...Research Methodology Shrinanir Glenn RES/351 Business Research January 26, 2015 Margaret McNulty Research Methodology According to a recent survey, thousands of research studies are undertaken and accomplished every year. Research work is a common topic in academic institutions such as colleges and universities. In addition to academic institutions, research studies are common among business and government organizations. However, Selltiz (2009), points out that despite the increase in the research work in the last couple of years, little attention is paid to research methodologies. A large number of analysts have focused their attention on the quantity of the research studies rather than the quality of the studies. The result is that most of the research studies especially in the social sciences tend to be futile. This essay will evaluate two articles and summarize data collection instruments, sampling methods and statistic approaches using in the articles. The two articles include the ‘the impact of Information technology on the HR function and transformation’ and ‘how will competition change HRM in Retail and Banking? A strategic Perspective’. The article ‘how will competition change HRM in Retail and Banking? A strategic Perspective’, has applied sampling techniques while the other article has not used the techniques. Some of the sampling methods using in this article include simple sampling and stratified sampling. Let describe the weakness and strength of the...
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...opportunities for Staples products or services is to study the social factors affecting the office supply retailing industry. New social trends transform how goods are built and sold. Business opportunities grow out of the changes in the social order. In general, consumers are moved by a complex set of deep and subtle emotions. (Management Study Guide, 2008) Their behavior result from deeply held values and attitudes; their perception of the world and their place in it, from common sense, impulse or just plain daily decision. There are also several stages through which the consumer exhibit before deciding to purchase goods or services. Three of these most important factors to consider during this marketing strategy development are, 1.Social Factors 2.Psychological Factors and 3.Personal Factors. We will focus our attention to the social factors and the effects it has on consumers buying behaviors. Social Factors Staples inc has the following statement that is used to describe its social engagement and the business strategy behind its operations. It says, “We take satisfaction in our contributions to local economies: selling products and services that business owners, households, educators, students and others use to thrive and succeed; employing local workers in dependable jobs; and purchasing products and services from local businesses. But we believe our role in these communities requires more of us than business as usual." (Staples, 2012) Authors Kotler and Keller in the...
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...Huiming Zeng MKT333 Case3 Susan Carder September 27, 2015 How would you define the needs, wants, and demands of the Converse customer? Human needs are states of felt deprivation. Converse customers need converse shoes because they have physical need shoes to walk. They also have social need for Converse because they need shoes for belonging and affection. They also have individual needs for shoes because they want self-expression. Wants are the form human needs take as they are shaped by culture and individual personality. People wants Converse because they like the style and the design. They want Converse because Converse satisfied customers. Converse can make products want customers favor. This is why this brand is successful because it does nothing. Converse listen more to their customers rather than indicate. In addition, customers feel joyful because the brand do what customer want. When backed by buying power, wants become demands. Given customer wants and resource, customer demand Converse that add up to satisfaction. Customer have enough affection to the Converse and they buy the products. Please describe Converse’s “stand-back” approach. Is it appropriate? Effective? Converse’s “stand-back” approach is appropriate. Converse just stand back and leave the choice to customers. Converse see itself as one of making great products that customers want to wear. The brand positively and actively communicate with customers. In order to improve products, they try best to...
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...Q1 Tribe: “Salubrious cognizant Moms” The Salubrious Cognizant Moms consists of a network of homogeneous and systemic people linked by a shared passion towards a cultural and choice based belief. The psychological characteristics of this tribe are organized, picky, health conscious, social and radical. They believe in healthy eating, taste conscious and concerned about what they eat. The tribe members are family loving, educated professionals with very disciplined lifestyle. Salubrious Cognizant Moms are very busy professionals but insisted on eating at home and cook their food to their taste and were conscious about ingredients in the food being consumed by their family. The culture-based characteristics of the Salubrious Cognizant Moms include moderate to high power distance with conservative behaviours. Among these families women usually makes grocery decision and checks the price, ingredients and nutrition value for everything they buy. Due to school going children in the family taste is of paramount importance. The members of Salubrious Cognizant Moms passionately demonstrate family orientation, health consciousness and will carry that in all walks of their lives from workplace to home. They are generally women but there are exceptions where male head of the family goes for groceries and makes buying decision. They have very high uncertainty avoidance values and are not comfortable with uncertainty they seek better value proposition with optimized price, value and nutrition...
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...What is the purpose of life? To earn inexhaustible money and a high social status in a business cocktail gathering or to have an unrestrained life which one can do anything according to one’s will? BOBOS’ in Paradise is written by David Brooks, who is a political and cultural commentator and working for New York Times. He is also the editor and commentator of different news and magazines. The key term of the title of this book – BOBO is Brook’s famous coinage, which uses to describe the new class that arouse after the 1990s. What is BOBO? It is the combination of bourgeois, those defend the tradition morality of the middle class and advocate capitalism, and bohemian, those flout conventions according to their wills and promote counterculture. These two cultures are usually regarded as two entirely opposite view against each other. This book first introduces the behavior of the bourgeois and Bohemian in their history, then analysis the characteristic and behavior of the new class - BOBO’s. The content of the book is mainly divided into six parts, the consumption, business life, intellectual life, pleasure, spiritual life and politics. The first part of the book mentions about the consumption behavior of BOBOs. It changed from the culture of consumerism of bourgeois in the 1950s, to 1960s which promoted the concept of haphazard and natural, one of the extreme cases was that “going up among the peers’ estimation by going down in lifestyle” in order to suit the image of...
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...BBA 425 Small Business Finance and Financial Analysis Professor Chris Hansen January 25, 2016 Where Do Ideas Come From? Consultant Case 1 Explain how these entrepreneurs exhibit the entrepreneurial spirit? As mentioned by Scarborough, researchers have identified several characteristics that are often found in entrepreneurs. A prime example of one of these characteristics is the future orientation, which seems to be perfectly describe Derek Johnson who listened to his friend at the University of Houston who was often tasked with having to send text messages to a large number of people, which is time consuming and problematic. After hearing the problem, Derek came up with the idea of his company which allowed a person to type the text from a computer, rather than a phone, and send the message to multiple people via text messaging rather than email or social media. Susan Gregg got her love of vintage clothing from her grandmother’s old clothes. After thinking she would just sell her stock pile of clothing, she became aware of the opportunity to make a career of it. Her spirit, enthusiasm, excitement, initiative, commitment, will to succeed and dedication to the venture are examples of the entrepreneur spirit. These are each characteristics of value of achievement over money which is another trait identified in the aforementioned studies. Have you encountered a “stress point” recently or talked with someone who has? If so, is their potential business opportunity present...
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...binding together since the children have become to one of the major consumer in American food market. While the whole eat-and-drink business is able to make 900 billion sales revenues in US, about 33 billion dollars worth of advertises around food area are also invested to attract more younger people to purchase their food products and services. Before 90’s, children were not being considered as the primary target to food market, the budget planned to put in children’s advertising therefore are unquestionably low, and the content of advertises were just focusing on the natural characteristics of the product. However, followed by the great success when adult advertising started to passing symbolic messages to its customer, the children advertiser then began to pay attention on it too. After symbolic advertising strategy were widely used, the message of all advertising were involving distinctive or “cool”, and the children or adult were rather to choose produce base on its coolness than its characteristics. The food has already become a social tool for interrelationship development and self recognization. However, the word “cool” can be defined in a broad ways, it also can be misused in the wrong area and provide inappropriate implication to people. For example, using cool in junk food related advertisement, so younger people will misinterpret that consuming junk food is a cool way to express themselves. After eating too much high calorie food products, the global epidemic disease,...
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...the difference between market structures, it is vital to comprehend how supply and demand are affected by public and private goods, common resources, and monopolies. These structures directly affect how labor market equilibrium is established. There are a variety of organizations that show this market structure, which directly and indirectly affect labor supply and demand. For example, Wal-Mart is one specific company that displays characteristics from several different market structures. All goods available for consumption have two major characteristics and are put into two categories: excludable goods, which consumers can prevent consumers who do not pay for it from using it, or rivalrous goods, which are goods whose consumption by one consumer prevents simultaneous consumption of another consumer. Four separate classifications divide the goods. The classifications are private goods, public goods, common resources, and natural monopolies. Private goods are excludable, those which at low cost prevent those who have not paid for it from consuming it, and rival in consumption, those consumed for enjoyment by only one consumer. Most goods in the economy fall into this category. An example of a private good is designer clothing. A consumer can have designer clothing if the consumer is willing and able to pay for it, and once the consumer owns the clothing, no other consumer can have it. Public goods are the opposite of private goods in that they are not excludable nor do they...
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...1. Introduction Services’ marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer and business to business services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services. Services are economic activities, rather than tangible products, offered by one party to another. Rendering a service to recipients, objects, or other assets depends on a time-sensitive performance to bring about the desired result. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved. Services’ marketing is a form of marketing that focuses on selling services. They can be tricky to sell, and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example, a store that sells computers also tends to also help people select computers and provide computer repair. Such a store must market both its products and the supporting services it offers to appeal to customers. 1.1 Origin...
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...Shopaholic Tomas Garcia Newberry College Submitted in partial fulfillments of the requirements for BUA 311-Business Ethics Octuber 2, 2015 Semester and Year: Fall, 2015 Address: 2100 College Street City, State, Zip: Newberry SC, 29108 Email: tomas.garcia@newberry.edu Instructor: Gerald Seals Abstract This paper discusses how compulsive spending fits the ethical issue of compulsive behaviors and describes the different ways compulsive consumption can be manifested. Addictive behaviors are characterized by the ability to produce immediate satisfaction or relief from any discomfort. Addictions begin as pleasant behavior but later in variable term for each of them, enslave the subject who feels compelled to repeat, despite the discomfort that you are causing, and may provoke some conflicts. If the person is caught in this repetitive behavior, he finally created a real addiction. We talk about addiction when an addictive behavior so largely it involves the subject that leads to a dependency. Conspicuous consumption is becoming a cultural problem in the society, leading to crippling consumer debt and our consumption is unsustainable both economically and environmentally. Consumerism goes hand-in-hand with a compulsive attitude. This compulsive attitude is a pathological behavior and is considered as physiological dependence, or a behavior addiction. It is considered a recurring behavior, which despite attempts to resist the urge occurs. A behavior is considered...
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...in the deteriorating conditions of the world, needing a careful plan to transition our society. To walk in the correct path is required sustainability literacy which, in this book, indicates necessary attributes to survive and thrive in the declining conditions of the world. Ray Anderson provides an example of a business that, with ecological intelligence, changed to a company that rents out carpet tiles, reuses them when no longer required, replacing only those that have worn out, and even then recycling the discards using energy generated from wind and the sun. To explore the skills demanded of people in the twenty-first century, this book brings leading specialists from many areas, and the interaction with them is provided by workshops firstly exploring skills such as social conscience, permaculture design, or futures thinking, after that the book provide a list of resources for gaining a deeper insight into the skills described. The book aims to bring different perspectives that can shift the debate away from the narrow focus of the dominant discourse on ‘skill set’ for employability which often fail to take into consideration important environment characteristics...
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...Assignment 1 How are information systems transforming business and what is their relationship to globalization? a. Describe how information systems have changed the way businesses operate and their products and services. b. Identify three major new information system trends c. Describe the characteristics of a digital firm. d. Describe the challenges and opportunities of globalization in a “flattened” world. Information system are the main aspect of business. It ensure that the data that is being stored or transferred is kept completely safe and secure. It also ensure that the data is properly organized, and much less space consuming. The main thing about it is that it maintains data digitally, rather than maintaining a physical record in this way more amount of data can be stored. The 3 major trends in information system are : A : data collection automation : With the expansive range of information that can be collected, many companies find they need guidance on how to avoid overlapping activities and optimize. They may choose to outsource the management of their entire information source portfolios and the monitoring of news outlets, web blogs and websites to specialists that can offer economies of scale and virtually endless source portfolios. There is a caveat here: you will have to make sure you choose a partner that has the flexibility to adapt to your changing requirements. B : information analysis automation : With the onslaught of big data and quantitative...
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...Question 1 Introduction Louw and Venter (2010:20) explain that strategic management is concerned with the overall effectiveness and choice of direction in a dynamic, complex and ambiguous environment. The success of an organisation is mainly determined by the effectiveness and efficiency of its management. In the words of Peter Drucker, efficiency is concerned with ‘doing things right’, while effectiveness is concerned with ‘doing the right thing’. Strategic management is the deliberate effort to allocate resource and get above average returns through competitive advantage so that in the long run the organisation can generate wealth maximization for its stakeholders. There are a number of advantages of strategic management as stated by Pearce and Robinson (2009:10), it helps reduce resistance to change therefore getting buy in from all stakeholders is critically important. It also results in better decisions because it facilitates group interaction. Group based strategic decisions generate a variety of specialized input which involves all the different areas in the organisation and an in depth range of alternatives and makes it more likely that the best solutions will be chosen. Strategic management enhances the organisation’s ability to prevent problems. It creates a framework through which managers can encourage their staff to focus on planning, monitoring and evaluating the success of these plans. There are also disadvantages of strategic management as Pearce and Robinson...
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...Final Exam Gregg A White 1. Discuss the need for sport marketing as opposed to business marketing. What are the primary components of the two applied areas and how does this application differ from the other? In addition, please discuss the history of sport marketing and its development throughout the past 25 years. Just like any other entity or genre the need for sports marketing is just as demanding as business marketing. The two applied area of it are the promotion of sports events as well as the promotion of sports products and services. In fact there’s really nothing separating the two. Sports in all facets is run like a business and has the same attributes as anything else. The only difference would probably be the name, the staff and the uniform or business attire. The same budgeting, forecasting and other principles apply to that of a sports entity. With the entrance of ESPN (Sports Center) apps of smart phones and simple word of mouth sports is on the rise and here to stay. I can remember 20 years ago being introduced to sports center and ESPN and wondering where my life was heading and now that I love what I love (Sports) it feels great. 2. Discuss the need for market segmentation. Define the term and how you as a sport marketer must apply this theory. Expand on how the segmentation is recognized and established throughout the definition process (in relation to your practicum or work experiences). In essence people are different, some sports businesses treat...
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...understanding this we have the ability to critique brand personality and its effect on society. This paper will argue that a brands personality is the main catalyst of change to an individual’s personality. This questions the presence and importance of our own personality if we purchase brands to portray another. Value varies from person to person and product to product, influencing consumers to purchase certain brands which they see valuable. Value highlights the buyers/owners desire to exchange a certain product or service (Neap et al, 1999). This concept of value only really relates to the product or service. Barwise in his text Brands as ‘separable assets’ argues that a true sense of value comes from the whole business, he suggests that to separate a product from a business is ‘impossible’ (Barwise, 1990). This suggests the importance of brands and the organisations behind these brands. Value is very subjective (Neap et al, 1999) as people are very different. Value is affected by three...
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