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Soc Sci Researches

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Submitted By 12atomica
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Characteristics of Different Social Science Research Methods ( by Oscar Mercado)

|Criteria |Historical Study |Case Study |Survey |Experiment |Content Analysis |Feasibility Study |
|When to use |When objective is to determine |When objective is to observe a |When objective is to see a |When objective is to determine |When objective is to find out |When objective is to find out |
| |the growth and development of a |process in depth |general picture of people’s |the cause and effect |the type or quality of messages |the economic viability of |
| |group, organization or | |awareness, knowledge, attitude |relationship of certain social |found in the mass media or |establishing a certain |
| |institution | |and/or behavior towards a |phenomena under controlled |documents |infrastructure or institution |
| | | |certain phenomenon |condition | | |
|Source of data |Secondary sources such as |Primary data based on actual |Primary data based on actual |Primary data based on actual |Primary data based on analysis |Primary and secondary data |
| |records, written materials and |observation of a person, group |responses of sample or total |observation of small sample |of messages found in media |usually based on different |
| |accounts |or institution |population | | |studies |
|Scope ( area of coverage ) |Generally very broad |Generally very limited |Generally broad |Generally very limited |Generally very limited |Generally very broad |
|Depth |Generally extensive |Generally intensive |Generally extensive |Generally moderately intensive |Generally extensive |Generally extensive |
|Duration |Generally long |Generally long |Generally limited |Generally very limited |Generally limited |Generally limited |
|Design |Generally simple |Generally simple |Generally complex |Generally very complex |Generally complex |Generally simple |
|Control |No control |Least controlled |Slightly controlled |Highly controlled |Not applicable |Not applicable |
|Tool used for data gathering |Record book |Diary |Questionnaire / interview |Questionnaire / interview |Content analysis forms |Feasibility study forms |
| | | |schedule |schedule | | |
|Reporting of data |Generally qualitative |Generally qualitative |Generally quantitative using |Generally quantitative using |Generally quantitative using |Qualitative and quantitative |
| | | |statistical analysis |statistical analysis |statistical analysis | |

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