Personal Statement
Greatly influenced by my father who has been successfully doing business with foreign merchants, I’ve evolved desire and interest in various world cultures since childhood and started studying English hard, researching on weatern wearing style and accumulating souvenirs from different nations. After deciding to go abroad for further education, I went to the Sino-Canadian program of Henan Experimental high school in 2009. Not only my English ability is improved rapidly through the courses with all the foreign teachers, but also my recognition to this world is dramatically changed, especially when I first get in touch with fashion.

Fashion is a global issue that can be found everywhere in the world. As a student who is going to step into the dazzle and mystery world of fashion, I am always eager to search for the fashion elements wherever I go. Tours to foreign countries since the first year of my junior middle school are especially valuable in my life, comprehensively recording my growing footsteps and colorfully sketching my youth and enthusiasm for life. Paris and Milan, the pioneers of fashion, had brought me into the realm of resplendent clothing. The feeling of integration in the real fashion world when I walked along the Avenue des Champs-Élysées and quadrilatero della moda strengthened my thought of studying fashion management. I have passion in fashion. No doubt, London is one of the best places for a student like me to pursue and accomplish my dream in the fashion industry. As one of the four cities where the most prominent fashion week will be held semi-annually, millions of cutting edge styles and runways are easily seen in London. No one can resist such a resplendent fashion feast. Most importantly, the London College of Fashion is a world famous fashion college that I have been yearning to go for a long time. What impress me most is the enormous and fashion library in school and numerous opportunities of internships for students to get a prior contact with the fashion industry such as Burberry, Harvey Nichols, etc; not to mention the versatile talents like jimmy Choo and Alexander McQueen the university of Arts London had cultivated in the past years.

Instead of fashion designing, I prefer to study fashion management in the future. To display and sell the products to the public is when the value of fashion and design finally be achieved. Fashion cannot survive without someone who opens up the way for this special Industry. Fashion management is a broad field, including numerous branches like fashion merchandising and retail store management. I always expect to be the one who manage the brand in the market and find the proper strategy to propagate the product designed by the designers. For instance, in current situation with financial crisis everywhere around us, fashion industry has to develop its own way to face the crisis and keep its valued customers. During the recession time, different consumer groups have various reactions towards the products. In order to keep the system running, new strategies are emergently needed. I want to gain such ability of adapting to this continuously changing market of fashion through my future study.

After graduating from the university with knowledge of fashion management, the most desired job for me is to work in the marketing department of a fashion brand (Alexander McQueen). To participate in marketing and selling those neoteric and distinctive products to the world appears to be the most passionate thing that I can ever come up with. I know that could be a really tough journey for me to actually achieve my goal, but everyone has the rights to dream. The higher my aim is, the harder will I study in the future, the more opportunities will I gain, the more successful will I be.