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Sm Course Outline

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Iqra University
MBA Program
Strategic Management
Instructor : Prof. Mohammad Ahsan Durrani
Address : adurrani@iqra.edu.pk
Pre-requisite : Marketing Management, Human Resource Management, Organization Behavior, Financial accounting, and Financial Management
Introduction:
Strategic management is a capstone, integrative course for graduating business students. This is an exciting challenging course that focuses on how firms formulate, implement, and evaluate strategies. Strategic management concepts and techniques are studied. Students use all the knowledge acquired from prior business courses, coupled with new strategic-management techniques learned, to chart the future direction of different organizations. The major responsibility of students in this course is to make objective strategic decisions and to justify them through oral and written communication.
I have attempted to design this course taking the following consideration 1. Discuss a reasonable comprehensive description of various strategic management concepts, tools and techniques that are useful in understanding Strategic Management 2. Through experiential exercises and case analysis apply the strategic management techniques in making objective strategic decisions.
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Overall Course Objectives:
Strategic Management, focuses on organization as a whole and its transactions with its environment. This course being a capstone course integrates functional courses in marketing, accounting, finance, management., production/ operations management, information system and economics. The overall goals are: * To develop a framework of analysis to enable students to identify central issues and problem in complex, comprehensive case; to suggest alternative course of action; and present well supported recommendations for future action * To develop conceptual skills so that students are

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