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CHAPTER I

THE PROBLEM AND ITS SETTING

I. INTRODUCTION

The advent of technology in media has been changing dramatically. Its ubiquity and pervasiveness made certain effects that are conspicuous nowadays. In this generation, the internet – one of the new forms of media – offers services that cater and offers not only a bundle of information. This transition of technology leads and abducts the user to a simulated world created by the advent of internet known as “cyberspace”. The mass audience seems to have separating meter or real from virtual world. It is not surprising that even socialization was also a big issue to the internet journey. Socialization, as defined is a human activity with accordance to people’s freewill to manage themselves with other people without having limits, without a need of control or governance. It is free. It is neither a right nor a privilege. This means that this activity is not a prim dated or according to plan, it’s spontaneous. Youth’s, nowadays are enjoying this sociological capability because they benefit from it with this, it seems like media offer this new service which is called “social networking”. Social Networking is a structure made by individual or organizations to connect easily with another person. It is a way wherein individuals can socially interact through the help of internet services. It provides online community. Users of such services can do different things such as enjoying it without any hindrances, likewise in just a click; you can make a lot of friends from analog to digitals. A wide variety of people are connected by one or more specific types of interdependency such as friendship, sexual relationship and knowledge and getting along with them will make a person learn cultures, moral values, educational attainment and lifestyles. Social networking sites have become a popular method of maintaining

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