Should Companies Embrace Social Business

Managing Info Tech Across the Global Enterprise

Shantel Watkins swatkins8512@monroecollege.edu Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate networks.
While social media is becoming a platform for businesses and corporations to communicate with their consumers and employees within their organization it is the same medium which can damage and cause problems and confusion for the organization. According to Laudon (2014), the goal of social business is to deepen interactions with groups inside and outside the firm to expedite and enhance information sharing, innovation, and decision-making. Email and Instant Massaging, Wikis, forums and blogs are the most commonly used tools that organizations use for collaboration and social business. Moreover, companies also create their own internal corporate networks for collaboration and social business.
However, the attempt at creating their own social platforms have proved unpromising results.
According to the case, a majority of business technology professionals consider their own internal social networks to be merely average or below average, and the biggest reason they cite is low adoption rates on the part of employees. Organizations should overwhelm their employees with all these stressful tools and technologies that they will not end up using at the end of the day. This has resulted in half of the respondents on a survey mentioned in the case stating that they believe the social networks have very little impact on employee retention, the speed of making decisions, or the reduction of meetings. Management should invest their time to ensure that their employees have time to learn to use the software installed. Seeing that IT developers say that employees still opt for the use of email and are too time