...message each other! Due to the fact that WhatsApp Messenger uses the same internet data plan that we use for email and web browsing, there is no cost involved in messaging and staying in touch with your friends. WhatsApp was founded by two guys who spent 20 years doing geeky stuff at Yahoo! Inc. before starting WhatsApp Inc. The idea of developing this application was to create a service that is really wanted and needed for daily life and it worked, it has saved us a lot of money and made our lives better in a way, this idea has become an amazing SMS alternative. There was an option to place ads in this application in order to sell ad spaces to other companies so they could advertise their products and services and attract potential customers. But most people aim to avoid ads every single day, because it is a nuisance to Internet users. No one wakes up excited to see more advertising and no one goes to sleep thinking about the ads they’ll see tomorrow. People are going to sleep excited about the opportunity given to chat with their friends/family from all over the world during the day without any costs involved. Developers want WhatsApp to be the product that keeps you awake and the product that creates desire to reach for in the morning, because no one is jumping out of the bed in order to see an advertisement. Advertising isn’t just the disruption of aesthetics, it is an insult to your intelligence and an interruption to your train of thought. WhatsApp is not only meant for...
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...Introduction Short Message Service SMS is today's simplest and cost-effective way to reach a global mobile audience. Thousands of organizations are using messaging already to communicate with customers and employees. SMS was built into the European Global System for Mobile (GSM) standard as an insignificant, additional capability. Yet in many countries SMS was perceived as cheap, and it offered one-to-one, or one-to-many, text communications that could be read at leisure, or more often, immediately. SMS was avidly taken up by young people, forming new cultures of media use.(Goggin & Spurgeon, 2005). Text messaging is instantaneous, inexpensive and personal, and enables numerous applications. In the face of turbulent economic conditions and significant cost pressures, U.S. financial institutions, like their counterparts around the world, are focusing on improving the profitability of their customer relationships, lowering channel costs and enabling more self-service electronic banking. In recent years, the rise of mobile banking has opened a new path for financial institutions to lower the cost to serve their customers, improve their competitive position and increase customer acquisition and loyalty. At the same time, mobile banking establishes a foundation for delivering future products and services that can be monetized, such as mobile payments and remittances. Despite this new ROI opportunity, most institutions have primarily utilized this new channel to drive mobile banking...
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...CHARACTERISTICS Name: | Guy Fieri | Industry Segment: | Restaurant – Full-Service – Mid-size to large independent and multi-unit | Job Titles: | Owner/Operator | Reports To (Titles): | Self | Age Range: | 40+ | Predominant Gender: | Male | Years on the Job: | 10+ | Education: | Bachelors Degree | BUYER’S FIVE MOST IMPORTANT ACTIVITIES (in order of importance): 1. Filling as many tables as possible on a daily basis (with either repeat clients or new clients) 2. Ensuring a consistent level of quality experience for every client, every time 3. Training and managing staff 4. Marketing to existing and new clients TOP FIVE OBSTACLES OR PROBLEMS THAT INTERFERE WITH THE BUYER’S SUCCESS: 1. Traditional marketing like print ads and mailers are expensive and don’t guarantee any measurable ROI. E-mail marketing is better, cheaper, and definitely has its place. However, only a few percent of e-mails are ever opened, and many of my customers do not want to give out their e-mail addresses for fear of more SPAM. 2. My inability to quote accurate wait times for walk-in and call-ahead parties, while simultaneously ensuring that reservations are seated at the time they requested, during peak hours negatively impacts my customers’ satisfaction. 3. Taking reservations by phone with pen & paper by phone is inefficient, requires that someone is available at all hours of the day (even when we’re closed), and is prone to human error. Using reservations services such...
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...CHAPTER I BACKGROUND OF THE STUDY The chapter I of this research paper tackles about the introduction of the jejemon language that covers the definition of the different basic terms related to jejemon and historical background of the jejemon language, the significance of the study that states why and to whom this study is beneficial, the statement of purpose that identifies the objectives of this research study, the statement of the problem that consists of the problems that this study is covering to answer and the scope and limitation that enumerates the extent of this research study. A. Introduction Language is very important in our life. It is used to express our thoughts and ideas to communicate with others. In this modern era, language changes constantly. The language that we use today is getting wider and wider. Nowadays, we use technology like cellphones and computers to convey our messages and through these, people are learning on how to cope up and change the way they convey their thoughts and ideas in different forms. Indeed, English proficiency is one of the important things that we need to practice. The proper usage of both Filipino and English language is one of the important aspects of Philippine education. Correct grammar, syntax and pronunciation are the main concerns of improving our language proficiency to maintain an effective communication locally and internationally, but due to the continuous development of language, the emergence of Jejemon...
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...Psychology Intro: Living a healthy lifestyle is more than just eating your greens. According to World Health Organization (WHO), health is a state of complete physical, mental and social well-being. The steps, actions, and strategies one puts in place to achieve optimum health is healthy living. Communication is the act or process of using words, sounds, signs or behaviours to express or exchange information. Good communication can help us in achieving healthy living. One form of communication is persuasive communication. This can be defined as the process in which people attempt to influence the beliefs or actions of others. Persuasive communication is often used to convey messages about healthy living by tailoring the health communication for the audience and situation, in an attempt to influence behaviours and attitudes towards a health issue. The media and social media are now being used to communicate health messages to people about the dangers of living an unhealthy lifestyle, such as sexually transmissible diseases. Source: * Innovative research project conducted by Megan Lim that sought to understand young people’s knowledge of sexually transmitted infections (STI’s). Young people attending the Big Day Out (BDO) Music Festival were recruited to participate in the project. Half of the participants were sent quirky text messages regarding to safe-sex to their personal mobile phones. The text message read, “This Valentine’s Day get flowers and not Chlamydia – wear...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...Texting has been around for a while now but it has started becoming very popular and trendy over the last several years. In 2005 I purchased my first cell phone a Boost Mobile/ Walkie Talkie Phone. I was able to send text messages but never did. Being a prepaid phone it was expensive and I preferred for every bit of my time to go towards and actual conversation. However once phone companies started offering plans of unlimited texting, texting became very popular. I can appreciate the fact of how convenient texting is. It’s a great way for people to communicate quickly and quietly. Texting is a accommodating device to use when transferring information, directions, and other helpful things. On the other hand there are cases of the negative effects texting can cause people. I watched a television program on MTV about two young ladies who considered their selves textaholics. (http://www.mtv.com/videos/true-life-im-a-textaholic/1672744/playlist.jhtml, True Life: I am a Textaholic, October 2011) One young lady was a senior with the dream of playing volleyball in college. She texted so much that she begun having difficulties in her wrist. She also was going to have to have surgery. What surprised me was that her mother was asking her if she could text less. If a child cannot resist the urge to lay their phone down for their own safety and health reasons then a parent needs to step in. At the end the girl reduced her text messaging by thousands but ended up not playing volleyball...
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...A Breeze through Popular Culture Often parents and adults say that we teenagers text too often, play video games for vast hours, and that we watch unworthy fake news programs. In addition they say that all this diminishes our intelligence, however this is not one hundred percent true. Furthermore, I will acknowledge that text speak, video games, and fake news are instead changing the way people think in a positive manner. Although this is not a traditional way of gaining knowledge, it is still a growth that people who think in a conservative way have to accept. Text speak, video games and fakes news, have created a different way of learning, enhanced our communication skills, and they have increased our imagination. An examination of 2B or Not 2B by author David Crystal, Extra Lives: Why Video Games Matter by author Tom Bissell, and The Good, the Bad, and The Daily Show by author Jason Zinser will reveal to us how text speak, video games, and fakes news also result in positive outcomes. Text speak, video gaming, and fake news have revolutionized the way we learn. David Crystal, well known for his work in English language studies and linguistics, says in his essay 2B or Not 2B that text speak is not something alien to us, the way we use text speak is what is different. It is important that we teenagers establish to parents, adults, and teachers that we are not destroying the English language neither adapting poor writing habits by abbreviating words. I have made the conclusion...
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...Charter Analysis Paper Com/285 University of Phoenix March 08, 2011 Introduction Teamwork and Personality is about working together for success and progress. Having a team working together increases the chance to reach those goals, what we know about teamwork considering personality types, listening skills, and trust level among the team members. Therefore acknowledging the team member personality type will help to foresee for the best match to facilitate the role identification depending on each team member strengths and weaknesses. Perhaps in the other hand part of our personality also depends on how we communicate, and also depends on communication level among the team members. The good listening skills and good communication provides good positive feedback to the speaker. Group Communication Perhaps one of the toughest ways for any group to even begin to exchange all of their information, that needs to be exchanged. I s 1st to begin for-most with communication within the group. This may be done with a various amount of ideas. There for as using the new technology, which exists now. Perhaps the essential tools of communicating is by texting, emailing, calling, even all of you getting online together without even having to be in the same room together. And you can have a serious conversation. The information that needs to be exchanges can be as simple as what is in the team charter? Or exchanging ideas for the team papers, these ideas are effetely making group communication...
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...Miguel Santibanez Mrs. Schaff English 12 2/28/14 Misconduct of a professor Professor Laurence Thomas at Syracuse had informed his students that if he caught any one of them texting or any other kind of misconduct; that he would leave the classroom. With that said, one of the students that sat in the front row of the classroom was caught texting. Once the professor saw, he immediately walked out of the classroom without a word said. Later on emailing his students, explaining to some extend why he left as well as leaving some comments that students found controversial. It was wrong of the professor to leave the classroom and cancel classes just because of some small issue. In the professor’s email that he sent to his students, he stated that the student whom sent the text message in class was Cuban. And that two other Latino students that had started playing tic-tac-toe in class the year before. By stating the fact that in both incidents where he has walked out on the class, it has been because of Latino students. This shows that the professor might have a bias feel towards Latino students. Racism is being showed against a certain race; even though he states that he is a “minority scholar himself”. Thomas also says that he is both black and Jewish although he does “not have the Jewish look”. There was no reason for the professor to state that the students are Latinos, unless he has a racial issue towards them. Thomas could have handled the issue in a much different...
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...AT&T Wireless Case – ACCT 503 1. [10 points] Describe the cost behavior in the wireless industry. What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? Cost behavior is how a company’s costs change given a change in that company’s activities. Variable costs are costs that change proportionately with the changes in a company’s activities. In contrast, the costs that do not change with a change in a company’s activities are known as fixed costs. In the case of AT&T, costs are focused primarily into the fixed category. This means that as the company’s activities shift, its costs remain relatively unchanged. This combination of high fixed costs and low cost variable costs gives AT&T and the rest of the industry a large amount of operating leverage. The high operating leverage of AT&T means that the company utilizes a higher risk strategy which leads to higher profits as volumes increase. Essentially, as long as AT&T maintains a volume that covers at least its fixed costs, any additional volume translates into profit. This works both ways however, if volume decreases below the threshold for covering fixed costs then every decrease in volume yields proportionately equal losses. According to the case, there is little cost associated with text messaging. The case states that text messaging has an incredibly low variable cost, estimated at only a few cents per text. So basically, once AT&T has covered the cost of the...
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...The New Retail Trends Immersive Technology: In today’s marketplace, it is getting harder and harder to stand out from the competition especially that customers today have so many products to choose from and so many ways to buy. Factors like price and service surely help attract customers, but to truly differentiate themselves from competition, retailers need to nurture customer advocacy, so that when shoppers want to make a purchase decision, they think first about the retailer’s store brand rather than the list of products. In response, retailers are investing more and more in the creation of truly immersive shopping experiences that allow them to connect with shoppers on an emotional level through customized shopper marketing strategies. To involve the customer has therefore become the purpose of design and merchandising in the new retail environment Given customer expectations, retailers that can connect with customers through experiences that are personally relevant, memorable, interactive and emotional are more likely to increase sales and brand loyalty. These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement - Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats. Inspirations from other retail industries 3- PRADA STORE NEW YORK: Prada Epicenter of New York was provided...
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...Crisostomo, Debberose B. BS ECE – 2B Still Struggling for something to write about myself, I spent hours staring at a blank sheet of paper but end up with nothing. But then, tears started to fall, I do not even know why, I just felt like crying tonight. It seems like years that I have forgotten how to cry. It seems like a lifetime that you have been gone. It seems like forever with you will never come. Memories came crashing on my mind giving me headache. Blurred visions, faces, scenes and places, until it all get clear. It was a rainy afternoon when I met you at the playground. I am crying because my mother scolded me. Until someone reach my hand and gave me a lollipop. I don’t know why but I started to laugh at you. Seeing you with that epic face, it’s just priceless. You look like a pitiful child that has found a helpless kitten. Of course, I have taken that lollipop but I did not eat it until now, maybe the ants does. We played in the rain, rolled in the mud and chased after one another. Our friendship grows as the flowers bloom in the field. We went to the same school and graduated elementary. Even in high school, I am very happy that we are in the same class. Again, our friendship grew deeper as we talked about each other’s problems and secrets. We are always mistaken lovers because we are always together in everything we do, even in the club we joined in, eating in the cafeteria, and going home. I thought those days will never end. But that was before. Until...
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