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Snvironmental Scanning Ppq Parts

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Submitted By thereseabennett
Words 1311
Pages 6
Abstract
PPQ Parts wants to develop a 4 year strategic management plan for taking their business internationally and meeting certain goals. This paper will discuss the goals of the company. It will also discuss the environmental scanning of current conditions in the economy, competition, and political stability, as well as address internal resource analysis. It will discuss the long- and short-term strategic goals, and the location considerations.

Environmental Scanning
Introduction
“The careful monitoring of an organization’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans” is called environmental scanning (Environmental Scanning, 2012). PPQ Parts plans to expand their company globally to Germany and Japan. The environmental scan of these two countries will include the economy, competition, and political stability of those two countries. The company has to consider factors such as managerial and financial strengths and weaknesses as well as long term and short term goals for the company. The location for the global implementation is vital and should include benefits and limitations for the expansion.
The Economy
Germany’s economy was beating the recession that began across the world in 2009, its unemployment rates were down and GDP was up, that was until recent trends that have predicted that the recession will catch up to them. Germany is still in better shape than its peers but has to make changes to the way they are running things or they will see the recession in their country rather than just around them. Germany had its labor market growing but its growth has started to slow and the confidence in the businesses has fallen. German manufacturing has shrunk, retail sales has fallen, and unemployment has risen (Weck, 2012). Japan holds the spot for the 3rd

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