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Social Media Stereotypes

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Stereotypes and Their Effect on Advertisements Expectations due to a person’s gender or race is prominent within our society, thus comparison is common amongst many people. Advertisements shown throughout social media portrays various stereotypes that effect many values such as sexism and gender equality. Advertisements have taken advantage of these belief to allow consumers to easily become influenced by their brand. Therefore, due to stereotypes and how both genders are portrayed in media, this can drastically affect an individual’s self esteem. Advertisements that are portrayed through television, magazines and social media, leave an impact on men and women and how they present themselves. When being introduced to new products that …show more content…
Due to stereotypes, the public automatically expects women to have knowledgeable skills with how to love and take care of children. This stereotype of a woman is displayed in advertisements which results in putting pressure on many females to meet the expectations of this certain behaviour. (is this weird?) Furthermore, men are also presented stereotypically through advertisements. It is stereotypically seen that women frequently love men who allow them to feel secure. Therefore, men work to obtain a heroic image because they are seen as the protector of a family. Society also compares those who are financially stable to those who are not. Men and women who are able to afford specific brands and expensive products are often viewed as a leader, which brings the stereotype of wealthier people having more power than others who are less fortunate. However, what happens when a man or woman are not able to successfully meet these stereotypical expectations? Equality between both genders in relationships then becomes difficult when advertisements are commonly based on

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