...Online Marketing Research: Reliability and Appropriateness of Social Network Sites Wendy Tapia Abstract The widespread acceptance that the web 2.0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended...
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...Social Network Sites: Definition, History, and Scholarship danah m. boyd School of Information University of California-Berkeley Nicole B. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University ------------------------------------------------- Top of Form Bottom of Form Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of theJournal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research. Introduction Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites...
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...An increasing trend in the corporate world today is to use internet search engines and social networking sites (SNS) in order to screen job applicants. Employers want to know as much information as possible about their employees before investing the time and money required to incorporate them into their companies. One common site used in these searches is Facebook.com. Facebook is a social networking site originally limited to the use by college community, but in more recent years, it has been open to the general public (Clark & Roberts, 2010). Founded in 2004, the site now has over 1 billion users (Vance, 2012). As one of the most trafficked site in the United States, Facebook is one of the primary networking sites used for pre-employment screening. The site allows the uploading of personal pictures and videos that can be shared with a select group of people or with the public as a whole. Registered users also have the ability to join groups, which range in topic from support of a particular sports team, political issue, or hobbies the person may be interested in (Clark & Roberts, 2010). An employer searching a profile may gain access to all of this information and can use it to decide which candidates to interview and/or hire. While Facebook has many different control settings allowing users to limit and/or block the viewing of their individual profiles, there are numerous ways around these leaving users vulnerable to searches performed by curious employers (Clark...
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...Local Studies Perceived Effectiveness of Online Advertisements on Friendster, As Social Network Site among Users from Ecoville Executive Town Houses, Makati City Dela Cruz, Zarinna Jane G. Magkasi, Sheryl S. Tugado, Russell Anthony R. March 2009 Research Design The rationale of this study is to determine the perceived effectiveness of online advertisements on Friendster as social network site among users from Ecoville Executive Townhouses, Makati City. In this study, the researchers used the descriptive method. Descriptive Method of research was defined as “A purposive process of gathering, analyzing, classifying and tabulating data about the present conditions, practices, beliefs, processes, trends and then making adequate and accurate interpretation about such data with or without the aid of statistical method (Methods of Research & Thesis Writing, 1993) this method is considered as a Quantitative Research. The researchers chose this kind of method to be able to explain the perception of the respondents about the online advertisements placed on friendster, an online social network site. Respondents The study was based on the purposive sampling that defined by changingmind.org which starts with a purpose in mind and the sample is thus selected to include people of interest and exclude those who do not suit the purpose. The respondents where the residents of Ecoville Executive Townhouses, Makati City, they were taken from male and female, regardless of their...
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...then the performance evaluation is maybe unnecessary.” I would have to disagree with the above statement. In my opinion and experience, I have seen some individuals who have a wonderful relationship with their supervisor or boss, but their work performance was a totally different story. I have also seen instances where individuals have poor work performance, but because of their availability and the fact that they are the only one who is willing to do a certain job they get away with a lot. I think that a performance evaluation is necessary and it needs to be written or typed out, dated, and signed. There are so many things happening as far as lawsuits that you can never be too vulnerable. I understand that a few companies have the social sites, but a standard evaluation record would not hurt. Sometimes supervisors or managers do not communicate an individual’s performance in regular conversations. Some people really do believe that if they have a good relationship with their supervisor then they have nothing to worry about and when an evaluation is done they are shocked at the scores or recommendations for improvement. I remember when I worked as an assistant store manager, I had some excellent workers and we had good relationships with one another. As the manager of those employees I still saw areas that could use some improvement and I relayed this to them during evaluations. There are other times when managers will tell an employee to improve their work, but because...
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...Internet service that links cars, home computers and smartphones so users can find nearby tourist spots, connect on social networks and learn about new models. The beefed up version of Toyota's Internet site Gazoo.com starts May 30 in Japan, and will be based on "cloud" computing from Microsoft called Windows Azure. Overseas plans are still undecided. According to the U.S. software giant, it is the first time the technology, which also uses Sharepoint software, is being used for a company site. Gazoo.com users tripled over the last five years to 1.65 million. Toyota Motor Corp. said Friday it wants to raise that to 2 million over the next year. All the world's major automakers are working on similar technology to bring autos up-to-date with the Internet age, from finding restaurants to helping ensure safe driving. But a major motive for Toyota is appealing to younger Japanese, who are rapidly losing interest in buying cars and are spending their money on smartphones and video games. The trend is so widespread there is a coined phrase, "kuruma banare," or "departure from cars." Among the Net content in the works are video games, shopping-site links, virtual events and a special social network to chat about cars, according to Toyota. A smartphone application will guide drivers with an electronic voice to 30,000 destinations from 250 routes. The site will also offer information on more than 3,000 new and used models, including interviews with engineers. Switching...
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...selling, or exchanging products, services, and information via computer networks. E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization. 2. Distinguish between pure and partial EC. Companies utilizing pure EC conduct all of their business online. Businesses utilizing partial EC conduct a portion of their business online and a portion of their business off-line. 3. Define click-and-mortar and pure play organizations. Click-and-mortar organizations conduct e-commerce activities, but do their primary business in the physical world. Pure play organizations rely on the Internet and EC for all of their sales. 4. Define electronic markets, IOSs, and intraorganizational information systems. Electronic market – An online marketplace where buyers and sellers meet to exchange goods, services, money or information. IOSs – Communication systems that allow routine transaction processing and information flow between two or more organizations. Intraorganizational information systems – Communication systems that enable e-commerce activities to go on within individual organizations. 5. Describe non-Internet EC. Non-Internet EC is the use of EC technologies on private (as opposed to public) networks. Section 1.2 Review Questions 1. List the major components of...
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...A comparison of healthcare systems James C. Meredith Strayer University A comparison of healthcare systems Monitoring Systems Advances in technology have given us the ability to monitor patients with wireless sensor networks attached miniature monitoring devices. This allows for continuous monitoring of the patients, and provide various types of data critical for each patient. A BSN can even alert medical staff of any event taking place with a given patient. “Body Sensor Networks (BSN) incorporates context aware sensing for increased sensitivity and specificity.” Unfortunately data collection and monitoring in real time takes a lot of continuous labor and effort, just as well these methods are very much prone to perpetual errors. A solution was proposed to use sensors of various medical equipment so that they could intercommunicate with each other and give each other required information to function properly with less effort on the staff’s part. The data the machines provide and exchange can be stored, and monitored within network cloud where a professional can keep track of the goings on and relay the necessary information to the medical professionals. These ideas can be time and lifesaving in the event of a doctor’s office or hospital visit. As opposed to medical staff having to check vitals, conditions and various other medical visit requirements, this cannot only provide more accurate information, it can free up time for medical staff to take care of other patients...
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...Is Social Business working out? Ricardo Thomas Florida Tech University Is social business working out? summary of major issues The social media platforms growth in the average person's life has significantly altered our communication with each other, both at home and in the workplace. In recent years companies have been trying to leverage the power of social media within the business environment. Once the value of social business is understood and the effective use of the many available tools are utilized, it can be advantageous to an organization's bottom-line. Several known implementation challenges can be averted if these prerequisites are in place before implementing a tool. The example of the NASA's Goddard Space Flight Center which launched a custom-built enterprise social network called ‘Spacebook’ to help small teams collaborate without e-mailing larger groups demonstrated the need to have full employee buy-in. The program was quickly decommissioned, due to users being overlooked during its implementation. The design failed to take into account the users' adaptability, it didn’t focus on the people. It had been designed and developed without taking into consideration the organization's culture and politics. No one knew how Spacebook would help them to do their jobs, as opposed to an existing method of collaboration such as e-mail. The case demonstrates that while modern social and collaboration tools can be a huge benefit to productivity, most organizations...
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...(Drugwatch, 2013). Yaz is also known to put women at a higher risk of hypertension (high blood pressure), blood clots, liver function, disturbances, liver tumors, anaphylactic reactions, changes in glucose levels that can lead to diabetes and worsen lupus (Drugwatch, 2013). The advantage for using social media is that it will spread all over the social networks like Twitter, Instagram, Facebook, and Path. Females that have any of those social network accounts will be the main ones to help put the word out about Yaz encouraging other women to avoid taking this type of birth control. For example, promoting that Yaz has a recall on their drugs will help prevent women lives and their health. Yaz company does not care rather it is taking women lives and making their health at high risk, Yaz company only cares about rather their product is going to sell or how much money they going to make. Disadvantages for putting it on social media, the person who owns the social network receives an e-mail from that company stating that they want all the people that has been promoting the recall of the their drug to be reported and possibly try their best to get them kicked off the social network site. Social network is not the only way to communicate with women but television as well. New stations keeps up with the latest recalls on food, toys, cars, but most important drugs...
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...On Line Social Networking The purpose of this paper is to introduce, discuss, and examine the social network of Facebook and the effects it has on society. As a society Facebook has brought us together and torn us apart at the same time. Facebook is on line network that was launched by Mark Zucjerburg, Dustin Moskovitz, Eduardo Savearn, and Chris Hughes all were students at Harvard University. It was launched in February 2004. Facebook is a medium for communication. A user creates a profile. With this profile the user can add a photo, a list of personal information, contact information, personal interest, and personal information. A user can use Facebook to commutate with friend, family, coworkers, and classmates. A user can commutate through both public and private messages. The user can chat on line, post family and friend’s photos, and post events. According to Social Media Today in April 2010 an estimated 41.6% of the United States population had a facebook account. In July 2011 facebook had more than 750 million active users. With the use of the Internet and social networking people have found no need to communicate with others in person as they once did. People become accustomed to communicating over e-mail, IMs, and wall postings. We can lose basic manners and social skills. People are also always connected to their virtual community, so they will think there is no need to talk to or meet new people. Think of waiting at the doctor’s office. 10 years...
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...Chapter 1 INTRODUCTION Background of the study The popularity of the networking sites increased rapidly in the last decade. This is probably due to the reason that university, college, secondary as well as the youngest in primary students used it extensively to get global access. These social net working sites such as twitter and facebook have become a raging craze for everyone nowadays. The negative effects of these networking sites overweigh the positive ones. A Site like facebook have caused some potential harm to society. The students become victims of social networks more often than anyone else. Ari Herzog said that Facebook gives people the power to share and makes the world more open and connected. (Oct. 6, 2008). It has grown extremely rapidly, establishing a user base of 8,000,000 users, and close to 100% penetration at certain schools. A study aboard was conducted by Dr. Larry Rosen of California State University, he has presented: “Poke Me: How Social Networks Can Both Help and Harm Our Kids". Facebook supports 882 colleges today and there are about 2,000 in the U.S. if you count community colleges. The penetration rate is staggering – about 85% of students in supported colleges have a profile up on FaceBook. That’s 3.85 million members. There are 60% log in daily,about 85% log in at least once a week, and 93% log in at least once a month. With the addition of high schools – there are approximately 22,000 in the U.S., Facebook’s target market...
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...tutorials, and set readings. Ideas drawn from lectures and set readings must be acknowledged with in-text referencing in the APA style (instructions below). (Blog 1 instructions can also be found in the Subject Outline). Your Blog must address the week 3 Lecture on ‘Maps’ and the subject key concept ‘power’. For your blog post this week you may like to use the questions below to help you reflect on your virtual network. Remember to address the week’s lecture topic ‘Maps’ and focus on the subject key concept of ‘power’. (It is not compulsory to use these questions, nor is it compulsory to attempt to respond to all of them; they are just ideas to help you get started). You might also find it helpful to have another look at Prouty’s ‘Turtle on a Leash’ set reading as an example of good critical blog post. Blog Focus Questions * Describe the new virtual network you joined (last week). * Explain your persona for your new network – have you kept your own identity or changed it? Why? * Analyse your experience of ‘travelling’ in your virtual network. Do you experience more or less freedom than when travelling in physical space? * Does your experience of your virtual space empower or disempower you, or both? (See week 2 set readings and Barnes’ reading for week 3 on the voyeur and the panopticon). In-text Referencing When you cite (acknowledge) references in the text of your blog you should include the surname(s) of the author or authors; year of publication;...
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...evening at the club enjoying the wide variety of music, food, and social interactions it is clear to me that this club could greatly benefit from upgraded IT system (Rainer & Turban, 2008). Club IT’s Resources Club IT’s mission is to seek to provide a place where people can regularly meet and enjoy a wide variety of music and entertainment. The establishment also provides appetizers and beverages to add to a comfortable and unique setting. With its remodeled interior of high ceilings and high energy lighting, the club offers a prismatic and high energy dance scene that artistically adds to the energy of the club. The club focuses on a high energy dance scene that provides Hip-Hop, techno, electronic and a MP3 Disc Jockey. Live music is occasional on hand and only adds to the extensive atmosphere. The primary clientele seems to a younger and more energetic customer. Though the club does attract a wide range of ages, the younger group outweighs the rest, due primarily on the music selections and the fast pace of the night club (Rainer & Turban, 2008). The younger crowd, in this day in age is more in touch with using the internet and the other resources that are tied into World Wide Web, i.e. mobile applications, mobile social networks. Having a network that tied this generation into the club would greatly expand Club IT’s clientele. The younger generation that flock to these clubs, have a social network that is vastly greater to any marketing strategy, and could be...
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...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
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