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Social Conflict Theory

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1. Social Conflict Theory
What forms of inequality are revealed in celebrity gossip blogs? In particular, what do celebrity gossip blogs have to say about gender, race, and class inequalities? Who suffers and who benefits from the publication of celebrity gossip blogs?
There are many forms of social inequality that are revealed in celebrity gossip blogs via “shaming.” Shaming can be defined as causing someone to feel ashamed or inadequate by outdoing or surpassing them. It can be used in many forms as to make people feel ashamed for things such as their bodies, their love life and even their own interests. I want to specifically focus on the social inequality put forth towards Amber Rose.
In this first article about Amber Rose, she holds her stance of being a powerful and confident woman who is against sexism and “slut-shaming” in the entertainment industry. In this short anecdote by Rose, “… when I went on a date, I’m a whore, and when he’s piling girls in a car, he’s the man? There’s something wrong here…”(1) it blatantly shows the sexist double standard present between men and women. This “slut-shaming” is a form of social stigma applied to people, generally women, who violate traditional expectations for sexual behaviors. Although “slut-shaming” applies to people in general, women are the ones who are frowned upon for acting perversely. This is gender double standard that is used time after time in celebrity blogs to shame their targeted celebrities.
Rose continues to fight against social inequalities in these retaliation posts against Kanye for publicly “slut-shaming” her online: Rose wears a very sexual tee with the quote “Make Eye Contact While Eating a Banana”(2) and tweets “… are u mad I’m not around to play in ur asshole anymore? …”(3). Although all the comments from Kanye are meant to make her feel inadequate, Rose continues to celebrate her image

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