...Management of Organizations in Brazil Brazil belongs to BRIC, which is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development. According to Goldman Sachs, since the four BRIC countries are developing rapidly, by 2050 their combined economies could eclipse the combined economies of the current richest countries of the world. These four countries, combined, currently account for more than a quarter of the world's land area and more than 40% of the world’s population. Brazil is one of the countries, which are among the biggest and fastest growing emerging markets. It is now the 6th largest economy in the world after United States, China, Japan, Germany and France. This fast development is also accompanied by socio-economic changes, and more particularly to an evolution of social classes. Does Brazil really become a sustainable middle-class country? In order to answer to this problematic question, we are going to explain why the Brazilian middle-class can be qualified with the adjective « new », why it differs from middle-class existing in others developed countries and why there are some risks class C setbacks. Then, we are going to demonstrate, according to the definition of « middle-class », that Brazil owns every characteristics which allow to qualify her as a sustainable middle-class country. One of the most impressive results of Brazil's...
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...Nuova Accademia di Belli Arti Milano BERSHKA IN BRAZIL José Contreras Julia Avancini Maria José Gonzales Marina Gallati Fashion Marketing Communication Milano/2012 THE BRAND Bershka is one of the brands from the Inditex Group (which the sales represents 10% of the company), focus in the young public which like street style, music and art. The brand was created in April 1998 with a new conception of fast fashion and store, selling clothes just for women. In 2002 the company started to produce men collection too. The brand can be a reference point for fashion targeting because in just 2 years has consolidated its brand image with 100 shops. Nowadays the brand has 785 stores in 54 countries, and shopping at Bershka offeres the newest and hippest 21st century trends to their clients. MISSION The reason why Bershka exist is to offer to their consumers the best trends of the fast fashion world with an urban style, bringing new products to the stores in a short time. Therefore, the brand wakes the desire of buy in their clients, because is updating frequently and offering new products with different design all week. ENVIRONMENT Brazil is a country that is growing in a lot of aspects, especially economic facts. With a World Cup in 2014 and the Oplympics in 2016, all world are paying attention and thinking in ways to invest there. Not only have that, but the media (movie and television) focused attention in the country in the last years too. For...
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...Agribusiness in Brazil All over the world, there are many countries that most of us know nothing about. These countries have their own cultures, their own customs, their own values, as well as many other things. What makes us who we are is where we came from. We develop our own customs and values from what we know and how we were raised. Many people also do not know the structures of government and base currency in other places around the world. It is very important that you know a lot of these facts if you ever visit a foreign country. You do not want to offend anyone by not knowing the basic facts of their country. A country that is very rarely talked about is Brazil. Brazil is a country located in Eastern South America, where it borders the Atlantic Ocean. It is the biggest country in South America. The capital of Brazil is a country called Brasilia. According to a live internet population meter from Worldometers, Brazil has a population of approximately 208 million people, which only makes up 2.83% of the total world population. In a list of countries by their population, Brazil would come in fifth place (Worldometers). The primary language spoken in Brazil is Portuguese. The base currency in Brazil is the Brazilian Real (shortened to B), according to an article called “Brazil” by Find The Data. The purchasing power parity of the Brazilian Real is just 4.08. This means that 1 US dollar will buy 4.08 Brazilian Reals. Your money could be stretched farther in Brazil. Even though...
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...Minicase: Can Brazil Become a Global Competitor in the Information Technology Outsourcing Business? 1. Use the theories of international trade and investment that have been presented in this chapter to help explain Brazil’s intentions and actions regarding the international information technology sector. The IT Service industry has expanded rapidly. Many companies worldwide have made the decision to outsource this industry to offshore companies. Worldwide demand has increased growth to 40 to 50 percent on an annual compounded rate basis. Many developing nations like Latin America and Asia have made an attempt to obtain some of the IT offshoring business from countries like the United States because it is seen as not only a source for skilled labor but an opportunity to improve the economy. Brazil has steadily become a strong competitor in the IT offshoring sector for a number of reasons. Brazil is the 11th most powerful economy in the world and has a high-rated and technologically advanced telecommunications system and network services infrastructure. In fact it has been rated higher than even China in terms of reliability. Brazil also has many solid engineering schools, which are producing many quality tech graduates. Brazil also boasts a sophisticated banking sector along with an effective marketplace for IT software and support services. Real Estate is also quite affordable for corporate undertakings. Brazilian wages are typically 40 percent of those for the same...
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...The Economic side Brazil is: World’s second largest producer of organic foods World’s third largest producer of fruit World’s third largest consumer market for cosmetics World’ fifth largest country in population World’s seventh country in Internet usage World’s eighth largest consumer market World’s Twelfth largest economy World’s largest Catholic country Population: 205,716,890 (2012) Age Structure: 0-14 years: 26.2% (male 27,219,651/female 26,180,040) 15-64 years: 67% (male 67,524,642/female 68,809,357) 65 years and over: 6.7% (male 5,796,433/female 7,899,650) (2011est) Population growth rate: 1.102% (2012est) Birth Rate: 17.48 births/1,000 population (2012est) The average monthly income of Brazilian families in 2009(731 dollars) Income classes: Class A: above BRL 10.200 Class B: above BRL 5.100 Class C: above BRL 2.040 Class D: above BRL 1.020 Class E: below BRL 1.020 Total number of citizen in middle class: 95 Million (%52 of population) -2009 Lower class: 61 million. People live below the poverty line: %24. Business opportunities: Telecommunication business opportunities Franchise business opportunities Real Estate Investments Domestic demand is very strong, for example for cars, housing, or consumer durables GDP (purchasing power parity): $2.284 trillion (2011est) GDP - real growth rate: 2.8% (2011est) GDP - per capita (PPP): $11,600 (2011est) ...
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...Brazil and Panama Labor Relations Labor relations have been characterized over the years by strong attachment of emergency needs. As in other nations of the world, the labor relations in Brazil and Panama the maintenance of labor relations are mutual interests of the countries. The worker sells his labor power in exchange of a fee. While the employer gains from the profits earned from the labor of his employee. Wages value guarantees the maintenance of labor relations in these countries and the world (Business Dictionary). In Brazil, the economic dependency was already noticeable in the agrarian export period, when the country depended on foreign markets, consumer products and their primary supplier of industrial products. Nowadays, with the globalization process, where the capital have lost their nationality and become volatile as a rain cloud, which at any time can be taken to another place by a strong wind, the economic dependence became a nightmare (Gomez, 2014). The financial system that drives the technological renovation of these two countries industries does not have self-sufficiency. This weakness puts Brazil and Panama industrial development on feet of clay. Secondly, it is worth remembering that these countries remain in some agricultural export sectors. So, still selling their cheap primary products and buying technology and seeking financing, which are the most expensive elements of the market. This analysis allows us to build the argument that places like...
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...GM 6030 A3 Regional Business Environment: Latin America MIDTERM EXAM The success of any business venture in Latin America depends on the ability of the company to find a country that will provide the right amount of incentives and benefits but that will also have a continued political stability and guarantees for property rights and investment security. Our analysis will evaluate the probability that Brazil and Argentina, as the possible site selections for K-FIT, will have this kind of business friendly environment and will enact market oriented reforms. We’ll evaluate the aspects in both countries that make them adequate or not to invest in them. We’ll also provide a recommendation of which country and region within them we see as the best option to set up operations. Argentina Argentina is a democratic republic organized as a Federation of 23 provinces and the Capital City of Buenos Aires. It has a total population of 42.19 million and has an area of approximately 1.07 million sq. miles in the southernmost part of America (Buckman, “The World Today Series 2012 Latin America” p. 35). To understand the current business environment in Argentina and the prospects of market friendly reforms going forward, we have to understand its cultural legacy and the way its society is structured. Since its beginnings as a nation, and even before it got its independence from Spain in 1816, Argentina’s society has been polarized between the “people from the Interior” that lived in the...
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...people History: Brazil is a large country that is made up of different cultures. Each has a different food specialty. The Portuguese were the first Europeans to arrive in Brazil and brought their tastes and styles of cooking with them. They brought sugar, citrus fruits, and many sweets that are still used for desserts and holidays. The Brazilian “sweet tooth” was developed through the influence of the Europeans. your-url-goes-right-here.com . Lindo maravilhoso! Brazil Customs& Practices: About 80% Brazilians are Roman Catholics. Women generally kiss each other, starting with the left and alternating cheeks. Men shake hands when greeting one another, while maintaining steady eye contact. If invited to a Brazilian's house, bring the hostess flowers or a small gift. If you are offered food in Brazil, do not say “Thank you,” as this is interpreted as “No, thank you,” and is seen as rudely refusing. To get someone's attention from a distance, Brazilians say "pssssst." They never whistle at people. It’s considered rude to eat on the streets. Eating on the go is considered very sloppy, and you will probably not see people eating while walking or in transit. Attractions: One of the iconic Rio, Christ the Redeemer statue stands 40 meters on Mount Corcovado. The area is surrounded by scenery that is unmatched. The statue is made of concrete and soapstone. As a symbol of Christianity, it has become an important icon of Brazil, with Jesus Christ appearing...
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...Ventakaramany Individual Research Project McDonalds in Brazil November 24th 2013 McDonalds Introduction McDonald's is a company responsible for an international fast-food chain, being the second largest network in the world in the area, just behind Subway network. The term also refers to the brand of this company, which transcends and reveals inserted in contemporary mass culture. The network was founded in April 1955 in Illinois, USA. It currently sells about 190 burgers per second in the world, with a new store being opened every ten hours. Between 1955 and 1993, its 14,000 stores sold 80 billion sandwiches. Alongside brands like Coca-Cola McDonald's is considered one of the most widespread international symbols of capitalism. Its most famous product is the sandwich known as Big Mac. (http://pt.wikipedia.org/wiki/McDonald's) Arcos Dorados, the largest McDonald's franchise in the world, added profit of nearly $ 20 million in the third quarter of this year. In Brazil, the network operation achieved sales of 444.5 million dollars, similar to that achieved a year earlier amount. The Brazilian market represented, between the months of July to September, 44% of total company revenues, which totaled revenues of $ 1 billion in the period, up 6.2% compared to 2012. Currently, Arcos Dorados has almost 2,000 restaurants, 2,157 dessert centers and 344 McCafé units operating in 20 countries where it operates. In Brazil, the network has 762 units functioning. The company said...
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...DEZEMBRO DE 2015 English II final work report Introduction This report aims to investigate how foreigners see Brazilian culture from an average outsider point of view. To achieve this, we tried to identify some of the stereotypes that the interviewees had towards Brazilian culture, particularly in music. The purpose of the collected information is to give the readers insights of how stereotypes are prejudicial and how they can have huge impacts in big social matters that can increase social inequality, and therefore prevent prejudice. This work was based on concepts of stereotypes described by Claire Kramsch in the book Language and Culture (1998). Basically, she said our perception of a group's social identity is culturally determined. What we perceive about a culture of the other is because we were conditioned by our own culture to see, with limited models that were built around us. It was also used, to endorse the study, O Brasil dos Gringos, written by Tunico Amâncio. His thesis is about the representation of Brazil and Brazilians in foreign fiction films. It was found the incidence of stereotypes and clichés throughout history, and it was studied in more details through 10 films. Beyond this Introduction section, this report contains a Description section, of our activities on this research, a Discussion, analysis and results section, about the study, and finally, a Conclusion section. Description Our group intended to uncover or confirm some of the stereotypes...
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...complexity that has characterized that of Brazilian history. The portrayal of Brazil as a harmonious melting pot of different races and cultures dates back at least to independence. Faced with a vast black slave population as well as a large range of Indian communities scattered the length and breadth of the nation, early Brazilian intellectuals and statesmen found themselves obliged to defend the indigenous element in national culture, and assert a national identity based upon racial mixing. Moreover, despite a long history of slavery, it also has no history of legal segregation, as in countries such as the United States and South Africa. However, in the Brazil of today the doctrine of racial democracy has long outgrown its use, and now constitutes the principal obstacle to greater racial equality. The perception that Brazil is an example...
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...Corruption is so inserted in the Brazilian culture that everyone knows at least one person or one case involving corruption in this country. It covers virtually all sectors and is very costly to the nation's development. The most frequent case was of public officials that oversee smuggling and other crimes against the Portuguese crown. Instead of fulfilling their duties, they ended up practicing the illegal trade of Brazilian products such as Brazil wood, spices, tobacco, gold, and diamonds. While corruption may facilitate criminal enterprise such as drug trafficking, money laundering, and human trafficking, it is not restricted to these activities. Today, Brazil is going through a delicate situation when talking about corruption because of the theft, fraud, and scams especially in the political class where lead people continue to discredit the country. All this bribery, big monthly allowance, and over billing makes Brazil lose per year between $41.5 billion and $69.1 billion according to a study of the department of technology and competitiveness (Decomtec) Federation of Industries of the State of São Paulo (Fiesp). On a scale of zero to ten by the NGO Transparency International, whereby the lower the score, the higher the corruption index, the country has 3.7 points. The same score of least corrupt nations is (7.45), the Brazilian citizen could be 15.5% richer. In recent years, it can be noted by observing the events where more and more scandals involving senators and...
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...1. Introduction Social policies are created in order to compensate for the distortions arising from the process of capitalist development, which discriminates and creates an increasing gap between the rich and poor. The role of the state is to provide funds in order to ensure the welfare and to comply with the established constitutional right that is the guarantee to health, education, work and food for every individual. The state comes as a provider of these needs by creating social policies that ensure the survival for those living in extreme poverty. Based on this, income transfer programs were created, with the purpose of, in the short term, alleviate the problems arising from poverty and in the long term, investing in human capital, breaking the poverty cycle. A conditional cash transfer (CCT) is a type of income transfer program with the aim to reduce poverty by creating welfare programs conditional to the beneficiary’s actions. The government only transfers the money to people who meet certain conditions, which may include the enrolment of children in school, going to the doctor and receiving vaccinations, among others. Bolsa Familia is the largest conditional cash transfer in the world and it was implemented in Brazil (World Bank, 2005). and it consists in the financial aid to poor families as long as they keep their children often at school and vaccinated. The program aims to reduce poverty in the short and long term through conditional transfers of capital, which...
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...20th Century Since early on in its colonial history, Brazilian society has been dominated by explicit hierarchical constructs and staunch regionalism. The patriarchal system that is found in Brazil has its roots in the colonial government set up by the Portuguese in the 1500’s. The rugged terrain and dispersion of resources resulted in only certain areas, mostly along the coast, being developed early on, developing a lack of strong centralization leading to the emergence of deep-rooted regionalism. As Brazil advanced into the 19th century it usurped Portugal as the seat of their colonial empire, effectively gaining its independence. During this time Brazil’s institutions of patriarchy and regionalism further cemented themselves into the culture of the country, becoming part of its identity and can still be seen in Brazil to this day. These institutions were so deeply ingrained into Brazilian society as the country moved into the modern era and came under the rule of a military dictatorship, though they still exerted a lot of influence in terms of political and social decision making, patriarchy and regionalism underwent some alterations to adapt to the changes of the times (i.e. the abolition of slavery). In 1930 Getulio Vargas staged a military coup and seized control of Brazil for himself, beginning the dictatorship that would last until the 1980’s, with the exception of the countries brief experimentation with a democratic government. The modernismo movement, in the...
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...only 2 social classes included in the research (A-B) and class C is missing, however it accounted for %28 of Brazil’s total consumption. Also, since Brazil is developing country, this class is the fastest developing social class as well. Moreover, the focus groups were selected from only southeast of the city, but I think at least one Northern city should be included and the focus groups should be selected homogenously in terms of demographic features. For instance, they have only selected house housewives from Rio, and the other features of the participants are not distinctive enough (or too complex). The timing of the research is not quite right since the two big competitor product was just released to the market (Dover Roll and Limp-o Lixo), at least the participants’ opinions might not been accurate. Also, it is natural for them to not to know about the newly released products. On the other hand, the research company targeted women which is a smart thing to do since %74 of purchases were made by them. Also, they have a pretty good outline for the interviews, except than some flaws. b) How would you recruit the participants? First of all, I would select my participants from southeast and north Brazil (Sao Paulo, Rio and another city from north) and participants should be members of A, B and C social classes. Also, I would select the participants more homogenously. For instance, I would select house housewives and apartment housewives from every city and social class and...
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