...Snapchat : Smachât représente aujourd’hui un très bon outil marketing pour cibler les jeunes et particulièrement les mobinautes de 13 à 25 ans .Cette application éphémère éphémère peut également être utilisée dans une stratégie de conquête. En effet Snapchat peut servir une opération de teasing afin de créer de l’attention et favoriser le succès de suivi d’une opération de conquête , ce qui semble totalement cohérent avec notre volonté de recruter des bénévoles pour les resto de Coeur Employé comme « mise en bouche », il sert d’accroche pour une campagne en plusieurs temps ( 360 ) . Ce modèle d’utilisation nous permettra de créer une relation privilégié avec nos bénévoles potentiels qui se sentiront flatté d’avoir des informations en avant-première. Notre stratégie sera base sur la mise en place de différentes “ STORY” sous format vidéos , dans lesquelles nous filmeront le recrutement de nos bénévoles dans la rues ( sorties d’écoles de commerce , de lycées etc ) . avec un argumentaire bien structure de façon a maximiser nos chances de convertir ses rencontres en réelle embauche pour les restos du cœur . Après avoir convaincu nos bénévoles , il s’agira de nominer 3 ou 4 personnes afin qu’elle tente de recruter des bénévoles pour les restos du cœur dans la rue , les personnes nominés devront a leur tour nominé d’autres personne et ainsi de suite . A l’image de l’ice bucket challenge nous appelleront cette opération le restos de cœur challenge. Nous avons...
Words: 284 - Pages: 2
...Having the opportunity to observe the same student body that I did in a much different setting last year proved to be an interesting study on the similarities and differences between the games. Many things were similar, including norms of dress, status and the observable social stratification. The majority of the student population also stood clumped together and danced/cheered as they had before. Diversity of race, gender, and even age was again observed within this homogenous group. The use of technology was still extremely present. However, this year, the focus seemed to be on the Snapchat platform. Using the new location story search, Stephanie and I were able to observe some of the public Snapchat stories posted by students in the area, though none were from the game but rather came mostly from a local coffee shop. A key observation I was keen to check up on was the behavior and dances of the cheer team, notably suggestive in nature last year. This year, rather, the dance was much more structured and less sultry, most noticeably influenced by what we observed to be a new cheer coach. There was also a gay presence on the cheer team, which seemed to be well received and supported from those...
Words: 680 - Pages: 3
...In today's world, majority, if not all humans are involved with the internet or social media someway, somehow. Whether its Instagram to post cute selfies and stalk an ex, or Snapchat to follow and keep up with other people lives, or Facebook to stay in contact with family and post accomplishments or perhaps Twitter to constantly stay in communication with others. I am a heavy consumer of technology myself. I don’t have every social media that are available to the public, but I am still very active on the internet. I constantly check my phone for notifications, or glance to see if I received a new text or call. It can be overwhelming at times. I am also guilty of not eating a meal until I have took pictures and uploaded it on my Snapchat or one of my fitness community apps like Fitbit or MyPlate, seeking for appraisal from others or to simply share new recipes. I am also constantly on Pinterest scrolling for new recipes to make, or googling why my right ear is itching, just to get a list of terminally ill diseases I might have. I am also always on OfferUp and Letgo.Part of being a manager at a cellphone shop means posting phones and items we have for sale, and constantly keeping up with interested buyers. I can say I'm...
Words: 507 - Pages: 3
...real question is what is the best? I think that Snapchat is the best social media app because it is easy to use , connects users with all different types of people across the world, and it allows users to share those picture perfect moments right as they are to experience them. Click, capture, and send, how much easier could it be to connect with a person? Snapchat is the best social media app out there because it is user friendly. At the click of a button a users photo will go out into the world, however once the receiver opens the photo it will only appear on the screen for up to 10 seconds. According to the Business Insider snapchat was ranked the third most popular social media app in the world. As of July 2014 over half of the users were between the age of 13 to 17 years old. Snapchat is the best social media app....
Words: 599 - Pages: 3
...Social Networking (Snapchat) Snapchat is one of the worlds fastest growing forms of communication. Snapchat has an estimated 200 million monthly active users and 100 million daily active users, which puts it ahead of all of its other competitors after four years. Snapchat allows the user to send picture and videos to friends for up to 10 seconds as well as send messages, video chat and post 'stories' for their friends to view for 24 hours that automatically delete themselves shortly after being viewed. Pros • Snapchat is fast. Snapchat is the fastest way to share a moment with friends. Snapchat 's user control how long your friends can view your message and simply set the timer and send. • Snapchat allow you to draw on the pictures and stuff. Besides that, it allows you to add emoticon on your pictures and videos. • Prevents other snapchatters from screenshooting your picture. User will get notification whenever people who take a screenshot on your picture. • Snapchat prevents the risk of people hacking into it's servers, unlike some e-mail providers and other social media. • User can save down the videos and pictures so you can avoid missing your stuffs after 24 hours. Cons • The message will automatically be disappeared after you have viewed it, if you accidentally forgotten to reply , you would have to ask him/ her to send you again • Snapchat is designed so that all photos and videos will disappear after a predetermined amount of time set by the sender. ...
Words: 290 - Pages: 2
...A.) Many of us may have the app Snapchat installed on our smartphone. Snapchat is a social media app that uses several useful features that can be used to communicate to another person who also has this app installed. Snapchat officially came out in September 2011, and it was originally called Picaboo, then they changed it later on to Snapchat. Snapchat was created by three Stanford University students; Evan Spiegel, Bobby Murphy, and Reggie Brown. B.) As of today, there are over 166 million active Snapchat users around the world. Majority of the population that uses this app are teenagers and young adults, between ages 12 to 35. C.) Snapchat can be used to take pictures, add a filter to the pictures or video, as well as add stickers, emojis, and draw on the snaps and videos. There is a chat feature in Snapchat where you can just have messages between yourself and another friend, and also you can create group chats. Snapchat is a now-in-the-moment type of app, unlike Facebook or Twitter. Whenever someone sends a picture to a friend or group of friends, then the maximum seconds they can see it is for 10 seconds, well unless the owner of the picture sets the timer on 1 second or the infinity sign, so that the receiver of the picture can see...
Words: 457 - Pages: 2
...individuals prefer to have their significant others on Snapchat and Twitter because it essentially let couples keep up with each other. I asked one of my classmates what is the significance of Twitter in her relationship and she stated how she can vent about any of her relationships problems on there without being judged. This was surprising to me because she said that was a good thing about Twitter but I thought that it would cause more problems than just talking about your problems with your significant other. I believe Twitter could have both a positive and negative experience on relationships and with my research my hypothesis turned out to be somewhat true. After interviewing nearly...
Words: 1392 - Pages: 6
...Snapchat is a media platform built around the privacy. Its concept of disappearing pictures and videos has made it one of the more unique social media applications that exists today. Subject X can be found on Snapchat frequently throughout this twenty-four hour period. In most instances, Subject X goes into Snapchat to check updates of contacts’ stories. The subject rarely actively engages in content production for Snapchat, but simply observes the activities of contacts via their Snapchat stories. In this aspect, Snapchat is similar to other social media platforms as it allows users to a post a snap, which can be seen by many people. Siva Vaidanyathan proposed four frameworks of Privacy Interfaces in his article, “Welcome to Surveillance Society”. These privacy interfaces are domains through which we negotiate people know about us (Vaidhanyathan,...
Words: 1093 - Pages: 5
...humans crave. We have become extremely addicted to social media. It has overtaken the human race like a zombie invasion from Mars. Sharing, posting, and liking have consumed America as a whole. More specifically: Facebook, Twitter, Tumblr, and Snapchat. Each has its own addicting property and has its own clique: The Facebookers, Tweeters, Bloggers, and Snappers. All are a different species from one another, and for those who do not religiously use social media who cannot spot them in real life, you can use this to help find them. First, we have the Facebooker. Facebooker’s are very common, as most everyone has one. Facebook is a social media app that allows people to share photos, posts, and all around random crap with “friends” (we all know...
Words: 938 - Pages: 4
...For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going. It’s up to Team Snapchat to live up to its financial expectations but I believe it certainly has the potential. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular. The following factors matter a great deal to media: reach, immediacy, authenticity/endemic, engagement, geography and brand recall/uniqueness. Snapchat is performing off the hook on all fronts. 1. Reach Unless you work at Snapchat or are on the board – nobody really knows how many users they have but I think it’s well reported to be a shit-ton. Most people seem to accept that daily users are at least 100 million with monthly users > 200 million, perhaps higher. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. There is also a reported 8 billion videos viewed per day. And if you’re stuck thinking these are just kids sending stupid pictures to each other then you’re stuck in the past and simply won’t understand new media and how it’s changing. The huge leap forward for YouTube was UGC (user generated content) but this emerged into new stars, new ways of producing content and new ways of consuming...
Words: 1379 - Pages: 6
...Snapchat was proposed in a product design class at Stanford University by Evan Spiegel. Snapchat had created a new way to communicate with friends that is fun and interactive, while creating a sense of privacy through its disappearing messages, photos, and video’s. Also lets you send them directly to friends or to everyone who follows your Snapchat account. Snapchat's popularity became popular through word of mouth, mainly through teenagers. The spread of word was first through college friends at Stanford University but its popularity didn’t start until it made its way into high schools and it became a way of communication for teenagers. Parents were starting to join Facebook, so teens were looking for somewhere else to go and Snapchat...
Words: 271 - Pages: 2
...If the internet was going to shut down I would finish watching “Fuller House” season three, and lastly go on Instagram and Snapchat one last time. I am pretty sure everyone else would go on all their social medias one last time. The world today is nothing but the internet so the people on Earth will probably spend their last hour on social media or Netflix. Spending my last hour on social media says I’m connected to Instagram and Snapchat. Internet is entertaining to me. On my 18th birthday I will not be leaving the USA for all the rights I have here. I have my freedom in this country, but more importantly I have my family and friends. If I were to leave I may not to be able to ever see them again. In the USA, I can also travel to tropical...
Words: 1014 - Pages: 5
...INTRODUCTION Snapchat is a mobile social media application that allows individuals, who have the application downloaded, to send timed pictures, messages, and videos to other users. A common practice of the Snapchat application is posting a story, which is video/picture content that a user posts digitally for their friends to view for a twenty-four hour period. The belief behind this practice is that this feature helps users maintain relationships with their network through regular updates. The question can be posed, what different types of self performance are found in Snapchat stories? Is the performance deeply rooted in a need to be connected to our social networks? Previous research suggests that users on social media networking sites...
Words: 1108 - Pages: 5
...Snapchat Influence on the World Snapchat has became a big influence in the world today from teenagers using as a way to communicate with friends to big businesses using it as a way to advertise their businesses. Snapchat has some good benefits, but overall the is a bad influence for the peoples use. The app is directed towards teenagers for a new way of sharing photos and videos, users can edit and set time frame of how long the photo or video will be posted. “Snapchat's policy promises that a user's embarrassing media is deleted after a short viewing time. However, the promise that this media is deleted from a device after viewing time is short-lived.” Khan, Zubeida Casmod; Mashiane, Thulani; Shozi, Nobubele Angel.” International Conference...
Words: 426 - Pages: 2
...The overall goal of Snap Inc. was to maintain a positive reputation and connection with consumers throughout the situation. The company needed to gain the acceptance of consumers by forming a better relationship with celebrities and the frequent users. The specific objectives to reach this goal were: • To keep and decrease the awareness of Rihanna’s comment and the advertisement on social media. • To remove the advertisement and Snap Inc.’s association with the advertiser in order to increase a positive reputation. • To gain the acceptance of the use of Snapchat by Rihanna by attempting to change her negative attitude toward the company. • To quickly resolve the situation and report its actions in order to increase awareness of the company’s willing to...
Words: 1073 - Pages: 5
