...NEW PRODUCT DEVELOPMENT On Apple’s New Product Development Strategy Posted on January 1st, 2010 by daniel Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan. 1, 2010 Whether the marketplace is ready or not, the Big Guns in consumer electronics are about to make their move at the dawn of the New Year. Next Tuesday, Google is expected to announce its long-rumored Nexus One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android...
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...(Gibbs, 2012) Technology surrounds us and is now part of our everyday lives and almost everyone relies on some form of technology for entertainment or communication. When traveling to Las Vegas it is important to have connection with friends and family as well as the ability to do work-related projects if necessary. According to the Las Vegas Visitors Report, about 55% of all Las Vegas visitors planned their trip using the internet, as compared to only 40% in 2007. Having access to the internet via a smartphone or laptop is essential for checking travel itinerary, using price checking applications to find the best deals, and keeping track of your expenditures especially when gambling and shopping is involved! The study done by Marketing Tech Blog and compiled by Compendium has shown that 80% of people in the world currently use mobile phones and 50% of all people in the United States will own a tablet or iPad by 2016. An astonishing 97% of all 18-29 year olds use smartphones in the US. TIME Magazine found that 84% of people interviewed said they could not go one full day without the use of their phones, 20% of people check their phones every 10 minutes, and 50% of people sleep with their phones right next to them. Las Vegas is one of the most popular place to come...
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...some of the past, that my nine years old daughter have never hear that word before today. Now we are not only talking about mobile technology about wearable technology. What is wearable technology? “While the clue's in the name, it doesn't quite tell the whole story. Wearable technology is clearly gadgets you wear, but there are important distinctions. Wearable tech isn't a trendy pair of headphones, for example, or a digital watch. The new age of wearables tap into the connected self – they're laden with smart sensors, and make use of a web connection, usually using Bluetooth to connect wirelessly to your smartphone. They use these sensors to connect to you as a person, and they help you to achieve goals such as staying fit, active, losing weight or being more organized.” (wearable.com 2015) Portability Battery life Apps capacity Usability Price Smartphone Smartphones v easy to carry around, even on hand of on close pockets. Battery in now day has a very good length of time base on use of course. Most apps are designed for smartphones, huge variety. Very easy to use with very little technology knowledge, good to hold with hands. Vary based on model and brand, somewhat affordable. Tablets Tablets are more difficult to carry on hand or...
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...Record: 1 | BlackBerry blues. By: McMAHON, TAMSIN. Maclean's. 6/4/2012, Vol. 125 Issue 21, p32-34. 3p. Abstract: The article discusses the decline of the Canadian technology company Research In Motion (RIM), the creator of the BlackBerry smartphone, as of June 2012. Topics include competition in the global smartphone market, RIM's corporate investments in research and development (R & D), and the failure of the telecommunications equipment manufacturer Nortel. (AN: 76358166) | | | Persistent link to this record (Permalink): | http://ezproxy.lib.ucalgary.ca:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=76358166&site=ehost-live | | | Cut and Paste: | <a href="http://ezproxy.lib.ucalgary.ca:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=76358166&site=ehost-live">BlackBerry blues.</a> | | | Database: | Business Source Complete | Section: Business TECHNOLOGY The once-mighty RIM is fighting for its life. What that means for a Canadian tech sector still suffering from the loss of Nortel To get a sense of how deeply intertwined the Canadian identity has become with the BlackBerry, this country's most famous modern-day invention, pick up a copy of the study guide issued by the federal government to help new immigrants prepare for their citizenship test. There, among the handful of inventors whose work is so critical to the country's history that their names...
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...hackers could target them for that reason alone. Technology may also be a factor, whether or not the organization uses the most recent tech or old outdated tech that hackers can easily access. A Firms security policy can contribute to the 6 main business objective by supporting them. 2. (10 points) Why is software quality important to security? What specific steps can an organization take to ensure software quality? Hackers and their companion viruses are an increasing problem, especially on the Internet. What are the most important measurers for a firm to take to protect itself from this? Is full protection feasible? Why or why not? If poor software is implemented in an information system, it could possible lead to all sorts of security vulnerabilities. An organization can ensure software quality by employing software metrics and rigorous software testing. The most important protection that a firm can use is Anti-virus and Firewalls. Full protection is not feasible because vulnerabilities are found daily by hackers. 3. (10 points) Read the case study (How Secure is Your Samrtphone?) on page 249. And answer the following questions: * It has been said that a smartphone is “a microcomputer in your hand.” Discuss the security implications of this statement. What people, organization, and technology factors must be addressed by smartphone security? Only certain people...
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...feature for corporates and governments. This is the reason why every US’s president use Blackberry. 2. Strong Focus on narrow customer segment: Most phone company in the market are aiming at customer from every segment. For example, Samsung has many phone series like S series, A series, E series, etc. Each phone series is aiming at each segment. However, Blackberry tries to narrow its customer segment to governments and corporates. This make their company more focused on the customer so it can satisfying their customer need. This helps Blackberry gain more advantage than other competitive. Weaknesses: 1. Blackberry brand is not as well-known as before: Before Apple joined in the smartphone market, or Samsung’s galaxy became well-known, Blackberry is consider as the top brand for smartphone. However, since Apple launched IPhone, and Samsung started to launch it first Android phone, Blackberry have lose it position in the market. The reason for this because of customer want to use the phone that has touch screen function instead of using the keyboard like before. This has made Blackberry’s profit going downed. Also when IPhone come out, Apple have launched successful marketing strategy. With this it make Blackberry’s brand reputation going down a lot, and also it...
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...Stratagem National Focus Can Samsung keep its edge in smartphones? The South Korean player enjoys a clear lead over its Finnish rival in the smartphone sweepstakes currently but there are quite a few curveballs to come in the hyperactive mobile phone market before a clear winner can emerge. Onkar Pandey keeping the flag flying high B.D. Park, Managing Director, Samsung India, leads an established brand, which is the leader in the smartphone segment. But his real test will be to manage the brand in face of a resurgent Nokia, besides facing off competition from the likes of Sony U 3 revenues of top mobile players Samsung’s revenue rose more than Nokia’s rank 201112 119.25 78.91 19.78 14.60 13.27 9.23 7.90 7.80 7.50 6.70 201011 129.29 57.20 22.89 19.50 10.04 4.50 9.20 18.34 6.26 13.26 Change market (%) share (%) -8 38 -14 -25 32 105 -14 -57 20 -49 -5 38.2 25.3 6.3 4.7 4.3 Nokia Samsung Micromax BlackBerry Karbonn HTC Spice LG Huawei G’Five TOTAL 2.5 2.5 2.4 2.1 100 312.15 330.31 Source: CyberMedia Research (Revenue in Rs Billion) ntil as recently as 2008, Nokia had an invincible lock on the mobile phone market in India. The Finnish giant was by far the strongest Richmond in the field, controlling a humongous 75% of the Indian mobile handset market by volume. But over the next couple of years, even as the handset market was going through a watershed technological change and churn, Nokia made the mistake of taking its eyes off the emerging market...
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...everyone, I am Bob, I did a little bit research about cameras, because I like to take photos and usually go out with my cameras to take fantastic photos, I think camera is a good tool to record my feelings at that time. So today i will bring you an analysis about cameras market. This is overview about what i will discuss today. The first one is problem the cameras market face about. And the data set we will use. Then i made an numeric analysis, based on the data set. Finally, there are some observations and further thoughts. Firstly, the cameras market is facing a big problem come from smartphone market. Global compact camera sales continue to decline as more consumers use smartphones to capture images. We can see the trend in this two charts. The sale of smartphone is going up and the sale of cameras is going down. I think because people do not have high requirement about megapixel and high tech of cameras. This is the data we will use today. There are 28 observation samples. And include price, megapixel, weight, score information. We use statetools to get five numbers summary. Max number,min number, median and 1 quartlie and 3 quartile. And we can see that the mean price is 175, megapixels is 12,weight is about 5.8 oz, score is about 56, and then we look at the measures of variability, we know that the smaller variance numbers are, the more stable data set we have. So the megapixel and weight are relative stable, and price and score are not stable. also,we can see same outcome...
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...from external, internal, business level strategy and Corporate-level Strategy four part, and find key issue of RIM facing now , what is the way out. (RIM, 2012) http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf Research In Motion (RIM), a Canadian company, introduced their new phone BlackBerry 850 in 1999 which creating the wireless email market, and also introduced a Software package called the BlackBerry Enterprise Server which help people access to work email even they are not in the office, people start to use BlackBerry as a corporate mobile phone.in 2007, the RIM became the Canada`s most valuable company, and in 2009 the global smartphone market share held by RIM is almost 20.1% (statista, 2013). http://www.statista.com/statistics/263439/global-market-share-held-by-rim-smartphones/ Key issue: The company is deteriorating http://www.theguardian.com/technology/2013/jan/30/new-blackberry-phones-revealed http://ca.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2012/2012rim_ar_40F.pdf http://ca.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2012/2012rim_ar_40F.pdf Competition: The rise of the Apple iPhone and Google’s Android OS has been rapid...
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...com/news/agony-and-htc-how-an-underdog-phone-maker-aims-to-rei nvent-itself/ February 23, 2015 5:00 AM PST HTC's Creative Labs studio in Seattle's Pioneer Square neighborhood is tasked with coming up with the software experience on all the company's products. James Martin/CNET SEATTLE--I arrived in the tech-revitalized, hipster neighborhood of Pioneer Square on a crisp December morning, eager to see HTC's Creative Labs studio and meet up with the team of designers responsible for the novel interface software that fronts the Taiwanese-maker's smartphones. There was just one problem: I couldn't find the place. The typical sign with a corporate logo, emblazoned in bold letters, was nowhere to be found. There wasn't even a tiny nameplate anywhere. After a careful search, I stood before a nondescript door that was sandwiched between an Italian restaurant and a hair salon. The shops, housed in a contemporary commercial brick building, both fit in with the colorful vibe of the area, but home to a branch of a global smartphone company? "We don't do much in the official way here," said Drew Bamford, head of Creative Labs. Its near-invisible profile in Pioneer Square seems fitting considering HTC's history of crafting eye-catching metal-clad smartphones, like the HTC One M8, only to have them ignored in favor of 1 Agony and HTC: How an underdog phone maker aims to reinvent itself models from higher profile -- and deeper pocketed -- rivals Apple and Samsung Electronics. HTC's...
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...passwords wastes time, creates bad experiences, & indulge in wasted energy trying to keep up with different passwords & pins or replacing them * Could lead to poorer controls * Technology is changing to tend to our needs by providing a more natural experience * Focus more on useful, entertaining & personal experiences * Very intuitive, easy & natural for people * User friendly, will tend to older generations that aren’t capable of knowing the ways of technology, as well as for mentally or physically impaired individuals * http://www.wired.com/2013/12/wearable-computers/all/ * Wearable technology replaces the power of smartphone by increasing accessibility, without the hardships of taking your smartphone out of your pocket or stopping you while doing activities (bicycle, swimming, hiking, skiing) * Wearable revolution could take faster than the mobile revolution * Not much hardware software is required either, as wearable technology can simply work using Bluetooth or Wi-Fi, instead of having a separate Internet plan * Challenge for technologists is to make their wearable technology aesthetically pleasing *...
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...vital tool for people to communicate with each other. Bulky phones are now of the past, retailers now concentrate on smart phones which have much more functionality and use for consumers and their are many platforms which they run on, in todays market ranging from Nokia having Symbian, Apple having iOS, Blackberry having RIM (research in motion) and Samsung using Google Android platform. All of these platform vary a little from each other but have the same goal which is grabbing consumers to by there product. Smart-phone ownership, by platform Google Android– 32%, iOS– 19%, Blackberry– 16%, Symbian– 8%, Windows phone– 4%, none of these– 22%. “Smartphone penetration has continued to rise rapidly over the past few years, with almost two thirds (62%) of internet users owning one as of September 2012. Possession of smartphones is now significantly higher than the proportion of consumers who own a basic mobile phone (46%).” 2 As you an see from the source provided based on 1368 people questioned on what smart phone they own and what operating system its uses that Google's Android system is the most popular, then it is Androids main competitor Apple running iOS....
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...the quickest way of updating and innovating new products and they have the maximum number of smart phone so that customer has the option to switch easily. The study will show that how the newest product has increased their reputation and images over producing its latest phone in the market. Research approach and Strategy The research approach adopted in this study is inductive and data used are all secondary which are collected from different source associated with the study. The strategy of the study to identify how the latest product is empowering the brand and how far the product is running for enlighten the brand image of the giant electronics producer. The data are mostly secondary which are collected from the source of different tech news portal. Information Samsung Galaxy note 3, the latest product of Samsung electronics is highly demandable for its huge display and features. Samsung previously became famous for manufacturing large display phone with frequent innovation of new features and functions other than its rival Iphone, HTC, and Blackberry etc. The Samsung Galaxy Note 3 is indeed a very expensive phone but it is the latest phone with its own stylus...
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...BRMT-3| TAPMI 2013-15 | Brand Equity Study of Motorola | Table of Contents: 1. Research objective: 2 2. Research methodology: 2 3. About motorola mobility: 2 4. Global mobile phone market: 2 5. Consumer buying journey: 4 6. New moto series: 5 7. The trinity of brand strategy: 5 7.1 value propostion: 5 7.2 positioning: 6 7.3 brand identity: 7 8. Brand elements: 7 9. Verdict: 8 Brand Equity Study of Motorola “Motorola exists to invent, build and deliver the best mobile device on the planet, improving the lives of millions of people” ------------------------------------------------- -Vision Statement of Motorola 1. RESEARCH OBJECTIVE: This research project is carried out to evaluate the Brand Equity of Motorola mobility. 2. RESEARCH METHODOLOGY: The research was carried out in two stages. The first one is secondary research, followed by the in-depth interview with the Moto G users. 10 in-depth interviews were conducted where the questions are asked about the brand identity of the Moto G and about the customer perception. 3. ABOUT MOTOROLA MOBILITY: Motorola is an American telecommunication device manufacturer based at Chicago. They created the world’s first commercial portable cellular phones. On August 2011 Google acquired Motorola mobility division for US$12.5 billion. During 2003 to 2007, worldwide Motorola was one of the leading mobile phone manufacturer. But due to lack of product innovation, continuous improvement,...
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...1 HTC Market Segmentation HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices. In 1998, they started designing some of the world's first touch and wireless handheld devices. The company has a rich heritage of many "firsts", including creating the first Microsoftpowered smartphone (2002) and the first Microsoft 3G phone (2005).Their first major product was made in 2000. They made one of the world's first touch screen smart phones. They started using 3G early on in 2005 and made the world's first Android phone in 2008, the HTC Dream. This paper explores the demographic segmentation strategy that HTC can adopt in order to become a leading smartphone company in the U.S.A. Demographic 60 % of HTC device owners are under 35-years-old. The current young generation is used to new technology deploying faster and faster every year. They expect faster and better every time they buy a new phone and can be targeted with HTC’s cutting edge hardware and stylish designs. Tech savvy college students. STEM and business students are aware and always exploring new technology and features. They...
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