...Christina Bowman American Intercontinental University Unit 4 Individual Project BUSN300 – Lower Division Capstone July 1, 2012 Abstract This paper will talk about two theories that companies uses, the first one is employee empowerment culture, also known as the motivation theory. The second one is the theory of penetration pricing. Application of Theories Introduction The paper will define the use of two theories that McDonalds uses to produce employee empowerment and penetration pricing. It will give reasons for using these theories and how they will lead to specific actions on the part of the company. It will show the results achieved by using these methods. This paper will also speak on how I would have addressed these situations if I was the senior manager. Definition of the Theories Employee empowerment culture is another name for motivation theory. The meaning is that the employees are involved in the decision making. The theory of penetration pricing is the pricing technique of setting a relatively low entry price, a price that maybe lowers than the normal market price. It is written that the most important resource to an organization is the people. People ensure the interaction of the financial, industrial, and other resources so that the organization may function. According to Hunt (n.d.) there are experienced managers that have realized the financial reward do not always encourages employees and that there are many non-financial motives that...
Words: 747 - Pages: 3
...The Problem and Its Background Introduction One of the best new developments on the web has been that of social networks. A social network is a website that allows you to connect with friends and family, share photos, videos, music and other personal information with either a select group of friends or a wider group of people, depending on the settings you select. Alternatively referred to as a virtual community or profile site, a social network is a website on the Internet that brings people together in a central location to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people. Three of the biggest social networks used today are Facebook, Google+ and YouTube. These are great ways of making new connections with people based on similar interests or professions. The growth and popularity of online social networks has created a new world of collaboration and communication. More than a billion individuals around the world are connected and networked together to create, collaborate, and contribute their knowledge and wisdom. Facebook so far the fastest growing social network, Facebook has grown from just a college-age group network to a global, multi-age, multi-ethnic site. Hundreds of millions of people...
Words: 1434 - Pages: 6
...COMM 89 Theory Paper Purpose: Evaluate the utility of an academic theory by examining its applications to everyday life. Enhance your ability to understand academic theory as explained by an outside source and to apply theoretical concepts with organization and clarity. Demonstrate original thought in analysis of utility. Preparation: 1. Choose an episode from your life. Choose one of the two following types of brief (1-3 minutes) real life communicative episodes (any communication interaction between 2 or more individuals). Do NOT attempt to use a movie scene. a) First-hand experience: an incident in which you met and/or communicated with someone. b) Observed episode: an incident in which you witnessed 2 or more others communicating. 2. Select a theory from those on the schedule prior to the midterm. Choose one that will help you understand your communicative episode and that might also be beneficial for understanding your future communication interaction. 3. Find at least one main academic source (NOT your textbook or lecture notes) that explains the theory. This main source must be published and will most likely to be either a chapter in an edited book or a journal article that provides a thorough explanation of the theory. A journal article with an experimental study is unlikely to provide a thorough explanation of the theory, but is a very useful additional source for discussing the utility of the theory. (Use these in your utility section.) Your textbook and...
Words: 2753 - Pages: 12
...|[pic] |Syllabus | | |College of Humanities | | |COM/310 Version 2 | | |Communication: Theories and Practice | Copyright © 2009, 2006 by University of Phoenix. All rights reserved. Course Description This course explores the various theories of communication that create the foundation for study of communications in the bachelor's degree program at the University of Phoenix. Major communication areas examined in this course include intrapersonal, interpersonal, group and teamwork, organizational, intercultural, and mass media. Each area, along with others, will be studied in greater depth in subsequent courses in the degree program. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies...
Words: 1803 - Pages: 8
...Revolution”: Social Networking Sites and the correlation with The January 25 Revolution. 1 BACKGROUND OF THE STUDY Information and communication technology increasing with the growing variety of Internet based applications. This new media is not only "library information" to facilitate the dissemination of information to a universal audience, but even more than that. This media is also a powerful tool for communication activities. Furthermore, with Web 2.0 technology, design and use of the Internet has changed much work to do with this new media that Levinson (2009) call this "new new media"- more new than the new media- which shows variances against the classic new media such as e-mail and websites. This media is not merely a tool to facilitate distribution, archiving and text-based, but has become a tool for social media who have the capability delivering media content and providing interaction facilities between readers and writers. Andreas Kaplan and Michael Haenlein (2010) define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content (photos, videos, links, etc.)." In addition, it is also one of the latest communication channels that enable dissemination and sharing of information can be done quickly and widely through the new media. Undeniably, the year 2008 is seen as the social media development...
Words: 3378 - Pages: 14
...Social Justice for Rape Survivors, an “At Risk Population” and Ways of Advocating for Them Emily R. Cazier North Idaho College Social Work 240 Kateri Ray Abstract This paper defines the “at risk population” of rape survivors in the United States. Sources for this paper were found through peer-reviewed academic papers and articles, websites for organizations that advocate for victims of sexual assault and rape, and legislative bills from the state of Idaho. This paper also seeks to define the social justice issues, legal and political issues, and advocation for these victims on the micro, mezzo, and macro levels of society. Keywords: rape, rape victims, and advocating Social Justice for Rape Survivors, an “At Risk Population” and Ways of Advocating for Them Definition of the “at risk population”: The definition of rape and survivors of rape varies around the world and especially differs from state to state within the United States of America. In the advocacy community, victims of sexual assault are generally referred to as survivors because they have survived a horrible event. (Cazier, 2013) For the purpose of this paper and in keeping with that belief, I will also refer to these individuals as survivors. According to RAINN (Rape, Abuse and Incest National Network) the general definition of rape in the United States is, “forced sexual intercourse, including vaginal, anal, or oral penetration. Penetration may be by a body part or object.” In order for the term...
Words: 2002 - Pages: 9
...Carel Bou Maroun Research Paper on Media ENG 203 – Layla Al Kadi Harmouch Introduction: Everywhere you go, you hear people talking about Media. Media is the plural of Medium. But what is a medium? A medium is a mean of mass communication. How can you communicate with a big number of people without what we call a medium, such as newspapers, television, or the Internet for example? Simply, you can’t. Media are elements that help to communicate messages. Any element. In a classroom for example, media are the walls, the board, and even the people inside it. The term mass communications alludes to any type of correspondence that at the same reaches a huge number of people, including yet not constrained to radio, TV, daily papers, magazines, bulletins, movies, record. (Wimmer and Dominick, 1983.) As we all know it, some media are more active and used than others today. For instance, we can think about televisions or mobile phones. But we all know that television is not the first technology used to spread messages. “Media are the result of technology.” (Avery and McCain, 1982.) Day by day, new technologies are emerging and the “old” ones are being forgotten. This is what our modern-day world looks like. It’s constantly changing, moving, evolving… The innovation and models for creating and conveying media substance are always advancing. (Croteau, David, Hoynes, and Milam, 2003.) Media are also socialization agents. You learn...
Words: 2901 - Pages: 12
...Topic Paper: Social Media Trends In China Investigate the Microblogging—Sina Weibo Heng Zhang Digital Strategic Communication East Tennessee State University Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as great effects as Sina's Weibo. Sina Weibo is a Chinese microblogging website. It was launched by SINA Corporation on 14 August 2009. Similar to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, with a market penetration similar to what Twitter has established in the USA. Sina Weibo presenting a relatively unfettered space for speech. In just four years, the site has attracted over 500 million members, more than the population of all but two countries in the world. For all its success, though, Weibo has confined itself to China; until 2013, when Sina introduced an English-language version and allowed users to login via Facebook, Weibo made virtually no effort to expand to foreign market and focused instead on recruiting users from within China. Given the country's large population -- and still-modest level of Internet penetration -- this strategy makes sense; however, there are still plenty of people in China who don't use Weibo. Weibo as the most...
Words: 2353 - Pages: 10
............................................................................................................ 4 More customer inclination towards Cadbury ................................................................................. 4 List of Opportunities ........................................................................................................................... 4 Market penetration ........................................................................................................................ 4 Participatory marketing .................................................................................................................. 5 Diet chocolate product range ......................................................................................................... 5 Diversify product range................................................................................................................... 5 Innovate distribution channel ......................................................................................................... 5 Application of Theories to Practice...
Words: 3852 - Pages: 16
...Goatse Security By Derek Peacock 5-28-11 Strayer University The Business Enterprise Instructor: Alan Tillquist Abstract In this paper, I plan to determine if hacking a Web site system is justifiable and explain why Goatse Security hacking of AT&T was. Then, explain why IT Hack Solutions, a computer security firm would encourage hacking. Next, I plan to discuss why and how companies like Gawker Media are socially responsible for finding threats. Third, I plan to explain how CEOs should respond to security breach in the IT network. Finally. I will write an email by AT&T to customers explaining informing, the security breach and what was done to correct the issue. Determine if hacking into a Web site is ever justifiable, applying your theory to a real-world case in which someone hacked into a system, including the name of the company and details. Yes, there are justifiable means for web site and network system to be hacked. Hacking is both a science and an art what isn’t taught by colleges. Companies that are hacked can suffer significant losses, and their customers made vulnerable to other crimes, privacy violations, and unwanted contact. However when a company wants to get business or show off skills then, hacking is like building a resume. Once hackers have proven themselves, they can show off their resume to both government and corporation for business. For example, the AT&T and Apple IPad hacking by Goatse Security was justifiable for three reasons. One...
Words: 1126 - Pages: 5
...Narrative theorists contend that a person?s stories are effective when they appeal to a listener?s values. (West, & Turner, 2009) The Culture and Diversity Theories of Communication The category of communication culture and diversity theories of communication believes we belong to a community. West, & Turner (2009) highlight how an individual?s culture and community influence one?s behavior and communication. The theories that belong to this category of communication theories are Face-Negotiation Theory, Communication Accommodation Theory, Muted Group Theory, and Standpoint Theory. These theories show the role of society on communication (West, & Turner, 2009). The theories in this category of communication theories are described in more detail in Table 6.0. Table 6.0 The Culture and Diversity Theories of Communication Category Theories Definition of Theory Culture and Diversity Face-Negotiation Theory This theory looks to culture to understand conflict. It reviews culture to determine how the members manage interpersonal relationships and...
Words: 3152 - Pages: 13
...Executive Summary1-5 1.1 Methodology / Economic Analysis 1-2 1.2 Reasons for Under-Investment in the Telecommunications Sector 1.3 Conclusions 1-3 2 Overview 2-1 2.1 Introduction 2-1 2.2 Purpose of this Paper 2-1 3 Methodology 3-1 3.1 Literature Review 3-1 3.1.1 Macroeconomic statistical studies 3.1.2 Policy Implications 3-6 3-3 4 Data 4-1 4.1 Data Deficiencies for Southern Africa 4-1 4.2 Data Problems 4-2 4.3 Limited data 4-2 5 Results 5-1 5.1 GDP and Telephone penetration 5-2 6 Conclusions Error! Bookmark not defined. 7 Selected Bibliography and References 7-1 1-2 4 International Telecommunications Society • Sydney "... telecommunications policies affect not only telecommunications..., but also the economic development... and social, cultural and political growth." Pekka Tarjanne1 1 Executive Summary 2 Many countries in the developing world must decide how to best allocate scarce resources for improved economic development. An ITU study of telecommunications and development, The Missing Link, concluded that "telecommunications can increase the efficiency of economic, commercial, and administrative activities, improve the effectiveness of social and emergency services and distribute the social, cultural and economic benefits of the process of development more equitably throughout the country." Although it is recognized as an essential catalyst for growth, however, improved telecommunications generally...
Words: 10138 - Pages: 41
...Full Title of Your Paper Here in Title Case Your Name here Colorado Christian University Full Title of Your Paper Here in Title Case Communication has many different definitions and many different theories. Griffin, Ledbetter, & Sparks (2015) note, “Communication is the relational process of creating and interpreting messages that elicit a response.” (p. 6). Everything that a person says to another individual is then interpreted, and then the other person responds based of how they understood what was said. There are several theories on interpersonal communication. According to Griffin Ledbetter, & Sparks (2015) a theory is, “A set of systematic, informed hunches about the way things work.” (p. 4). A theory has several hunches, not just a single one, that will attempt to offer an explanation. There are five theories that are crucial to interpersonal communication, and the understanding of why humans communicate like they do. The first theory that is important to understanding interpersonal communication is the symbolic interactionism theory. Griffin, Ledbetter, & Sparks (2015) state that, “symbolic interactionism isn’t just talk. The term refers to the language and gestures a person uses in anticipation of the way others will respond.” (p. 54). Symbolic interactionism has three principles that the theory centers around. These three things are meaning, language, and thinking. According to Griffin, Ledbetter, & Sparks (2015), “Blumer started with the premise that...
Words: 2114 - Pages: 9
...proceed this new type of living, which will likely be based on the use of Information Communication Technologies (ICT) and e-services. Studying the case of Greece, a small sized country in the European map with a controversial economy and a real GDP growth rate of -7,1% in 2011 (Eurostat, 2011), it could be argued that by default is not listed among the top countries regarding the evolution of Information Society. The reasons that Greece is not an Information society could be found by investigating the case from two perspectives. First in a macro level, by focusing on Greece as a member state of the EU, and second, in a micro level focused on the country itself with all its special characteristics that define its economic, political, social and cultural sphere. By having a closer look on various statistics and facts there will be an attempt to describe today’s reality and then justify why Greece rests still behind towards the emergence of the Information society. Introduction 1. Defining Information society In reality trying to define “Information Society” seems so hard as when somebody is trying to define separately what “society” or “information” is. In my mind if Information society had a shape, it could include various concepts such as: Post-Industrial society, information revolution, microelectronics revolution, capitalism, Information and Communication Technology (ICT), innovation, knowledge, networks and even...
Words: 4621 - Pages: 19
...Introduction to business model innovation in mobility and automotive aspects The purpose of the following paper is to demonstrate the different possibilities of business model innovation in mobility and automotive aspects. More precisely, the written report focuses on business model innovation in respect of urban mobility. Since, urban mobility is getting more and more relevance of future management tasks. Moreover aspects of car sharing and renting cars are discussed in literature often. Therefore, the paper gives a detailed overview of the theoretical and practical background of business model innovations of urban mobility including automotive issues. The paper is structured in three main passages…. Mobility is a basic condition for participating in working life. Other relying aspects of mobility are engaging in social, cultural and political activities and availing educational opportunities. In the future, urban mobility will cost 829 billion euro by 2050. The amount of people and goods transported is expected to triple. On top of that, urban mobility will use 17.3 % of the planet´s bio – capacity (Lerner, 2011, pp. 1-15). The development of automotive issues and mobility reflects the economic, social and technical trends in the cities. The population of cities is constantly growing both for demographic reasons and migration into cities aspects. Cities are the central points of economic growth and thus of individual prosperity which lead to a growing differentiation...
Words: 4502 - Pages: 19
