...Draft 3/27/12 How has Social Networking affected the sporting industry? From all the premier sports athletes like LeBron James, Aaron Rodgers, Andy Roddick, Michael Phelps to all of the big-time sports anchors and newscasts like Chris Berman or Dick Vitale. Social Media has changed the dynamics of how people watch and follow sports on a daily basis. Social networking tools like Twitter and Facebook are two big networks that allow people to stay up to date with their favorite team and/or athlete. Social networking began to boom around seven or eight years ago and is continuing to grow rapidly all around the world. I use both Twitter and Facebook on a day-to-day basis. I am checking on the news in the sports world by “following” my favorite athletes via Twitter and I check my favorite teams fan page on Facebook. Twitter is used more by the athletes and sports anchors due to its constant status updates (tweets) and ability to follow only a certain number of people of whom they choose. I entered in the “Twitter world” in 2011 and began to see how it was growing into the phenomenon it is today. It seems like in 2011 that every league, team, player, and even commissioners have their own Facebook pages and Twitter accounts. The real concerning point is the fact that college and pro sports players have been on twitter and have been known to let their emotions take control of their better judgment. A question I bring to your attention is how social networking has affected the sports...
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...The Social Web: It is what you make it Instructor Debra Austin INF103 Computer Literacy Heather Miller August 6, 2012 The social web is a somewhat new and exciting place where people from all over the world can connect without leaving the comfort of their own homes. Like any type of newfangled technology there are upsides and downsides that need to be considered before deciding if this is a good or bad thing. Like many other activities that utilize time and provide an escape from the pressures of the day, the social web has many advantages and downfalls; however, it is up to each of us to decide whether to participate or not. According to oxforddictionaries.com, the Social Web, or the Social Network, is a “…dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.”. The current top five social networking sites are Facebook, Twitter, LinkedIn, Pinterest, and MySpace. All of these are places where you can connect with others to share opinions, play games, share interests, and overall, it is a place to be social. This is a place where someone who has more of an introverted personality or low self-esteem can be popular or outgoing; a place where a person can connect with people from different countries that they may never visit. Some people compare how many “friends”, or contacts, they have made on these sites; many may be people that you have not actually met face to...
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...Introduction Social networking sites have become very popular avenues for people to communicate with family, friends and colleagues from around the corner or across the globe. While there can be benefits from the collaborative, distributed approaches promoted by responsible use of social networking sites, there are information security and privacy concerns. The volume and accessibility of personal information available on social networking sites have attracted malicious people who seek to exploit this information. The same technologies that invite user participation also make the sites easier to infect with malware that can shut down an organization’s networks, or keystroke loggers that can steal credentials. Common social networking risks such as spear phishing, social engineering, spoofing, and web application attacks attempt to steal a person’s identity. Such attacks are often successful due to the assumption of being in a trusting environment social networks create. Security and privacy related to social networking sites are fundamentally behavioral issues, not technology issues. The more information a person posts, the more information becomes available for a potential compromise by those with malicious intentions. People who provide private, sensitive or confidential information about themselves or other people, whether wittingly or unwittingly, pose a higher risk to themselves and others. Information such as a person’s social security number, street address, phone number...
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...manufacturing of the same thing again and again over a period of time for many years till your competitors introduce a better product in the market. Seeing this, Clorox has introduced five new products in here. The new line of products introduced has been done by a lot of thought and it has taken a lot of time for the company to do so because it wanted the product line to be unique and which could be easily advertised .What separates them from their competitors and makes them unique and is the sup(universal selling point) is that Clorox is referring its products as Nature Friendly so as attract a special segment of today’s nature friendly and environment oriented consumers who don’t want to be associated with companies who have a bad effect on the environment but instead claim to be doing their bit in protecting the environment. These have been introduced under the brand name “Green works” which relates directly to the environment. The marketing strategy to publicize the products as nature friendly has been a victory and has paid off rich dividends and the company has been able to stand out among its competitors and create a niche for itself .With the help of participation of the people and the media, Various campaigns for preserving the environment have also been launched by the company which has been a game changer. This all has led to a good perception of the company in the minds of the consumer and a new energy has been imbibed in the company. As a result, within six months of launch...
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... Throughout history the cinema has attempted to employ new and captivating technologies to curb the success of varying competing mediums. At this present moment in new media history we find ourselves amongst a reemergence of 3-D technology in commercial cinema. It is possible that since we are seeing a rise in popularity of on-demand services and streaming forms of media entertainment available to consumers, that Hollywood is once again employing unique technical gimmicks to increase theater attendance. Yet, with such 3-D breakthroughs as Henry Selick’s Coraline (2009), it seems that certain artists in Hollywood have instead begun to embrace 3-D beyond just a technical gimmick and harness its true cinematic potential. If one thing is for sure, the 3-D technology used today compared that of the 1950s is vastly different in terms of its technological development; thanks innovative 3-D projection company RealD. It is the goal of this essay to examine how RealD’s 3-D projection technology helps create a particular meaning within Coraline that standard 2-D technology does not. By carefully crafting its use of 3-D, Coraline uses one technology to critique the use of...
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...Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter allows our brand to connect on a more personal level with our consumers. We can interact on a one-on-one basis. Twitter lets us respond to and resolve concerns quickly. It also enables us to be a part of our consumers’ daily lives, reminding them that we are there. Twitter also boosts our brands awareness and visibility. Every time our brand is tweeted about it causes search engines to bump our brand to the top of their search list and attracting potential consumers to our brand. Pinterest affords our consumers a deeper look into our brand. Pinterest is where we can pin boards about the things that appeal to us, the projects we are in the process of doing and future items we would like to invest in. When consumers see a picture or video...
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...colloquially referred to as the "Freshman Facebook". Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.[14][17] The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrights, and violating individual privacy. Ultimately, the charges were dropped.[18] Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final exam. He uploaded 500 Augustan images to a website, each of which was featured with a corresponding comments section.[17] He shared the site with his classmates, and people started sharing notes. Original layout and name of Thefacebook, 2004. The following semester, Zuckerberg began writing code for a new website in January 2004. He said he was inspired by an editorial about the Facemash incident in The Harvard...
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...Rising from the ashes- FM Radio When all advertisers & media planners had written off radio, small change in government of India guidelines put it back into the picture. With latest songs and fresh radio presenters, it became the next big thing. One can say that FM Radio in India rose from its ashes. But soon this wave passed away & it became just another media available on the block. This article is written in the view to analyse what went wrong, and how radio companies can make a come-back in the world of advertising by focussing on its strengths and lastly tips for advertisers on how to use this medium to its fullest. Various inputs from primary & secondary research have been compiled to address the issues in detail. Because rural & semi-urban consumers are very different in India, we would like to focus on the FM radio in major metros in this article. Why are we talking about FM radio? * FM Radio in India has the highest reach ranging ~ 90% & outnumbers the no. of TV sets in the country by 3:1. But only account for a very small pie of the 9000cr market of advertising spends. It is only about 3% according to an Arthur Anderson’s survey. While globally, spends on radio ranges from 4% to 12%, with United States & Canada at high end of 12%. So it makes us believe that there is some merit in the medium that we are not utilizing to the best of its potential. * Also, it is to be noted that this vast reach is not just because vast rural...
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...Apple Case August 27, 2011 University of Maryland University College Janee Freemen Prof Carol Beam Business Intelligence: (BI) is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends,and relationships for strategic decision making. (Baltzan, p. 8) Customer Relationship Management (CRM) CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. (Wailgum, T., What is CRM?, CIO Drilldown, retrieved from http://www.cio.com/article/40295/CRM_Definition_and_Solutions). Data Mining Sifting through very large amounts of data for useful information. Data mining uses artificial intelligence techniques, neural networks, and advanced statistical tools (such as cluster analysis) to reveal trends, patterns, and relationships...
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...The Role of New Media in Arab Uprisings: Al-Jazeera focus by [Author’s Name] [Faculty Name] [Department or School Name] [Month Year] ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University. Signed __________________ Date _________________ ABSTRACT This research is focused on analysing the role played by Social media in the Arab Uprisings. During l8-day period, the Egyptian protesters succeeded to a large extent in achieving maximum publicity and attracting the attention of the world by mobilizing news media coverage of their protests. The role of media is to provide information and communicate messages to others. Media played a significant role in ringing political changes to the countries belonging to Arab region. Since a long time, the people of Egypt, Tunisia, Libya and other countries were facing problems due to the unequal and biased policies developed in the country by the leaders. These riots turned out to be an outcome of the frustrations and annoyance which were filling up the people...
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...MH SINAR RESOURCES SDN. BHD. PT 2167 taman seri desa pahLAwan, kota bharu, kelantan. ------------------------------------------------- BUSINESS PLAN mh sinar resources sdn. bhd. MH SINAR RESOURCES SDN. BHD. PT 2167 taman seri desa pahLAwan, kota bharu, kelantan. ------------------------------------------------- BUSINESS PLAN mh sinar resources sdn. bhd. Prepared by: AinFazlinMohdPodzi (KBA 14012) Nuruljannah Mohammad (KBA 14028) NurSyamimiRamli (KBA 14027) Siti Khadijah Abdul Halim (KBA 14020) Prepared by: AinFazlinMohdPodzi (KBA 14012) Nuruljannah Mohammad (KBA 14028) NurSyamimiRamli (KBA 14027) Siti Khadijah Abdul Halim (KBA 14020) Contents 1.0 EXECUTIVE SUMMARY 2 2.0 INTRODUCTION 3 3.0 THE VISION AND MISSION 5 4.0 THE OPPORTUNITY 6 4.1 PESTLEANALYSIS…………………………………………………………………….…..6 4.2 SWOT ANALYSIS 123 5.0 MARKET RESEARCH 17 5.1 FEASIBILITY ANALYSIS…………………………………………………………………. 5.2 MARKET ANALYSIS………………………………………………………………………. 5.3 COMPETITORS ANALYSIS………………………………………………………………. 6.0 BRANDING 35 7.0 RESOURCES AND FINANCE 37 8.0 RECOMMENDATION 38 9.0 REFERENCES 43 10.0 APPENDIX 45 1.0 EXECUTIVE SUMMARY The purpose of this business plan is to create the image of business potential growth of MH Sinar Resources if they are given the opportunity for expanding it. MH Sinar Resources is a small medium enterprise (SME) business and had operated from 13th of March 2013. Since that, they are practicing a poor performance due to lack of experience, knowledge and expertise...
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...Title: EFFECTS OF E-COMMUNICATION ON CORPORATE ORGANIZATIONS CHAPTER 1 INTRODUCTION Electronic communication otherwise known as E-Communication is a type of communication carried out using electronic media. Such communications allow transmission of message or information using computer systems, fax machine, e-mail, tele and/or video conferencing and satellite network. People can easily share conversation, picture(s), image(s), sound, graphics, maps, interactive software and many other things. Due to electronic technology, jobs, working locations and cultures are changing and therefore people can easily get access to worldwide communication without any physical movement. Experts have defined electronic communication as the transmission of information using advanced techniques such as computer modems, facsimile machines, voice mail, electronic mail, teleconferencing, video cassettes, and private television networks.” 1.1 Background of the Study Communication is said to be the imparting or exchanging of information by speaking, writing, or using some other medium. It could be between two or more persons, human and machines or any other communicable entity. Group communication can be carried out through various means such as smoke signals and drums which was common in ancient Africa, America and parts of Asian, the fixed semaphore in ancient Europe and electronic means which is most prominent, popular and recent. This research details on the effects of communication...
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...benefits of using cookies and spyware to track customer browsing and online purchasing habits. My Answer: 1. In my whole entire life as a citizen of the Philippines and as a student taking up bachelor of science in information technology, I always do the things what is right and wrong. Even though I do things that is wrong, I always do a good things and a ethical way, here are some of my experience that included an ethical way: - When I always in the bus and there’s no more seat, I stand, when someone stands in their seat, I always check if there’s any women who is standing and struggling to balance herself in a very fast bus and I always do is poking or making a sign in the girl for her to know that there was a available seat for her to seat and not struggling. I always do that in order for me to be a gentleman and doesn’t want girls to struggle to stand. - When do I have a exam and I don’t have a time to review, I do is a quick review, when the exam starts, I struggle and tempted to cheat, but I don’t do it, cause it is ok to got a low grade rather than to gather a answer that is not yours. - My parents usually asking a favor to buy some things in the store and gave a big bill, if I finished buying the things and have a excess change, I usually gave it full and no less and I have no intention to steal it to my parents cause I usually ask money to them and...
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... of 3 Table of Contents 2 1. Introduction………………………………………………………………………….…….3 2. Viability of Products and Services………………………………………………….……..5 3. Assessment of Current Online Competition………………………………………………7 4. Online Marketing Strategies……………………………………………………………..14 5. Social Media Integration………………………………………………………….….…..21 6. References…………………………………………………………………………….….25 QRT2 E-‐Business Task 1 of 3 QRT2 – E-Business Task 1 of 3: 3 Spazmatic Simplification – Online Expansion Through Consolidation Introduction A band billed as a local group called The Spazmatics played a Superbowl Gala in 2011 and thrilled the crowd at Billy Bob’s Dance Hall in Fort Worth, Texas (Star-Telegram, 2011). The new wave cover band performed well-known hits from the 80s and 90s while portraying “nerds” – members wore thick, horn-rimmed glasses with tape holding the nose bridges together, they wore their pants too short, ties unkempt and neck braces. They were quintessential throwback “nerds” made famous in the classic film Revenge of the Nerds (Kanew, 1984), complete with grating laughs, social awkwardness and sexual repression – all played for comedic effect. The band’s nostalgic playlist includes hits from such acts as Billy Idol, David Bowie, Cindy Lauper, Duran Duran, The Cars, and Madonna (Perfect World Entertainment, 1992). I was fortunate enough to be there at the...
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...November, 2009 Disclaimer: This document represents part of the author’s study programme while at the Institute of Social Studies. The views stated therein are those of the author and not necessarily those of the Institute. Research papers are not made available for circulation outside of the Institute. Inquiries: Postal address: Institute of Social Studies P.O. Box 29776 2502 LT The Hague The Netherlands Kortenaerkade 12 2518 AX The Hague The Netherlands +31 70 426 0460 +31 70 426 0799 Location: Telephone: Fax: ii Contents Acknowledgments List of Figures List of Acronyms Abstract Key Words Chapter 1 Introduction 1.1 The Filipino Youth and Media in Recent Philippine History The Marcos Regime: Youth in the Streets The 1986 People Power: The Culmination of Protests The Post-1986 Youth: Disengaged or Disillusioned? People Power II: The Rise of GenTxt Postscript 2001: ‘People Power Fatigue?’ Media and Technology: Expanding Youth Spaces 1.2 Research Objectives and Questions 1.3 Case Studies Philippine Educational Theater Organization (PETA) Dakila RockEd Philippines 1.5 Methodology 1.6 Scope and Limitations of the Study Chapter 2 Analytical Framework 2.1 Youth, Citizenship and Popular Culture Conceptualizing Youth and Generation Democractic Participation and Citizenship Popular Culture: Arts, Media and the Youth Chapter 3 Art against Apathy, Media for...
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