...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...private gun ownership. This has been met with stiff opposition by the gun lobby who state that good, law abiding gun owners should not be punished by the actions of a few maniacs who do not represent the gun owning population. Guns Should Be Outlawed 1. Guns are too easy to obtain. They can be bought on the street, at pawn shops and on line. 2. Anyone can purchase a gun. The laws are too lax. 3. People can make their guns too easily into automatic weapons. 4. Guns are not allowed to be owned by private citizens in Japan and Britain and they do not have the violence as the United States has. Guns Should Not be Outlawed 1. The 2nd amendment guarantees the right of American citizens to keep and bear arms. 2. Gun violence is not normally committed by law abiding gun owners. 3. Laws are in place to require gun owners to register their weapons. Most gun violence is committed by un-licensed weapons. 4. Gun manufacturers continue to develop technology to reduce gun misuse through ideas such as smart guns. Conclusion With strong opposition on either side of this subject, the topic of outlawing gun ownership will be met with much opposition on either side of the argument. Both groups state very good reasons why their side is correct. Until the citizens of the United States decide to work together to resolve this issue, this debate will continue to rage on and unfortunately more will die in the mean...
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...Arming Our Teachers Is a Bad Idea? English 112 DeVry Online University Professor Berardi October 8, 2014 Arming Our Teachers Is a Bad Idea? More often in recent years, it seems to be primarily stemming from the Newtown Connecticut shooting at Sandy Hook Elementary, dangers continue to lurk in our unprotected, unsafe school systems. Many other tragedies have stricken our school systems with danger following Newtown and certainly before. While we would all agree in regards to the topic of gun control, the one aspect up for debate is whether or not to arm our teachers and faculty in school systems. The main question is one that is touchy for most, do we want to entrust teachers we do not know to keep our kids safe armed with a firearm? We trust our children in daycare where the environment is changing constantly with frequent employment turnaround, so why not trust teachers who have recommendations for them and in some cases are subjected to background checks. Looking into the instances that have occurred over the years will show the amount of gun tragedies that have occurred and we can then see what type of impact a teacher with a gun (properly trained) could have. By not allowing teachers to be armed gives a major disadvantage if a critical situation were to arise and drastically reduces the chances of keeping our loved ones safe from danger. Growing up I was like many other young boys that were obsessed with playing cops and robbers or even cowboys and Indians, it was...
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...The guns have stopped. There was dead silence over the no man’s land. As the faint dusty fog covered the parados, fresh smell of dirt and gunpowder permeated the air. That May of 1916, Northern France, 1st and 2nd Platoon of A Company, 2nd Battalion, were about to go over the top. Both had their weapons at arms, but the atmosphere around each was notably contrasting. The 1st Platoon consisted of boys in clean uniforms and boots. They were well-shaven and well-shaped. As a matter of fact, they only just arrived last night, and how thrilled they were to go over the top this morning! Overnight, they cleaned their boots and rifles and kids again and again and again, just as they were taught. Everyone was excited and morals were exceptionally high...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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... I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus in my driveway. The Smart fortwo Brabus is an electric car but yet has a "Save the Earth" vibe. The Smart fortwo Brabus is an absolute beauty. It has both a sporty but yet classy look. Its sporty look makes it popular and trendy. It is something that a young person such as me, would...
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...Smart bombs Colonel Phillip Meilinger, the commander of the US Air Force’s School of Advanced Airpower Studies once stated: Precision air weapons have redefined the meaning of mass ..... The result of the trend towards ‘airshaft accuracy’ in air war is a denigration in the importance of mass. PGMs (i.e. precision Guided munitions) provide density, mass per unit volume, which is a more efficient measurement of force. In another words, recent targets became small, similarly, the bombs became even smaller. Now a days there is no room to waste ammo around specific target, every explosive charge should hit predesignated target.6 One of the greatest...
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...setting the norms and holding more power. Allowing a country like China to become the leader in space capabilities poses a serious threat to the US and all of its allies, something other states must realize before it is too late. Ideally, the US will assert itself into the space weapon realm with little issue and before another country takes the opportunity to establish new norms for...
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...We know that Jake runs a Delicatessen store in a high-crime section of the city. We know that he was robbed eight times in one year. We know that he obtained a permit and bought a pistol. We also know that a man came into the store brandishing a knife asking him for all the money in the cash register. We know that Jake moved towards the register and instead of opening it, he went for his weapon and without warning opened fire hitting the robber. What we don’t know if the permit was obtained legally. He could have gotten the permit by not going through the proper channels making him discharging his weapon illegally. What we don’t know if Jake was premeditated in his actions. Jake has been robbed multiple times and he may have believed the next time there’s an encounter he’s going to discharge his gun and ask questions later. Jake’s action wasn’t ethical, the fact that he pulled his weapon and point blank shot a person at point blank range isn’t justifiable. It’s understandable that he has been victimized many times in one year but that doesn’t give him a right to pull the trigger and shooting six times at that. He didn’t give the robber a warning shot or told him that he will pull the trigger if he doesn’t put his knife down. Just the simple fact that the robber was carrying knife he should’ve considered not shooting. Jake could’ve handle it by telling warning the robber to stop or he’ll shoot. There was no warning and I believe Jake had the upper hand in this scenario...
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...Workplace Ethical Dilemma Betty Porter BSHS 342 October 17, 2011 Tanisha Laidler Workplace Ethical Dilemma A student goes to college and takes an Ethics course. He or she comes out of the class thinking that he or she will never compromise their ethics for any job. The thought is usually that they will come out and change the world. Then reality strikes once he or she begins looking for a job. Jobs are scare these days, and he or she ends of compromising himself or herself to keep the job they thought they could change the world with. Then when facing a dilemma at work, which he or she never thought he or she would ever have to make, suddenly a test of their ethics happens. According to Hanson (2010), “ethical dilemmas and choices are an unavoidable part of one's work life,” (Bloomberg Business week). Essential parts of the dilemma My workplace ethical dilemma happened recently. Before I describe the dilemma, I will describe my job. I work as youth advocate for a social service agency. A youth advocate responds to crisis calls at local public buildings. The circumstances usually involve a client (between the ages of 12-17) who is refusing to return home or the guardian is refusing to allow him or her to return home. Examples of places we respond are: hospitals, police departments, and schools. So my night starts with a phone call from the hotline. The local police requested a youth advocate for a 16-year-old boy involved in a domestic dispute at home. The boy (I will...
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...12. WEAPONS, EQUIP- MENT, DOCUMENTS 50 cal machine gun 11. PHYSICAL CON- DITION OF EPW Good 2. SERIAL NUMBER. DD FORM 2745, (BACK), MAY 96 What is Part C, and what is its deposition? Goes on equipment 1. DATE AND TIME OF CAPTURE On the 28th in the mourning 3. NAME John Doe 4. DATE OF BIRTH Unknown 5. RANK Unknown 6. SERVICE NUMBER Unknown 7. UNIT OF EPW Republican Guard 8. CAPTURING UNIT 101 Air Assault Division 9. LOCATION OF CAPTURE (Grid Coordinates) FB65781020 10. CIRCUSTANCES OF CAPTURE Defending the Green Zone from the Iraqis DD FOMR 2745, MAY 96 REPLACES DA FORM 5976, JAN 91, USABLE UNTIL EXHAUSTED. 0000103 C 1. DATE AND TIME OF CAPTURE On the 28th in the mourning 2. SERIAL NUMBER. 3. NAME John Doe 4. DATE OF BIRTH Unknown 5. RANK Unknown 6. SERVICE NUMBER Unknown 7. UNIT OF EPW Republican Guard 8. CAPTURING UNIT 101 Air Assault Division 9. LOCATION OF CAPTURE (Grid Coordinates) FB65781020 10. CIRCUMSTANCES OF CAPTURE Defending the Green Zone from the Iraqis 11. PHYSICAL CON- DITION OF EPW Good 12. WEAPONS, EQUIP- MENT, DOCUMENTS 50 cal machine gun DD FOMR 2745, MAY 96 REPLACES DA FORM 5976, JAN 91, USABLE UNTIL EXHAUSTED. 0000103 A 1. DATE AND TIME OF CAPTURE On the 28th in the mourning 2. SERIAL NUMBER. 3. NAME John Doe 4. DATE OF BIRTH Unknown 5. RANK Unknown 6...
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