Please answer in detail about the problem, who has it, how big it is, why is important, the pains the people have, and the gains they are trying to get.

In small retail Food there are several problems.
The main cause is an explosive growth of major chains which increase their power of decision over Marks (farmers, processors, manufacturers or wholesalers) and destroy local stores throught taking advantages of economies of scale and their magement of sales promotions based in strong discounts. One of the problems is that between 20 and 25% of sales in big chains stores is made with promotions, but in 6 out of 10 promotions the brands are the ones wihch resigned their profit margin. And this effort did not reach the consumer because the …show more content…
We have three types of users, so each solution has its main user. The good news is that by offering complementary advantages, the interest of use will be fed back. Big brands are our main allies. We know the problems that the current management of sales promotions generate and the pluss of it own discomforts that face the buying-power of the big chains. They know their average user, but we offer an efficient way to meet them with real users, this mechanism will work to increase its market share, family by family. We hope that the chains with theirs promotions would encourage consumers and small retailers. No need to explain what will be the benefit (distributors and marketing executives we spoke with, had showed enthusiasm). Small retailers should be involved because, at a minimal cost, we offer them tools of consumer analysis that usually cost thousands (millions) of dollars to the big chains. And because, they´ll have access to sales promotions which are not available to them today, as well as to interact with brands in contextualized promotions. Finally, the user will get better promotions and benefits from small retailers(local stores) that today did not receive and also from the brands. We offer a spectacular experience purchase. In which the consumer will be able to share with his family and gets equal benefit even if they shop at different stores. They will have all the benefits in one app and in an intuitively way. It is a little harder with retailers, especially in America, because most of them have no training in areas of marketing. For them, we are developing a model of free training and levels, with a strong component of social development, to help them improve their competitiveness. Likewise, we expect consumer and brands pressure help them with the decision making