...Electric Pants Research Paper Hannah Bradley Finger Lakes Health College of Nursing Electric Pants Research Paper Bedsores are a common injury among the elderly and individuals who have disabilities that make them mobility challenged. Bedsores also known as, “pressure ulcers” are most commonly found along the buttocks, heels, shoulder blades or the back of the head. This occurs when blood flow is cut off to the surrounding cells, causing the muscles to be starved of proper nutrients and oxygen. This forces the tissues to break down. Pressure ulcers are common among individuals who are immobilized and those who sit in the same position for hours at a time. Bedsores can be devastating but with new electronic advances they can be prevented. Traditional practices utilize repositioning of patients every couple hours in order to eliminate bedsores. Now there is an easier way. “Scientists have a developed underwear with built-in electrodes that deliver small electric shocks to combat bed sores in patients who are in a coma or who have injuries that have immobilized them.” (Jha, 2012). These electrodes mimic the effect of moving around and send fresh blood back into the area with every contraction....
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...SENIOR MANAGER AND WHEN POSSIBLE ORDERED IN THROUGH THE ORDERING FACILITY. AIM TO INJECT NEWNESS AT EVERY PHASE AND ENSURE ONCE ANY ITEM OF YOUR WORKING WARDROBE STARTS TO LOOK WORN-OUT OR TIRED YOU MAY NEED TO REPLACE THEM. NAME BADGES MUST BE WORN AT ALL TIMES ENSURING THEY ARE VISIBLE TO CUSTOMERS. NEW FOR THIS SEASON! TEMPORARY STAFF WILL ALSO RECEIVE NAME BADGES—MORE DETAIL WILL FOLLOW FROM RETAIL DEVELOPMENT! …….AND FINALLY MAKE SURE YOU TAKE A LOOK AT THE NEW AUTUMN DIRECTORY OR CHECK OUT THE WEBSITE www.next.co.uk FOR MORE GREAT FASHION IDEAS! es Deadlin … ASED AN E PURCH AV OULD H G EAMS SH WORKIN ALL T IR NEW . FOR THE OUTFIT AUGUST BY 26TH OBE WARDR ULD BE RM SHO IFO DING UN . UTSTAN ALL O VEMBER 6TH NO Y2 SP E N T B Working Wardrobe AUTUMN 14 ‘NEED TO KNOWS’ ….for Managers All Managers will want to have a smart outfit as part of their Working Wardrobe teamed with formal shoes. This option should be worn for business meetings such as Product Training and Area Meetings. Both male...
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...MKT 302A Final Project – Lululemon Yoga Pants Marketing Analysis University of Phoenix School of Business March 29, 2013 Table of Contents Executive Summary 3 Introduction 3 Objectives 3 Target Markets 5 Situational Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Positioning 9 Marketing Mix 9 Product 9 Pricing 11 Place (distribution) 12 Promotion 12 Conclusion 13 Appendix 14 Appendix A 14 Appendix B 15 Comparisons 15 Appendix C 15 Appendix D 16 Appendix E 16 Executive Summary/Introduction Lululemon is a successful company that produces, markets, and sells high end yoga, running and athletic casual wear for women and men. Lululemon was founded in 1998 by a yoga enthusiast, Chip Wilson, who saw a need for high end yoga apparel. Mr. Wilson had prior surf, skate, and snowboard marketing and lifestyle experience. At the time Wilson began experimenting with yoga wear, most patrons of the practice worn cotton clothing that did not remove sweat or allow for maximum flexibility (Lululemon, 2014). Wilson’s first store was in the beach city of Vancouver, BC in 2000. The store doubled as a yoga studio at night. One of the early product promotion and research ideas was to offer free yoga wear to instructors for their feedback. With this Lululemon was born. Lululemon has a brief but effective mission statement: Creating component for people to live longer, healthier, fun lives (Lululemon, 2014). Gaining popularity through...
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...combinations are almost endless. The gun itself has a fire selector on the grip for safety and single shot modes, and can easily fire up to 15 paintballs a second. The Tippman A5 an extremely versatile mid range package for any serious player. One of the most popular Tippmann paintball markers for scenario players. Our 3rd best is the Dye Proto Rail MaXXed. While the Dye Proto Rail might be on the higher end of the price scale for most entry level players, it's a great option for those looking to upgrade to a high end gun but still not break the bank. The 14 inch barrel shoots straight and it can fire 15 balls per second, and rarely chops paint. Everything about this high end marker screams quality.he Proto Rail Maxxed comes equipped with an e-trigger right out of the box, which means by using an electronic circuit to power the autococker firing mechanism, you save a lot of air over the course of several games. It also means reduced recoil, a quieter gun gun overall and tighter...
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...Team 1 : Product Development Work Plan Smart Technology: Fitness Apparel [pic] Karene Brown Phillip Bryant Adran Reid Derek Terrell Danyelle Thomas Teri Wiltcher Executive Summary Acquity Consulting Group set out to assist our client, Athos Technology, with increasing their market share in the fitness industry. Athos Technology has developed wearable smart clothing with the distinct ability to measure muscle activity through the use of EMG sensors embedded in the clothing. The company currently offers a limited number of items in its men’s and women’s lines. Through analysis of the fitness apparel and wearable technology markets, we found that there was a clear void in the market that Athos would be uniquely positioned to fill. We found that the wearable technology market is on the rise, with profits expected to reach over $11bn by 2020. Taking a closer look at what drove sales in the fitness apparel industry, we concluded that our client could see increased sales if they introduced a line of full-length compression smart pants. Additionally, given the role that the fusion of fashion and function has played in the growth of the fitness apparel market, we recommended that our client pay particularly attention to the design of the leggings for both male and female consumers. Interviews and surveys were conducted to ascertain an appropriate price point for this product and it was determined that Athos should price the leggings at $175...
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...Marketing C212 Retail Store Marketing Proposal Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers. Styling Consultation People have tendency of buying “sets.” When you go to furniture stores, they already have matching sets that are already combined for you so that you do not have to work hard to make them look nice together. Clothing stores have the same strategy through window displays. A lot of people purchase clothes as the display mannequins dressed. It is harder to mix and match the items or find something else to go with a specific item. Also every person has different skin tone, which makes the color combination of clothing a bit of a challenge. Hence, providing styling consult service at a store will be beneficial to acquire new customers. Alteration Service I grew up in Korea. As you can imagine, most of population in Korea have smaller physique...
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...Dr.Hari Govind Mishra, Lecturer, School of business , Shri Mata Vaishno Devi University J& K Ms. Rashi Taggar, Lecturer , School of business , Shri Mata Vaishno Devi University J&K Consumer perception and Brand analysis of Women’s wear in Indian Market :- A case analysis of Allen Solly Introduction WOMENS WEAR MARKET: INDIA The women’s wear market in India has the potential to grow into a Rs 61,572 crore market size by 2010. Maturing at the rate of 15.2 per cent, as compared to the growth of the total apparel sector at 14.7 per cent, women’s wear has enjoyed a steady 32 per cent market share. In fact, it is the segment that currently shows the highest growth rate among all major apparel segments. India’s domestic fashion market for apparel, textiles and fashion accessories is currently worth Rs 113,500 crore, which is 9 per cent of the overall retail market (Rs 12,00,000 crore/US$270 billion) as per the India Retail Report 2007. The country's organized retail market is worth Rs 55,000 crore, with apparel, textiles and fashion accessories accounting for 39 per cent, registering a steady year-on-year growth of 10.7 per cent for the past couple of years. Of the total Rs 113,500 crore fashion market size, women’s wear accounts for 29 per cent share. Second only to the menswear segment, the women’s wear market in the country has enjoyed a robust presence with a steady 32 per cent of market share. Excluding uniforms and unisex apparel, the market share...
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...core customer base of baby boomers. In short, the company’s “bread and butter” customer for the last 30 years - the American male teenager - was now 25-40 and was moving out of the jeans market at an alarming rate. To retain these customers even as their jeans purchases slowed or stopped, the company introduced Levi’s Dockers casual pants. Dockers, as the name was later shortened to, was one of the most successful new product introductions of the 1980s in the clothing industry. Consumers responded to the product design, which utilized the comfort and casual feel of cotton, and likeable advertising by purchasing enough Dockers to make a billion-dollar brand by 1993. Over the course of the 1990s, LS&Co. enjoyed phenomenal success from its Dockers sub-brand. The Dockers brand achieved record sales growth in 1998 and Fortune magazine estimated in 1999 that 75 percent of American men owned a pair of Dockers and that the average customer owned 3.8 pairs. That year, the total number of Dockers owners exceeded 40 million. The company noticed at this time that younger customers began to lose interest in Dockers, however, with many dismissing the pants as something “their fathers wore.” In the late 1990s, Levi Strauss developed new advertising campaigns and introduced new Dockers sub-brands to counteract this trend. Sales of Dockers remained over $1 billion through...
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...core customer base of baby boomers. In short, the company’s “bread and butter” customer for the last 30 years - the American male teenager - was now 25-40 and was moving out of the jeans market at an alarming rate. To retain these customers even as their jeans purchases slowed or stopped, the company introduced Levi’s Dockers casual pants. Dockers, as the name was later shortened to, was one of the most successful new product introductions of the 1980s in the clothing industry. Consumers responded to the product design, which utilized the comfort and casual feel of cotton, and likeable advertising by purchasing enough Dockers to make a billion-dollar brand by 1993. Over the course of the 1990s, LS&Co. enjoyed phenomenal success from its Dockers sub-brand. The Dockers brand achieved record sales growth in 1998 and Fortune magazine estimated in 1999 that 75 percent of American men owned a pair of Dockers and that the average customer owned 3.8 pairs. That year, the total number of Dockers owners exceeded 40 million. The company noticed at this time that younger customers began to lose interest in Dockers, however, with many dismissing the pants as something “their fathers wore.” In the late 1990s, Levi Strauss developed new advertising campaigns and introduced new Dockers sub-brands to counteract this trend. Sales of Dockers...
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...business careers. Information systems are transforming business by providing instant access to real time information that can be processed immediately. Information systems relate to globalization because they connect companies, individuals, and data from all over the world together making access to information easier. Individuals and companies can access and share information through a number of resources available to them. Essential tools for conducting business may be internet, e-mail, online conferencing, video-web conferencing, cell phones, laptops, or any hand held smart device. In the fast paced environment that allows commerce to take place, information systems are key and are the foundation to any company’s success. The internet allows any company or individual to buy, sell, advertise, give and or receive company feedback online. This is allowing companies and or individuals to become more competitive and efficient by rethinking and changing their company’s structure to accommodate the e-commerce side of business. Information systems are so important and essential for running and managing a business in today’s world, and below are six reasons why. (1) Operational excellence (2) New products, services, and business models (3) Customer and supplier intimacy...
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...CHAPTER 1: DIGITAL MARKETING 1. What is Digital Marketing? Digital Marketing is the new age form of marketing in which companies or brands use modern digital mediums like that of the internet. At its core, digital marketing centres around the extremely powerful medium of the internet. The internet can be used to “push” a message to someone like email, RSS etc as well as to “pull” content serving a banner ad & Pay Per Click search terms. Digital Marketing as a term has been around for too long but suffers from the lack of a clear & lucid definition. It does not include more traditional forms of marketing such as radio, TV, billboard & print because they are not real time & do not offer instant feedback. Thus the definition of Digital Marketing would be: Digital Marketing is the technique of promoting products & services using database-driven online distribution channels to reach consumers in a relevant, personal & cost-effective manner. Digital Marketing includes: 1.1 Online Marketing • Website Optimisation • Search Engine Marketing (SEM) • Video Search Engine Optimisation (VSEM) • Social Media Optimisation (SMO) • Blogs & Forums • Online Display Advertising • Email Marketing 1.2 Mobile Marketing • Messaging (SMS & MMS) • Mobile Internet • Mobile Apps • App Advertising 1.3 eMedia Marketing • Video, Audio & Content delivered via electronic devices • Digital Billboards Digital Marketing can be implemented in two ways: Push digital marketing & Pull digital marketing...
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...transactions. As companies, organizations, and individuals seek to increase annual business revenue, the way that they communicate has become the focus for targeting business to customer (B2C) and business- to- business (B2B) relationships. Because companies are beginning to compete aggressively for growing online e-commerce, business communication has become less formal as businesses vie to expedient electronic sales information more efficiently. Remaining relevant in today's business world requires that companies develop effective communication tactics to embrace not only the individual customer media but also industrial customer media as well. Therefore, the purpose of this paper is to illustrate how the business communication process works, by analyzing three business communication messages to determine the sender, message, intention, technology, noise, receiver, and feedback contained within the message. Additionally, a sample business -to -business message will be written requesting a working relationship with another company, followed by an unfavorable response to that message explaining the reasons for denying the request. Business- to- Business E-mail Business-To-Business e-mailing is a short and concise form communication between two or more separated business entities by way of the Internet (Roebuck & McKenney, 2006). The business- related messages must be poignant, clear, and concise to avoid any mistakes relating to revenue, product, and time...
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...Lululemon Athletica, Inc. Ralph Forgeon Caroline Carlson Robert Livingston Hanz Masood Courtney Fields Bus 475: Seminar in Strategy and Policy Dr. Ybarra May 1, 2014 1 Introduction Lululemon Athletica Inc. designs and retails athletic clothing. The Company produces fitness pants, shorts, tops and jackets for yoga, dance, running, and general fitness. Lululemon serves customers globally through its online and 254 retail stores. Mission and Goals Mission Statement: Creating components for people to live longer, healthier, fun lives. Lululemon has developed a distinctive community-based strategy that we believe enhances the brand and reinforces guest loyalty. The key elements of the company’s strategy is to: - Design and develop innovative athletic apparel that combines performance with style and incorporates real-time guest feedback - Locate stores in street locations, lifestyle centers and malls that position each Lululemon Athletica store as an integral part of its community - Create an inviting and educational store environment that encourages product trial and repeat visits; and - Market on a grassroots level in each community, including through social media and influential fitness practitioners who embrace and create excitement around our brand. 2 Growth Strategy Key elements of Lululemon’s growth strategy are to: ● Grow the Store Base in North America. As of February 2, 2014, the company’s products were sold through 225 corporate-owned stores in North America...
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...[pic]Executive Summery: Men’s fashion in Bangladesh has still not reached the heights of international standards. We are still very much behind the trends that the world follows. In the dynamic world of fashion, very few brands can claim domination for years. However, we do have a few success stories. Some of the brands of our country have managed to keep up with the expectations of the market through their goodwill, brand loyalty and a vision to be even better. One name that can be easily related to the Bangladeshi men’s fashion industry is Cats Eye. One name that can be easily related to the Bangladeshi men’s fashion industry is Cats Eye. The pioneer of Bangladeshi men’s fashion industry began their journey in 1980. Since then we have seen the emergence of several other fashion houses in this industry but Cats Eye continues to be the trendsetters of men’s fashion in Bangladesh. The growing influence of globalization has assured this highly populated country to be a big market for men’s fashion wear. Cats Eye is the pioneer of the men’s fashion industry since 1980 and steadily established itself to be the strongest player in the fashion industry. It is the parent company of Monsoon Rain and Unlimited. Cats Eye recently received ISO-2000 certification for the quality of its product and design. The company has 17% of the total market share of the men’s fashion industry. Cats Eye’s target market consists of the upper middle class and the upper class. Company Background ...
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...Erin Brockovich movie clip I have chosen to choose the film Erin Brockovich and the scene where Erin gets rehired. In this scene her ex-boss, Ed, comes to her door to ask about the information that has come to him. Erin tells him that if he rehires her then she will tell him. He then rehires her and they talk about what has been happening with some of the people that are living where they have been affected by the hexavalent chromium. She extorts Ed for a raise and benefits. Erin gets her information about PG&E from the water board by flaunting herself. “The Director of this movie is Steven Soderbergh. The Producers are Carla Santos Shamberg, Danny DeVito, and Stacey Sher. The Cinematographer is Edward Lachman. The Editor is Anne V. Coates. The Costume designer is Jeffrey Kurland. The Screenwriter is Susannah Grant (http://movieclips.com/N4kHP-erin-brockovich-movie-erin-is-re-hired/)”. “The Production Design is by Philip Messina and the Art Direction is by Christa Munro (http://www.imdb.com/title/tt0195685/fullcredits )”. The Director has a very important role. "The director is the one that is responsible for the whole film. The director is the one that interprets the script into their own vision and then decides the final look of the whole film with the production designer and cinematographer. The director will also be the one that is directing the actors as well as the action while it is being shot (Goodykoontz, 2011, Ch. 7)." "The directors are not only the ones that...
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