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Social Entrepreneurship

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Why some of the private institutions and individuals are more successful in rural ventures than govt organisations?
India is predominantly an agriculture-based economy, with majority of its population still residing in villages. That would by itself mean that the opportunity and the market to tap into is huge. Another point to note is that when a rural venture is undertaken the main aim may not be profit alone. It is usually accompanied by upliftment and change for the good.
We shall first assess the main requirements for any rural venture to be successful and accordingly compare private and government approach. Rural ventures require a different skill set. * Motivation to work in an unstructured environment: Most rural oriented projects are not well organized and structured. It is imperative that anyone involved in this adapt to this set up. Since government is characterized by high degree of protocols and very little freedom, adaptability becomes difficult. Private on the other hand can modify protocols based on the environment and have a very high degree of flexibility. They can also use unconventional methods to obtain results. * Enthusiasm to work: All said and done, in the end for any rural venture to be successful, what is required is a very high degree of enthusiasm, and an urge to excel. Social work is usually characterized by long working hours, unclear goals, sensitivity towards culture, commitment to the goals. Most private ventures enter this field out of passion and hence have this in plenty. Government officials may or may not be passionate about this project, but have to work on it. This clearly translates into the results. * Need for micro-level approach: Most rural ventures are extremely people oriented and need a lot of work to be done on a micro level and at a small scale. To be able to reach such a small demographic is usually

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