...………... 6 Child Advocates’ Perspective …………………………………………………………………………………………………………….. 8 Parents’ Perspective………………………………………………………………………………………………………………….…….... 8 Figure 3: Survey Questions …….………………………………................................................................. 9 Recommendations …………………………………………………………………………………………………………………………... 10 Figure 4: Teen Cell Phones and Smartphones Ownership …………………………………..……………….. 11 References ……………………………………………………………………………………….………………..……..…………………….. 14 Appendix …...……………………………………………………………………………………………………………….…….…………….. 16 Case Analysis Children: The Final Frontier . . . For Cell Phones It is difficult to exist in today’s society without being influenced by the dramatic increase of the technology use and especially the use of cell phones. The cell phone market is becoming more saturated and competitive. Thus, marketers tend to look for new segment groups, study them, and eventually influence their decisions. Due to the rise reliance on technology, much of the communication between teens occurs through the digital use, particularly through their cell phones and smartphones. More than 65% of American preteens have their own cell phones. (Solomon, 2011)...
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...www.irssh.com ISSN 2248-9010 (Online), ISSN 2250-0715 (Print) Consumer Choice Criteria in Mobile Phone Selection: An Investigation of Malaysian University Students Safiek Mokhlis (Corresponding author) Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: safiek@umt.edu.my Azizul Yadi Yaakop Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: azizul_yadi@umt.edu.my (Received: 9-11-11/ Accepted: 30-11-11) Abstract The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study. This paper focuses on studying the importance of different choice criteria in mobile phone selection among Malaysian consumers. A quantitative study drawing data from 376 university students was employed. The collected data were analyzed using SPSS. Descriptive statistics, factor analysis, and Friedman test have been employed in the study. The principal components factor analysis resulted in seven independent dimensions: (1) innovative features, (2) image, (3) price, (4) personal recommendation, (5) durability and portable aspects, (6) media influence, and (7) post-sales service. The top three most important factors influencing consumer choice of mobile phones are: innovative features, recommendation and price. Several managerial...
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...additional burden such as direct and indirect cost of the transaction, high working capital requirement, efficiency management of COD ecosystem and payment hassles. According to Ernst & Young (E&Y), COD accounts for 50 to 60 per cent of online transactions in India. To reduce the contribution of COD in the online transactions without affecting the number of sales the online retail service providers need to understand why does the customer use COD as a mode of payment. The purpose of this research is to understand the factors influencing the customers to use COD as a mode of payment. Keywords – E-commerce in India, Cash on Delivery, Challenges in cash on delivery, COD users, but is still below world averages. This shows the immense potential that the retail category holds in India with online retail filling the distribution and convenience gap. The e-Commerce and allied companies have also turbocharged the e-Commerce growth engine by introducing innovative business models, by introducing technological innovations and by offering convenient payment options most popular being the COD. Cash-on-delivery has been one of the key growth drivers and is touted to have accounted for 50% to 80% of online retail sales. Players have adopted new business models including stock-and-sell, consignment and group buying; however, concerns surrounding inventory management, location of warehouses and in-house logistics capabilities are posing teething issues in COD. The other major rationale behind leveraging...
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...Benefits of Mobile Apps 27 29 From The Trenches: How Event Planners Select and Use Apps 31 Why Develop an Event Mobile App Selection Strategy? - by Michelle Bruno 32 30 Questions to Answer in a Mobile App Selection Strategy - by Michelle Bruno 35 Selection 35 38 Creating the Perfect Request for Proposal (RFP) for a Mobile App - by Michelle Bruno 46 Event App Solutions: Research Methodology 47 Event App Findings 50 Mobile App and Features Glossary - by Becki Cross and Cathy Key 56 App Provider Tables and Features Overview 73 Post Selection Tactics 73 75 Promoting Engagement - by Liz King 76 Considering Usage - by Liz King 77 Solving Wifi Issues - by Liz King 78 Financial Support - by Liz King 78 82 Credits 83 84 Disclaimer 86 appendix - research Why Version 3? Structure of the Event App Bible v3 Event Apps: Hype or Substance? Where are we now? Do You Need an Event App? Purchasing Factors Earning Adoption - by Liz King Data and Analytics - by Michelle Bruno Partners AD event app bible PREFACE The revolution started just over seven years ago. The iPhone combined with the App Store introduced a new paradigm that all modern smartphones followed. This model has transformed the telecommunication industry, the software industry and society in general. Today, more than 1.3 million...
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...Contents Executive Summary 3 Company background/history 4 Mission, Vision and Values 4 Context: External Environmental Factors 6 Internal Environmental Factors 8 SWOT Analysis Strategic Statement Strategic Issues The Conceptual Framework Strategic Alternatives Most appropriate alternative selection Action Plan References Exhibits (Tables and Charts) Appendixes/attachments Executive Summary Up until early 2000’s Apple computers were considered exclusively for the elite. However things changed for the better when innovative non-PC products entered the market and their sales increased tremendously. The company continues to face challenges that brought them to implement strategies for the turn of the century as they continue to grow, adapting to trends and necessary changes towards the mobile industry. Among the different CEO’s leaderships, Steve Jobs brought the most innovative technology. He not only lead in the invention of good products, he changed the way people live and think. Although the other leaders had other strengths and different style of leadership, they made less significant changes throughout the century. This report will show you more information about our case study of Apple Incorporated before 2010. It includes our analysis on the internal and external context of the company. The analysis covers factors affecting Apple’s performance including the industry, finances, technology, socio-culture, and etc. We have also identified...
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...up with changing customers The authors would like to thank Altagamma Foundation, and in particular Mr Andrea Illy, Altagamma President, Armando Branchini, Altagamma Executive Director, for their valuable contribution to the research. Altagamma Foundation, which convenes the leading Italian luxury goods companies, supports the yearly Digital Luxury Observatory in conjunction with McKinsey & Company. Special thanks also to all Digital Luxury Experience Advisory Board members for their participation in the research and significant contributions to the knowledge shared here. The authors are also grateful to Anna Sanfilippo, Gaetano Vallefuoco at McKinsey, who contributed to the development of this report. Digital Luxury Experience 2013 Keeping up with changing customers Linda Dauriz Ambrogio Michetti Nicola Sandri Andrea Zocchi For additional contents about the research please visit the Mobile Site www.digitalluxuryexperience.it DLE Luxury shopping is changing fast. The winners will keep pace The power of digital presence 1 Effective digital strategies vary by brand and category Digital is influencing almost 20% of total luxury sales. More than 70% of luxury shoppers own a mobile devices, more than 50% of them research through mobile. Digital is essential, Brands must go mobile 2 3 Three successful archetypes are arising on digital luxury markets. Brands need to understand what are their DNA, monitor performances along Customer Decision Journeys...
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...7.4. ANSOFF Matrix 21 7.5. TOWS 22 8. Strategy Evaluation through SAFe 23 8.1. Corporate Level Strategic Evaluation 23 8.2. Media Devices & Mobile Communications SBU Strategic Evaluation 24 8.3. Personal Computers Strategic Evaluation 24 8.4. Portable Media Players Strategic Evaluation 25 8.5. Software Strategic Evaluation 25 9. Comparison of New and Existing Strategies 25 10. Conclusion 26 11. Report Limitations 28 12. References 29 1. Company Background Apple Inc was founded in April 1976 by Steve Jobs and Steve Wozniak. The company that invented the first personal computer has diversified into designing and producing a vast range of consumer electronics and software supplied to millions of customers worldwide. With headquarters in Silicon Valley, California, Apple Inc. is under the leadership of CEO Tim Cook. Strategic Business Units | Description | Media devices & Mobile communications | These incorporate products with a high mobility which have a primary use for communication by either radio communications or...
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...Smartphones: Building profitability and loyalty in the mass-market Industry Briefing In many mature wireless markets, smartphones already account for one in three handsets sold. By the end of 2011 they will have overtaken featurephones. As the wireless industry’s fastest growing category of device, smartphones are opening up many new and exciting revenue-generating opportunities. However, the migration from the prosumer to wider consumer markets is not without its challenges. This paper identifies five key pressure points that are facing wireless carriers and challenging the profitability and loyalty of their smartphone consumers. WWW.WDSGLOBAL.COM 2. WDSGlobal Industry Briefing Smartphones: Protecting profitability and loyalty in the mass market Contents EXECUTIVE SUMMARY THE RISE OF THE SMARTPHONE Subscriber Break-Even Smartphones and the Technology Adoption Lifecycle - Innovators and Early Adopters - Leaping the Chasm CONSUMER BUYING BEHAVIOR AND MOTIVATIONS IDENTIFYING THE PRESSURE POINTS PRESSURE POINT ONE: USER BEHAVIOR The Golden Hour PRESSURE POINT TWO: DEVICE SUBSIDIES Service Usage PRESSURE POINT THREE: COST TO SUPPORT Increased Average Handle Time - AHT by Operating System - Problem Type by Operating System Brand Escalation and the Threat of No Fault Found Propensity to Call PRESSURE POINT FOUR: SERVICE CONFIGURATION Failures in the Preconfiguration Model PRESSURE POINT FIVE: UNLIMITED DATA PLANS SUMMARY RECOMMENDATIONS APPENDIX ONE p3. p4. p4. p5...
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...top-ranked internet retail website and the number one customer loyalty program of its kind. Best Buy has more than 1 billion visitors to their websites and 600 million visits to their stores each year. Although this would seem to carry a significant market advantage, consumer purchasing practices has evolved from a direct contact, feel and touch experience to a remote, internet based method of research and shopping. The Consumer Electronics market has seen a steady decrease in revenue over the last three years. It has only been maintained in the margins by Smartphone and Tablet sales. The shrinking market and loss of market share to online retailers such as Amazon has taken its toll on Best Buy’s bottom line. Best Buy hopes to change this by making their sales associates and Geek Squad agents the authority on consumer electronics, delivering unbiased, knowledgeable advice hundreds of millions of times a year and offering unmatched support for the lifetime of the products they sell. These are all portions of Best Buy’s efforts to Renew Blue. This marketing plan also recommends two additional opportunities to increase market share. Developing an All in One system that allows Best Buy customers to receive system integration similar to Apple products for any product purchased from Best Buy, regardless of manufacturer. Additionally, the development of Geek Squad Platinum, a premium subscription service that allows high end customers to maintain the latest and greatest in their home...
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...esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less market share, forcing research companies (Gartner, Canalys, etc.) to change their expectations. This situation leads us to another important and often ignored perspective of innovation challenges, i.e. consumers' resistance; as consumers' adoption and purchase decision makes a significant difference in the success of innovative products. Problem: Innovation has been called as a key factor for companies to survive and grow in the long run, especially in the dynamic & complex markets and uncertain economic circumstances. Despite the successful outcome of innovations, inhibition or delay in the diffusion of innovation may translate this success into market failure, where resistance has been called as one of the main reasons for inhibiting or delaying the innovation diffusion . Consumers adoption of innovation depend upon several factors: the most important of which are specified...
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...` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- Serial No | Group member (Vietnamese Name) | Group member (English Name) | Class FO6 | Student no | Signature...
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...University students) Contents 1.Executive summary: 4 2. Description of the project 6 2.1 The projects intended location 6 2.2 The environment surrounding it 6 2.3 Availability of the resources required to start the business 6 2.4 Business goals and objectives 7 2.5 History of the project 7 2.6 Motivation to start business 7 3. Market Description 8 3.1 Target market 8 3.2 Entering the market 8 4. Product description 9 4.1 Services: 10 4.2 Product selection: 10 4.3 Price & determination: 11 4.4 Competitive edge: 11 5. Organization Plan 12 6. Marketing Plan 15 6.1 Market Research 15 6.2 Market Segmentation 15 6.3 Target Market Segment Strategy 15 6.4 Competitive Strategy 16 6.5 Promotion Strategy 16 6.5.1 Publicity: 16 6.5.2 Advertisement 17 6.5.3 Internet and Social media 17 7. Financial Plan 18 7.1 Cost of the product 18 7.2 Advertisement cost 19 7.3 Salary 20 Conclusion 22 Reference: 23 1.Executive summary: University students and staff averagely spend their most valuable time nearly 45 minutes in a day to mark attendance, borrow a book from the library, or to take a token for dining. In many instances time is more valuable than anything on this living planet. Here comes to play we had a different view on this and we come up with a new technology, NFC. Near field communications (NFC) are a technology that authorizes communications in between student ID cards and NFC devices or smart phones and NFC devices. This technology...
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...Telematics and Informatics 27 (2010) 242–255 Contents lists available at ScienceDirect Telematics and Informatics journal homepage: www.elsevier.com/locate/tele Analysis of users and non-users of smartphone applications Hannu Verkasalo a,*, Carolina López-Nicolás b, Francisco J. Molina-Castillo b, Harry Bouwman c a b c Helsinki University of Technology, 02240 Espoo, Finland University of Murcia, Spain Delft University of Technology, The Netherlands a r t i c l e i n f o a b s t r a c t Purpose: Smartphones facilitate the potential adoption of new mobile applications. The purpose of this research is to study users and non-users of three selected mobile applications, and find out what really drives the intention to use these applications across users and non-users. Design/methodology/approach: The authors measured actual usage of mobile applications in a panel study of 579 Finnish smartphone users, using in-device measurements as an objective way to identify users and non-users. A web-based survey was used in collecting data to test an extended TAM model in explaining intention to use. Findings: Perceived technological barriers negatively affect behavioural control, reflecting people’s assessment of themselves being capable of using the services without trouble. Behavioural control is directly linked to perceived usefulness (except for games) and perceived enjoyment, as hypothesized. Perceived enjoyment and usefulness were generically found to explain intention to use applications...
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... 8 4.3.1.2 Opportunity and threats 8 4.3.2 Scenario Planning Model 9 4.4 Organizational change unfolded over time 10 4.5 Overall evaluation of the change 11 5.0 Conclusion 12 6.0 References 13 7.0 Appendices 13 Acronyms CEO: Chief Executive Officer Executive summary Mobile phone industry is changing fast. Some key players lost marketing share while some new and young companies gain marketing share. The process of buying mobile phone has changed recently. Because of development of technology, customers will change their mobile phone every year even twice a year. The reason why we choose Nokia is because...
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...Analysis Germany is the selected target country for DIRECTV’s latest expansion. The German economy, political structure, regulatory, financial, cultural, and competitive landscape requires an objective analysis to determine the appropriate strategy and plan for market introduction. Other parts of the assessment include taxation, marketing mix, distribution options, supply chain, and environmental factors. Political, Legal, and Regulatory Exchange Germany as part of the European Union (EU) is a relatively low risk target for political considerations with Forbes citing the region has the most positive regional outlook with 47% of member countries exhibiting a decline in risk ratings (Rapoza, 2013). A.M. Best (2014) rated Germany as one of the best in nine areas with the only exception attached to labor flexibility. See Figure 1 below. Figure 1 from A.M.Best (2014) Repatriation of Funds Foreign direct investment is setting up a business or the purchasing of assets in a foreign location or across national borders. DIRECTV has decided to initiate business in Germany to allow customers access to entertainment choice and convenience at home. The risk of exchange and repatriation of funds are the penalties involved. Germany has been a country that is highly developed as well as having a high-cost economy. Companies face the risk of 35% taxation in the U.S. for bringing profits back home, which is primarily due to stringent tax laws and treaties between the two countries. ...
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