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NEW PRODUCT DEVELOPMENT

On Apple’s New Product Development Strategy

Posted on January 1st, 2010 by daniel
Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general.

Google Nexus Offers Little Competition to Apple iPhone

Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne

COLUMN By MICHAEL S. MALONE, ABC News

Jan. 1, 2010
Whether the marketplace is ready or not, the Big Guns in consumer electronics are about to make their move at the dawn of the New Year.
Next Tuesday, Google is expected to announce its long-rumored Nexus One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone.
So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android and seen impressive sales. However, this time around Apple, though still exhibiting much of its old "closed" and proprietary ways, has learned some important lessons over the last 20 years.
For one thing, Apple understands, better perhaps than any company on the planet, the importance of being not only perpetually innovative but with a vast and loyal army of Apple fanatics behind it to

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