...VISION AND MISSION 5 4.0 THE OPPORTUNITY 6 4.1 PESTLEANALYSIS…………………………………………………………………….…..6 4.2 SWOT ANALYSIS 123 5.0 MARKET RESEARCH 17 5.1 FEASIBILITY ANALYSIS…………………………………………………………………. 5.2 MARKET ANALYSIS………………………………………………………………………. 5.3 COMPETITORS ANALYSIS………………………………………………………………. 6.0 BRANDING 35 7.0 RESOURCES AND FINANCE 37 8.0 RECOMMENDATION 38 9.0 REFERENCES 43 10.0 APPENDIX 45 1.0 EXECUTIVE SUMMARY The purpose of this business plan is to create the image of business potential growth of MH Sinar Resources if they are given the opportunity for expanding it. MH Sinar Resources is a small medium enterprise (SME) business and had operated from 13th of March 2013. Since that, they are practicing a poor performance due to lack of experience, knowledge and expertise. They are operating the business without any proper documentation system. Most of SME business are having the same situation and difficulties to sustain and as well as to expand their business and facing the challenges to compete with the well-established business within the same industry. These will create the huge gap between the ‘newbies’ and the existence business. Among the problems...
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...Eirini Marini, George Mills, Alex Nath, Trang Nguyen Miniproject Michaelmas 2013 Consider the uses and importance of new technology for organizational success Miniproject Michaelmas 2013 Consider the uses and importance of new technology for organizational success Business Environment Business Environment Table of Contents * Introduction……………………………………………………...........................2 * Discussion * Human Resource Management………………………………………….3 * Research & Development……………………………………………….4 * Supply Chain Management……………………………………………..5 * Production………………………………………………………………6 * Customer Relations……………………………………………………..7 * Conclusion……………………………………………………………………...8 * Reference List…………………………………………………………………10 Introduction The technological boom of the new millennium has revolutionised the world we live in. It is advancing at such a rate that it has become near impossible for any organisation or individual to ignore it. It is central to modern day living as it is used in communication, transport and even impacts one’s leisure activities. We are not just in coexistence with technology but we are now reliant on it. As such, data is growing at an outstanding rate with the world data stores doubling every 20 months, which is hardly surprising given there are now more Internet connected devices than there are human beings (Taylor, 2013). Organisational success can be seen as firms finding a system under which they...
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...Abstract This study focuses on demand of P2P market among SMEs and consumer market. The researcher has developed a framework based on how peer to peer lending platforms are important for SME’s and what are the governmental regulations to promote online lending platforms, how SMEs play an important role in the development of economy, how important is the peer to peer platform to them and the future position of peer to peer market in Singapore. The focal point lies on the demand of peer to peer lending platforms among small and medium enterprises and consumer market. The study illustrates a high demand of peer to peer lending among small and medium enterprises regardless of less security of investment. This study also includes risk and regulations associated with peer to peer lending and the impact of social behaviours and social connections on the decision of investors related to investment in online platforms. Acknowledgement I owe a debt of gratitude for working adults and SMEs for providing me accurate data and their feedback regarding their loan preferences. I would like to thank all for their precious time and respond. As this work would not be possible without their time and effort. Tables of Contents 1.0. Introduction 4 1.1. Peer to peer lending platform 5 1.2. Background of the research 7 1.3. Objectives 8 1.4. Research Rationale 9 2.0. Literature Review 9 3.0. Research Methodology 19 4.0. Data analysis 21 5.0. Results and Finding...
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...Graze goes German: The Internationalisation Strategy of Nature Delivered Ltd. Table of Contents Section 1: Country Profile 3 Introduction 3 History 3 Geographical overview 3 Macroeconomic overview 4 Political overview 4 Legal environment 5 Foreign Direct Investment 5 Financing and incentives 5 Taxation 5 Labour 6 Infrastructure 6 Food Industry 6 Market trends 7 i) Health awareness 7 ii) R&D 7 iii) Obesity 7 iv) Environmental awareness 7 v) The ageing population 8 The E-Commerce Industry 8 Consumer culture 9 Section 2: International Expansion Plan 10 Graze Company History 10 The Product 10 The Business 10 Location 10 Reasons for expansion 11 Timing of Entry 11 Modes of Entry 12 FDI Entry Mode 13 Place 14 Organisational strategy 14 Competition 15 Organizational architecture 16 Control systems and incentives 18 Target market 18 Response to competitive threats 19 Conclusion 20 Bibliography 21 Section 1: Country Profile Introduction Successful businesses know when and how to adapt and change. In the increasingly competitive and rapidly changing business environment of today, expanding a company internationally provides opportunities not only for revenue growth, but also the exchange of knowledge and the enhancement of capabilities, thereby strengthening the long-term competitiveness of a firm. However, the decision to embark on an international expansion can be both an exciting yet frightening...
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...effect that made, Facebook, the world's leading social game and network. Another factor is that Kickstarter is an all-or-nothing, no equity funding site. This means that when you set your target for funding - be that $10 or $10,000,000 - you have to raise at least that much, or you get nothing. The 'no equity' clause means that those who pledge money via Kickstarter don't get any share of the company. If you help fund a project through Kickstarter, you're not guaranteed any return; if the project fails, you get nothing. What you get if it succeeds is specified by the project creator. He or she can do this by setting up funding tiers of say $1, $5, $10 and so on. Once a donor passes a tier, he or she gets the benefits associated with that tier. Kickstarter doesn't allow it’s for users to get a profit, or a share of the project they're funding, either of it. Over the last two years, participation in funding projects has pitched to such a degree that we're predicting a scooping out of major companies as a generation of entrepreneurs decide to go it alone. Andrew Schrage of Money Crashers tells us: "Crowdfunding transactions were roughly $1.5 billion in 2011, with some estimates doubling that figure for this year. Some analysts say it could reach $500 billion in 2013." The biggest success stories of crowdfunding, mainly through Kickstarter, are games and technology. For games, the watershed project was Tim Schafer's Double Fine Adventure. Fine art Schafer was behind the legendary...
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...SMEs and the Internationalisation Process Giovanni Roncucci Chairman Roncucci&Partners Group April 5th 2016 Agenda Globalisation & Internationalisation Main Characteristics of the Italian System Micro, Small, and Medium Enterprises SMEs and the Italian System Italian SMEs and Internationalisation Business Plan and Budgeting Planning Roncucci & Partners 2 Globalisation & Internationalisation Roncucci & Partners 3 In the last 10-15 years the international context of the global economy changed notably. Market globalisation is one of the variables to be considered as crucial within the critical success factors of every entrepreneurial economic initiative. In this framework the challenge of internationalisation becomes a fundamental tool to sustain and strengthen the competitiveness of an economic system. Roncucci & Partners 4 Commercial Flows of Geographical Areas Table 1 - Volume of International Trade per Geographical Area and Country(a) - From 2009-2013 (price basis=2005, at percentual value) Countries & Areas 2009 2010 Export 2011 2012 2013 2009 2010 Import 2011 2012 2013 EUROPE 38,89 37,97 38,04 37,44 37,11 39,67 38,19 37,41 35,98 35,19 European Union France Germany Italy United Kingdom Spain 35,52 3,63 8,52 2,97 2,82 1,73 34,86 3,49 8,59 2,89 2,76 1,69 34,98 3,41 8,67 2,86 2,84 1,74 34,32 3,32 8,47 2,80 2,63 ...
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...Positioning 8 Actions 9 Website 9 Outbound Media Messaging 9 Social Media Promotion 9 Specific Initiatives 9 Budgets, Assumptions, & Risks 10 Controls 11 Appendices 12 References 14 Introduction The Marketing Plan to launch the new Gerrarrom service to new users, is summarised below for January to June 2014. UK based early adopter academics at three specific universities, fit the high knowledge, heavy digital usage profile most likely to value a cutting edge internet experience given their collaborative digital enterprise, and likelihood to rapidly grow usage. Viral marketing is used to secure digital word-of-mouth recommendations from the targeted influencers by competing for attention, referals, and useage activity. The service is positioned for digitally productive academics needing a superior layer of compartmentalised internet, a less intrusive interface and an evolved content feed that provides the one stop shop for all public and private Social Media (SM) productivity. The plan covers the logical flow of considerations, goals and actions defined by Armstrong and Kotler (2012), for creation, definition and communication of value to the target segment. Marketing Situation Gerraroom will drive adoption via unforeseen modes of web interaction but launches to existing SM users, so current and evolved trends are relevant. Mckinsey's Digital Economy report (2012) identifies 1.5 billion SM users globally and corroborates's usage insights from...
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...CON C SULT T REP T TANT PORT ANA ALYSIS S OF G GLOBA XPANS AL EX SION Presen nted to o: Dr. Ke ent Spr ringdal l The e Intern nationa al Busin ness Environm ment Word d Count: 2,770 29 O October 2 2015 0 Table of Contents Content Page Number 1‐ Executive Summary 2 2‐ The Company Profile 2 3‐ Restaurants Industry Sales and Locations 3 4‐ Global Outlook & Analyzing Regions 3 5‐ Regions' GDP% (Annual Growth) 4 6‐ Global Consumer Demand 5 7‐ Global Competitiveness 5 8‐ Target Country : China (Shanghai) 6 A‐ Economic Growth (GDP%) 6 B‐ Disposable Income 7 C‐ Consumer Behavior 7 D‐ Technology 7 9‐ Risk Factors 8 10‐ Recommendations 8 References 9 Appendices : 11 Appendix 1 : SWOT Analysis for Chinese Market 11 Appendix 2 : PESTLE Analysis 12 Appendix 3 : Useful Charts and Diagrams 13 1 1‐ Executive Summary In response to the good world economic growth, the global restaurant industry is increasing in a striking way. In order to preserve higher sales and revenues, companies must seek new strategies to attain success. One of those good strategies is to expand in countries that possess healthy economic situation. The Cheesecake Factory already ...
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...MBA 405 - Global Organisational Environment Content |1. Abstract |Page 4 | |2. Task 1: Learning log |Page 5 - 12 | |3. Task 1: Summary of academic journal |Page 13 -14 | |4. Task 1: Reference |Page 15 | |5. Task 1: Indexes |PDF file | |6. Task 2: Marks and Spencer operation report |Page 16 - 26 | |7. Task 2: Reference |Page 27 - 28 | ABSTRACT MBA 405 - Global Organisational Environment Probably everyone will agree that at the beginning of the 21st century, the impact of globalisation on countries, societies, businesses and individuals have been much more evident than ever before. Especially for businesses and organizations, globalization has impacted considerably on the way businesses are operated, managed and developed. Success of businesses and organizations have been so dependent on how well and proactively they have responded to the global organizational environment...
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....5 Industry and Market Analysis……………………….………………………………………………...6 3.1 Industry Overview…………………………………….………………………………………..6 3.2 Industry Key Success Factors………………………………….……………………………….6 3.3 Forces, technological, government…………………………………….………………………..6 3.4 Research on your Target Market……………………………………………….……………….7 3.5 Market potential, competition..…………………………………………………………………7 3.6 Summary - The Opportunity………….………..……………………………………………….8 Marketing Plan………...…………………………….…………………………………………….…9 4.1 Marketing Strategy…………………………………….…………………………………...…..9 4.1.1 Social Media Marketing.……….…….…………………….………………………….…..9 4.1.2 Business Listings Online……….…….…………………………….…………………….10 4.1.3 Promotional……...…………….……..…………………………………….…………….10 4.2 Marketing Segment…...…………….…………………………………………………….…...11 4.3 Unique Selling Point…………….…………………………………………………………….11 4.4 Marketing Mix………………………….……………………………………………………..11 4.4.1 Product……...…………….………………......………………………………………….11 4.4.2 Price……...…………………………..…………….…………………………………….12 4.4.3 Place……...…………………………..…………………….…………………………….12 4.4.4 Promotion...……...…………….……..…………………………….…………………….12 4.6 Revenue Projections in brief…………………………………………………….…………….13 Operations Plan……………………………………………………………………………….……..13 5.1 Human Resources………….………………………………………………………………….13 5.2 Organization Structure…………….…………………………………………………………..14 5.3 Product...
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...Table of Content: 1. Executive Summary 2. Market Assessment 1.1 Company Introduction 1.2 Market Situation Analysis 1.3 PESTEL Analysis 1.4.1 Political 1.4.2 Economy 1.4.3 Social 1.4.4 Technology 1.4 SWOT Analysis 1.5.5 Strengths 1.5.6 Weakness 1.5.7 Opportunities 1.5.8 Treats 3. Market Segmentation 1 2.5 Primary Segmentation 2.6.9 Demographic Segmentation 2.6.10 Behavior of customer segmentation 2.6.11 Physiographic segmentation 2.6.12 Geographical segmentation 2.6 Secondary Segmentation 2.7.13 Customer Migration Segmentation. 4. Marketing Strategies 2 3.7 Ansoff Matrix 3.8 Boston Matrix 3.9.14 Problem Child 3.9.15 Star 3.9.16 Cash Cow 3.9.17 Dog 5. Marketing Mix 3 4.9 7P’s Analysis 4.10.18 Product 4.10.19 Pricing 4.10.20 Distribution 4.10.21 Promotion 4.10.22 People 4.10.23 Process 4.10.24 Place 4.10 SOSTAC 4.11.25 Situation 4.11.26 Objectives 4.11.27 Strategy 4.11.28 Tactics 4.11.29 Action 4.11 Positioning: 6. Total experience 4 5.12 Customer Perspective 5.13 Internal Perspective ...
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...Executive summary The objective of this report was to analyse the global topic of entrepreneurship, review entrepreneur traits and social entrepreneurship trends. Studies suggest entrepreneurs post success possess common traits, suggesting traits can be acquired. With these strong traits, entrepreneurs have the potential to produce substantial change on all levels of the triple bottom line. Profitability is equally as important to both commercial and social entrepreneurs. However, it is where they funnel their profits and their driving forces that differ. With so many social issues globally, there are a myriad of social entrepreneurship trends. However, this report focuses on community-supported agriculture, youth homelessness and support for refugee women, all of which are in need of extra support from social entrepreneurship. Contents 1.0 Introduction 1 2.0 Section 1: Overview of Entrepreneurship 2 2.1 Entrepreneurs 2 2.2 Social Entrepreneur 4 3.0 Section 2: Current Trends in Social Entrepreneurship 7 3.1 Community Supported Agriculture 7 3.2 Social Integration and Employment for Refugee Women 9 3.3 Youth Homelessness 10 4.0 Conclusion 11 5.0 References 12 1.0 Introduction The purpose of the report is to review entrepreneurship, identify the traits of an entrepreneur, and examine the factors that differentiate social and commercial...
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...our clients achieve sustainable compettive advantage, build more i capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 81 offices in 45 countries. For more information, please visit bcg.com. The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes. CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India‘s development process. Founded in 1895, India‘s premier business association has over 7200 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 100,000 enterprises from around 242 national and regional sectoral industry bodies. With 64 offices, including 9 Centres of Excellence, in India, and 7 overseas offices in Australia, China, Egypt, France, Singapore, UK, and USA, as well as institutional partnerships with 312 counterpart organizations in 106 countries, CII serves as a reference point for Indian industry and the international business community. CII 13th Manufacturing Summit 2014...
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...Over the past one decade energy efficiency in India has been increasing at a good trot, and energy intensity declined by about 20-25%. Yet there are places where energy efficiency opportunities continue to exist largely because of a range of market failures, information, risks and split incentives. This has led the Government of India through the Energy Conservation Act and the Bureau of Energy Efficiency to launch several programs. The Energy Conservation Act (2001) is the most important multi-sectoral legislation in India and is intended to promote efficient use of energy in India. The Act specifies energy consumption standards for equipment and appliances, establishes and prescribes energy consumption norms and standards for designated consumers, prescribes energy conservation building code for efficient use of energy in commercial buildings, and establishes a compliance mechanism for energy consumption norms and standards .Large scale energy savings can be realized through strengthening of the existing policies, schemes as well as expanding and reaching out to new areas in the 12th Five Year Plan. The primary energy consumption of India is 421 million tonnes of oil equivalent (mtoe) (2008; International Energy Agency 2009) which is about 3.5% of the world primary energy consumption in the year 2008. The per capita energy consumption is only 0.53 kilogram of oil equivalent (kgOE) whereas the world average...
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...3 Global challenges, need for R&I and economic dimensions of Digital Technology AUTUMN 2013 Copyright © ARTEMIS Industry Association & ITEA Office Association Permission to reproduce any text from this publication for non-commercial purposes is granted, provided that the source is credited. First edition, autumn 2013 www.artemis-ia.eu & www.itea2.org ISBN: 978-90-817213-2-5 5 Preamble This updated document1 is the joint result of the industry represented in the ARTEMIS Industry Association and ITEA and expresses the common industry ambition. Its creation was initiated by the ARTEMIS ITEA Cooperation Committee (AICC). The main goal of this update of the ITEA-ARTEMIS high-level vision 2030, version 2012 is to add a quantitative description of the impact of software innovation on revenues and labour. There are also other aspects of the impact of software innovation, like eco-systems, community building and standardisation. However these are not the focus of this year’s update. Disclaimer The trends and predictions presented in this document are based on publicly available sources. We rely on these sources, without independent verification of the information presented. The nature of this document is for a large part rather a compilation of existing material, than a reinvention of insights. The statements made by Roland Berger Strategy Consultants are based on assumptions held to be accurate on the basis of the information available. However, Roland Berger Strategy...
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