...Business Proposal Kareem M. Williams University of Phoenix ECO 561 Virgil Dartey December 8, 2014 The Smart Phone Business proposal The smartphone industry is developing at and extraordinary pace since the invention of touchscreen and smartphone technology. The new technology development of the IPhone is creating a high intense competitive market and creates the need for constant innovation and separation from other competitors in the market. Since the introduction of touch screens and advanced 3, 4, and 5G technologies, the consumer trend and market curve is leaning away from the standard cell phone such as Motorola, Razors, and Blackberry to IPhones, Samsung Galaxies/Notes, Windows HTCs, and other substitutes with similar capabilities. Cellular phones no longer only serve as a verbal communication device but as a compact computer that has many of the same capabilities that the laptop or personal computer has in the home. Market Structure The smartphones market is relatively young and in the maturing stage with new and improved technologies developing every day. The direct competitors for Apple Inc. are Google, Samsung, Hewlett-Packard Company, BlackBerry Limited, and Microsoft (Apple Inc., 2014). There are large numbers of corporations in the smartphone industry, but none as large as the aforementioned top competitors. Many of the companies sell a similar product, but each tries to differentiate itself from the competition (McConnell, 2009). Apple sells its IPhone...
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...Business Studies – 36 Mark Question Using all the information available to you, complete the following tasks: * Analyse the arguments for accepting the smartphone proposal * Analyse the arguments against accepting the smartphone proposal * Make a justified recommendation on whether the smartphone proposal should be adopted. You are encouraged to use numerical evidence to support your answer. (36 marks) There are many strengths and weaknesses that Scott Electronics Plc would face if they accept or do not accept the smartphone proposal. They are intending on developing a smartphone for the ‘baby boom generation’ aged 45 to 65. As presented in Appendix A, figure 1, 25% of the UK population will be aged between 45 to 65 in 2014; eventually rising to a 30% increase by 2019. This could lead to potential growth for Scott Electronics in that target market segment; being a great opportunity as the market is growing. By entering a new product within this growing market, it would increase the likelihood of success as it enables them to ensure that the smartphone is targeted specifically towards this age group. In effect, this would lead to an increase in sales and investments of phones; thus generating higher profits – especially long term as the market’s growth expectations are to rise by 30%. The Head of New Product Development approached a supermarket that was keen on extending their range of electrical products; they highlighted the fact that their target market was...
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...[pic] Project Proposal Form |Members Name: |Wong Tsz Yan | Chan Lok Yiu | Tsang Sin Yu | | |(130084702) |(130256995) |(130188773) | |Course Code: |Cheung Cheuk Fung | Leung Wing Ho | Li YeKun | |BA124013-1A |(130153724) |(130579354) |(130237065) | |Project Title: | Your Preferences of smartphone | |Objective(s): (state 2-3 objectives) | On behalf of the mobile phone multiple store to conduct a survey | | |To examine the habit of using smartphone among the young people | | |To help the mobile phone multiple store more understand the customers’ wants and needs in order to help the customers to purchase | | |the right products such as cell phones and batteries, etc. ...
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...ECO 561 WEEK 4 APPLE IPHONE BUSINESS PROPOSAL A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eco-561-week-4-apple-iphone-business-proposal Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 Apple iPhone Business Proposal Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category...
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...Xi’an Jiaotong-Liverpool University 西 交 利 物 浦 大 学 Year 4 | | Homework Submission (First Draft) | | | | | | Homework Submission (Second Draft) | | | | X | | Course Work Submission | Put an X in the box to show whether this is homework or a credit-bearing coursework assignment Name | Gao | (Surname) | Xiang | (Other Names) | ID Number | 10113515 | Programme | Financial Mathematics | Module Title | Final Year Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand...
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...Wireless Technologies Proposal Team B BIS/220 October 15, 2013 Instructor Ramin Tabrizi Wireless Technologies Proposal The cliental for Party Plates continues to expand and we would like to continue expanding as the best party planning business worldwide. For Party Plates to continue down this path of maintaining our goals that we have established in making it the successful business it is today, we are suggesting at least two wireless technologies that will help in continuing the financial growth that would not only benefit the company but our employees. These technologies we are suggesting for implementation are Wi-Fi or wireless fidelity and smartphones. This will not only boost growth but it plays a very large part in reducing cost. These cost reductions comes from inventory reduction, speed of transactions, access to markets and suppliers, and efficient supply chain management. Wi-Fi is allows computers, smartphones, or other devices to connect to the internet or communicate with one another wirelessly within a particular area. Because of its reliability and speed, it will help in generating business globally and locally. This will allow Party Plates to market a large variety of products and services worldwide. It will also open up online sales to international markets at a low cost. Wi-Fi allows employees to have access to their jobs assignments via the internet from home or anywhere in the world. The next wireless technology we would like to implement would...
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...Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six...
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...COMPLETE A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eco-561-week-4-complete Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 COMPLETE Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category. Apple needs to develop a plan that will help them to target the upper class professionals...
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...Wireless Technologies Proposal Keshia Smith, Joshua Crouch, Amber Kelly, JaLynn Coombs BIS 220 January 16, 2012 Michael Chu Wireless Technologies Proposal Mobile computing and mobile commerce in addition to a traditional computer system is what Party Plates will use to house information for the company at one location that could be accessible by a wireless device as well. If Party Plates want their services readily available, convenient to their customers, and to remain productive; then they may consider the use of wireless devices to compete with other businesses that supply the same services. Mobile services allow Party Plates as well as their customers to access information real-time while connecting from mobile devices and other computing environments. Whether Party Plates use mobile devices or remain in its current position, we are recommending mobile computing and mobile commerce as wireless services to move Party Plates into the future. The pros and cons of each service are listed within this proposal. Mobile computing refers to real-time wireless connection between a mobile device and other computing environments, such as the Internet. These days it is spreading everywhere, at work, at home, in education, health care, entertainment, and in so many other areas. The pros of mobile computing is its mobility to take a small hand held device and go anywhere and its broad reach to just about anywhere instantly [ (Rainer & Cegielski, 2011) ]. Mobile commerce...
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...Wireless Technology Proposal In the last decade there has been an increase in portable devices and wireless technology especially in relation to the business world. Party Plates prides itself on being current and our recent move to Access is an example of that philosophy. Recently, however, the company has been plagued by a series of problems such as increased infrastructure costs and a breakdown in customer relationships. The consensus is that wireless technology is the solution. Specifically, Party Plates can benefit from smartphone technology and the use of Global Positioning Systems (GPS). Smartphones will transform our sales people into a more versatile and mobile workforce by utilizing the phones ability to function as a workstation. “Mobile devices increasingly are becoming an integral part of workflow applications” (Rainer Jr. & Cegielski, 2011, Chapter 7: Wireless, Mobile Computing, and Mobile Commerce). GPS will tighten our delivery system by providing real-time traffic information to our drivers. These two types of wireless technology will increase Party Plates effectiveness as a company. The smartphone of today acts much like a personal computer, rivaling laptops in processing speed and possessing most of a PC’s applications. A smartphone in the hands of a Party Plates salesperson would be able to meet with customers, place orders, and keep in touch with the office all from the field. The Blackberry Bold 9790, for example, contains an integrated GPS, Wi-Fi...
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...BUSINESS CONCEPT AND STRATEGY Smart Charge functions as a mobile battery-sharing application to all iPhone users seeking sustainability in their battery life. Unlike ChargeBite or Juice Pack Air Case, we provide a superior service at a lower price, targeting an infinite market of potential consumers. My venture aims to solve issues related to mobile battery usage, acknowledged by the fact that society has become increasingly dependent on the capabilities of our particular smartphone carriers. The problem I aim to address can be categorized as an economically friendly alternative to purchasing expensive portable chargers as well as the convenience of having a wireless charging application in the palm of your hand. The number of individuals impacted pertains to anyone with a smartphone. According to comScore, an American Internet analytics company that provides marketing data and analytics to many of the world's largest enterprises, agencies, and publishers, the United States holds nearly 160 million smartphone users. In addition, over 30% of smartphone users own a supplemental charging device. These chargers range from $25 up to $100. My application aims to sell for $5 in the App Store, exhibiting a tremendously cost-saving alternative to competitor products. My solution is to provide customers with a subtle and simplistic application that allows battery sharing between multiple mobile devices. The true value delivered to my customers can be seen through the...
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...According to an Olswang report in early 2011, smartphones are experiencing accelerating rates of adoption: 22% of UK consumers already have a smartphone, with this percentage rising to 31% amongst 24–35 year olds. Growth in demand for advanced mobile devices boasting powerful processors and graphics processing units, abundant memory (FLASH memory), high-resolution screens with multi-touch capability, and open operating systems has outpaced the rest of the mobile phone market for several years.[6] According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers.[7] Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010.[8] In March 2011 Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010. (http://en.wikipedia.org/wiki/Smartphone) A phone that sees the world like you do, in 3D Now your photos can have as much depth as the moment itself. HTC EVO 3D captures your photos and videos in 3D, plus you can view them without the glasses. The stunning 4.3-inch qHD display gives you crisp websites, vivid images and incredibly fluid videos. Active lockscreen A lockscreen with zero steps to access info and tasks. Homescreen with richer content New visual design provides you with more information and live updates. Faster browsing Better browsing with...
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... training, assessment, and rewarding of employees Agree – 1) Hard hrm strategy, employees are viewed as a resources which need to be used efficiently and temporary contracts 2) Less training , lower unit cost (92 compared to 100) , training budget lower than industry 3) linked to high productivity levels 4) tight span of control, staff more efficient as closely watched 5) increase profit margin, greater dividends 6) sign of success, business can set new strategies –smart phone strategy 7) increase profits even more and can invest within business, increase r and d budget as its only 1% compared to 10% industry disagree 1) not effective as 10 defect compared to 5% industry average 2) will affect brand image, especially they are moving to supermarket known for quality 3) less sales, decrease revenue, higher costs to replace 10% deficit 4) less finance for smart phone 45 to 65 expansion 5) effect growth, as less market share due to lack of sales 6) less profit 7) business change strategy and will effect corporate objectives evaluation – NO short term reduces costs due to temporary contracts etc. Long term can affect the strategy Due to high number of defects Less finance to exploit new 45 to 65 Should stick to soft hrm focus on quality, gain customers as entering new market, large potential customers, high market share, monopoly, monopoly power Can look at investing in technology if workforce is not as important ...
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...Memo to Business Partners Bob black MKT/431 July 28, 2012 Jack Hayhoff Memo to Business Partners Overall value proposition The overall value proposition for the iBerry combines business and user friendly technology, so consumers are able to conduct business while on the go with a friendlier interface for easy access. With a longer lasting battery then recent iPhone models the iBerry provides instant and secure access of business related apps, which allowing consumer to staying productive while on the go. Business users can be hard to please when it comes to smartphone, and typically prefer a simple design, complex features, reliable Web access, a solid camera, and easy-to-use keyboard which are feature that are incorporated into the iBerry (QuinStreet, Inc., 2014). Equipped with Blackberry’s iconic QWERTY keyboard on the iBerry, which also includes predictive text allow users to type entire sentences by just hitting a few keystrokes making the iBerry idea for conducting business on the go (Dubey, 2014). The iBerry also comes equipped with a screen size, weight, design, and interface of the iPhone allowing user to comfortably handle the phone with one hand, and view displayed information. Unique Product Characteristics The three main needs that business users of mobile phones cite as being necessary are: structural integrity, battery life, and screen size (Edheads.org, 2014) As Business men and women are constantly on the go and enduring different...
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...MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever increasing convenience and features, such as, MMS, GPS, video call services and many more, allowing society itself to shift towards smartphone purchases (Min, et al., 2012). AC Neilsen (2012) reported that Malaysia is ranked highly in its region for smartphone usage, a total of 27%, while the closest contenders have only a slight difference in percentage (Thailand, 28% and Philippines, 29%). Furthermore, the perception of smartphones being a luxury item or a status symbol shifts to it being viewed as a necessity to daily life (Walsh and White, 2006) may have added the increase in usage rates, this can be supported by a study conducted by Syed Yahya Kamal, Syed Ardi and Tasir, Zaidatun (2008), which reported that mobile phones were viewed as a necessity by university students as it changed the methods of learning in universities. For example, info graphic research showed that out of the 57% mobile phone users, 40% use their phones to study before exams (Alexander, 2011). Furthermore...
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