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Social Responsibility

Social Responsibility Lori Spain WGU April 23, 2013

Social Responsibility Company X, is my client that I will be developing a social responsibility strategy for. Sustainability and social responsibility issues for 21st century businesses will be addressed domestically and internationally. The focus will ensure that adequate business practices, environmental considerations and ethical decision making are all in compliance with government guidelines.
Company X is a technology company that provides not only customers; but also communities with innovative products and services. These services are to empower innovative solutions to the everyday needs of life. Company X was founded in 1902, and they are fortunate enough to have earned one of the leading global market positions. Company X is one of 30 companies that make up the Dow Jones Industrial Average. Company X needs to actively contribute to sustainable development through environmental protection, social responsibility and economic progress. Medical and surgical supplies such as drapes, hot/cold packs, tape, dressings and biological indicators are only part of hundreds of products within this field that Company X manufactures. This company is a world leader in markets from highway safety to adhesives and office products to health care. Company X is science based and actively shipped over 79.5 million pounds of these products for worldwide distribution in 2007.
Success of this company is made possible by the dedicated individuals that are absolutely devoted to making the quality of life better for each and every person around the world. They strive to make life easier by applying our technologies on all levels of the customers real life needs.
Corporate responsibility is of upmost importance to both national and international agendas. “Corporate social responsibility is the concept of organizations taking responsibility for their impact on society and the environment” (Mind edge, 2011). Having a strong image is essential to the success of the company. A strong image can represent a symbol or suggestion to what it is the company stands for or believes in. It coincides with their mission. Company X will benefit in a vast supply of ways since they decide to invest in a corporate social responsibility. Some of the positive attributes they will see is aid in building a strong business image, improves competitiveness, strengthens their brands image and prepares for a changing market. A successful business absolutely must have a strong image. It attracts the attention of consumers and motivates employees. Employees that are devoted, as well as motivated will work harder to meet expectations handed out to them. It is also very important to acknowledge the employees for the determination to excel in order to keep up with the image and standards of the company. Sometimes giving credit where credit is due is essential for growth and improvement.
Social responsibility is an extremely important aspect of business. A company can benefit in many ways by demonstrating social responsibility. Some of the positive attributes are improved company and public awareness, as well as increased profitability. It is essential that a company has an ongoing strategy in place for sustainability. A company can greatly improve itself by taking an interest and strengthening awareness of the preservation of the environment, and with socially constructive activities. The Cross State Air Pollution Rule was initiated by the EPA on July 6, 2011. This adapted rule protects the health of millions of Americans by helping states reduce air pollution. (EPA, 2011) Improved air quality by lowering power plant emissions that cross over the state line and contribute to ozone particles is one of the most positive benefits that were gained by this rule. These guidelines will be adapted and mandated by twenty seven states. Thousands of counties throughout the US will be able improve the air quality. A few of the other areas that will show noticeable improvement are increased protection in ecosystems such as lakes, forests, coastal waters and streams. My goal or strategy that I would like to see is for the company to adopt this rule and put it into full effect before the EPA’s effective date of 2014. Some of the things that I would have to do is to organize a multitude of management leaders to form a complete committee and hold regular meetings. A six month timeline would be put into place to meet the set goals. For our corporate social responsibility program, I would then partner and join forces with the community that will benefit from the well-being of the operation. Next on my agenda would be to have the committee review the Clean Air Interstate Rule to reduce emissions. My next step would consist of incorporating a financial budget for the program and standing up for the implementation, as well as the cost of implementation. In order to reach our goal of having clean air, I will have to make sure guidelines are being followed for the program and see to it that the strategy set by the committee is being carried out as intended.
The Cross State Air Pollution Rule brings many tremendous benefits along with it. Some of the benefits that will be in place by 2014 include yearly prevention of 13,000 to 34,000 premature deaths, 19,000 cases of bronchitis, 15,000 non-fatal heart attacks, 19,000 hospital and emergency room visits, 1.8 million days when people miss work or school, 400,000 cases of asthma, and 420,000 cases of upper and lower respiratory symptoms.
Ethical leadership considerations and recommendations are the next components in line. “Ethics are the moral standards that govern the conduct of an individual or group with respect to right or wrong” (Mind edge 2011). Implementing a strategy for a code of ethics is an important tool to encourage a firm to behave ethically. Even though there is already a company ethics policy in place, new procedures of ethics can be incorporated. This could prove to be challenging to establish. The first step would be to modify the code of conduct not only for the company, but also for its employees. Management must address the code of ethics, cost of implementing and the benefits that come along with it to all employees. This would have to be the first strategy.
Policies need to be in place by corporate in order to communicate guidelines. There are numerous things that employees need to be aware of and take into consideration. Some of these things include knowing the long term benefits that their individual actions provide, cost it imposes and then also just how many people will be affected in taking financial risks and how they will be affected.
The next item to address for the second strategy is penalties and violations. A company policy should be in effect stating that everyone is responsible for their own actions. If they choose to violate policy then they need to know that they will be held accountable. Depending on the severity of the action, it is possible that an employee could be terminated, put on probationary terms or expected to make restitution. Addressing penalties and the possible consequences of actions may help to prevent unethical behavior. It is important that all new codes of ethics be listed in writing and available to all employees at any point in time. The company leaders should review the training materials in order to educate staff about the new guidelines. This will ensure that everyone is on the same page of comprehension. Making sure that employees have a way of communicating with members of management is the third strategy. It is necessary to incorporate a way that employees can give feedback or discuss sensitive concerns with management without fear of being reprimanded. It should be up to senior level management to make sure that everyone is following ethical guidelines. One example of a concept that could be implemented is to set a hotline that is completely confidential and easy to understand and use.
A company’s mission should be reflected through the social responsibility strategy for sustainability considerations and recommendations. I will ensure this when developing the strategy. Sustainability requires that the future or upcoming generations have the ability to meet their own needs without being compromised. Strategies and policies will ensure that society’s present needs are met also. Essential strategies include managing the company’s environmental footprint, making sure that their products are stable and safe through their entire lifecycle. Other things to consider are developing solutions that address the environment and social challenges for our customers and society, maintaining healthy workplace, providing a safe environment, satisfying customers with superior quality and value, providing a flexible workplace, providing a return of investment to investors, and conducting business with honesty and integrity. Future generations will be fortunate to have an ongoing legacy to be able to expand and build on. A well rounded and strong company can be adapted through sustainability at the economic, social and also the environmental level. Sustainability in the long run will improve the public image and avoid government regulations. Implementing an organizational structure to support corporate sustainability effort is called a strategy. Sustainability efforts can be guided and created simply by giving task to senior leaders. Sustainability performance can be improved by making sure that key stakeholders, as well as leaders have adequate dialogue to take action. By avoiding purchases of raw materials, energy and waste water disposal services, a firm will be able to save money. In return, waste and pollution will be minimized. To calculate the benefit of sustainability, the company will utilize the return on investment method. They will also attract capital from socially responsible investors.
The EPA’s sole purpose is to protect human health and the environment. The EPA, governs our legal and regulatory considerations of social responsibility. Federal laws and guidelines protect human health, environmental risks, ecosystems diverse, natural resources, energy and transportation. Environmental risks are reduced by National efforts. Company X should connect with an effective strategic plan by taking action on preventing pollution, healthier air quality and making sure that chemicals are safe. EPA guidelines on sustainability and social responsibility are a good example. Staying updated and current with all changes of the regulations and laws of the EPA on toxic air pollution where the organization operates within the community. Organize and implement programs and activities that are focused on reducing exposure to air toxics in areas that it impacts. Expand with planning and budgeting for the Cross State Air Pollution Rule. Work with the Community Action for Renewed Environment on a partnership funding for reduction of environmental risks by providing grants. Since the regulations are mandatory, help can be provided to the EPA in order to remain compliant through tracking. Legal and regulatory considerations and recommendations with the EPA should be an ongoing negotiation that is handled by a key member that is appointed by the company’s senior management.

References
Cross-State Air Pollution Rule (2011), retrieved on April 13, 2013 from http://www.epa.gov/crossstaterule/basic.htm
EPA, (2011), retrieved on April 13, 2013 from http://www.epa.gov/sustainability/basicinfo.htm#sustainability
Heal, G. (2008). When principles pay: Corporate social responsibility and the bottom line[->0].New York: Columbia University Press. ISBN: 978-0-231-14400-1.

Mills, D (2011), Corporate Social Responsibility, retrieved on April 13, 2013 from http://wgu.mindedgeonline.com/content.php?cid=1927
SkillSoft. Business Ethics for Leaders Taken from wgu.skillport.com, April 13,2013

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