1.0 Abstract
This report discussed a comparison of theme parks that becomes a favourite choice for people for a vacation. There are so many theme parks in Malaysia where they will go and spending their time with their family and for this assignment, we have chosen Sunway Lagoon Resort and A Famosa Resort. To do the comparison, there are some criteria that have been identified between theme parks including the dress code, price, advertising or promotional activities, facilities, and also the event that has been organized by both theme parks. Sunway Lagoon Resort has a variety of amusement parks compared to A Famosa Resort. Therefore, the price set to enter Sunway Lagoon theme park is reasonable fit with the diversity offered in a price and for the dress code, both theme parks applies the same. In addition, the facilities offered by Sunway Lagoon and A Famosa also differ in quantity and diversity of the services provided especially Sunway Lagoon Resort located in the heart of the city has been remain compared to A Famosa Resort. Promotions and advertisements activities by both theme parks are from various initiatives like using social media. Campaign website also underway especially Sunway Lagoon Resort whereby their website more interesting and attractive. And the final terms of a ceremony organized, at Sunway Lagoon often hold an international event than A Famosa Resort to attract public attention to their theme parks.

2.0 Introduction
Theme park is an area planned as a leisure attraction, in which all the displays, buildings, activities, etc, are based on or relate to one particular subject. In other definition, theme park is a group of entertainment attractions, rides, and other events in a location for the enjoyment of large numbers of people. Theme park is more elaborate than a simple city park or playground, usually providing attractions meant to cater specifically to certain age groups, as well as some that are aimed towards all ages. In this report, Sunway Lagoon and A’Famosa was chosen to be compare which the best theme park in Malaysia.
Sunway Lagoon is an amusement park in Petaling Jaya, Malaysia. It was officially opened by the Prime Minister Tun Mahathir bin Mohamad on April 23, 1993. Malaysia's first ever "international standard" theme park, Sunway Lagoon Resort has been a major hit with a whopping 80 acres comprising an abundance of water-based activities and attractions. Giant waterslides, a cool river, lagoon express, a waterfall garden and twin speed slides make the Sunway Lagoon Theme Park one of the most exciting family destinations during a Malaysia vacation. It features rides in both the water park and the adjacent dry park. The park is home to the world's largest wave pool, measuring impressive 139,800 square feet (13,000 square meters).
A’Famosa Resort is surrounded by rolling hills and lush countryside and is rated one of the region’s foremost leisure and holiday destinations. Visible from the North-South Highway, A’Famosa Resort is a short distance away from the historical town of Melaka The resort is a one-stop venue for business and pleasure, it boasts an international championship golf course, designed by renowned Australia golf course architect Ross C. Watson, the Water World Theme Park, Animal World Safari, Cowboy Town, Resort Hotel, Condotel and Villas.

2.1 Objectives
The main objectives of this report are:
2.1.1 To identify which theme parks more attractive preferred for a family vacation. 2.1.2 To determine the best criteria in both theme parks.
2.2 Methods of Investigation
In this recommendation report, we use the method “point by point”. This method explain from one criteria to another criteria. This method will explain more details and specific about the each criteria in both theme park which is Sunway Lagoon and A’Famosa Resort. There are a number of criteria have been identified to do the comparison between both theme parks including the dress code, price, advertising or promotional activities, facilities, and also in the event organized by both theme parks.
2.3 Scope
The scope of our recommendation is to identify which theme parks more attractive preferred for a family vacation. The criteria for the Sunway Lagoon and A’Famosa Resort will be discuss in this report and it will explain which is better theme park.

2.4 Definition of problem

The recemmondation of the best theme park that more enjoyable for family holiday was been chosen because everybody love to go to vacation. By this report, its can help people as well can share the informatian and knowledge about a few theme park in Malaysia is all about especially Sunway Lagoon and A’Famosa Resort. Sunway Lagoon and A’Famosa Resort was chosen because this both theme park is very popular among Malaysian people and also well-known by foreign tourist.

3.0 Criteria and Discussion i. Type of theme park SUNWAY LAGOON | A’FAMOSA RESORT | * Water theme park * Amusement park * Extreme park * Wildlife park * Scream park | * Water theme park * Old west (cowboy town) * Sport & recreation * Safari wonderland |
For the type of both theme park, they show many similarities which are both theme park have Water Park, Wildlife Park or Safari Wonderland which is the animal world safari and also the Extreme Park or Sport and Recreation Park which is the sport game. However, both theme park have the different type of theme park which are for the Sunway Lagoon, they have Amusement Park which like a Fun Fair, and they also have the Scream Park which has the Horror Movie Studio in 3D and others. On the other hand, A’famosa also have the Old West Park which is the Cowboy Town with western restaurant, a disco, bowling alley, and fun fair, all of which reminds one of the many western cowboys shows on television.

ii. Price Sunway Lagoon | A’ Famosa Resort | Water theme park includes amusement park, extreme park, and wildlife park and scream park. | RM120 | Water theme park | RM 40 | Bungee jump | RM 130 | Cowboy Town | RM 40 | G-Force X | RM60 | Animal Zoo | RM 40 | Paint ball war game (100 pallets) | RM 58 | Safari Wonderland | RM 40 |
There are two places that were suitable for a family to enjoy their vacation during a holiday time. There was A Famosa Resort at Malacca and Sunway Lagoon Park at Kuala Lumpur. Sometimes, people are really concern about the price of the places that they want to visit. They want an exciting vacation spot and well worth to the value that they paid. Based on our recommendation analysis, we have found these two places that can satisfies both of visitor needs that is exciting places and well worth with the value that they paid. There are several differences between these two of the theme park located at the south of the Malaysia.
In the term of the price, A Famosa Resort gives the lowest price to the customer. They only cost of RM40.00 per theme park. A Famosa Resort provides three exciting park and activities to their customer. First of all was their theme park. Secondly are their Cowboy Town and a place to see animals call as Animals Zoo. Each of the parks requires the visitor to pay RM40.00. It is quite expensive but, it can give choices to the visitor which places they want to enter. Sometimes, visitor was attracted to enter one place only such as for their water park, so these places are suitable for the family who are really concerns to spend their time only at the water theme park.

Meanwhile, the Sunway Lagoon Theme Park cost at RM120.00 per head for adult and RM90.00 per head for children for those who really like to spend their vacation at the Sunway Lagoon Park. There is little bit difference between these two theme parks based on their prices. Although that Sunway Lagoon Park is expensive, visitor can access to enter the entire park that was provided in the Sunway Lagoon Park. There were Water Park, Amusement Park, Extreme Park, and Wildlife Park and last but not least is Scream Park. This place is suitable for those who are really needs places where they are all in one park. iii. Dress Code Sunway Lagoon | A’Famosa Resort | * Only appropriate swimming attire. * Short or long tights are acceptable. | * Any t-shirt and short. * Allow any types of clothing except for jeans and zippers. |
Other than the price factor, we also has found others differentiation between these two theme parks that is dress code factor. This is one of the factors that visitors see that they should concerns when they want to spend their holiday at the water theme park. This is because, sometimes, people are really concerns about the attire or appropriate dress to be used in the theme park.
At the Sunway Lagoon Park, they have provided a rule that is their visitor should wear an appropriate dress before they want to enter these theme parks. They have asked for the visitor to wear an aerobic suit, t-shirts and also the swimming suit short or long tights. Sometimes, for the Muslims visitor, they are not comfortable to wear tights to swimming. Sunway Lagoon Park did not allow their visitor to enter their park by wearing a short pant and others than swimming suit.
Compare with the A Famosa Resort Theme Park, they allowing visitor to wear t-shirts and shorts in the pool. This will make visitors are comfortable to enter these theme water park because they do not have to follow the rules. Their only rules are no jeans and zippers entering in the pool. Based on the survey, mostly of the visitors said that they were attracted to visit this theme park because they do not have to follow the rule and they were free to wear a short to enjoy in the theme park iv. Facilities Sunway Lagoon | A’ Famosa Resort | * Hotel and condominium * Shuttle bus | * Hotel, condominium and villas. |
The facilities provided around the area of the theme park also are the one of the attraction to the visitor to spend their holiday at the theme park. This is because facilities are important to ensure the comfortable of the visitors can be satisfied. Both of these two theme parks have provided good facilities to their customer. Sometimes, the lack of the visitors to the holiday place is affected by the lack or the uncomfortable of the facilities around the place.
At A Famosa Resort, they have provided accommodations for those who need to stay for a long time period at this resort. They have a resort hotel which is a superior room. In this package, they have provided with the carom board game, bicycle, chess, wheel chair, iron and board, mahjong, lobby lounge, internet access (lobby only) and also a baby coat. This is to make their visitors feel comfortable when they are at this place. They also have a condo hotel which is a superior executive room and the facilities also same as the superior room package. Other than that, for a big family, A Famosa Resort also provided a villa to those who need a big house to places a large family. In order to make the customer ease in the facilities accommodation, this resort also has provided a package to their visitor. An individual package, they only charged at RM98.00 per person. In the package, they provided the one night safari A Famosa Resort, safari wonderland, and a pass to enter the Cowboy Town. They also have provided the package for the family. It is cost RM328.00 per unit of house. In this package, they include two adults and for two children. They give one night stay at A Famosa family studio and also a safari wonderland. They also included the Old West (Cowboy Town) and carnival. Those who need a room only, they gives their rates that is from RM158.00 per unit of house.

Sunway Lagoon Resort also has provided their visitors with the same facilities as the A Famosa Resort to ease their customer. They also has a superior room which is included the broadband access in the all rooms, television with satellite channels in all the rooms and also a complimentary coffee and tea. They also have a condo hotel for their customers and their hotel is a superior executive room. They include the room with the view of resort-city skyline or the Sunway Lagoon. They also provided all the rooms with the access of the broadband and television with the satellite channels.
Compare with the A Famosa Resort, Sunway Lagoon do not have the package for the accommodations. This is because they are not focus on the accommodation but it is only the added value and the addition of the facilities to the customer. They were mainly focused on the theme park as their main attraction to the customer. They do not have a big house such as villa. This is because their placed have been full-up by the theme park.
Although they lack of accommodation, they have support their place by others facilities. Sunway Lagoon has provided a shuttle bus to ease their customer to move from the nearest place to the Sunway Lagoon. They see this as their opportunity to provide to their customer to give more comfortableness to their customer.

v. Advertisement | Social media | Website | Mass media (radio) | Sunway Lagoon | * Twitter * Facebook | * Colorful * Cheerful * Attractive | * HotFM * TraXX FM * OneFM Radio Malaysia | A’ Famosa Resort | * Twitter * Facebook | * Less of color * Too Formal * Too Simple | * EraFM * Muzik FM |

| Mass media (printed media) | Mass media (television) | Exhibition/ expo | Sunway Lagoon | * Magazine * Newspaper * Brochure | * TV3 | * Matta Fair * Promotion Booth at Sunway Pyramid Shopping Mall | A’ Famosa Resort | * Magazine * Newspaper * Brochure | * RTM | * Matta Fair * Promotion Booth at selected Shopping Mall in Malaysia |
Moreover, in terms of how advertising is done by the two theme parks, they use a similar approach to advertise their parks where they use social networks, websites, mass media and expo. For social network, Sunway Lagoon and A'Famosa Resort using the same channels that they use Facebook and Twitter as a place to promote the theme park.

In addition, both the theme parks have their own websites as a visitor information center that can be used to get the information for each theme park. For Sunway Lagoon, their website more colourful, cheerful and more attractive than the A'Famosa Resort which colour they use is less, too formal and simple.
Although, for mass media as a way of introducing the theme parks, both of which use the same channel that is using radio, printed media and television. For the use of radio, both of which use the HotFM, Traxx FM, EraFM and others. Besides, for print media also, they use magazines, newspapers and brochure to promote the theme park. They also use the television channel which are TV3 and RTM to get the visitor to coming.
Last but not least, they also use exhibits and also join the expo as one of the strategies to advertise their theme parks such as at Matta Fair and open promotion booth to attract visitors to visit their theme parks.

vi. Organized event | Themed/ Ceremony Events | Educational/ Corporate Events | Entertainment Events | Sunway Lagoon | * Family Day * Parties * Wedding * Team building | * Conference * Seminar * Motivation camp | * MTV World Stage * International artist concert (Paramore, Big Bang) * School Attack | A’ Famosa Resort | * Family Day * Team building * Wedding | * Meeting * Seminar * Motivation camp | * Aqua Challenge Show * Cowboy Show |
Furthermore, for the criteria of the event held in each of the theme parks, we consider the several types of occasion such as Themed & Ceremony Events, Educational & Corporate Events, and Entertaiment Events. After making a comparison, the two theme parks can be used to make the desired event by the visitor where they can convene Family Day, Wedding, Team Building, Seminars, Camp and others. Other than that, for entertainment event, Sunway Lagoon is most attraction among consumers. This can be proven that the majority of concerts performed there.

4.0 Recommendation and Conclusion
From our discussion above, the theme parks that we recommend is Sunway Lagoon theme park. There are some reasonable causes that convinced us to choose Sunway Lagoon theme park. As we can see, we have discussed six criteria that shown which theme park is the best. In terms of price, Sunway Lagoon is more value for money compared to A’ Famosa Resort. It is because, Sunway Lagoon offered four parks include in one price of tickets. Next, Sunway Lagoon also provides better facilities compared to A’ Famosa Resort where they provide a shuttle bus for the visitor. Other than that, event that organized by Sunway Lagoon is more interesting compared to A’Famosa Resort. Only for the dress code, Sunway Lagoon is stricter compared to A’ Famosa Resort.
As a conclusion, both theme parks served the best quality compared to the other theme park in Malaysia. But for Sunway Lagoon and A’ Famosa Resort,Sunway Lagoon served better than A’ Famosa Resort in any other ways. For that reason, people should go with their family and spending their quality time together.

5.0 Attachment