...constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in a new way to find competitive edge. Unfortunately, companies for their majority...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...'SMART’ CANE FOR THE VISUALLY IMPAIRED PEOPLE Vaibhav Singh, Rohan Paul Table of Contents Executive Summary 3 Introduction 3 Review of the literature 4 Objective of the project 4 Methods and Materials 5 1. Description of System 5 2. The gadget works in two client selectable modes 5 3. Design of System 6 Experiments of the field 6 1. Field research 7 2. Enrolment of User 7 3. Usage of Smart Cane training 7 4. Phase of Trial 8 5. Indicator for Key Performance 8 Outcome 9 Awareness about Obstacle raises 9 Rate of collision reduction 9 Distance of Obstacle Detection 9 Usage of Smart Cane with few observations 10 Feedback of user post-experiment 10 Special cases of user 10 Conclusion 11 References 11 Executive Summary The persons that are visually challenged face awesome trouble in autonomous portability and utilize the white stick as a versatility help to distinguish near to impediments on the ground. Nonetheless, the stick has two noteworthy impediments: * It can just distinguish obstructions up to knee-level. Consequently, the client can't identify raised impediments like lifted bars and much of the time crashes into them. (Iovine, 2004) * The stick can just distinguish obstructions inside 1m from the client. Additionally, obstructions like moving vehicles can't be distinguished until hazardously near the individual. Very nearly 90% of the visually impaired persons live in creating nations, with a larger part...
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...Summary of "Teaching Smart People How To Learn" In " Teaching Smart People How To Learn '' by Chris Argyris. The author has tried to describe a learning dilemma that companies will face. He has mentioned that professionals are really good at a term called "single loop" learning. They have collected experience from past and will use these experience to solve future problem. Most professionals are highly educated and success in college life or in previous jobs. Therefore it is really difficult for them to accept failure that might caused by them. As the author said, "many professionals have extremely brittle personalities''(Argyris, 6). When conflicts appear these professionals are trying to defense, protect or even drawing themselves out of responsibilities. Once they are criticized by others about failure, it will leads despair in order to push them to escape. On the other hand, companies' CEOs have the responsibility to teach their subordinates how to learn to face failure instead of avoiding. However, even most of CEOs have tried but only few success. They believe that they are doing hardly to reduce pressure and trying to find some more efficiency ways to improve but they forget to change themselves. They always face a dilemma such as "kept urging them to "think of the organization as a whole." On the other, he kept calling for actions department budget cuts, for example-that placed them directly in competition with each other."(Argyris, 8). Thus, conflicts still exist...
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...This is an Executive Summary of the article, “Teaching Smart People How to Learn” by Chris Argyris. A business’ success in the marketplace depends on highly trained staff. However many people don’t know how to learn. In fact the most difficult training strategies are those that are developed for personnel in senior leadership positions. Senior leaders are effective problem solvers when focusing on, identifying and correcting issues in the organizational environment. But when confronted with how their actions might have contributed to the organization’s problems they avoid learning; and in order for learning to continue personal reflection is required to influence change. A learning organization must understand the distinction between ‘‘single loop learning” and ‘‘double loop learning”. “Single loop learning” involves the identification and solving of a problem. Whereas “double loop learning” asks why is there a problem? Professionals utilize “single-loop learning” for projects such as organizational restructuring, training and development and process improvement. But seldom do they master the skills of “double loop learning”. All too often success has denied these professionals the opportunity to learn from their mistakes. As a result they avoid learning because they lack the reflective skills necessary to ask themselves why there is a problem and what role did I play in that problem. Avoidance Learning Studies of professional consultants exemplify the process of avoidance...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...dream car When most people think about their dream car, they fantasize and dream cars such as a Lamborghini, Bugatti, Maybach Exelero, Porsche, Lykan Hypersport, Ferrari, Mercedes Benz, Aston Martin One-77, etc. However, some people like to keep it simple. I am one of those people. I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus in...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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...facilitate ecommerce through the use of business to business and business to customer technology. INFORMATION SYSTEMS IN BUSINESS What's the Buzz on Smart Grids? Case study 1. How smart grids differ from the current electricity infrastructure in the United States The current electricity infrastructure within the U.S. provides power to shoppers with the smart grid providing info of how shoppers use energy. This makes it exhausting to be able to develop varied methods and approaches to finding ways of optimally distributing power. This infrastructure conjointly doesn't effectively handle power that's generated from energy sources. On the opposite hand smart girds digitally deliver electricity from suppliers to shoppers in a vary means that enables back and forth communication between suppliers and shoppers thereby enhancing selections created on energy production and consumption. This helps in saving energy, reducing prices and pollution and increasing transparency and re-liableness since the smart grid system is able to apportion involuntary changes to the energy stations. This permitting induces the energy they have, enhancing higher energy distribution whereas preserving it at identical time (What's the Buzz on Smart Grids, 2010). 2. Management, organization and technology issues to be considered when developing a smart grid Such managerial controls need...
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...mARKET Micro Life Micro Life Table Content Business Description 3 Our Mission Statement 4 Management & Ownership 5 Product of Service 6 Market Overview / Competition / Market Share 7 A. Industry Analysis 7 B. Marketplace Analysis 8 C. Competition 9 Customer Profile 9 Objectives & Strategy 10 A. Product Strategy 10 B. Place/Distribution Strategy 10 C. Price Strategy 11 D. Sales Strategy 11 E. Operations Strategy 11 F. Development Strategy 12 Advertising & Promotion 12 Survey (25 People) 13 Rodgers 5 characteristics 15 Relative Advantages: 17 Compatibility: 18 Complexity: 19 Triability 19 Observability 20 Sources 21 EXECUTIVE SUMMARY Business Description Micro Life is an innovative, convenient all-in-one card for those who use to carry all their cards in their daily life. Because of Micro Life, consumers will not have to carry them around. Micro Life wants their customers to experience the new technology; they will be able to move around without having to worry about losing their IDs or Credit Card. This card can hold up to 10 pieces of information or transaction cards.. We have a contract with Chase, Bank of America, different hospitals and some retailers. By using the card, the consumer is able to pay, travel, get in his car or house as fast as he can say “Micro Life”! Our Mission Statement Designed to make your daily life easy, convenient and secure,...
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...What’s the Buzz on Smart Grids? CASE STUDY What’s the Buzz on Smart Grids? CASE STUDY T T he existing electricity infrastructure in the United States is outdated and inefficient. Energy companies provide power to consumers, but the grid provides no information about how the consumers are using that energy, making it difficult to develop more efficient approaches to distribution. Also, the current electric- ity grid offers few ways to handle power provided by alternative energy sources, which are critical compo- nents of most efforts to go “green.” Enter the smart grid. A smart grid delivers electricity from suppliers to consumers using digital technology to save energy, reduce costs, and increase reliability and trans- parency. The smart grid enables information to flow back and forth between electric power providers and individual households to allow both consumers and energy companies to make more intelligent decisions regarding energy consumption and production. Information from smart grids would show utilities when to raise prices when demand is high and lower them when demand lessens. Smart grids would also help consumers program high-use electrical appliances like heating and air condition- ing systems to reduce consumption during times of peak usage. If implemented nationwide, proponents believe, smart grids would lead to a 5 to 15 percent decrease in energy consumption. Electricity grids are sized to meet the maximum electricity need, so a drop in peak demand...
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...Recently, all the banks in Kuwait use the smart cards instead of the regular credit and debit cards. A smart card resembles a credit card in size and shape, but inside it is completely different. First of all, it has an inside -- a normal credit card is a simple piece of plastic. The inside of a smart card usually contains an embedded microprocessor. The microprocessor is under a gold contact pad on one side of the card. Think of the microprocessor as replacing the usual magnetic stripe on a credit card or debit card. The microprocessor on the smart card is there for security. The host computer and card reader actually "talk" to the microprocessor. The microprocessor enforces access to the data on the card. If the host computer read and wrote the smart card's random access memory (RAM). The Smart Cards provides unlimited benefits to the customers, and its used recently almost in every organization and the business benefit from implementing the smart card. The most common smart card applications are: Credit cards Electronic cash Computer security systems Wireless communication Loyalty systems (like frequent flyer points) Banking Satellite TV Government identification Advantages and Disadvantages: Advantages: 1- Flexibility: Smart cards have a lot of flexibility. They can store multiple types of information including identification, credit cards, business and family contacts. 2-Cost and Availability: Smart card readers are expensive to produce...
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...neurological disorders. This paper is going to discuss the benefits of technology and how it helps people in their daily life for example people with dementia who have difficulty in remembering details and managing daily life activities can now live independently with the assistance of smart computer systems. Sleep regulation warnings, ergonomic assistance in moving around the living space and cooking assistance systems are a few examples in this regard. Moreover, assistive technologies help ageing population better interact with technological devices such as smartphones. The emergence of smart technologies has opened the portal for the development of increasingly powerful and customized tools to help people with disabilities. The potential for technology to improve the living standards of disable individuals is enormous. But how exactly does the intervention of technology in improving the lives of disable individuals. Though many believe that smart homes are expensive and not useful for people with disabilities, smart homes are the best suitable assistive technology that a disabled can get. In a fast paced world that thrives today, smart and technologically advanced home environments provide a safe and convenient lifestyle that promotes a general well being of individuals and an improved quality of life. As Emily Agree, a professor at Johns Hopkins Bloomberg School of Public Health states that “Smart home devices also improve well-being by promoting independence. The use of assistive technology...
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