Premium Essay

Small Camera Technology Case Study

In:

Submitted By marcos1
Words 520
Pages 3
SMaL Camera Technology

INTRODUCTION

The star-up SMaL enter into the image (picture, recording, etc.) market with a disruptive innovation. The company came up with the idea of applying the well-known CMOS technology into the image (camera, video, etc.) market. This allowed a cheaper manufacturing a less bulking product compared to the CCD technology. In addition, CMOS technology consumes less power, fact that solved the battery power consumption. The start-up since the very beginning was seeking a fast growth, with a large amount of capital but at the same time stablishing a long-term perspective. Although SMaL achieved a considerable success during the initial years of launching the first product, the organization ended up in a situation that put it away from future possible opportunities. This situation occurred probably due to several poor decisions the managers decided. Even if a start-up company creates a marvelous innovation, the customers will not take care unless that is exactly what they need. What did the SMaL`s management team do right? a) Thanks to the CMOS technologies, the team could offer a capture system that: * Autobrite: technology allowed higher quality pictures in brightly lit conditions * Reduction of power consumption, so smaller batteries
These two features clearly were a great differentiation in front of the current capture system in the market in 2002. That is to say, what it seemed to be a disruptive technology. b) This was possible thanks to the high skilled and well connected team that the three founders formed. c) The three market segmentation (picture and video final user, security and automobile) d) Started with a small investment and small team that was going in the right direction e) Use existing resource to obtain a new hit product: innovation

What did the SMaL`s management team do

Similar Documents

Free Essay

Case Study Focuses on Camera Company

...Case study focuses on Camera Company, SMaL Camera Technologies, and its decisions on what to do so that they can get higher margins of profits. SMaL Camera Technologies general manager Maurizio Arienzo trying to decide which market areas should be targeted. The company has developed a revolutionary imaging technology that powered small digital cameras and camcorders. Its first generation product powers the credit card size consumer cameras was a success. Now, Arienzo had to decide whether to focus on the reflection of new competitors in the consumer space, stepping up efforts to crack the security and surveillance market, trying to get in the car market, the development of mobile phone camera, or make a “left turn.” SMaL Company came up with credit-size camera. SMaL’s ultra pocket camera was recorded in Guinness world. Autobrite technology allowed higher quality pictures in brightly lit conditions The first generation had been a commercial success for the company. There was a potential market for that. Small and Startup Company so faced challenges. SMaL should make a decision for the future. SMaL had copycats who enter the market but with different technologies or different specifications or even higher specifications. Pixim with combining CMOS and CCD. Foveon had X3 high quality image. Casio Exilim Company in 2003 in size of back pocket with 300$. The company had camera with more bargain qualities than their competitors. Unique benefits of Camera are light weigh -0.2ounces-...

Words: 1078 - Pages: 5

Premium Essay

Red Light Cameras

...Marie Elkins Professor Mcdonald English 1302-73010 13 February 2011 A Case against Red Light Cameras In recent years technology has played an increasingly vital role in the enforcement of traffic violations and motorist safety, but not all advancements have been welcomed by the driving public. Over the last decade many cities and states have begun using red light traffic cameras to catch and fine motorists in an effort to motivate the public to drive more safely. In theory it makes great sense, however when put into practice it has yielded mixed results at best. While the number of citations issued has gone up dramatically the number of accidents has not. In fact many intersections with red light cameras installed have seen an increase in accidents. It is clear that the safety of the general population is paramount, but is red light cameras the most effective way to proceed? Once the data is analyzed it is clear that there are far safer alternatives that will also save taxpayers a great deal of money over red light cameras. In a September 2004 study by the Texas Transportation Institute conducted by James Benneson, P.E., many aspects of the way red light cameras operate were broken down by the researchers. It was discovered that in most instances the red light cameras issued citations within the first second of the light turning red. Almost all incidents of people being cited for running the red light occurred when the light turned red while the vehicle was already in the...

Words: 891 - Pages: 4

Premium Essay

Cctv

...Technology Improvements in Surveillance: Closed Circuit Television (CCTV) and Its Effects on Society Oftentimes when people talk about surveillance we naturally think of cameras on the corner of a street or the camera installed by the entrance of a bank. Surveillance is much more in-depth and diverse than that. Surveillance is the act of monitoring the activity of a person or a group of people in a given location for the purpose of gathering information that can be used for the purpose of directing, influencing, managing, or protecting them. Surveillance can be used by individuals, companies, or government agencies as a form of deterrent to crime and evidence for convicting criminals or solving a civil case. There are different forms of surveillance; natural surveillance which involves the placement of physical features, activities and people in a way that maximizes visibility. If a criminal is aware that he or she is at a risk of being watched or observed, a potential crime is less likely to occur. For the purpose of crime deterrent and safety, the traditional form of surveillance, the Patrols, has rapidly been replaced by technology like the closed circuit televisions (CCTV). Patrols cannot be everywhere and also not cost effective; therefore, technological methods of surveillance have quickly been used to supplement patrols because of its cost efficiency and effectiveness. What is CCTV? According to the article Video Surveillance of Public Places by Jerry Ratcliffe, CCTV...

Words: 2630 - Pages: 11

Premium Essay

Rise Up And Salute The Sun: The Writings Of H

...“No cause occurs without effect, and no effect occurs without cause. No unjust action goes without penalty, and no action or thought flows unnoticed throughout the universe.” -Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem. Police body cameras have been testing for a few years now but these recent years they have been spoken in an abundance. Citizens and technology have cause the sudden incline. Through the studies, accountability, a change in both sides including the police officers and citizens have changed and also protection have arose. Speculation has arrive since technology has improved, given people the power to record and post anything set fit, and giving the word new eyes to see. This showed interaction between...

Words: 395 - Pages: 2

Free Essay

Strategic Profile of Polaroid

...brands in the world, thanks to the iconic status of its instant filming cameras. When I was reading the project description and trying to figure out which company could match most to the given task information; I suddenly remembered that it was just two years ago that I was touted the benefits of getting a loved one an old-fashioned Polaroid camera for Valentines Day. After all, the cameras only cost $30, and they're so much fun. However; today, those same cameras cost $140 in the market. I thought what has changed? The scarcity has lead to gigantic opportunistic markups. Polaroid has stopped making the cameras, and a while ago, the company announced that it would stop manufacturing instant film altogether. Yes, That is correct. Polaroid decided to lay off at least 450 people, by abandoning the product that made it famous, and breaking thousands of hearts along the way. The company’s instant camera became a part of the popular culture like no other camera before or since. Of course, the technology won't be disappearing entirely from our world since Fuji will hopefully continue to make the instant film. And soon there may be tiny digital photo printers which can achieve similar results to the old-fashioned Polaroids. They just won't make that same satisfying click and vibration. Because Polaroid’s intangible resources are coming from the patents that the company has worked on over the years on technology that they have developed and built on which also allows them having an...

Words: 1031 - Pages: 5

Premium Essay

Fuji and Kodak

...supply and equipment industry. When the industry changed both companies were impacted, but due to very unique management styles and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared Chapter 11 Bankruptcy in 2012. History of Kodak George Eastman founded Kodak, in 1888. The company’s early success was based on the new technology for cameras. The camera simplified the photo taking process (Williams, C. 2013) Kodak’s main focus was photography and imaging. They had an array of products that ranged from photography equipment, film, paper and color chemicals. In the1980’s, Kodak’s market share reached 90%. This was a very special moment in the company’s history. Kodak developed the first concept of the digital camera in 1975. Their executives could not imagine the world without traditional film; unfortunately, the idea was dropped because they feared it would threaten the company’s film business (Snyder, 2013). Digital cameras would become common; the technology started to spread and film sales dropped considerably at the late 1990’s. Kodak made a slow transition to digital technology. Unfortunately, their competitors adapted to change. This lead to Kodak’s loss of market shares both in the United States and worldwide. The company filed for Chapter 11 bankruptcy protection. After one year of continuous battle to keep the company “alive”, the court approved financing for them. Kodak sold many of its patents to groups of companies such as;...

Words: 2226 - Pages: 9

Premium Essay

Types and Patterns of Innovation

...Innovations in technology Case 1 1. What factors do you think enabled Iddan, an engineer with no medical background, to pioneer the development of wireless endoscopy? To innovate in a field, one does not have to be an expert in the field, but one with the ability to come up with a creative solution for a problem. Such is the case of Iddan, an engineer by profession, he had worked on many major military projects and worked to develop a guiding system for missiles. In short, Iddan was a very intelligent engineer, so when his friend had Dr. Scapa taught him about the limitations of existing tools of his field and urged Iddan to develop a better way to be able to see inside a patient’s intestine, Iddan took it upon himself and tried to come up with a solution. Iddan was told about charged-coupled devices (CCD’s) and began to dwell on the idea of an independent device that could use the body’s natural peristaltic action to propel the camera through the intestines. Iddan’s idea went through many changes, but still followed the same principal. It was his creative solution to an existing solution and the creative implementation of existing technologies that allowed him to develop the wireless endoscopy. 2. To what degree would you characterize Given’s development of the camera as “science-push” versus “demand-pull”? The development of Given was due to a science-push, when Dr. Scapa requested Iddan to develop a non-invasive means to study the small intestine, Iddan went and pitched...

Words: 442 - Pages: 2

Free Essay

Mobileye

...Mobil Eye Case A) Mobileye, founded by Amnon Shashua and Ziv Aviram, is a company leading the market in technologically advanced software algorithms, system-on-chips, and applications customized to extensively process visual information for the use of advanced driver assistance systems, or ADAS. Mobileye is the market leader for ADAS because of its unmatched customer value proposition, or CVP; focusing on continuously improving safety, avoiding accidents, and saving lives in an increasingly affordable way. This value the customer receives comes from the applications that increase the safety in vehicles such as warnings for lane departure and forward collision, autonomous emergency braking, and many other active safety features. These applications are provided by an affordable, single camera equipped with designed chips and software algorithms giving the customer artificial vision of the surrounding world. Mobileye was the first company to produce such technologically advanced visual processing systems, making it easy for them to market to luxury and lower-end car manufacturers; having car safety as their main source of customer value. Mobileye first targeted their products towards the higher-end, more luxurious car manufacturers because the customers buying these cars are typically less price sensitive and able to afford the additional safety features. As demand continued to grow for their driver assistance systems, Mobileye began targeting lower-end car manufacturers...

Words: 1623 - Pages: 7

Free Essay

Final Paper

...THE ART OF CYBER WAR — ASYMMETRIC PAYOFFS LEAD TO MORE SPENDING ON PROTECTION 151 As Physical Security Converges With IT Security and Becomes More Network-Based, Can Cisco Compete? Cisco recently introduced new video surveillance IP cameras and monitoring software targeted for small businesses. As corporate security technology and services become increasingly network-delivered and database-driven, the physical security market presents a compelling incremental growth opportunity for Cisco that we believe can exceed the billion dollar annual revenue threshold in the next 35 years. The physical security industry has been undergoing a paradigm shift toward convergence, whereby previously disjointed functions of IT security and physical security are experiencing greater formal cooperation. Organizations continue to implement more IP-based video surveillance cameras and building access controls both to upgrade capabilities and to reduce operational costs. Deploying IP-based security upgrades capabilities and reduces operational costs. Through the IP network a security system can assign priority to data and automatically discover new nodes such as IP cameras and control sensors, eliminating the time and effort of manual provisioning. Shifting building access controls from isolated networks to existing IP networks that house data, voice, and video can improve incident detection and assessment, authenticating both the user and device to provide efficient integrity checks. • Video...

Words: 10724 - Pages: 43

Premium Essay

Apple

...Journal of Engineering and Technology Management, 8 ( 1991 ) 67-83 Elsevier Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc. Ikujiro Nonaka Institute of Business Research, Hitotsuhashi University, Kunitachi, Tokyo, Japan Martin Kenney Department of Applied Behavioral Sciences, University of California, Davis, CA 95616, USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms, Canon Inc. and Apple Computer Inc., are used as case study illustrations. Innovation does not proceed through logical deduction, but rather is furthered by the use of metaphors and analogies. The bureaucratic and staid structures of the firm can be challenged and broken up to provide the space for innovations to emerge. The leader’s role in the innovating firm is as a catalyst and facilitator, not as an allknowing despot. The importance of innovations is not merely in the new product, but also the “ripple” effects of innovations which can propel the firm into a self-renewal process. Keywords: Innovation management, High-technology, Case study. 1. Introduction Increasingly, corporate competitive success is hinging upon the effective management of innovation. Innovation has been the object of considerable academic study from a variety of perspectives. However, innovations are usually considered as objects. We...

Words: 7671 - Pages: 31

Premium Essay

Police Body Cameras

...Cop cameras are slowly changing the ways of policing. The cameras are used to oversee a police officer's shift. The camera records all encounters of cops and civilians. Many people have expressed concerns over the use of the cameras because of personal privacy invasion. Police body cameras may go against the Fourth Amendment to a certain extent their benefits far outweigh these concerns. Police body cameras have been the talk of officers for many years. Police cams have been around since at least the 1960’s (Criminol). Cop cams were invented to prevent unlawful cops. They were also made to provide more accurate evidence of what happens with officers on the job. A long time ago officers first tried to use dash cams that were mounted inside the car. This posed issues of not recording quality videos. Another issue was that the camera did not getting the entire encounter of the officer and civilian. Eventually dash cams became less popular, since body cameras were invented. One issue is that, “Body cams will often capture people at their worst-drunk, abusive, profane, and at their most personal- during domestic disputes, mental health crises, medical emergencies, and etc” (Rutledge). With technology progressing the...

Words: 1671 - Pages: 7

Free Essay

Police Body Cameras

...red  equal, and the social issue of slavery as a whole became prominent to our young nation.  From  slavery to suffrage, the United States is no stranger to defining these particular social wrongs,  and striving to make them right.  As time has developed, the issues of old have passed, but now,  new ones have arose.  Currently, sitting in 2015, the United States is again being subjected to  another social issue; that is police brutality and the use of body cameras as a means of holding all  parties involved accountable for their actions.  It is simply irresponsible not to implement this  new means of technology and I believe that it’s use is a key factor in solving the social issue of  police brutality, and the untrust and stigmas that stem from this abuse of power.    Names like Trayvon Martin, Michael Brown, and Eric Garner have dominated headlines  of many major news outlets for the past two years.  The common factor between the three being  the excessive use of force upon unarmed civilians.  In the cases of Martin and Brown, both men  were fatally shot, both were unarmed, and both had two conflicting sides of the story detailing  the events leading up to and after their respective shootings.  In each instance, many in the public  were led to believe that racial stigmas were the determining reasons for the pulling of the trigger,  and as a result mass protests and riots have occurred in towns such as but not limited to,  Ferguson, Missouri and New York City...

Words: 1013 - Pages: 5

Premium Essay

Term Paper on Computing Fundamental

...INTRODUCTION A. Origin of the report: This report on “Features, Advantages, Disadvantages and Price of Desktop Computer, Laptop Computer, Palmtop Computer, PDA and Mobile Phone” is submitted to Tahmina Khanam, course teacher of the course MGT 308 “Computing Fundamental” on July 02, 2009. The information of the report has been conducted under the direction of Lecturer Tahmina Khanam. B. Purposes: To find out the different features of different types of computer and latest technology and their advantages, disadvantages and prices. C. Scope of the study The frontier of the report is that it only discusses about desktop computer, laptop computer, palmtop computer, PDA and mobile phone. We have known a lot of things through the internet. D. The Limitations of the study The report has some limitations. The websites did not provide clear information about a lot of topics. Everything in there is very complicated. E. Methodology There are two types of method by which we have collected all the data and information. The first method is that we went to computer sales centre to know about the computers features and prices. The second is that we searched the internet for further information. The data and other analysis those have been done in this report are on the basis of the course “MGT-308 – Computing Fundamental”. F. Report Preview We discuss one by one the types of the computer. And we also include features, advantages, disadvantages and price with...

Words: 8668 - Pages: 35

Free Essay

Marketing

...KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. ©2000 Dr. Warren J. Keegan. *The following case solely represents the opinion of the author and does not express the opinions of the Eastman Kodak Company of Fuji Photo Film U.S.A., Inc. ACKNOWLEDGMENTS This case study reexamines the competitive relationship of the two giants of the photographic and imaging industry: Eastman Kodak Company and the Fuji Photo Film Co., Ltd. It uses the 1990 case study of Dr. H. Donald Hopkins of Temple University, “Kodak vs. Fuji: A Case of Japanese-American Strategic Intervention” as a reference point and attempts to update and clarify this relationship at the beginning of the 21st century. In the nine years since the Hopkins’ case study was published, Kodak has seen some troubled times, yet recently seems to have stabilized. Simultaneously, Fuji continues to slowly gain more of Kodak’s still-dominant market share. The evolution of the industry has been exciting and dynamic...

Words: 6293 - Pages: 26

Premium Essay

Abandoning Innovation in Emerging Industries

...finding holds true across a range of industries, we propose that the finding is not as robust as is generally assumed. We introduce an alternative pattern of evolution in which, during the emergent stage, an industry experiences a sharp decrease in the number of firms – a “mini shakeout” – before increasing again, reaching a final peak and undergoing a major shakeout as described in the extant literature. Using panel data across multiple product innovations introduced in the 20th century, we first show the pervasiveness of the mini shakeout phenomena. We then examine why some industries are more likely to experience a mini shakeout. Finally, using detailed quantitative and qualitative data on the emergence of handheld computers and digital cameras, we investigate why some firms abandon...

Words: 12590 - Pages: 51