...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...Social Media Tools in E-Commerce The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube. One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009). Tools for Effective Messaging An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important concepts...
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...In organization it is a giant different between productive and counterproductive behavior, and they both have important impact in business. Managers work hard to achieve their goals, which is to stay productive. Organizations do not want to stay at the same stage or go under year after year not growing. For the organizations to achieve their goal is for the employees being productive. An organization to understand the difference with productive and counterproductive behavior will allow maximizing productive and decreasing counterproductive behavior. Productive behavior is when employee contributes positively to the goals and objects of the organizations. As a new employee when entering the organization must be able to contribute his or her duties, and be able to transit the period during which, he or she is not contributing positively to the organization. To be productive, however, over the time employees must be able to achieve the goal and task. To be successful organization must have productive employees but organization can be conducted with employees who have ineffective job performance, absenteeism, turnover and unsafe behavior and which is called counterproductive behavior. Counterproductive behavior is when an employee engages in behavior that makes the organization achieve any of it goals more difficult. Counterproductive behavior is when an employee performs poorly and engages in a violent act at work. Productive behavior and counterproductive behavior relay...
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...As more companies effectively use social-media tools for customer care, it also is becoming easier to shift customer-relations resources to the U.S. and feed into the fledgling "homeshoring" trend. Home-based workers have become de rigueur among employers to take advantage of better technology and gain more productivity. When a Stanley Cup broadcast suddenly went black in late April, many Comcast subscribers simply scooted to Twitter to find out why. It was there -- not on a phone system with multiple options -- they discovered that a lightning storm in Atlanta had caused a power outage during the Philadelphia Flyers-Pittsburgh Penguins hockey playoff game, and that the transmission would be restored soon. "I did a search on Twitter as soon as the game went off the air," says Dave Decker, 31, a Web developer in Pittsburgh who regularly tweets while watching sporting events. "The mystery was resolved in minutes. Before Twitter, it would have been a nightmare trying to find out what happened on the phone." Comcast's deft use of Twitter underscores what is becoming a staple in modern-day customer service. Increasingly, corporate giants such as Comcast, PepsiCo, JetBlue Airways, Whole Foods Market and others are beefing up direct communications with customers through social-media tools such as Twitter, Facebook and YouTube. The popular communications technology has helped companies quickly and inexpensively respond to customer complaints, answer questions and tailor products...
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...Social Media in E-Commerce June 12, 2011 COMM/470 Krystal Hall Introduction The presentation by team C last week was a PowerPoint presentation on communication consultants. The slides in the presentation show support of the new technology for e-commerce businesses and how the team- oriented projects become more effective and efficient. The executives viewing the presentation thought it was a success and would now like to proceed with launching an e-commerce unit. In this paper the team will discuss how social media tools can distribute messages to consumers and the clients. The team will analyze the best tools to use in specific situations and the ethical values behind them. The analysis will include security and privacy issues. The credibility and the reputation will be in the analysis also. Social Media in E-Commerce When using social media one should be aware of the ethical issues that surround it. Social tools help to relay messages to consumers and clients. Companies are able to communicate in various types of social communication. Not all social tools are appropriate for every business transaction or communication. Developing the knowledge of choosing the right one will benefit the company and help to increase the profits. There are many issues to observe when using social media and a business together. Identity theft is one of the biggest concerns for the consumer. Making sure that the site is secure will ease the customer who is already hesitant about...
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...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been facilitated...
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...E-commerce Revolution in Fashion Industry A decade ago no one could have imagined that internet and technology would completely transform the way people buy fashion products. Percentage of online sales is soaring each year. Both retailers and high end fashion brands are witnessing this change. Smart phones and the shopping applications have further fuelled the e-commerce sales. Though buying online lacks the touch and feel factor, but the convenience it provides is overwhelming for the customers. Social media is also playing an important role. Impact of e-commerce on fashion industry is manifold. Internet has also played a great role in increasing fashion awareness among people. New fashion trends, fashion news, new products etc. all information reaches people across the globe through internet. People now can follow global fashion trends while sitting at home. This has motivated people to be fashion forward. Since people are aware of the trends they want to buy clothes accessories etc. accordingly. This need is fulfilled in an innovative way by e-commerce which has brought the virtual stores to their homes. There are many fashion house and apparel companies which are entirely e-commerce based and numerous others which along with having brick and mortar stores have entered the e-commerce business to tap a larger customer base. E-commerce has made their reach global. Innovative visual tools are being used to give shoppers a closer look at product so as overcome the drawback...
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...the Impact of Social Commerce on E-commerce Submitted by Student Prepared for Professor Thomas C. Makemson BUSN 6120, Managerial Economics Spring 1, 20XX Section: XX Webster University March 2, 20xx CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. ____________ 03/02/20xx Signature Date Today, Facebook, Linkedin, Twitter, MySpace are well-known social networking brand names that many of us have grown accustomed to making part of our daily routine, whether it be for staying in touch with friends, networking, or micro-blogging. Social networking tools have the potential to revolutionize e-commerce as we know it today through “social commerce” platforms. A 2011 study by Booz & Co estimates that social commerce is currently a $5 billion market with the potential to grow to $30 billion in five years (Booz & Co., 2011). Social commerce's transformational power lies in its personalization of the internet experience, connectivity with an individual’s network, and the dynamic customer data collection that can drive current and future marketing and sales efforts. In this paper, the author will introduce the social commerce concept, examine the social commerce market, explore the effect of social commerce on consumer...
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...JUST DO E-BUSINESS Nike’s shift towards the digital world Source: Google images Student ID: 1202654 Module: IB3B00 Word count: 2186 Description of Nike and its market Nike.inc is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories as they claim it themselves. Nike, which was initially Blue Ribbon Sports, started off in Beaverton, Oregon in the USA in 1964 (where their HQ are still located today) and officially became the Nike brand in 1970. (NIKE, Inc. – About NIKE, Inc., 2014) They have been constantly increasing its range of products and services in all types of sports. Nike.inc is the owner of three other brands: Converse.inc, Hurley International LLC and the Jordan Brand. (NIKE, Inc. Reports FY2013 Q4 and Full Year Results, 2013) However in this report we will solely focus on the Nike brand. Nike’s revenues from its operations in 2013 were $25.3 billion. Other financial information can be found at http://investors.nikeinc.com. Nike, Adidas Group (including Reebok) and Puma are positioned as the key players in the global sports apparel market. Nike is believed to be the global leader in the athletic footwear market, where its main focus lays, with an estimated worldwide market share of 20% in 2012 and with most of its sales coming from North America (44% in 2012) and Western Europe. (19% in 2012) (Trevis Team, 2013) 2 Executive Summary This report focuses on the impact of the Internet on Nike’s business...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...E-Business Water Life Task 1 Dwalyn Morgan Western Governors University A1. Viability of Product or Service For the last forty two years Water Life has been one of the best “America’s Premium Water”, companies in the United States. Water Life has numerous products and services from water filtration systems for businesses, and even having bottled water delivered at a home’s doorstep for the convenience of families. The success of the water bottle and the freestanding bottled water systems has been the initial footprint for decades for this growing company, but the company has a new product that is in need of more expansion on its Water Life’s two-year-old website. The name of the new product is called, “Point-of-Use Water Cooler Systems” or also known as “POU Water Cooler System”. This product has various benefits such as the following: saving money from buying water bottles, eliminating shortages of running out of clean water, and lowering back injury risks for the employees who deliver heavy five-gallon water jugs to a consumer’s home. Water life started the initial transition to an online website two years ago in order to spread their product and services information rapidly to gain more marketing advantages. The company received good feedback from the customers on their website, but they did not even notice the new product that was launched a few months after the implantation of the new website. That being said, in order to expand the new product, I propose a...
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...E-COMMERCE RESEARCH PROJECT 1 E-commerce Research Project Ericka Lim-Spears Business 424 Liberty University E-COMMERCE RESEARCH PROJECT 2 Abstract E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in e-commerce by selling their goods and services online. Websites such as Ebay and Craiglist have been home to Consumer to Consumer marketing since the beginning. Social networks such...
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...most of its revenue from electrical supplies and tools. Sales have been consistent for the store, and Sage Hardware would like to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project for the first time. After careful consideration it was proposed that an online store can open another distribution channel by catering to the Home Maintenance Industry especially to the DIY customers not just locally but internationally. Current trends show that the DIY customer is no longer just the male but more and more females are trying their hands at home improvement projects. Another trend points to, that more customers are looking at products made in the USA. Sage Hardware wants to focus mainly on a strategy that can control the cost of expanding at the current location, and at the same time provides a new source of income. The online presence will create awareness of the retail store amongst the local Home Maintenance industry which will eventually increase foot traffic to the retail store as well. The online store will also allow Sage Hardware expand its global presence by allowing international customers to purchase American made products The Benefits of having an online store as a growth strategy for the current retail store are numerous. Some of the few of the benefits associated with an E-commerce site are shown below * The online store will...
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...Strategic Communication Consultants COMM/470 New Media Tools There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs). With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012). There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout. Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook...
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