...classifying people into groups that have some set of similar characteristics, resulting in the ability to be studied and targeted. The most basic method is to segment by simple demographics such as age, income, or marital status. The goal is to identify relatively homogeneous groups with similar behavior that will assist in customizing the message and/or offer for each segment. Some companies target only one macro group, such as the AARP attracting anyone 50 years old or older. Others have much more sophisticated segmentation schemes, using dozens, or even hundreds of variables. The advent of accessible computer technology, the development of new statistical methods, and the availability of US Census data have all contributed to a whole new industry specializing in multi-tiered consumer segmentation. Add to this the standardization of geographic definitions and you now have a powerful basket of measurable variables that can help segment the population in a very detailed fashion. Psychographics | To further target your marketing efforts, you should have a method to not only determinewho is or will buy your product, but identify what makes them want to buy as well. Psychographic segmentation is a powerful method to delineate consumers based on their personalities, values, attitudes, interests, and/or lifestyles - - that is, you are identifying and measuring those attributes (behavioral, economic and interpersonal) that drive consumer behavior. As part of our underlying objective...
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...QUESTIONNAIRE 1.) What kind of bathing soap do you normally use currently? 1 : Bar Soap , 2: Liquid Body wash/gel , 3 : Both ....... 2.) Which brand of liquid body wash or bar soap do you use? 1 : Axe , 2 : Dove , 3 : Lux , 4 : Fiama Di Wills , 5 : Fa , 6 : Vivel , 7 : Dettol , 8 : Others(specify) ....... 3.) Where do you find out about new bathing products in the market ? 1 : Newspaper ads , 2 : TV ads , 3 : Hoardings & banners , 4 : From the shopkeeper , 5 : Banners/ads at the store , 6 : Explore the shelves to find out new products , 7 : Others (specify) ....... 4.) Who goes to buy the bathing soap/gel? 1: My parent or wife , 2 : Myself , 3 : My servant , 4 : Others(specify) ....... 5.) You bought your current brand because 1 : Of the celebrities advertising it , 2 : Low price , 3 : Availability at store , 4 : Good features according to your preference , 5 : There was a promotional offer with it , 6 : It’s a habit, you don’t change it often , 7 : You like trying different products , 8 : Others(specify) ...
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...SOAP INDUSTRY: DOVE (ANALYSIS) SOAP INDUSTRY ANALYSIS ABSTRACT The origins of personal cleanliness date back to prehistoric times. Since water is essential for life, the earliest people lived near water and knew something about its cleansing properties - at least that it rinsed mud off their hands. A soap-like material found in clay cylinders during the excavation of ancient Babylon is evidence that soap making was known as early as 2800 B.C. Inscriptions on the cylinders say that fats were boiled with ashes, which is a method of making soap, but do not refer to the purpose of the "soap." Such materials were later used as hair styling aids. Soap got its name, according to an ancient Roman legend, from Mount Sapo, where animals were sacrificed. Rain washed a mixture of melted animal fat, or tallow, and wood ashes down into the clay soil along the Tiber River. Women found that this clay mixture made their wash cleaner with much less effort. Some of the early instances of commercial manufacturing of soap are: In Britain references began to appear in the literature from about 1000AD, and in 1192 the monk Richard of Devizes referred to the number of soap makers in Bristol and the unpleasant smells which their activities produced A century later soap making was reported in Coventry. Other early centers of production included York and Hull. In London a 15th century "sopehouse" was reported in Bishopsgate, with other sites at Cheapside, where there existed...
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...STRATEGIC MANAGEMENT PREPARED BY: Alifiya Sherawala – 3955643 Diviya Tolani – 3749083 Ismail Sorathia – 3946794 Mohammad Abdullah - 3916881 SUBMITTED TO: Dr. Valerie Lindsay Mr. Harshit Jain SUBMITTED ON: 18TH December 2012 Table Of Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category in the year 2013 and achieve the objective to achieve 10 million sales from soap with 20% gross margin. Al Batha is one of the largest private business groups in the UAE and is more than 50 years old. They generate a turnover of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved...
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...LECTURER IN CHARGE: MR. OLATUNJI O.D. FEASIBILITY STUDY FOR SETUP OF A SOAP INDUSTRY INTRODUCTION The proposal on the establishment of a soap industry is based on the survey made by FAJUYAGBE TEMILOLA JOKE. The business will be a partnership business between two people (FAJUYAGBE TEMILOLA JOKE and NDDC). From the research that was carried out, it was discovered that Soap is one of the most commonly used chemical products in everyday endeavours. It has been produced in different forms: liquid, powder and bar; different colours, different sizes, different textures, different quality; so as to meet with the increasing demand for soap in Nigeria in particular and the world at large. Some soaps are mild and gentle on the skin but tough on germs (medicated soaps), some are tough on stains and harsh to the skin (particularly detergents) while some are gentle on the skin (toilet soap, liquid detergent etc.). Homes, Industries, Offices, Hospitals, Hotels, e.t.c all use soap on a daily basis. Soap is very essential in Medicine and the Pharmaceuticals where purity and cleanliness is very important. This has made the soap industry a lucrative industry with maximum profitability and minimal risk management. With the increasing demand for soap, there is a need for many industries to be open so as to reduce importation of a product that can be produced without much machineries and huge finance. With as little as N20,000.00, a soap business can be established. The venture will help in providence...
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...Project report on “An organization study at Kerala soaps LTD “ Submitted as a part of MBA I year Course Requirement By KANNAN PRAKASH 3511040070 Under the guidance of Mr. SHANKAR Asst. Professor – MBA Department SRM University SRM B-SCHOOL FACULTY OF ENGINEERING AND TECHNOLOGY SRM UNIVERSITY (RAMAPURAM II) VADAPALANI, CHENNAI BONAFIDE CERTIFICATE This is to certify that MR. KANNAN PRAKASH is a Bonafide Student of SRM B-School, SRM University, Vadapalani, Chennai. He is in the 1st year of Masters Degree Program in Business Administration (MBA). He has done this project under my guidance and supervision towards part fulfillment of I year MBA course. Project Guide HOD Mr. SHANKAR Prof. T.P NAGESH Date: 05/08/2011 Place: CALICUT DEPARTMENT SEAL DECLARATION I KANNAN PRAKASH Reg No: 3511040070 studying in I year MBA program at SRM B-School, SRM University, Vadapalani, Chennai, hereby declare that this project is an original work of mine and I have not verbatim copied / duplicated any material from sources like internet or from print media, excepting some vital company information / statistics, which are provided by the company itself. Signature of the Student Date: 05/08/2011 Place: CALICUT ACKNOWLEDGEMENT With a grateful heart, I like to thank and praise God for his faithfulness and love in my life. First I would like to thank MR.PRAKASH, Manager - Human Resources, SRA Systems Ltd., Chennai., for...
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...Concept Group Leader Name: Zaman Saif Semester No: 01 Batch No: 07 Assignment No: 01 Table of Contents: Introduction to Market Our Product “Liqua” Where you can use Liqua? Is Liqua Safe for People With Sensitive Skin? Where you can get Liqua? What Price for Liqua? 2015 4/21/2015 Introduction to the Market As we know, now-a-days liquid dish wash has replaced the dish wash bars in Pakistan. Since the advent of liquid soap in Pakistan, the detergent producer has not found it easy pinching with the competition. This is because of the simple fact that liquid soap is fast gaining grounds for laundry and dish washing. Liquid dish wash has several advantages over soaps and detergents hence its preference for laundry and dish washing. Now several skill acquisition centers have integrated liquid soap making into their curricula hence the rise of several small scales liquid soap production companies are growing day by day. Now the big question is, how can one tap into opportunity abound in the liquid soap production industry? The answer is not far-fetched. All you have to do is to acquire the skills, setup your own share of the ever increasing market. Hence we are here with an innovative Dishwashing product in the market. Liqua – Eat with Passion & Clean with Liqua Our Dishwashing liquid “Liqua” is a cleansing agent which can be used to assist in dishwashing. It has a very highly-foaming formula of chemicals with low skin irritation, thus you can easily...
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...EXTRACT AS AN ADDITIVE IN MAKING DISHWASHING SOAP A THESIS Submitted to the Faculty Ilocos Norte National High School Engineering and Science Education Program (ESEP) In Partial Fulfillment of the Requirements in Research I ABIGAIL RIO C. ACOBA IX – SSC RUTHERFORD CHAPTER 1 THE PROBLEM: RATIONALE & BACKGROUND Background of the Study Soap is now considered as a regular need for almost all of the living human population across the world, mainly as softening agent and as a product for other personal hygiene purposes, wherein some are proven to be expensive and less effective. One of its kinds is dishwashing soap which we use in washing the dishes in removing the tough stains and grease that is all over the common kitchen tools we use in our everyday lives. It is a great help to minimize the time of removing those tough stains and grease on our kitchen tools. Buying and using the wrong dishwashing soap could put your family’s safety to danger. Your food could pick up a part of the residue that the dishwashing soap left and could cause food poisoning especially because most products contain chlorine in a dry form that is highly concentrated. It could also cause you a lot of skin damages such as unexpected whitening, rashes, and dry skin problems. Putting all of these aside, the question in everyone’s mind is, “What can be a lot safer, cheaper, and more effective ingredient in making and producing dishwashing soap for every one’s daily consumption. Jute...
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...oil, this two kinds of oil composition is different. Coconut oil has a natural fragrance, modern science appraisal that has the effect of anti-cancer, improve immunity . Industrial use of coconut oil Coconut oil is essential oil raw materials of soap, it is also the raw material of natural fatty acids, fatty alcohols and surfactant. Coconut oil is slightly irritationg for skin and hair ,so cannot be directly applied to the ointment or cream cosmetics, but it is very important in the cosmetics industry of indirect materials. Palm oil industrial applications Industrial use of refined palm oil, the requirement is not lower than the melting point of 44 ℃. In recent years, the palm oil industry uses got rapid development, in the developed countries, a lot of palm oil have been applied in the industrial field. In our country, industrial palm oil is called"industrial monosodium glutamate", it is applied widely. Moreover, with rising crude oil prices in recent years, biological fuel is getting more and more attention, palm oil can also be used to produce biofuels, it may become a new growth point of the future consumption. Palm oil industrial applications mainly divided into two kinds: one kind can directly get the palm oil, such as soap, palm oil and epoxy polyol, polyurethane and polyacrylate products; Another kind is oil chemical products, such as fatty acid, ester, fatty alcohols, nitrogen compounds and glycerin, on the basis of these products, can be controlled by different chemical...
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...in my neighborhood I didn’t get a chance to see Zest commercial until around Dec.1963. (Soap and other detergents. except specialty cleaners, 2012). I happen to see the commercial of Zest on TV on a U.S. Air Force Base stationed in Glasgow, Montana and I bought into that commercial and purchased a bar of Zest soap. However they should have had a warning label attached stating: WARNING: Due to chemical composition of this product, it may not be suitable for all users, may cause skin irritation. Recommendations to use, while taking a shower/bath and if after a couple of days, you happen to notice any changes in the outer layer of the skin of the body, for instance, red spots appears or you get itchy all over, we recommend to cease using Zest and consult your own physician. My doctor recommended that I cease using Zest and use Dial a milder soap and I have been using Dial every since. Zest lost me as a customer after that incident One thing that I noticed right away about Dial is, that it doesn’t have a label on it either, warning the user(s) that it may be harmful to humans and should be used with caution. The Zest’s commercials targeted the young active people however, it left that warning label out of the commercial, reflecting harm on some of it buyers and I happened to be one of those young, active, people living my life in the Air Force in Glasgow, Montana. (P & G Loses Zest, but Soap Leaves Behind Legacy 2011, Jan. 10). I like the commercial and the product however my...
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...achieving the high aims and goals the company has communicated publically and internally. Despite the criticisms, Unilever has been at the forefront of its industry to initiate processes and create transparency in in its operations, especially regarding the environment. Even in its infancy, Unilever had difficulty balancing ideals with business goals. Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstripped the supply of raw materials. In an effort to reduce increasing costs due to World War I and growing limitations on supplies, former business rivals join forces, at first in the form of trade associations. These companies set up negotiations intending to prevent others from producing the same types of products but instead they merge to create Unilever. After struggling through the Great Depression and World War II, one of the main products companies were trying to develop was detergent. Soaps are made of materials found in nature and are break down naturally in the environment. A big drawback from using soap is that the minerals in water react with those in the soap, leaving an insoluble film or can tint clothes gray. Detergents are synthetic and were developed during World War II when oils to make soap were scarce. Each geographic area required a different kind of product depending on the way consumers washed their clothes and the type of water available...
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...growth quarter after quarter. Today, both rural and urban markets have an equal share in the company’s total sales. And, rural markets are growing at a faster clip than urban India. This explains the company’s revenue growth of 18 per cent in FY12, with nine per cent underlying volume growth. HUL says this growth is not only broad-based but also ahead of the market. In the fourth quarter, the company’s domestic business grew by 20 per cent while net profit grew by 21 per cent. Though the cost push has not abated entirely, HUL has expanded margins by 170 basis points in Q4. In the third quarter, the assumption was that HUL would not be able to sustain 21 per cent growth levels in the soaps and detergents segment, but the category has grown by a stellar 28 per cent in Q4, way ahead of the industry. The company claims after the relaunch of key brands, double-digit growth has sustained. The management believes that while the category will continue to grow, some of it may come off this year as a lot of the growth is due to pricing. Compared to the 14 per...
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...Unilever in India Doug Baillie Group Vice President, South Asia Unilever Accelerating change Mumbai 14th November 2007 Safe harbour statement This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'expects', 'anticipates', 'intends' or the negative of these terms and other similar expressions of future performance or results, including financial objectives to 2010, and their negatives are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative...
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...1 .STUDY OF VEGETABLE OIL SECTOR 1.1 Introduction Food sector takes its source from the beginning of the human life so it has an agelong past, and it keeps its existance. The acceleration of food consumption rises in connection with the growing world population and that threats the adricultural activities and the foodstuff potentials. To get one step forward in this market; while the searches for new technologies and new methods have been developed to increase the productivity, some of them are trying to be seperated from this competition by different alternatives like organic agriculture. With the fluctuation in the market, especially in raw materials the challenge is getting tougher. One of these raw materials are the oilseeds that contains sunflower, corn, olive, soybean. In vegetable oil business even the variations don’t be observed, the comsumption is growing up. In the world market the vegetable oils are seperated into three groups as olive and nut, sunflower and corn, and cotton. The agriculture characteristics and production types change from one country to another. For example in USA and Italy soybean is the major vegetable oil but in Turkey and Spain sunflower takes the first place. Besides; USA, Brasil and China are leading the oilseed production in all over the world. In Turkey the oils that has produced are mostly from the sunflower(nearly 50%). Nearly 35% of the vegetable oils are produced from the cottonseed and remains are produced...
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...------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 Lab Partners: Jeremy Campion & Jacques Donaldson Lab Partners: Jeremy Campion & Jacques Donaldson Introduction: Soaps and detergents our used frequently in our daily day to day life. Soap is a salt of a compound as a fatty acid. A soap molecule consist of a long hydrocarbon chain(composed of hydrogens and carbons) with a carboxylic acid group on one end which is ionic bonded to a metal ion, usually in sodium and potassium. Detergents are structurally similar to soaps, but differ in water-soluble portion. In this experiment we had to prepare soap and compare its properties to that of a synthetic detergent. We also had to compare the relative cleansing ability and costs of soap and some detergents. We were using saponification which date back to 600 BC. There were two different parts for this experiment that requires us to let the making of the soap. Materials Needed: Stirring Rod Test Tubes(6) Ajax Sodium Chloride NaCl Sodium hydroxide NaOH Ethanol C2H5OH Calcium Chloride CaCl Mineral Oil Mg(No3)2 Test Rack Iron(3) Chloride FeCl3 Hydrochloric acid Hot Plate Alkanox Stock Saop pH Paper Droppers Funnel Beaker 2-600-mL Ice bath Stain cloths Experimental Section: No Calculations ...
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