...XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-week-8-assignment-%E2%80%8Eadvertising-society-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome...
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...Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects...
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...Introduction “Friction between Public Relations( PR) and advertising( marketing) comes from bad organizational alignment,” says Scott( Anonymous 66:3). This quote shows us there are many discrepancies between both fields. This quantitative study was conducted by Miss Margalit Toledano, from the “Management Communication Department” of The University of Waikato, New Zealand. By using questions compiled in the form of a survey, 39 New Zealand practitioners were tested. The research problem, questioned the influence of inter-profession challenges, by examining the differences between the PR and advertising industries (Toledano 230). This research problem is significant, because the results of the study showed that PR practitioners were not able to take advantage of the technology, such as social media, in an effort to leverage their professional status or improve their position within the company. This problem is made worse, through the reality that both PR and advertising are still looking for ways to benefit from social media, and both industries are still in the infancy stage of using social media. This research is important because “Social media promises to deliver big changes in getting feedback from the public and attaining public input in policy,” (June 125). The research question is clear and adequately substantiated, because the study wants to answer how many respondents are still not using social media. The study also wants to find out perceptions on who were...
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...Is TV really dead? The value of television advertising in the world of digitalization. Executive summary: Many marketers wonder about allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels. The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising. The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world. Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8 1. Introduction ...
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...Rust and Oliver stated in the Journal of Advertising, “Advertising is on its deathbed, having contracted a fatal disease of new technology”. However, after almost 19 years, advertising survived the new media onslaught unscathed. So in my opinion, new media is actually a new opportunity for advertising instead of being a threat. 2.First of all, what is advertising? Advertising is any form of known communication that uses media or any other platforms that can encourage or persuade the audience to achieve the marketer’s goal in the most cost efficient manner. 3.The first stage of advertising is print. Daniel Starch, an American marketing researcher suggested,"The simplest definition of advertising is that advertising is selling in print." The reference to “print”, of course, reflected to the media of the time. Examples of print media are newspapers, magazines, posters, etc. 4.Then the emergence of broadcast in the form of radio and television pushes the advertising into the second stage. They enable advertisers to more effectively reach their target audience in new and innovative ways. It became a tremendous homogenizing cultural force, as majority of consumers would be reached efficiently. 5.Rust and Oliver stated that technology, again, is the key factor of driving down the signs of advertising. As the mass media could no longer deliver a mass audience. 6.However, I think technology has a positive impact on advertising instead of a negative one. In the past, advertisements...
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...Abstract Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...HUM/186 Version 4 Media Influences on American Culture Copyright © 2013, 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lule, J. (2012). Exploring media and culture. Irvington, NY: Flat World Knowledge, Inc. All electronic materials are available on the student website. Week One: The Formative Influence of Mass Media on American Culture Details Objectives 1.1. Identify the effects of mass media on American culture...
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...Ethical Issues with Digital Media Introduction Ethics in digital media involves the moral problem that is associated with the adoption of new communication technologies in daily activities. New advancement of technology has resulted in different techniques that have altered the manner in which business and other activities are undertaken in the world. Examples of digital media are online journalism, blogging sites, and social media. The major concern in the ethics of digital media is the effect of information that is transmitted through these channels. Ordinarily, the role of digital media is to act as a medium of communication. However, in the case that the accuracy of the information is not controlled, it can lead to various impacts to the society. The digital media played a very significant role in the financial crisis through the spread of information. As such, this paper analyses digital media ethics in relation to the global financial crisis and its effects to the society. The World Financial Crisis The global economic crisis has caused many problems nearly to all the sectors of the economy in the world. Many countries have suffered deep in their growth domestic product while recession has a common experience all over the world. The severity of the crisis has persisted to the recent times, but this can be attributed to the debts incurred by some developed economies like Greece even after strong support from other countries. As a result, the world’s financial system...
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...so, how should the marketing strategy and execution be changed to use the project’s success to drive Pepsi sales? Decision Alternatives ( add a bit more detail with each alternative) 1. Discontinue the Pepsi Refresh Project and use the funds for advertising again. 2. Continue the project as it was originally intended. 3. Continue the project with less commitment and a different purpose. Background Pepsi brand originated in 1898 as a hand mixed carbonated drink sold at a pharmacy in North Carolina. It is a division of PepsiCo, a global brand that sells snack foods, beverages, and food brands. Valued at over $14 billion, PepsiCo is ranked 23rd on the Interbrand best global brands list. The Pepsi brand includes Pepsi, Diet Pepsi and Pepsi Max. Pepsi brand is positioned as the drink for the young and the young at heart. The senior marketing director and the head of the Pepsi Refresh Project, Ana Maria Irazabal says, “Pepsi’s DNA has always been, “Spirit of the challenger, celebration of next generation, and of optimism & things young at heart.”” Pepsi has always positioned its drink for the young and young at heart and has featured artists, models, sports figures, and the like in their advertising to promote this message. Pepsi wants to continue this message and bring it to the most globally connected generation yet, the Millennials, while still being a favorite to the previous generations. Rivalry with the main competition Coca-Cola has jockeyed...
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...Thesis Statement The combination of Ethics and Social media is complicated. What people say online is considered their written word. Professionals often struggle with befriending clients or co-workers. Subordinates sometimes feel pressure when their bosses request friendships. The Social Media frenzy has given professionals the opportunity to communicate with clients online but the rules of confidentiality are sometimes vague. Mass media and ethics in today’s society raises many concerns as decisions are made daily involving ethics and such decisions possess the ability to impact the lives of millions of people, whom read, watch, listen, or browse through a media source outlet. To prevent a formal code of ethics from being broken through mass media, in this case-social media, it is important to understand ethical compliance, especially in the workplace. I. Legal and Ethical Issues associated with Social Media A. Privacy Policies 1. Copyright, Piracy and Libel are all issues directly associated with the ethics of social media. Using someone else’s words or speaking negatively about someone in a way that harms their reputation presents a gray area for social media users. 2. Websites are often constructed to defame someone’s character. There is virtually no way to keep people from going live with these sites. Minimal judgments have been issued mandating the removal of defaming information from websites. II. Social Media and Educational Facilities A. Student Confidentiality...
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...Final Year Project on internet marketing ….is it there yet Project Guide: Prof. Kuldip Kawatra Project by Mr. Heemanish Midde Roll No.: 220 2007 - 2009 Xavier Institute of Management & Research, Mumbai Mumbai University DECLARATION I hereby declare that this report titled “Internet Marketing" is a record of independent work carried out by me as a part of Final Year Project for the MMS course of Mumbai University for the period starting from January 2009 to May 2009. The above project was performed under the guidance of Prof. Kuldip Kawatra. I declare that the information given in the above project is true to my knowledge. Dr. K. N. Vaidyanathan Director, Xavier Institute of Management & Research Mumbai University Heemanish Midde MMS Xavier Institute of Management & Research Mumbai University 2 ACKNOWLEDGEMENT The work on this project has been an inspiring, often exciting, sometimes challenging, but always an interesting experience. At the very outset, I wish to thank Mr. Kuldip Kawatra for giving me the opportunity to participate in this interesting research project, that helped me gain insights into the Internet World. He has supported me with his guidance, insights, encouragement and many a fruitful discussion on Internet Marketing. I am grateful to him to have spared his time and showing the patience to our answer our queries. The kindness shown by him, in spite of him being so busy with his work, is highly appreciated. I would also like...
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...Advertising is the advancement of products, administrations, organizations and thoughts, regularly through paid messages. Advertisers consider publicizing to be a piece of a general limited time methodology. Different parts of the limited time blend incorporate attention, advertising, individual offering, and deals advancement. Most associations are in the publicizing business to some degree - they elevate and urge individuals to utilize their products and services. Fashion houses have their own particular promotion organizations inside. Advertisers contrast in that they devise new items, choose how to bundle them, how to value them and above all, how to market them. Promotion offices try to utilize individuals from changing academic and...
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...rapidly developing of media with the increasing of technology have significantly influenced on an approach of marketing. Alcohol marketing have different strategies to promote their products. One of these strategies is harnessing the contemporary media such as internet and television as well as social network like Twitter, Facebook and YouTube to promote by advertising. In United Kingdom, approximately £800 million annually have spent on promotion of alcohol by factories (Alcohol Concern 2013). There is growing concern that this strategy might raise the impact of alcohol marketing on young people and a recent research have provided evidence that social networks as YouTube, Twitter and Facebook are widely utilized by young people and children and that such sites are utilized for promotion by alcohol firm (Winpenny et al, 2013). Studies have indicated that underage drinking is more exposed to advertising of alcohol than grown-up (Patil et al, 2014). It seems that there are many complex factors that affect alcohol consumption by youth. Nevertheless, the most important factor is advertising . This essay will examine the problems of alcohol advertising on adolescents and analyses some possible solutions. It will then evaluate the solution given in order to tackle this issue. Advertising creates favorable climate towards drinking alcohol(Gunter et al, 2010). As Saffer point out (2002) that the role played by alcohol advertising can lead to positive impact on behaviors and attitudes...
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...paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing has become popular among business of all sizes. Companies use social media to expand products and services, and also to reach a larger audience. Not only will these products and services reach a domestic audience but also an international audience. Social media sites such as Facebook (www.facebook.com), Twitter (www.twitter.com), or YouTube (www.youtube.com) allow companies and entrepreneurs to market their products or services either for free or at fee based advertisement. Facebook is a global social media network with $400 million member...
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