...communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication...
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...the social media and its impact on society became even more apparent after the Arab Spring that spread through North Africa and most parts of the Middle East. The fact that the social media played an active role in mobilizing the people to fight perceived injustice has brought to the fore the need to assess the impact public reliance on the social media has on traditional news media, that is the thrust of this study. This chapter of the research will provide a background into the study, vis-à-vis its aim, objectives, problem statement, significance, limitations and delimitation. 1.2 Background to the study The Arab Spring that rocked most of North Africa and the Middle East was a wake-up call to...
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...Teenagers are the most profuse users of social media. 21st century teens have grown up with a large component of their culture influenced by social media regardless of their surrounding. “ Social media can make teens more informed citizens of the country. An example is for intellectual benefits – children can develop problem-solving and critical thinking skills by playing computer games designed to develop these skills, or they can develop ethical thinking by comparing family values with values in fiction or documentaries”.(Homayoun) This is important because by hearing from all parties about the problems the world or what the country is facing, they’ll learn how to form their own opinions at an early age. This is more than most members of previous generations can say for themselves.(Chell)Information is more democratic and available than ever before, yet the dangers associated to it are very real. Some adolescents have been...
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...Social Medias Impact on Consumer Behavior With today’s technology the use of social media has taken the world by storm, with millions of people able to rate, review and share opinions on products at the palm of their hands. The high usage of social media sites is creating a new medium for companies to communicate with consumers on a personal level they were not able to years ago. With the usage of smartphones sky rocketing consumers are now able give their “two cents” about products or services the second they experience them. This is an essential element for companies and consumers because social media allows them to view reactions about new products, whether they are negative or positive. Where would you like to eat tonight? Be daring and try the new bistro that just opened down the street or play it safe and go to Applebee’s? This could be one of the most daunting decisions someone may have to make throughout their day. When it comes to where one would like to spend their hard earned dollar on a meal 45% of consumers turn to leading social media sites like Yelp for recommendations (Pann). 57% of consumers rely on the reviews from these sites on restaurants to determine where they will dine that night (Pann). But how reliable are these reviews that consumers are putting such high importance when it comes to their dining experiences? When it comes to the reviews on websites such as Yelp, a recent study by Gartner a tech research company has determined by 2014 that 10%...
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...Social media is responsible for greater communication and a wider range of relationships. Social media is made up of a plethora of forums that people use to connect to each other. Social media websites such as Facebook and Twitter are the new wave of communication and are the fastest growing means for meeting people, keeping people updated, and connecting with friends and family. Social media sites remind people of important days and events that they might not have known about otherwise, everything from church events to school closings are communicated via social media. Social media has also revolutionized the way companies and businesses communicate with employees. Employers can even browse social media sites to make decisions about employees by viewing their personal interactions with others. Social media impacts the way our culture interacts. It is an innate human desire to find companionship, share ideas and even compete with one another. Social media websites were created because people had these desires and they wanted better connections. Social media has opened a broad spectrum of ways for people to fulfill basic and complex communicative needs. Through social media one can stay in touch with family members who do not live nearby. It is a way to watch their cousins, nieces, nephews, and grandchildren as they grow and not just see them sparingly but also get to watch and interact with them. It also allows the human competitive nature to compare itself to others based on...
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...After ‘tech savvy’ it is the ‘social media savvy’ that has become synonymous with today’s generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails seems to have become obsolete as compared to social media. But why is this media becoming so popular in India? Interaction, live chat, status updates, image- as well as video-sharing are few of the major aspects that play a role in the popularity of social media. On the other hand, customer’s responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Thereby, multiple roles played by social media beyond its core role of mere communicating information are leading to its popularity. By December 2012, the number of social media users in urban India had reached 62 million. A sudden availability of smartphones and mobile Internet has led to a spurt in the use of social media. All the business ventures in India rely on social media to understand their consumer base, for brand awareness and interaction. Indian netizens use social media to build virtual communities, groups and to interact and chat. So, there is no doubt that Information and Technology, in particular rapidly increasing social media plays an important role in shaping the mind of customers towards certain products and brands. At the same time, it is used for entertainment and leisure by most of the...
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...------------------------------------------------- Social Media Impact on Advertising Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Table of Contents Introduction………………………………………………………………………... Page 1 Marketing Facts and Statics in Relation to Social Media………………………. Page 3 Advertising on Social Media is a Steal………………………………………….... Page 5 Benefits of Marketing on Social Media…………………………………………... Page 7 Conclusion………………………………………………………………………..... Page 9 Kiron McKenzie 4/10/16 MIS 300 Social Media Impact on Advertising Introduction: From the earliest starting point, online networking has importantly affected every one of us. Online networking began as a technique for individuals to either interface or reconnect with each other. As of right now, online networking has turned out to be a great deal more. Specialists use showcasing to effectively develop their organizations and to get their pledge out tremendously. The best showcasing methodology is one that utilizations online networking and customary promoting in pair. Entrepreneurs have made sense of that online networking advertising has an exceptionally constructive outcome on the achievement of business and it is a technique that takes next to no cash to finish a strong deciding result. The term advertising alludes to a sort of correspondence through which group of onlookers or purchasers are induced to...
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...internet the use of social media is enhanced. The availability and easy access to internet has allowed Social networking sites (SNS) to create a new social aspect where every individual are benefited. Social networking sites are Internet-based tools for disseminating, sharing and discussing information. SNSs differ from the traditional media as it is a Web 2.0 platform for collaboration and co-creation. It is an essential tool for Internet users worldwide and a defining element of the Internet generation. It is also enhances the required social, economic and political change. The social network sites also help individuals to keep in touch with old friends and making new friends....
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...Impact of Social Media on the Financial Services Industry: In today’s age everyone is well aware of the significant impact that social media has had on our lives in the way we communicate, socialise, conduct business and view the world. This case study however, will attempt to narrow the scope of this theme, by looking specifically at the way in which social media has influenced the financial services industry. The evolution of social media has facilitated a change in the nature of the relationship between institutions and consumers within the financial services sector. Not all of these changes have, however, had a positive effect on financial institutions. Media convergence and the growth of user-generated content has blurred the lines between different platforms of media, and the distinction between producers and consumers (Australian Communications and Media Authority, 2011). Social media outlets such as YouTube provide a platform for individual users to become producers by distributing content that can be viewed anywhere in the world. As a result, anyone with an internet connection has access to more knowledge and information than any time previously in history. This has impacted the financial services sector as non-mainstream media platforms are increasing awareness of the risky and often corrupt practises of financial institutions, particularly within the banking industry. For example, Peter Schiff, an American stockbroker and CEO of Euro Pacific Capital, has used...
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...Social Medias Impact and Effect on Organizational Development Carl Anthony Cross HRDV-5630 October 3, 2013 Dr. Francis Offiong Social media was a word that did not exist until 2004 and now it is a word and phenomenon that every organization uses or they could possibly face extinction. Social media has taken the power of word of mouth to an unfathomable level. Companies literally live and die by their reputation and their visibility in the market place. An organization can be elevated to increase sales with positive word of mouth or negative words through social media can destroy their business. We will give a brief history on social media followed by how social media is used currently and then how social media will continue to grow in the future. Social Medias Impact and Effect on Organizational Development Once upon a time long long ago in a country with black and white televisions, land line phones and when people hung their clothes outside to dry. The company CompuServe was one of the first major commercial Internet providers in the US, this was the year 1969. They used the technology known as dial-up to connect to the web. (Jennifer, 2011) The first email was sent in 1971and though email is becoming passe and overun by texting, instagram, skype and instant message. Email was the established way to communicate for many years and is still very viable in corporate America. In 1985, America Online (AOL) was founded and it became one of the most popular...
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...Brandan Merchant April 29th, 2015 Professor Piper Research Paper The rising impact of social media on internet marketing Social media is a growing industry in our society. From using it as a means of personal communication, to establishing oneself in his/her professional career, it is becoming a critical part within the marketing field. The same concept is applied to businesses in that social media can be a source that establishes their brand image within their respective industries. By way of social media, companies are able to retain information about consumers’ interests, wants, and needs according to what they post on the various social media sites. Not only can companies use social media as an outlet to obtain information in order to determine who would want their product or service, but also as a destination to post special offers and deals based on the consumer’s social media trends. With this being said, social media is an essential tool for all businesses and corporations moving into the technological age of our society. Establishing your company amongst your target market is a great part of achieving success. Prior to social media becoming such a commodity in our society, companies would use traditional tactics such as flyers and print ad to get their names out there. However, today more and more people have become interactive with social media as an everyday source of news. Now a day’s people are able to access the New York Times through a website rather...
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...Social Medias Negative impact in our society * Social media plays a major part in the way today’s youth are growing up. Although it may have its benefits, it causes a huge negative impact in our society. Social media has drastically changed since it was introduced in 1979 when Usenet systems were first conceived by Tom Truscott and Jim Ellis, and even since Mark Zuckerberg created “Facebook” in 2004. Social media sites such as Twitter, Instagram, Tumblr and Omegle expose today’s adolescence to things they shouldn’t be seeing, and it is as easy as logging in. The following paragraphs will talk about the three main negative effects that social media plays on youth today. These are; one, continuously putting users of Social Media, (and even the internet), in danger, two, damaging face to face socializing skills, and three, exposing our youth to explicit materials. * * Firstly, Social media poses many threats in today’s society. It is accessible from any Computer, Phone, Tablet or IPod with an internet connection. This means that it is easier for children as young as 8 or 9 to connect to a social media site. This in turn exposes them to nudity, swearing and the worst of all; pedophiles and rapists. Rheana Murray of New York Daily News stated that a whopping one in ten profiles online are fake (May 2013). This means that at least 10% or more of a child’s friends on Facebook could be phony. The Carly Ryan incident in 2006 proves that the internet is a very dangerous platform...
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...Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol.4, No.21, 2014 www.iiste.org Impact of Social Media on Organizational Culture: Evidence from Pakistan Muhammad Arslan (Corresponding Author) M.Phil,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan Email: MuhammadArslan73@gmail.com Rashid Zaman M.Phil Scholar,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan Email: Rashidzamantanoli@gmail.com Abstract This paper investigates the impact of social Media on Organizational culture. The approach used in this paper was to give the application and significance of development of Social media for organizations. With an introduction to social media, organizational culture is focused by studying communication, business focus, workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect responses from employees working at different organizations through e-mail and various social media tools. The main result of the research is the validation of the research framework of employees operating in the SME’s of Pakistan. It has been found that organizational culture is considerably affected by development and application of social media for business related activities in organizations. Keywords: Socail Media, Pakistan, organizational culture 1. Introduction The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants...
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...2016 Is the impact of and good or bad? Phones as means of communication lost its initial function years ago. There are more benefits of social media and smartphones technology then its harm to the public. Social media is a great source of communication. Social media and social networking are becoming the daily routine of millions of people all around the world, especially college student and some high school student and the new generation children. Phones have lost their primary function of communication after smartphones were invented. The impact of social media and smartphones is controversial and it has both pros and cons. Smartphones were invented to do multiple tasks on a single device essentially. It's an alternative to a desktop computer to smart devices a lot of people are moving from using desktop computers to using sub-compact smart devices such as smartphones and tablet, smartphones has its pros and cons. Smartphones can help people do multiple tasks at one time, with the newer software and technology people can do video chat other communication purposes, and even use other advance application such as online banking, advance calculator, and other useful application. After the invention of advance micro-processor and advance GPU, people can play extensive games on their smartphones that used to be played on a big desktop computer. As smartphones have these so many benefits that I mentioned above, smartphones also have its bad side and flaws to the social life of public...
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...Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis of the strategic differences between the two types of media with a greater emphasis on social media as a marketing tool. Consumer relationship management entails the strategies, practices and technologies that have been used by different companies so as to analyze and manage data and consumer interactions throughout the lifecycle of the consumer. Its goal is to improve on business relationships that greatly exist with customers thus assisting the retention of the customers and also the driving sales of growth. Traditional media is also essential as it helps capture the advertisements and is able to reach millions of people within a span of time with no bias on the social economic status on the different people. Social media is however more flexible than traditional media and is greatly used on a large scale purposes especially in marketing of products and the effective recommendation of different products to different consumers. The rise and shine of social media has...
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