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Social Responsibility

Corporate Social Responsibility

Businesses exist for one main reason: To serve. To serve its customers, its employees, and its shareholders. Without this mission at the forefront of its purpose, a negative outlook of the company can be cast on its customers, its clients, and its employees. With this in mind, it is important for each and every business to be socially responsible.

According to Meeting Professionals International, “social responsibility” is defined as the responsibility of an organization for the impacts of its decisions and activities on the society, the environment, and its own prosperity. (“Committed to Improving Our World”, 2012). This approach does two things: It helps to build the company’s reputation which will have a great impact on its customer base, and it also gives back to the community, which in turn helps our economy.

In a price-conscious world, it is difficult for businesses to welcome the idea of “giving back” to the community. However, in the long run, giving back is what will help to increase the customer base over time. After all, the community that the business is giving back to is the same community that provides daily financial support for the business.

Company Q faces several challenges that further goes to support why it should practice social responsibility. Being a small chain store in a big metropolitan area, the competition alone from the big brands stands to reason why Company Q should opt to support certain philanthropic activities, even it means taking a small loss in the beginning. Currently, it appears that Company Q is rather closed-minded toward being socially responsible. There are three areas where I would recommend Company Q improve as it relates to social responsibility, and they could, in turn, result in higher revenues.

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