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Jake 1 The New Marketing Frontier

Over the last 20 years, there have been advances in marketing media outlets and strategies. One of the more recent forma is referred to as Social Media Marketing. This method can be defined in a number of ways, but one of the best descriptions came from a marketing professor at The University of Cincinnati, Ric Sweeny, "[Social media marketing is) the ability to use nontraditional communication and connection to build a brand." Social media is one of today's biggest forms of communication and it has not only changed the way people interact everyday but also the way companies communicate. Today's marketers have adapted the various forms of social media to perform a business purpose. As a result the adaptation of social media has taken been a focus of innovation and ideas for the marketing world. Contemporary forms of social media are found in two very popular websites, Facebook and Twitter. Together, these sites are defining the platform for social media in the digital world, and continue to adapt and evolve with advances in technology and consumer preferences.
The big debate over social media marketing is, can it be relied on as the new marketing standard compared to traditional marketing approaches. Others challenge that this outlet is just a complement to a strategy that uses multiple marketing methods. Regardless, social media marketing is an effective form of marketing that needs to be embraced, especially if the target audience includes people who are younger than age

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