...CASE PROJECT 3 SOCIAL NETWORKING SITES A STRATEGIC RECOMMENDATION REPORT Table of content Content Page 1. Introduction.................................................................................................... 3 1.1 Definitions 1.2 Purpose 1.3 Limitations 2. Implementation.............................................................................................. 5 2.1 Selections Criteria 2.2 Methodology 3. Social Networking Sites................................................................................. 9 3.1 Facebook 3.2 Twitter 3.3 LinkedIn 4. Recommendation......................................................................................... 14 5. Conclusion.................................................................................................... 15 6. Tables I. Figure 1............................................................................................ 7 II. Figure 2............................................................................................ 14 INTRODUCTION The rapid and continuous growth of Social Networking website (SNS) has presided over the greatest increase in social media market exposure capabilities as has been seen in the last decade; this growth has also gone through so many changes in the same period making it difficult for organisations to set a comprehensive strategy to continue to harness this extensive potential...
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...Page 1 The Social Web Ericka Silva Computer Literacy INF103 Brett Ferns Dec. 10, 2012 RUNNING HEAD: Web Page 2 The Social Web What do we think of when we hear social web? A social web is a group of social networks that supports public interactions. Websites with advanced software are designed for supporting the communication between people. It is the term given for the World Wide Web as a kind of social media. Social web is everywhere; we have Facebook, Twitter, MySpace, YouTube, and so many others. There are dating cites like eHarmony, okCupid and Match.com where people can go and meet new people and chat and find a relationship. There are even chat rooms and games that have social networks also. In my research paper I will address our use of the social web and how it has become a big part of our lives. The social web, which is also referred to as social networking, was first designed with the intention of making a way for people to interact with others over the internet. These sites are mostly formed around the connections of people of the same interests. It has become a new and exciting way for people all over the world to communicate with each other, without having to leave their own homes. It has become a thing of convenience for many people to turn on their computers or open an app and start communicating with family members, friends or even co-workers. We are now able to share photos, music and even use social networking to locate friends...
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...1. Executive Summary The web based social networking platform in India was always ruled by the giant from the house of Google called Orkut. Launched in 2004, within 5 years of its time Orkut grabbed a whopping 17.5 million visitors in India alone. But since the year 2008 Facebook is experiencing a boom in its user base throughout the world with India being no exception. Facebook (as per data collected till July 2009) saw an amazing growth (YOY) of 342.5% in its user base in India. Of late it has been seen that Facebook has grabbed all the limelight in the social networking website arena. One of the main factors which propelled Facebook to a formidable position in the competition among social networking sites is the introduction of free online games. Games like Farmville, Mafia wars, Cafe world etc has worked extremely well to increase the user base of Facebook. This report is aimed at analysing the attributes of Facebook which has won over Orkut from a user’s perspective. A survey was conducted among 50 respondents mostly of the age group of 18 to 25.For the comparative analysis a semantic differential scale is used. Also a test of hypothesis is done to understand whether playing free online games on social networking websites has a significant effect on the logging in pattern of the users on the respective website. Facebook scored highly over Orkut in most of the cases. The user’s attitude about free online gaming on social networking websites was found extremely positive...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...The Social Web: It is what you make it Instructor Debra Austin INF103 Computer Literacy Heather Miller August 6, 2012 The social web is a somewhat new and exciting place where people from all over the world can connect without leaving the comfort of their own homes. Like any type of newfangled technology there are upsides and downsides that need to be considered before deciding if this is a good or bad thing. Like many other activities that utilize time and provide an escape from the pressures of the day, the social web has many advantages and downfalls; however, it is up to each of us to decide whether to participate or not. According to oxforddictionaries.com, the Social Web, or the Social Network, is a “…dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.”. The current top five social networking sites are Facebook, Twitter, LinkedIn, Pinterest, and MySpace. All of these are places where you can connect with others to share opinions, play games, share interests, and overall, it is a place to be social. This is a place where someone who has more of an introverted personality or low self-esteem can be popular or outgoing; a place where a person can connect with people from different countries that they may never visit. Some people compare how many “friends”, or contacts, they have made on these sites; many may be people that you have not actually met face to...
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...Influence and evolution of social networking on marketing communication about viability about sustainability of Social Networking as a marketing communication tool Things which can be included in topic are- 1. What is Social Networking? (in brief) 2. IMC 3. Role of social networking as marketing communication 4. Influence of Sn on Mc 5. Evolution of Sn on Mc 6. Sustainability of Sn as Mc 7. Future scope 8. Conclusion Social Networking A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, marketing communication etc. [pic] There are many SOCIAL NETWORKING SERVICES as online services platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centred...
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...Social Media: Information Technology Abstract Social Media websites such as Facebook, Twitter, are universally known and present in parts of the world in today’s society. Social media have become such a part of many people daily activities that most couldn’t image living without it. It has brought many benefits to us, but also some pitfalls. Facebook monitors how third parties use your personal data, however, they also state they cannot guarantee “that third parties will follow Facebook’s privacy policy, if you don’t want your privacy violated, then you probably want to reconsider joining Facebook or other social networks. The definition of “privacy” is subjective, however, things like personal information such as name, living and working locations, job, career, education, income, relationship status, contact information, and bank information should be safeguarded at all costs to prevent things like stalking, identity theft, fraud, and other attempts to undermine a person’s life. It’s not all bad, Facebook has reunited family’s, long lost friends, and is helping police officers catch the bad guys, however, like anything, too much can be bad for you. More recently social media has been known as the tool that facilitated many uprising in Middle Eastern countries. It helped kick start a revolution known as the Arab Spring. Facebook was used to schedule activities such as gatherings to protest, Twitter was used to coordinate an array of events at a moment’s notice...
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...Project I have chosen the option 2, which is about the social media. I chose this term because I think is something very interesting and it is in everybody´s life. A social network is a social structure where individuals are related. Relationships can be of different types, such as financial exchange, friendship, intimate relationships, among others. It is also used as a medium for interaction between different as chats, forums, online games, blogs, and so on. Has been said on several occasions about the importance of social media in building online reputation, but now we refer to the importance of the links on Facebook and Twitter have in achieving a good search engine optimization. Matt Cutts´ blog has confirmed that “the measurements on these social networks are considered in the algorithm to calculate the final position of a site in the results pages”. Consider social media as a construction technique network link is not get to see the true value that social media may have as enhancing and mobilizing in the ranking of a website. Social networks have become a reference point for potential buyers and merit for themselves every effort that can be applied in the development of their growth. Social media has been inserted in an environment where access to talent is global and automatic and contacts increase exponentially, expanding in turn the traditionally passive role of consumer and producer. “Exponents quintessential social web call, networks like Facebook, Twitter and LinkedIn...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...3. How will changing your Connection settings on Facebook help protect your privacy? The business model of Facebook is to sell the users information to the advertisers to form the target group for the advertisements. Facebook publishes the ‘likes’ of various advertisers’ product in sponsored stories. The published information includes the name, profile picture and the other basic personal information. Though the new policy of Facebook states the users’ ‘own and control their information’, the privacy policy is so complicated with over 170 information category that the users defaulted to ‘share’ because of which there is personal information flow in and out of Facebook. But changing the connection settings, you can avoid the sharing of your personal information and activities by default. Adding to that, these settings changes will also allow the users to choose which information of theirs can be shared with whom. Facebook is an encyclopedia of information and in general we follow certain pages, people and interests to know the progress and to learn information accordingly. By changing the connection settings, we can hide this information to protect our privacy. In certain situations where we would like to maintain our future plans a secret but still would like to have access to information on Facebook. Changing the connection settings on Facebook will help protect our privacy and share information with the targeted audience only. 4. Why are Facebook’s facial recognition...
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...It may have 30 million users worldwide, but you'll never find me on Facebook. The social networking phenomenon, which allows users to create profiles containing photos and lists of personal interests, exchange private or public messages, and join groups of friends, is the second most popular destination on the web. Nevertheless, it represents dangerous territory - a messy fingerprint that blurs the line between work and play, and one that could leave an indelible mark on your career. In March, in a poll of 500 employers by UK recruitment agency Poolia, two thirds admitted to regularly carrying out internet searches, including checking social networking sites including Facebook, MySpace and YouTube. An even larger poll, of 2000 workers and 600 employers, by the social networking site Viadeo suggested that one organisation in five carries out such checks - and that a quarter of those that did had rejected applicants as a result. Who's to say that those ‘hilarious' Ibiza holiday snaps won't find their way into the hands of an unimpressed potential employer? And do you really want to be struck off the candidate list before you've even got to the interview stage, on the pretext that the boss doesn't like what he's seen of you on a website that was supposed to be the private domain of trusted friends? There's also a good reason why firms are increasingly looking to ban Facebook in the office - quite simply, there are enough distractions in the workplace without obsessing over...
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...social networking sites should be permanently banned, i am with this topic? I'll suggest a couple of possible reasons for arguing that social networking websites should be banned: Social networking sites bring privacy into the public doman. There are things abouteach of us that are best kept private and for good reason. We would generally reveal ourselves in the ways that we choose to those that we choose, except when it comes to the online world. It has been said that you can almost build up an entire profile of someone by their online habits. People are often naive about the dangers of identity theft, they stick to the same username from one site to the next, they post little snippets of information in various places without realising that each is like a piece of a jigsaw. If you find one common thread, such as a username, then it is relatively simple to find several pieces of one jigsaw, put them together, and you start to establish a comprehensive profile of that person. You might find out what they do for a living, the area in which they live, the names of their loved ones, their pets, their email address, their likes and dislikes, the list is endless. More and more people are becoming the victims of identity theft, if not for financial gain then for malicious purposes. Celebrities have had people pretend to be them on websites such as Twitter and Facebook, causing them a great deal of embarrassment. Everyday folk have been slandered, cyber bullied and impersonated...
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...currently being lost when employees retire? Answer: Documenting knowledge is one of the best ways to manage knowledge. Whether the knowledge is about clients or industries. Writing down the knowledge and storing it is one of the best ways to keep your knowledge managed because knowledge can be lost or altered otherwise. Chinese Whispers is a proof of what happens to knowledge if you don't write it down and store it. Question #3: What are the strength and pitfalls of using social networking sites such as Facebook for Ernst and Young? Answer: Using social networking site such as Facebook can enhance the working environment by connecting the employees together. It can also be useful to contact employees once they are absent or when they are no longer employees. Contacting your former employees is very important, because sometimes your former employees are the only ones who can solve your problems. Their experience in your firm can save you big troubles. But on the other hand using a social networking site such as Facebook for Ernst and Young can distract employees and slow down...
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...Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the emerging soCial enterprise 2 SUMMARY Salesforce.com is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. CASE Social enterprise (also “social business”) refers to efforts by business firms to integrate social media and social computing tools into their enterprises...
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...Features for setting up a facebook page for business: There are lots of feature in a facebook business page. The features are: Page: In the business page there is a feature page. In this option we can see the whole page. Timeline: In the timeline option we can see all about the page. All posts pictures comments and all the thing related of this page. We can also see in the timeline if any customer or anyone post about business. About: In this page there are a about option. In this option customer can know many thing about the business. In the about option there are * Category of the product or type of business * Name of the business. * Facebook web address are also available there * The joining date in the facebook * The date when the product will release * Little description about the page * A long description about the page * Founded date and founder name * Award achieved this business * Products description * Web site and official page of this business Photo: In this option we can all the pictures uploaded and tagged in this page. Like: There are like option in the page. Through this option we can know how much people are like or interested about our product or business. More: In more option there are video and manage tabs option. Messenger: There is a messenger option in the page. Through this option buyers and sellers can communicate each other. They can communicate easily without using other email option...
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