...Real Madrid Club de Futbol Real Madrid Club de Futbol Case Study by Kurt Eschbacher Abstract The case study is about one of the best known and best playing soccer team in the world, Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez, who brought a new dimension in managing and merchandising soccer clubs to Spain, will be analyzed in detail. soccer The game What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us? Soccer is the world’s most popular sport. Nearly every child kicked a soccer ball once in his live. More than 240 million people play at least once a week. Such a big sport needs a big parent organization in its background. This job is done by the Fédération Internationale de Football Association (FIFA). The FIFA which was founded 1904 in Paris established a unified set of rules. This rules are easy to understand and are of course one of the reasons why soccer is so popular all over the world. Also the time a soccer game lasts is defined by the FIFA, its two halves of 45 minutes split by a 15 minute brake. In elimination games an overtime of two times 15 minutes and also a penalty shoot-out at the end of overtime is possible. This is a big advantage for sponsors and TV broadcasts compared to other sports like American football or boxing...
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...Introduction Goal.com is a media company and website that provides soccer news, entertainment and extensive footage through mobile and internet platforms. Available in more than 18 languages, this largely popular website has a user base spread around 215 countries. Founded in 2004 by Chicco Merighi and former Ferrari, Maserati and Ralph Lauren President and CEO Gian Luigi Longinotti-Buitoni, this football site currently hosts the largest football community in the world, providing users with live scores, match previews, highlights, football betting, editorials, exclusives, breaking news and finally, the latest club news. Link: http://www.goal.com/en-india/ Layout The latest news from the world of football is visible right at the centre of the page with multiple links of related stories at the bottom of the main news area. Live scores are displayed right above the main news area. Below the main news area lays the Goal.com Newsletter where user can get in-depth information about the current events. The right hand side of the site has links related to Team news, player/ manager / clubs official statements. Goal.com also provides videos (match highlights/team news/interviews) at the bottom right. Space for advertisements is well managed at the top and the bottom of the page. Ease of Access There is a clearly highlighted section at the bottom of the page for any user who wants to a find out more about any particular club or player. The site is user-friendly mainly because it has...
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...principles and is organized for educational, recreational, youth development, and family life purposes. The Agency’s purpose is to assist the residents of Sabine Parish to develop their fullest potential through the improvement of physical, mental, social, moral, and educational conditions. The Agency is designed to assist at-risk youth, community youth, and educational/recreational programs. These programs will educate children of all ages in recreational and social development. Sabine Care will also offer after school programs that will assist children in educational requirements such as tutoring and counseling. Recreational Programs that will be offered through Sabine Care consist of clubs such as Spanish, Soccer, Football, Basketball, Baseball, Swimming, Band, Drama, etc. These clubs will not only assist children on an educational level but also in a physical, moral, and social level as well. Interactional activities will also be offered through Sabine Care that will teach children physical, mental, social, and moral conditions. These activities will include pool, four square, video games, board games, computer activities, reading programs, etc. These activities are geared to help...
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...Basics and Perspectives of Sports Marketing Table of contents Index of figures ........................................................................................................ III 1. Differentiation and evolution of dedicated sports marketing ........................... 1 1.1. Historical development and modern definitions ............................................... 1 1.1.1. Historical development ........................................................................... 1 1.1.2. A broader definition ............................................................................ 3 1.2. Distinctiveness of the sports market compared to traditional markets ............. 3 1.2.1. Characteristics of the sports market ................................................... 4 1.2.2. Characteristics of the sports product .................................................. 4 1.2.3. Characteristics of the sports consumer .............................................. 5 2. Defining a marketing mix ..................................................................................... 5 2.1. Analysis phase and market segmentation ....................................................... 5 2.2.1. The traditional four p’s ........................................................................ 8 2.2.2. Additional domains of sports marketing ............................................. 9 3. Current Developments and future perspectives ............................................
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...basketball, cross-country, golf, soccer, softball, tennis, track and field, and volleyball. All the teams except the hockey team are Division II teams playing in the Great Lakes Intercollegiate Athletic Conference (GLIAC). The hockey team currently plays in the Western Collegiate Hockey Association (WCHA) of NCAA Division I. There is a home venue for all Ferris’ sports teams in Big Rapids for example Top Taggart Field, Jim Wink Arena, Ewigleben Ice/Sports Arena, FSU Soccer Field, Katke Golf Course, FSU Racquet Center, and FSU Softball Field. The Ferris State Athletics logo is a bulldog with the school colors Crimson ("Ferris Red") and Gold ("Ferris Gold"). The Athletic Department is led by Athletic Director, Perk Weisenburger a Michigan native and previous Associate Athletics Director for External Operations at University of Nevada. Weisenburger is assisted in his duties by Associate Athletic Director, John Coles. Coles hired in 2008, is also a Michigan native and was previously employed by Big Rapids High School as the Activities and Athletics Director/Assistant Principal. (Staff) The athletic department is located in Ewigleben Sports Complex. The Athletic Department’s goal is to give “opportunities for student-athletes, strengthen our university and reflects positively on our community”. The athletic department has booster clubs such as the “Gridiron Club” for football, “Blueline Club” for hockey, “Rebounders Club” for men’s basketball, “Sixth Dawg Club” for women’s basketball...
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...the America Airlines Arena in Miami under its control. AEG developed and operates the Home Depot Centre in Carson Los Angeles “it is the official U.S Olympic training site that features elite facilities for soccer, tennis, track and field, track cycling, boxing, lacrosse, rugby, football and other sport. The Home Depot Center also hosts concerts and family shows and is the home of the Major League Soccer’s Los Angeles Galaxy and Chivas USA” (Anschutz Entertainment Group, 2012). It is also the national training center for both the Men and Women national soccer teams. AEG also controls many facilities worldwide, in Europe in controls the O2 area in London and the O2 World arena in Berlin, The Hamburg Arena in Hamburg, the Ahoy arena in Rotterdam and the Globe Arena in Stockholm. In Asia it controls the Wukesong Arena in Beijing and the Qatar National Convention Center in Doha. AEG also controls Acer Arena in Sydney Australia. AEG owns a share in an impressive number of sports teams around the world and has a firm grip some of the largest sporting franchises and various sports. AEG part owns the Los Angeles Galaxy, Houston Dynamo’s Major League soccer teams and the Hammarby soccer club which is the most popular soccer club in Stockholm and among the most popular soccer clubs in Sweden (Anschutz Entertainment Group, 2012). AEG part owns various hockey teams from around the world that include that LA Kings that play in the NHL, the Ontario Reign and Reading Royals that play in the...
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...Manchester united has a ahigher Manchester united is believed to have a higher corporate social responsibility than most of football clubs. It is the most successful football clubs in the UK. Its goal is to build corporate communities by motivating, educating and inspiring the future genrations. Compared to gilligham fc, in the last 5years , it has established cohesion projects that target young people.it uses the appeal of football to offer young people a safe environment and help them develop their potentials in football. According to (United, 2013), Manchester football club aims to reduce crime cases by providing op[opportunities for youth involvement, encouraging personal development through volunteer works, promote active participation in other sporting activities as well as football and educate young people about making the right lifestyle choices. It started its community cohesion with a project developed by the premiere league and metropolitan police. Since then it has developed short and long term projects that suit the needs of communities. There is identification of participants as young as 8 to 19years old who have very little home stability, are unemployed or are surrounded by poverty. The project operates We currently operate 6 separate cohesion projects that cover 13 sessions of a 2-3 hour duration for 48 weeks of the year. The sessions operate in the evenings and weekends when other services are not available and when the need for diversionary activities is at...
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...Stirling Sports opened their first Store on Dominion Road in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail stores in New Zealand. Stirling Sports Dunedin’s mission statements asserts, ‘The Dunedin community speaks positively about their Stirling Sport experience’. Their logo is ‘We love our sport’, an apt summary of the passion held by management and staff for their products, service and the specialist knowledge they provide. Stirling Sports is the one of the New Zealand leading retailers of sporting goods. Stirling Sports has a huge range of sports clothing and mens and womens shoes, supporter gear and more. In 2004, Russell and Sue became aware of an opportunity to purchase the Stirling Sports Dunedin area franchise and made the decision to buy within a week. Since they originated from the Otago region, this was an opportunity ‘to come home’. After some negotiation they successfully acquired the franchise and began to determine how best to manage the two operations. After some deliberation, the decision was made that Sue would move to Dunedin and manage that store, while Russell continued to manage the Kapiti store. Russell and Sue decided to buy the franchise with the existing staff at the Dunedin store. The store had to become profitable, so changes needed to be made. However, the change in structure and process did not suit everyone and staff left....
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...The World Cup is an international spectacle that has the ability to bring excitement to all corners of the world. The World Cup has always been an example of globalization, because, essentially, globalization is the transforming of a local happening or product into a global happening or product. According to the governing body of football, the Fédération Internationale de Football Association, “The FIFA World Cup™ in South Africa is an international event with great historic importance to the African continent. It will be the first FIFA World Cup ever to be hosted in Africa since the competition began in 1934, and I am convinced that Africa is ready to welcome this momentous FIFA World Cup with open arms. I am also convinced that the host nation, South Africa, will be up to the task, not least because it has abundant potential and resources (#1)” Given all of this information, one cannot deny that the World Cup is an obvious example of globalization, and the 2010 World Cup in South Africa will be Africa’s greatest display of Globalization to date. In order to accurately access South Africa as a site for a huge international event such as the World Cup 2010, one must first look at the various social problems that are existent in South Africa. When looking at any African country, the fact that most African countries have only been independent for less than a century must be factored into any assessment. The majority of African countries have a number of social problems...
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...Customers/Consumers As one of the most popular sportswear brands in the world, Adidas Group (AG) enjoys a strong market position worldwide. The largest portion of Adidas’s customers are customers who play soccer, which is the biggest sport in terms of player population and global revenue in the world.among the top team-sports. This includes professional athletes, who sign athlete endorsement deals as well. Adidas products are made available to the consumer in a variety of ways. In North America, the company opened up thousands of its signature retail shops and outlets carrying the latest and top-selling products; not to mention, big name retail store-chains such as Foot Locker, Champs Sports and Finish lines are significant contributors to sales of Adidas products. Moreover, their official website offers online shopping opportunities with special offers available to the public1. When it comes to selecting sportswear to purchase, consumers have numerous brands to choose from. Adidas, Nike, Under Armour, Puma and Asics just to name a few. Factors that affect the purchasing decisions of consumers vary individually, but the main reasons can be identified as quality, design, and brand image. As Adidas has more than one product segment, including performance, lifestyle and fashion, customers compare Adidas’s products with other brands using a set of varying criterion. Another factor that plays a crucial role that affects purchasing decisions are design and quality. Many consumers...
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...contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman Bonney and Mike Hepworth are respectively Research Assistant, Senior Lecturer and Reader in the Department of Sociology, Aberdeen University, Scotland. Football, Violence and Social Identity Edited by Downloaded by [University of Ottawa] at 14:44 24 March 2014 Richard Giulianotti, Norman Bonney and Mike Hepworth London and New York First published 1994 by Routledge 11 New...
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...Athletic Footwear and Apparel Industry GROUP 7: Kirsten Ross April Rust Wenjun Zhao Elizabeth Poe Xaio Li Juexin Feng Friday, February 24, 2012 *link for photo: Deviantart nike 1 NAICS/SIC Codes NAICS code SIC Code 316211 316211 316219 316219 316219 316219 316219 316219 316219 316219 3021 3021 3149 3149 3149 3149 3149 3149 3149 3149 Description Athletic shoes, plastics or plastics soled fabric upper (except cleated), manufacturing. Athletic shoes, rubber or rubber soled fabric upper (except cleated), manufacturing. Athletic shoes (except rubber or plastics soled with fabric upper) manufacturing. Cleated athletic shoes manufacturing. Footwear, athletic (except rubber or plastics soled with fabric upper), manufacturing. Golf shoes, men’s cleated, manufacturing. Golf shoes, women’s cleated, manufacturing. Leather upper athletic footwear manufacturing. Shoes, athletic (except rubber or plastics soled with fabric upper), manufacturing. Vinyl upper athletic footwear manufacturing. Friday, February 24, 2012 2 Major Economic Characteristics of the Industry • Billion dollar industry • This market is beginning to decline somewhat, however experts expect there could still be some small bursts of growth occasionally. • Characterized by having a small number of large players. Friday, February 24, 2012 3 Industry Driving Forces • Fashion trends (+) • Change in society (healthy lifestyle) (+) • Changes in consumer sports preferences (sport popularity)...
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...CASE STUDY I.2 Manchester United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Instructor’s Name: Nell Walker Instructor’s Name: Nell Walker NIKE, INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37 -Drafts 38 -Internet Research 46 -Annual Report 47 Executive Summary NIKE, Inc. is the largest seller of athletic footwear and apparel in the world. We employ more than 33,000 people globally, including more than 5,500 at our worldwide headquarters in Beaverton, Oregon. We sell products in more than 180 countries around the globe. Nike brand designs and sells products in three main product lines — footwear, apparel and equipment. The products are manufactured in approximately...
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