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Social Medias Impact and Effect on Organizational Development

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Social Medias Impact and Effect on Organizational Development

Carl Anthony Cross

HRDV-5630
October 3, 2013
Dr. Francis Offiong

Social media was a word that did not exist until 2004 and now it is a word and phenomenon that every organization uses or they could possibly face extinction. Social media has taken the power of word of mouth to an unfathomable level. Companies literally live and die by their reputation and their visibility in the market place. An organization can be elevated to increase sales with positive word of mouth or negative words through social media can destroy their business. We will give a brief history on social media followed by how social media is used currently and then how social media will continue to grow in the future.

Social Medias Impact and Effect on Organizational Development Once upon a time long long ago in a country with black and white televisions, land line phones and when people hung their clothes outside to dry. The company CompuServe was one of the first major commercial Internet providers in the US, this was the year 1969. They used the technology known as dial-up to connect to the web. (Jennifer, 2011) The first email was sent in 1971and though email is becoming passe and overun by texting, instagram, skype and instant message. Email was the established way to communicate for many years and is still very viable in corporate America. In 1985, America Online (AOL) was founded and it became one of the most popular early providers of internet connections. This was the early beginings of Social Media with chat rooms. I can rember going over different friends homes and waiting 5 to 15 minutes just to dial up on AOL. This was the early beginnings of online dating and blogs. Lets take a leap forward to more recent popular Social media sites like Myspace. Myspace was founded in 2003 and was acquired

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