...TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES In this report I want to explain what are the three major smartphone operating systems and their features. The contents of this paper will describe the different design features of Google’s Android, Apple’s iOS and Microsoft’s WindowsPhone operating systems and why the consumers favor them. If you have any questions you can contact me at 409344-0867 or at nuthaky.phani@gmail.com Respectfully yours, Phani Nuthaky TABLE OF CONTENTS Part Page I. INTRODUCING THE REPORT 1 A. What is a smart phone? 1 B. Key smart phone features 1 C. What is a smart phone operating system? 2 II. WHY IS ANDROID THE TOP SMARTPHONE OPERATING SYSTEM? 3 A. What users love in Android? 3 B. Some of the drawbacks of Android 4 III. iOS APPLE’S SMARTPHONE OPERATING SYSTEM 5 A. Features of iOS 5 B. Setbacks of iOS 6 IV. WINDOWS PHONE OPERATING SYSTEM 6 A. Top features of Windows Phone 7 B. Trade offs of Windows Phone 8 IV. SUMMING UP THE SMARTPHONE OS COMPARISON 9 LIST OF ILLUSTRATIONS Graphic Page TABLE 1 Top Smartphone Platforms 11 TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES I. INTRODUCTION A. What is a smart phone? A smartphone (or smart phone) is a mobile phone with...
Words: 2961 - Pages: 12
...Exemplary Final Report Research on Understanding Microsoft’s Operating System’s Weak Smartphone Market Share Marketing Research Executive Summary – Background Smartphone ownership and usage is at an all-time high. Unfortunately, Microsoft’s operating system (OS) has never had a competitive market share in the cellular industry. Google’s Android and Apple’s iOS have dominated the market despite Microsoft’s efforts to increase their popularity—and ultimately their demand. Underlying reasoning for Microsoft’s shortfalls in the cellular industry were unclear at first. Predicted problems included Microsoft’s absence when the smartphone craze arose, and their inability to effectively market their competitive advantage over the competition. Today, Microsoft owns only roughly 4% of the U.S. smartphone market share (Lella.). Based on research, our group wanted to know what should be done to recover Microsoft’s awareness in the smartphone industry as a competitive smartphone operating system. Research objectives were aimed at discovering college students’ general perspectives concerning smartphone brands, and the major motives for students to purchase Android or iOS based smartphones. The last research objective was designed to learn the reasoning for Microsoft’s low popularity in the cellular market, and what could potentially be done to produce more demand. Executive Summary – Results After conducting research, the results coincided with the predictions...
Words: 6694 - Pages: 27
...Analysis of the smartphone as a system using knowledge on methods of System Analysis Smartphone A smartphone or smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system with other features useful for mobile or handheld use. In addition to a Smartphone’s communication functions, it can: * Send emails. * Use GPS to locate an address and keep you from getting lost. * Enable installation of other programs. * Allow any interface for data entry. * Manage digital agenda and contacts. * Display documents in various formats. * Allow Internet access. * Utilize an operating system. * Require permission to install third party programs. * Make, edit and store videos and photos. * Function as an mp3 player To access these benefits, the devices must have an operating system such as Microsoft Mobile 6.0, BlackBerry RIM, Palm OS and OS X, to name a few. For example, you can watch a video while you answer a call. The Smartphone's main function is to perform more than one activity at a time. Smartphone is a system which generally consists of hardware and software. Hardware Hardware is best described as any physical component of a computer system that contains a circuit board, ICs, or other electronics. Without any hardware, your computer/smartphone would not exist, and software could not be used. Smartphones run on processors. Along with processors, smartphones also have computer chips...
Words: 592 - Pages: 3
...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
Words: 3393 - Pages: 14
...Andonov* The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example, let’s have a global look at the business of mobile phones. In June 1998 Ericsson, Nokia, Motorola and Psion established their own International Strategic Alliance, a private independent company called “Symbian”. Symbian Ltd. is an independent, for-profit company whose mission is to establish Symbian OS as the world standard for mobile digital data systems, primarily for use in cellular telecoms. So, the three biggest mobile phone companies at that time and Psion, a mobile PC company, created a new way for competing and differentiating. Today Symbian Ltd. is owned by Ericsson, Nokia, Panasonic, Samsung, Siemens and Sony Ericsson. Figure 1 shows the percentage of shares of each shareholding company: Figure 1 Shareholding companies of Symbian and their percentage of shares Source: Symbian Ltd. – Company Ownership, http://www.symbian.com/about/ownership.html Levels of product differentiation Porter has suggested that most industries contain strategic groups of close competitors – groups of firms within an industry that follow the same strategies or ones that have very similar dimensions...
Words: 5436 - Pages: 22
...enforced several structural changes, including ridding the company of unprofitable segments and divisions (C-143, Thompson).” Through the elimination of Apple’s less useful operations the organization was able to consolidate resources in order to concentrate on innovating, differentiating, and developing new and/or existing products. Apple has applied this strategy to its computer, digital music, tablet, and phone lines to a great deal of success. The most abundant strategy which affects all Apple’s products is how they are differentiated from the competition. From the hardware to the software, an average consumer could easily recognize an Apple product from the competition. An example from the case tells us that, “Apple’s proprietary operating system and strong graphics-handling capabilities differentiated Macs from PCs…(C-143, Thompson).” Apple’s use of proprietary hardware and software are a major force in differentiating the brand’s products from the competition. The software on Macs is similar to the software found on the iPhone, iPods, and iPad. No other brands’...
Words: 2936 - Pages: 12
...first phone with a touchscreen interface, and the first smartphone running on Android Operating System (OS) that continues to be the most popular platform over the world. What makes HTC unique is its technology in hardware together with speed of innovation, but that is not sufficient for it to sustain and succeed in the market anymore. Challenge Definition Going forward, after a “35% year-on-year drop in revenue that fueled a 70% decline in operating income” despite growth of the smartphone market, HTC needs to resolve a series of challenges, be it the heavy competition of the industry with many other players, how to find the right balance between being “customer centric” and streamlining the product portfolio, how to differentiate in the crowded place and promote its brand awareness/image, how to deal with change in external environment from “operator push” to “market pull”, what OS strategy it needs to pursue, or whether it should enter into tablet market. Nonetheless, the biggest challenge remains as how the company should effectively and efficiently differentiate itself in the crowded place given the resources it has. If HTC does not appropriately address these issues, the most likely case will be that HTC would soon be crashed in the competition similar to former industry leader Nokia. Smartphone Producer Industry Power of Complementor – High and increasing over time. When speaking of smartphone industry, one of the most import features is platform...
Words: 3021 - Pages: 13
...Group 4 (APPL) MGMT 4321 Dr. Richards 12 October 2013 Apple Analysis Apple Inc. was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They originally launched one of the first personal computers. This company has come a long way in the last 39 years and has grown through their technology and innovation. They have had some stumbles along the way but their success over the years has dominated the negativity. In the last 15 years, Apple has introduced the iPod, Macbook, and the iPhone which has brought Apple most of its success. The economy and the technology has enabled Apple to be one of the most successful phone and computer companies in recent history. In this paper, we will break down their economic state based on GDP, inflation, unemployment, interest rates, monetary and fiscal policies. We will also discuss the industrial analysis based factors such as life cycle, structure, competition, demographics, and technology. Based on information we found we will relate certain aspects of the economic state and industry analysis. Unemployment takes a toll on the country as a whole, but it has much more specific effects as well. Unemployment has been relatively high in the past few years, but have started to return to a more acceptable rate. Creating jobs and decreasing the unemployment rate has a great positive impact on the economy. When businesses are hurting for money, they do not hire as many employees, and are forced to lay-off people. Also...
Words: 2184 - Pages: 9
...Operations, and Supply Chain. The project team has assessed the benefits, costs, and risks of alternative contingency strategies and have selected several plans that we recommend for each of the core risks. The project team has evaluated the probability and impact of each of the core risks, and prioritized them using a scoring method below. These two dimensions used to evaluate and determine the score and priority of the risk valued as Low=1, Medium=2, and High=3. The five major risk that will adversely effect the project schedule, cost, and ultimately the success of the project are the event that the LapDock App software module is not completed on time. Second to that would be ensuring high compatibility with the various smartphones and their operating systems. Third is the maintaining the quality of the LapDock hardware manufactured by our oversees partners. The fourth risk event is the possibility that our components supplier goes out of business, or has problems delivering parts due to environmental or political factors. The fifth core risk is the event that LapDock devices and its packaging are damaged during shipping due to production process and quality of materials. The Risk Identification List shown in Fig 1 below summarizes the risk analysis and evaluation. |Risk Identification List | |Risk Analysis |R|c | | ...
Words: 1383 - Pages: 6
...Quick quiz: Who developed a smartphone operating system first -- Apple or Microsoft? Of the two, who released a tablet first? In both cases, it was Microsoft, and the race wasn't even close. TheMicrosoft Tablet PC was announced in 2001, and tablets built to its specifications were released in 2002, eight years before the iPad first appeared. That same year, Microsoft Pocket PC 2002 was developed for smartphones. (It later became Windows Mobile, and now is Windows Phone.) Apple got around to building its first smartphone, the iPhone, five years later, in 2007. Apple has long been portrayed as the technology world's leading innovator, coming up with visionary ideas well before anyone else and creating entire product categories from scratch. Microsoft has been thought of as an unimaginative plodder, waiting for others to develop innovations, and then coming in with brute force and cornering the market with big marketing budgets and smart business moves. In fact, though, Microsoft has been out front on a number of occasions. It's not that it can't innovate. It's that it doesn't do a good job of turning innovations into market-changing products. Take the Tablet PC. At the time, it was certainly innovative. But Microsoft never figured out how to make a marketable product out of it, largely because the company thought about it as a traditional computer in a different form factor -- essentially a tablet-based Windows PC. In a press release at the time, Microsoft described it this...
Words: 569 - Pages: 3
...Introduction The Apple Inc. was found by two mutual interests‟ friends Steve Jobs and Steve Wozniak. It is a high technology corporation mainly design and produce mobile for media and communication device, digital music player, and the production and sells of variety of software, networking, service and maintenance and other digital applications. However, the company also sells and delivers kinds of digital applications such as iPhone, iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications. The Apple Inc. is selling its products worldwide through its retail stores, direct online stores, and direct sales force, as well as through the third-party cellular network, wholesalers and retailers. Until 2012, the net sales of Apple had increased by 31.5% to $142 billion. This report is a case analysis based on Apple’s competitive advantages and the measurement of their performance in both financial and non-financial fields. Competitive advantages 1. Industrial design: Turn the Ordinary into Something Beautiful Apple was the first company to introduced all-in-one computer with colourful translucent cases with a distinctive eggshell design. With the remarkable design, Apple’s product became “an icon of the digital age”. Apple values the whole consumer experience more than the actual technical performance. Many of Apple's competitors take pride in creating products that feature a superior technical performance. Apple products are often described...
Words: 1641 - Pages: 7
...In 1991, a Finnish student, Linus Torvalds, created a free terminal emulator, based in UNIX, that would eventually take the form of an operating system kernel, Linux version 0.01. Linux evolved into a fully functioning Operating System (OS) with one of its first distributions created by the Manchester Computing Center, MCC Interim Linux, using a combined boot/root disk (Hayward, 2012). Linux luminaries, Slackware, RedHat and Debian began to rise between 1992 and 1994 as well as the Linux kernel growing to version 0.95, becoming the first kernel to run the X Windows System. The Big Three, Slackware, Debian and Red Hat were instrumental in the anticipated launching of Linux version 1.0.0 in 1994 with 176,250 lines of code. Over the next five years the big three released some of the greatest Linux distributions, including the Jurix Linux, which is allegedly the first distribution to include a scriptable installer; the installer allows an administrator install across similar machines. The Juris Linux distribution is mostly noted in Linux history because it was used as a base system for SUSE Linux which is still in operation today (Hayward, 2012). Launched in 1996, Linux 2.0 had 41 releases in the series; inclusion of critical operating system features and rapid releases helped to make the Linux operating system the OS of choice for IT professionals. Another notable moment in Linux history was the release of Version 2.4 which contained support for USB, PC Cards, ISA Plug and Play...
Words: 745 - Pages: 3
...discontinuous world, strategy innovation is the key to wealth creation” (Mintzberg, Lampel, Quinn, & Ghoshal, 2003, p. 471). It is a way for new entrants to succeed in the face of adversity and a way for incumbents to reinvent their products for success. This paper evaluates Microsoft Corporation’s innovation strategy as it related to its product and also evaluates the strategy as a measure of the company’s success. Company background and SEC filings Founded in 1975, incorporated in 1981 and with an initial public offering in 1986, the Microsoft Corporation mainly focuses on developing software products and services for their customers. There are five divisions of Microsoft: Windows and Windows Live Division, which creates operating systems for PCs; Server and Tools that develops server infrastructure and software; Online Services Division that focuses on easing consumer concerns and simplifying searches with Bing; Microsoft Business Division, which sustains the Microsoft Office Suite; and the Entertainment and Devices Division with products such as the Xbox360 and Kinect. Microsoft operates in more than 100 countries around the world, with sales growth attributed to creative design of new products and services. Their main competitors are Apple, Google, Yahoo, Adobe, Nintendo, IBM, and HP. With that level of competition, Microsoft is thoroughly committed to staying at the top of their business. To do this, they developed a deep passion for research and development that...
Words: 1430 - Pages: 6
...Symbian OS is officially the property of Nokia. It means that any other company will have to take permission from Nokia before using this operating system. Nokia has remained a giant in low-end mobile market, so after Java symbian was the most used in the mobile phones till a couple of years ago. Still Symbian is widely used in low-end phones but the demand rate has ben continuously decreasing. By upgrading Symbian mobile OS, Nokia has made it capable to run smartphones efficiently. Symbian ANNA and BELLE are the two latest updates which are currently used in Nokia’s smartphones. Overall, the Symbian OS is excellently designed and is very user-friendly. Unfortunately, Symbian OS graph is going downwards nowadays due to the immense popularity of Android and iOS. Some of the phones currently running on Symbian OS are Nokia C6-01, Nokia 603, Nokia 700, Nokia 808 Pure View, Nokia E6 (ANNA) and Nokia 701 (BELLE). Symbian is a popular choice among nokia dual sim mobile phones as well. September 20th 2008 was the date when Google released the first Android OS by the name of ‘Astro’. After some time next upgraded versions ‘Bender’ and ‘Cupcake’ were also released. Google then adopted the trend of naming android versions after any dessert or a sweet in alphabetical order. The other releases are Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Jelly Bean is so far the latest android version from google. Since the platform is not closed like IOS, there...
Words: 363 - Pages: 2
...Apple’s Strategy in computers, personal media players, tablet computers and smartphones are differentiation and premium pricing. The attempt to increase market demands of products through differentiation by introducing unique and attractive products to consumers. Product differentiation, innovative advertising and brand loyalty enables Apple to succeed with power over prices. Apple’s vision was always to create premier products and charge premium prices ad their cheapest prices products are usually priced in the mid range. Although their prices are far more expensive that potential competition, Apple ensures high quality user experiences with their innovative features. In addition, Apple also uses the minimum advertised price strategy on all of their products to prohibit resellers and dealers from advertising their products below a certain price point. Apple’s product differentiation strategy has yielded success throughout the years as they first started off by offering a small amount of products. With their premium quality, product innovations and distinctive uniqueness, they have been able to safeguard a reputation within the market with an impressive amount of loyal consumers that is still growing as the company continues to evolve with competitive conditions in the market place. What are the key elements of Apple’s Strategy in computers, personal media players, tablet computers and smartphones? Have its strategies in its core businesses yielded success? Please use data...
Words: 1211 - Pages: 5
