the Baderman Island website. * Both the poster and web advertisements to include the Baderman Island logo, located in the banner at the top of the Baderman Island home page. * Designs to include at least three different examples of text to include: The Baderman Island motto. A new additional slogan created by Design Team B. The company name Baderman Island, modified from text into a graphic. In order for Team B to create these designs, it is beneficial for them to learn more about the Baderman Island Resort, such as the accommodations, amenities, and restaurants. The site also has a blog that could be useful in finding out what guests look for most when coming to visit Baderman Island Resort. History “Welcome to Baderman Island: where paradise is reality.” "Established in 2004, leisure and convention center focused Baderman Island is dedicated in providing unique and quality experiences to Island guests and daily visitors. The Board of Directors and operational leaders within the organization, require their staff to promote quality...
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...Most companies use slogans, taglines or catchy phrases in their advertisements to tell the world what makes their product or service special or different. A slogan can become the foundation of a company’s identity if done well however, if done poorly - a slogan can send the wrong message and actually drive customers away. This is why it is important to have a solid and accurate tagline. When you develop an effective advertising slogan – one that’s notable and gives a precise picture of what your business is all about – the slogan becomes an important part of your brand. An advertising slogan reveals a lot about your company, especially when the slogan reveals something about your prices, services or what customers can expect. This is exactly why I agree that Walmart was right to drop their tagline “Always Low Prices. Always”. Walmart is not always going to have the lowest price on an item so the continued use of the slogan could possibly work against Walmart when people start observing the prices may not ALWAYS be lower. Even though, this tagline did reach with millions of customers, their second operation – the price rollback campaign helped stock soar 1173 percent in the 1990s. This strategy was more appealing to the eye; people saw a smiley face slashing prices in half. It did wonders for the company! It was like the store’s mascot, it was on the commercials, store signane, employee aprons and their buttons. It was during 2000 – 2007 when Walmart’s stock prices fell and remained...
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...Commercial Slogans List Juxtapose one of the slogans on the left with one of the Text Messaging shortcuts on the previous list. Brand name: Nike Reebok Bold detergent Tylenol Harley Davidson Yamaha Saab Volvo Volkswagen Nissan L’Oreal Maybelline Revlon Virgin Records Megastores Fisher Price toys Nintendo Game Boy Sony Playstation Toys ‘R’ Us DHL Fed Ex US Postal Service Slogan: Choose one Just Do It. Because life is not a spectator sport. Part of the fabric of life. Push through the pain. The legend rolls on. The way it should be. Beyond the conventional. Safety. Think small. Life’s a journey. Enjoy the ride. Because I’m worth it. Maybe she’s born with it… Feel like a woman. Dangerously entertaining. Oh, the possibilities. It’s something to do with your brain. Live in your world, play in ours. I don’t want to grow up… We keep your promise. Be absolutely sure. Neither rain, nor snow, nor gloom of night stays these couriers from the swift completion of their appointed rounds. Be bullish. We make money the old fashioned way…we earn it. Turning dreams into reality. Membership has its privileges. Don’t leave home without it. There are some things money can’t buy. For everything else, there’s Mastercard. You’re in good hands. Like a good neighbor… See what you’re missing. Think different. Think random. Merrill Lynch Smith Barney Citibank American Express Mastercard Allstate State Farm Insurance Epson printers Mac iPod Shuffle Commercial Slogans List US Army US Air Force McDonald’s...
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...SLOGAN MECHANICS 1. The contest is open to all High School students of Paradigm College of Science and Technology. 2. Each participant should submit ONE entry only. 3. Materials to be used in slogan making contest are the following: ¼ illustration board, pentel pen, pencil and ruler. 4. The slogan shall be written in Filipino and the number of words shall not be more than 15 words and minimum of 10 words. 5. The slogan shall be judged based on the following criteria: Relevance to the theme - 40% Clarity of message - 20% Creativity - 15% Originality - 15% Impact & Presentation - 10% 100% 6. Entries must be submitted after ONE HOUR of working. Posters must be done in free hand and be officially submitted to Ms. Alma Santillan. The artist will be held accountable to any issues that may arise with regards to the originality and authenticity of the design. 7. The finalists will receive Certificates of Participation. 8. The winning poster will automatically become official property of Paradigm College of Science and Technology. Poster Making Contest Mechanics 1. The contest is open to all High School students of Paradigm College of Science and Technology. 2. Each participant should submit ONE entry only. 3. The poster must illustrate, interpret and emphasize the theme of the Nutrition Day celebration: (“Kalamidad Paghandaan, Malnutrisyon Agapan) 4. The following materials will be used in the contest: A...
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...Learn from yesterday; live for today; dream for tomorrow The motto or slogan that I have chosen that describes me by my career goals, hobbies, and personality is “Learn from yesterday; live for today; dream for tomorrow”. The reason that I have chosen this motto is because I am a information security major with high aspirations to obtain a job with the department of defense and/or even obtain my masters degree in the actual subject. This motto helps me get through every day because I have to work hard and learn from my past so that I can better myself and It motivates me to reach my goals that I have set out in life, so that tomorrow's dreams will become a reality. I have also chosen this motto because it helps with everyday life, for example with friends; family; and anything that you want to do in life. You learn from your past that life is not always easy, and you start to realize that even if life becomes busy you should live everyday to its fullest. The motto says to me that you can learn from your past, so that you can live every day like it going to be your last and to dream for tomorrow. For example I may have a busy schedule working forty hours a week and have eighteen credits hours at school but I still have the time to live everyday like it today, so I hang out with friends and take chances that most people do not normally take and find new and exciting thinks to do. I have done everything I can to live by this motto, I dream that tomorrow I will...
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...Arsenic kills if you swallow it; tobacco kills if you smoke it. Be A Fighter; Put Down The Lighter. Be Cool – Don’t Be a Smoking Fool. Be smart don’t start. Breathe healthily, live happily. Bullying is like smoking, it can kill. Cancer cures smoking. Cigarettes are killers that travel in packs. Cigarettes burn holes in your pocket. Cigarettes: You take my breath away. Did you know your mouth is on fire? Don’t be a Butthead. Don’t let your future go up in smoke. Don’t pout, put it out. Don’t puff your life away. Don’t smoke – there are cooler ways to die. Don’t smoke you will choke! Don’t smoke, it’s not a joke. Everyone has a right to clean air. Hang tough, don’t puff. I like smoking. It kills off a lot of stupid people. I quit because my kids love me. If you can’t stop smoking, cancer will. Lions, and Tigers and Bears oh my… Drinking and Smoking and Drugs? Goodbye! Live it or Burn it… Please keep smoking. Our planet is overcrowded. Put it out before it puts you out. Quit smoking before smoking quits you. Quit smoking. It kills! Quitting has never felt so good! Save Money – Quit Smoking! Save your lungs, save your life. Share clean air. Smart folks don’t use smokes. Smoke and choke. Smoke away your worries, not your lungs. Smoke can cause a slow and painful death. Smoke. Stink. Die. Smokers are jokers – Don’t smoke. Smoking – Suicide for Cowards. Smoking BATTERS your Health. No-Smoking BETTERS your health. Smoking cigarettes is so yesterday...
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...celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured by a company under a particular name Mission Statement A summary of the aims and values of a company, organization, or individual. Mission Statement A summary...
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...In today’s word everything is constantly changing, and improving. Every day great inventions are thought of, and made a reality. Old things are changed and manipulated to remain useful and important. The United States Postal Service should be no different. If the USPS wants to succeed in the coming years, they will have to change the company to make it more efficient and prosperous. A long time ago someone coined the USPS with the slogan “fly like an eagle,” but these words hold no real value in the twenty first century. According to Daniel Stone, the USPS needs new branding (Source A). A company’s branding is its identification. Without proper branding, or a good slogan the public doesn’t have a good way to identify the company....
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...Michael Barton Mrs. Edsen English 1300-1:40 11, November 2012 Believe in Your Smellf “Believe in your smellf,” this is Old Spices catch phrase for their Old Spice Champion ad. When it comes to selling a product Old Spice tries to make the costumer think that if they get their product it will change them. Can think of a company that uses weasel words more than Old Spice does with their advertisement? Old Spice tries to make it seem as if, by purchasing their product, you will all of a sudden have a much more glorious life. Old Spice is notorious for misleading an audience into buying their product. They have multiple commercials where they use doublespeak to try and make their product sound better. Old Spice also frequently uses weasel words as well as doublespeak to get people more interested in their product. Lutz said this about weasel words, “Weasel words appear to say one thing when in fact they say the opposite or nothing at all.” (Lutz 310) Lutz describes doublespeak as, “It is a language which makes the bad seem good, the negative seem positive, the unpleasant to seem attractive, or at least tolerable. “ (Lutz 304) Old spice has multiple commercials making false claims of how you can be changed by their product. As a consumer of any product you must be aware of what ads trying to sell you. Old Spice Champion is trying to get people to “Believe in your smellf.” Many consumers buy Old Spice Champion for misleading reasons, but no consumer should ever buy Old Spice...
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...As requested, we are writing this memo to shed the light on our confusion deciding whether our slogan is good or bad to become our advertising campaign. To refresh your mind, in our slogan, we states that we promise a money back guarantee if we cannot collect the money within 50 days. The way we examine this slogan is by taking random samples of accounts closed out in the previous year. We believe those historical data are good benchmark to make some adjustment to our slogan. Our calculation shows that our slogan is not completely inappropriate yet some adjustments need to be made to make it better. Based on our analysis, the slogan is also not a good fit if we do not exercise the amount of money we collect. Due to all these, we recommend to create some restriction to our slogan that can give more assurance for our customers. Getting into the details, we have found out several noteworthy informations from our research that become the basis of our recommendation. First and foremost, we find that both individual and business account have a linear relationship within the group. Despite of this fact, they both do not share the same correlation. In the business account, for each additional $100 it takes approximately 17 days less to collect the money while for individual account with that same additional, it require 16 days more to collect the money. As they both have linear relationship, the number of days needed to collect extra money will continue to decrease for business while...
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...Harvey Fraser Coast Queensland, where nature comes alive… How many of you knew this was the brand slogan for the Fraser Coast before you commenced this subject?? Just a show of hands… So not a lot of you But more importantly does this draw you in? Does it capture you and make you want to visit the Fraser coast? Our question today… is it possible to have one brand slogan that is suitable for all of the different segments that Fraser coast tourism is targeting? NEXT SLIDE To really be able to answer this question we need to look at some important contributing factors. What is a slogan and why is it important to a destination brand? What is the current situation for Fraser Coast’s Tourism industry? What does the Fraser Coast have to offer? And Who are the market segments? NEXT SLIDE What is a brand slogan? “A Slogan is a short phrase that communicates descriptive or persuasive information about a brand” NEXT SLIDE Slogans are particularly important when it comes to differentiating a destination from its competitors. A destination slogan should be memorable and it should tie in with the overall positioning of the brand. Slogans can be an incredibly effective tool and when used correctly consumers will be able to identify a destination and its brand from the slogan. NEXT SLIDE This image is a really great way to illustrate the importance of a Slogan. Slogans are a shadow for the brand, they should be memorable, they should make the consumer want to take...
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...Question 1 (a) i. Motorola Company ‘To be the leading product provider of innovative products that meets the expanding needs of customers around the world’ There are a lot of customers around the world, thus there’ll have different needs and wants demand by customers. Motorola would like to be the leading product provider. So, it has to be a product provider that can provide innovative products for all the customers in orders to fulfill what have been demand by the them. It can complete its tasks through the providing portfolio of technologies, solving method and services. ii. Honda Company "Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction." Its mission statement is also known as their company principle. Honda company is trying to offer products at sensible price for customers in orders to fulfill customers’ contentment. It will offer the highest quality product in sequence to maintaining the global viewpoint. If the Honda management team works accordingly to the Management Policies it will definitely lead the company to achieve their mission in future. So, we now can see that Honda Company has a lot of brunches at all around the world in order to expand their business. iii. AirAsia “Create a globally recognized ASEAN brand” AirAsia provide the cheapest ticket that can let traveler travel to any Asian destination compare to other air line company. It is...
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...KANDUNGAN AKADEMIK (AKTA, DASAR, SLOGAN, BADAN) PENDIDIKAN MORAL SPM BIL NILAI AKTA/DASAR/SLOGAN 1.1 Kepercayaan kepada Tuhan 1.2 Amanah Akta Pencegahan Rasuah 1997 Slogan “Bersih, Cekap dan Amanah” (BCA) Kempen Kepimpinan Melalui Teladan 1983 Borang “Aku Janji” 2002 Akta Rahsia Rasmi 1972 Kempen “Saya Anti-Rasuah” 1.3 Harga diri 1.4 1.5 Bertanggungjawab Hemah tinggi 1.6 Toleransi 1.7 Berdikari Dasar Pembangunan Nasional 1991 Dasar Kebudayaan Kebangsaan Kempen Budi Bahasa Anugerah Nobel Rancangan Pembangunan Lima Tahun Dasar Pembangunan Nasional 1991 Dasar Kebudayaan Kebangsaan Kongres Kebudayaan Kebangsaan 1971 Dasar Ekonomi Baru (DEB) 1970-1990 Program Pembangunan Rakyat Termiskin (PPRT) Majlis Rumah Terbuka Aktiviti Kokurikulum PIHAK Badan Pencegah Rasuah (BPR) Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) Rakan Muda Kelab Pembimbing Rakan Sebaya (PRS) FELDA Unit Perancangan Ekonomi Negara (UPEN) Koperasi Sekolah Kelab Usahawan Muda 1.8 1.9 Kerajinan Kasih sayang Dasar Pandang Ke Timur Kempen Derma Organ 1.10 Keadilan Akta Suruhanjaya Hak Asasi Manusia 1999 Seksyen 376 Kanun Keseksaan Rancangan Malaysia (ke-8) Program Perumahan Rakyat Projek Perumahan Desa Riang Kepada Orang Asli Cukai Pintu Cukai Pendapatan Perseorangan 1.11 Rasional 1.12 Kesederhanaan ...
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