Free Essay

Social Responsibility

In:

Submitted By fazlinie87
Words 940
Pages 4
Small Business & Technology Development Center

Conducting an Industry Analysis
This guide is intended to assist you with your research as you perform an analysis of your business industry. The following steps should be used as a template to report major findings and organize your research. Several key factors must be considered as you analyze your industry:

     

Geographic Area – Local?, regional?, statewide?, national?, international? Industry – Size, trends, outlook Product Buyers – Target customers Regulatory Environment Company Information – Identify and research most successful businesses

Identify the Industry
Determine the Standard Industrial Classification (SIC) Code and/or NAICS Code for the industry. Find codes at the US Census Website: http://www.census.gov/eos/www/naics/

Industry Overview
Include:  A brief history  Factors that affect growth  Government regulations  Leading businesses in the industry Library Resources: o Standard & Poor's Industry Surveys o US Industry & Trade Outlook o Encyclopedia of Emerging Industries, Gale Research o Encyclopedia of American Industries, Gale Research Internet Resources (free or for purchase): o Trade Associations – Find appropriate associations in: Encyclopedia of Associations or a general Internet search) o Hoover's Online (http://www.hoovers.com/) – Companies and Industries Section o MarketReseach.com (http://www.marketresearch.com) – Retailer of private market research reports

Small Business & Technology Development Center

Page 1 of 4

Conducting an Industry Analysis

Include:  Estimated size of the industry – Dollars? Products/Services sold?      Establish trends in sales over recent years Determine current operational/management trends within the industry? What types of marketing strategies are prevalent within the industry? Is the industry seasonal? Is the industry sensitive to economic fluctuations? Library Resources: o Standard & Poor's Industry Surveys o US Industry & Trade Outlook (see online version at: http://www.trade.gov/td/industry/otea/OTII/want2_industry.html) o Encyclopedia of Emerging Industries, Gale Research o Encyclopedia of American Industries, Gale Research Internet Resources (free or for purchase): o Trade Associations – There may be more than one per industry Note: Ask specific questions, e.g., “How large is the textile market in North Carolina in terms of dollars?” or “Do you have a list of food distributors available for the Southeast?” o ZapData – Dun & Bradstreet offers free statistical industry data on their website http://www.zapdata.com. Free registration is required. o BizStats – http://bizstats.com o SBDCnet – http://www.sbdcnet.org o Hoover's Online (http://www.hoovers.com/) – Companies and Industries Section o IBISWorld (available at NCSU, UNC-CH,ECU, UNCG, UNCC, UNC-W) o MarketReseach.com (http://www.marketresearch.com) – Retailer of private market research reports

Industry Developments, News, Innovations, and Government Regulations
Resources: o Literature searches of newspapers, journals, and magazines – Local library publications and online databases (NCLive, Dow Jones Interactive, InfoTrac). o Trade associations and industry magazines – Connect through association websites o Better Business Bureau (http://www.bbb.org) o Library of Congress’s Legislative Information (http://thomas.loc.gov/) o North Carolina General Assembly (http://www.ncleg.net)

Small Business & Technology Development Center

Page 2 of 4

Conducting an Industry Analysis

Consumer Market Data
Include:   Demographics – Population/household size, median income, age, sex, race, ethnicity, family status, housing status, etc. Psychographics – Lifestyle information, tastes, preferences, and buying habits Library Resources: o Lifestyle Market Analyst, SRDC – used for collecting psychographic data o Demographics USA County or Zip Code editions, VNU Publishing Internet Resources (free or for purchase): o Bureau of the Census web site: http://www.census.gov o ESRI – Has free demographic data available by zip code on their website, http://www.esri.com/data/esri_data/demographic.html o EASI (http://www.easidemographics.com/) will give estimated demographic statistics within a user-specified radii for any address o For psychographic information and analysis of zip code areas, use Claritas’ website: http://www.claritas.com/MyBestSegments/Default.jsp

Competitor Information
Include:     Who are the major businesses in the industry? Where are they located? How long have they been in business? What is their market share? Library Resources: o North Carolina Business Directory o Encyclopedia of American Industries, Gale Research o Harris InfoSource Business Directory Internet Resources (free or for purchase): o Trade Associations o Securities Exchange Commission (for research on public companies) – http://www.sec.gov/edgarhp.htm o ReferenceUSA (subscription-based service for libraries and government agencies – See their parent company site, InfoUSA at http://home.infousa.com/) o NC Employment Security Commission’s WebSARAS site (http://www.websaras.org) – Go to the ‘Employers’ link to find information on North Carolina Companies o Dun & Bradstreet’s Zapdata (http://www.zapdata.com) o Hoover’s Online (http://www.hoovers.com) o North Carolina Business Directory, online (http://www.resourcelinks.net/indexnc.htm) o Thomas Register (http://www.thomasnet.com), Thomas Regional (http://thomasregional.com), or Thomas Global Register (http://www.tgrnet.com/) – Free registration is first required o Search company websites for more information on their business. Small Business & Technology Development Center Page 3 of 4

Conducting an Industry Analysis

Leads and Other Information on the Internet
Perform a search in a search engine such as Google (http://www.google.com), Bing.com (http://www.bing.com), or Dogpile (http://www.dogpile.com). Use common industry jargon and/or search to see if the identified trade associations have web sites. Use quotes around a multi-word phrase when searching, to ensure that it will be treated as one phrase instead of two/several words. Many times the most commonly asked questions about an industry will be published online.

More Information
For more information and business data sources on the web, check out the SBTDC’s Internet Resource List (http://www.sbtdc.org/resources/web.asp)

Small Business & Technology Development Center

Page 4 of 4

Similar Documents

Premium Essay

Social Responsibility

...Social Responsibility Views on Corporate Social Responsibility Abstract This dissertation examines R. Edward Freeman and Milton Freidman perspectives surrounding corporate social responsibility by summarizing their respective articles titled: “Stakeholder Theory and The Corporate Objective Revisited” and “The Social Responsibility of Business is to Increase its Profits”. By examining their articles, I will provide a personal opinion of which of their economic models should be the leading model when it comes to business and corporate social responsibility. Summary of Articles Author R. Edward Freeman’s article “Stakeholder Theory and The Corporate Objective Revisited,” emphasized a response to a piece put out by Sundaram and Inkpen titled “The Corporate Objective Revisited” by clarifying misconceptions about stakeholder theory and concluding that truth and freedom are best served by seeing business and ethics as connected (Freeman, Wicks, & Parmar, 2004). Freeman supports the above statement by providing the following three main critiques: 1) the mischaracterization of stakeholder theory; 2) the primacy of creating value for stakeholders, and; 3) the real issues of economic and political freedom (Freeman, Wicks, & Parmar, 2004). In response to social responsibility, Freeman clarifies that stakeholder theory claims that no matter what the ultimate mission of the corporations or any form of business activity, managers and owners must take into account the legitimate...

Words: 984 - Pages: 4

Premium Essay

Social Responsibility

...Part A Overall, Company Q has a very negative attitude toward social responsibility. Part of social responsibility is having a positive interaction between a company and the community in which it operates. Company A did not have a positive interaction in the city because they closed several of their stores. A socially responsible company is aware of, and positively acts on the concerns of its consumers and the environment. The company does not seem very disturbed with the concerns and the requests of its customers. It took them years to respond to the customers’ requests for healthier options and organic products. When the store finally did bring in these much requested food items, they were very limited and were very expensive. A socially responsible company cares about the way that it influences and affects the people it deals with on a daily bases. In the case of Company Q being asked to donate day-old food to a local food bank, it denied their request. A socially responsible company is not completely concerned with maximizing their profits, but they understand that the people they serve are just as important as making a profit. The company thought that they would lose revenue due to the possibility that their employees might steal food under the guise of them donating it, and therefore the company decided to not donate any food to the food bank. Part B When a company improves its social responsibility, it will not only benefit the community and the people it interacts...

Words: 777 - Pages: 4

Free Essay

Social Responsibility

...GT VALVETRAIN SOCIAL RESPONSIBILITY Environmental Considerations GT Valvetrain has had an environmental philosophy for many years and has made this the number one priority in purchasing, product development, and in the supply and disposal of materials. We believe that environmental protection management also helps to secure the future success of the company. Many of our manufacturing facilities are ISO-14001 and have been validated according to strict environmental regulations. GT Valvetrain continually practices manufacturing of its components with sustainable environmental practices. One thing that GT Valvetrain can do to help add to the company’s environmental responsibility policy would be adopt a hazardous material board. This board would consist of employees that analyze all new chemicals and substances to be used in future manufacturing processes. The board will review the chemicals and substances to evaluate how harmful they are to the environment and suggest alternatives that are more environmentally friendly and support the company’s environmental policy this is already in place. In addition, GT Valvetrain could invest in solar panels to offset some of the company’s carbon footprint. Large electricity consumption is inherent with manufacturing automotive components therefore GT Valvetrain could install solar panels on the rooftop of the plant to manufacturer some of its large amount of needed electricity. In making this investment into clean renewable energy...

Words: 1112 - Pages: 5

Premium Essay

Social Responsibility

...What is social responsibility? What exactly is being socially responsible? According to an article entitled “Social Responsibility”, being socially responsible simply means that “people and organization must behave ethically and with sensitivity toward social, cultural, economic and environmental issues.” Social responsibility should be measured by how helpful people and organization are to a society’s daily life. For example, wherever it is that you go, whether you are in college, in school, or at work, the most important key that will lead you to a successful life is being respectful to others. If your intent is to show respect to the people around you, then they will show you their respect and treat you with kindness. In addition, to explain the question of how important social responsibility is to the America society America has a significant international population. Many people that live in America are from a different environment, culture and lifestyle. They have left their country, and their family to travel across the oceans to seek a better future; they not only bring their intellect to the country, but also their cultures and knowledge to help develop the country. Therefore, it is the people’s responsibility to treat each other with respect and kindness. To live in harmony with others is to improve and to create a better community. Conversely, if a person is living a life only to judge others’ backgrounds, then that person doesn’t want to cooperate with other people...

Words: 493 - Pages: 2

Premium Essay

Social Responsibility

...Company Q: Social Responsibility Social responsibility is critical to an organization’s future. An organization should focus on having a positive image and reduce any negative impacts on stakeholders. A socially responsible company will maintain a good reputation with all of their stakeholders. Social responsibility follows several guidelines; ensuring profitability, maintains a legal structure, abides by ethical standards, and engages in philanthropy. Company Q does not engage in a very positive social responsibility. The company had two of their grocery stores located in areas with high crime rates. Because of this, they eventually had to close down both of the stores, resulting in a decrease in profits and disappointed loyal customers in the area. Company Q also lost out on profits when they decided to put a limited amount of their new healthy and organic items on the shelves. Although the new items were high margin, they did not benefit the company because there was only a limited amount being offered to customers. As far as philanthropy, Company Q does not provide donations to the local food bank in order to avoid possible fraud or theft from their employees, causing them to lose out on a good public image. If fraud or theft occurs in the company, it goes against the legal structure that the company is required to have. Based on the fact that the company is worried about legal issues which prevent them from making donations, it is clear that the company lacks ethical...

Words: 632 - Pages: 3

Premium Essay

Social Responsibility

...CSR and globalization[1] Corporate social responsibility is at least in its name and formal recognition a relatively recent phenomenon. Yet, owners and managers of firms have engaged in activities that we would now consider CSR almost from the beginning of the industrial revolution (Davis, Whitman and Zald, 2006). But, until the 1990s, CSR was generally limited to corporate philanthropy. It is from the early 1990s that enlarged concepts and practices of CSR have come to the fore. What drove these radical changes in the conception and implementation of CSR? Scherer and Palazzo (2007) claim that, in a globalized world, it is necessary a shift toward a new politically enlarged concept of CSR. In fact, globalization is weakening the power of (national) political authorities to regulate the activities of corporations that globally expand their operations: for instance, globalization forces national governments into a race to the bottom in order to win the competition with other countries for attracting corporate investments. Thus, they reason that corporations should be understood as both economic and political actors. Davis, Whitman and Zald (2006) claim that, in addition to weak national boundaries that separate domestic from foreign companies, another crucial difference of the global competitive environment of the 21st century is the weak distinction between activities and transactions occurring inside as opposed to outside a corporate entity: while companies are moving part...

Words: 1199 - Pages: 5

Premium Essay

Social Responsibility

...JJT Task 1 Social Responsibility Develop a social responsibility strategy for your chosen client which includes the following components: A1. Environmental considerations and recommendations (planet) This strategic plan for Wide River Community College District promotes a college wide mission for implementing substantial effort to reduce our environmental impact on the planet, on our neighborhoods, and on our college campuses. Wide River Community College District chooses to promote sustainability in action by reaching, teaching and practicing the suggestions outlined in this strategic plan for a higher quality of living, while ensuring a healthier environment today with greater possibilities for the next generation. Promote the use of alternative forms of transportation for students and faculty: • Ride sharing/carpooling • Taking the bus • Bicycling • Walking Impact: Through the student services department, the Associated Students at Wide River City College (ASWRCC) make it possible for full time students to ride the bus for free with a “Go Pass”. Using alternative methods of transportation supports reduction of greenhouse emissions, which are mostly a mix of carbon dioxide, methane, nitrous oxide, and fluorinated gases. Reducing these emissions will be contributing to better air quality, helping to make our neighborhoods a healthier place to live, work, and play; with less traffic congestion, recovering air quality, and less financial stress for both...

Words: 3134 - Pages: 13

Premium Essay

Social Responsibility

...In evaluating the current social responsibility attitude of the small local grocery store chain, Company Q, it is apparent that they have taken the stance of a shareholder model of corporate governance, as opposed to the stakeholder model. This evaluation is based on their focus of maximizing capital for its investors/owners. This type of orientation drives their decisions toward the best interests of the investors, not of the community or focus of social responsibility. Being socially responsible means that people and organizations behave ethically and with sensitivity toward social, cultural, economic, and environmental issues. Striving for social responsibility helps people, organizations, and governments have a positive impact on development, business, and society with a positive contribution to bottom-line results.("What Is Social Responsibility," n.d., para. 1) Company Q's actions of closing two stores in higher-crime-rate areas because they consistently lost money, as well as denying the request from the local food bank to donate their day-old products to help feed needy families, citing the concern of lost revenue from possible fraud and potential stealing from employees, support the evaluation of Company Q as being socially irresponsible. Closing two stores in the higher-crime areas could possibly have a more dramatic and negative effect on the community by appearing that Company Q has abandoned that section of the community for a safer, more profitable location...

Words: 875 - Pages: 4

Premium Essay

Social Responsibility

...Social Responsibility The concept of social responsibility had been in existence in the corporate world. Businesses and firms have a responsibility to the society in which they prevail and operate. It is their obligation to give back to the community where they are sustained. Such giving back or supporting the community in some form is the social responsibility action of the enterprise. The giving back to the community may be as financial support, promoting the community through opportunities to develop, making the society safer through eco-friendly strategies and keeping the business profitably sustained in the community so that the society ultimately benefit from the business one way or another. The concept of social responsibility has changed a lot in recent years, expanding beyond an act of charity to the society. It is now the consideration of people, planet and profit. People are now concerned not only with the product but also with the methods of production. How the manufacturing practices of a firm in bringing out a consumer product affect the planet and people is of significance for today’s society. That has become the focus of social responsibility of manufacturers, businesses and other corporations. How the society as a whole is benefited or affected, is looked upon carefully. Business enterprises and manufacturing companies can longer act in vacuum any more. Their actions in a multitude of ways affect the society and the impact whether positive or negative is weighed...

Words: 2423 - Pages: 10

Free Essay

Social Responsibility

...According to Social Responsibility (2009), social responsibility is the idea that businesses should not function amorally, but instead should contribute to the welfare of their communities. In the instance of Company Q, I do not believe that the grocery store chain is being socially responsible. There are several aspects that could be improved upon. These aspects include: offering more health conscience and organic merchandise, donating items to local food banks and opening stores in lower income areas. Company Q should offer more healthy and organic options for the customers who want to purchase them. These options would be profitable for the chain. More importantly, these options would allow customers to choose merchandise that is better for themselves and the environment. Increasing healthy products available would increase the number of healthy patrons. This is a perfect example of social responsibility. Company Q should donate food to the local food bank. The items requested were about to be thrown out anyway; instead of being wasteful, the store should give the merchandise to those in need. The company is concerned with the possibility of theft of the items, but if the store is going to throw them in the trash what does it matter? By donating food items to local food banks Company Q is showing that its management cares about the local economy and community. Company Q should open more stores in low income communities. If the chain were to do this, the local...

Words: 381 - Pages: 2

Premium Essay

Social Responsibility

...Based on the pyramid of corporate social responsibility the levels go in order of economic responsibilities, legal responsibilities, ethical responsibilities, and finally philanthropic responsibilities. Economic responsibilities is the base of what businesses are made for. The number one goal of a company is to make profit. Without initially making profit, everything else in the pyramid is invalid. After economic responsibilities are established, legal responsibilities come next. This means that the business must be following the laws and regulations. This is important as well because if the business does not do this then they will no longer have a business. This responsibility may be equally as important as their economic responsibility. Next comes ethical responsibilities. Entrepreneurs are expected to run their businesses with a code of ethics. Legal responsibilities and ethical responsibilities also go hand in hand because laws and regulations from federal, state, and local government stems from ethics. This is the level of the pyramid where businesses run into a lot of gray area. Sometimes to be even more profitable, a business make have to make unethical decisions. Lastly on top of the pyramid is philanthropic responsibilities. This is on top of the pyramid because it is not mandated for businesses to be good citizens to society but highly recommended. I believe social responsibility is very important in today’s business environment because businesses have a certain...

Words: 292 - Pages: 2

Premium Essay

Social Responsibility

...key to Wal-Mart. Wal-Mart is now trying to develop different ways in which it can markets itself as a socially responsible employer while offering a wide variety of opportunities to is potential candidates. In today’s job market, a company’s social responsibility has become come increasingly imperative. Much emphasis is put on how a company can demonstrates its concerns for the environment, human rights, community involvement, and ensuring that their employees are well taking care of in the United States and also overseas. In the eyes of consumers, prospective employees, and investors the company can display that it not only cares about increasing its profits, but also that its presence in the community is not in vain; even thought the ultimate goal is increase the bottom line “WE” the company want to get more involved with the people in the communities in which we are located. Our team believes that one of the key solutions into solving Wal-Mart’s issues should inquire Wal-Mart being more involved in the community, social responsibilities should be more established and this would definitely increase recruitment rates for Wal-Mart. Considering that Target is there largest competitor, it is because of their social responsibilities that they take part in the community that attracts the human eye to want to work for them. They have campus ambassadors on different college campuses that allow the attention to be drawn to them immediately at the beginning of the school year. In...

Words: 722 - Pages: 3

Premium Essay

Social Responsibility

...Social Responsibility of Company Q Vincent Shank WGU University Social Responsibility of Company Q Company Q has a history of discounting the opinions of the communities in which they do business in favor of profits. While in the short term this seems to work for Company Q, eventually, there will be a tipping a point in which they have so alienated the community that they will not have a customer base in order to continue growing. Company Q’s current attitude toward its community is at least indifferent if not completely dismissive. In order to restore the communities faith in their business Company Q must find a way to operate, while still being profitable, in the lower income areas. Company Q must also find a way to offer the health conscious products the community craves and find a way to give back to the community. An extensive loss prevention program partnered with a training program about loss prevention and implementing an inventory control system would be able solve all the issues that Company Q currently sights for reasons that it does not give the community what it asks for and in turn help to change attitudes not only with in the company but with in the community. In order to operate stores in lower income areas, Company Q will need to offer products that consumers want and that they will be able to purchase a lower prices while still leaving a profit margin for Company Q. Implementing a loss prevention program to cut down on unnecessary losses. In order...

Words: 605 - Pages: 3

Free Essay

Social Responsibility

...“Corporate social responsibility is for a corporation to perform ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals” (Social Responsibility, 2012). Environmental XYZ Gardening is a small business that provides gardening products and services to local customers on the southeast coast of the United States. XYZ Gardening strives to examine occasions to reduce their environmental impact while still delivering products and amenities to benefit their customers. XYZ Gardening has a small recycling program where customers can bring their empty potted plant trays back to the store so that they can be reused for future customers rather than being thrown away and going to the landfills. However, XYZ Gardening should consider having other recycling programs such as recycling cardboard and wood pallets that they use to store and deliver their larger products, such as large plants and planting containers. The benefits of recycling paper and cardboard is that recycling one ton of paper converts into the savings of 17 mature trees; 78.75 gallons of oil; 7,000 gallons of water; 41,000 Kilowatt hours of energy. Furthermore, air pollution is...

Words: 934 - Pages: 4

Premium Essay

Social Responsibility

...SOCIAL RESPONSIBILITY: WHY IT’S THE RIGHT THING TO DO “Being socially responsible means that people and organizations must behave ethically and with sensitivity toward social, cultural, economic and environmental issues. Striving for social responsibility helps individuals, organizations and governments have a positive impact on development, business and society with a positive contribution to bottom-line results,” (http://www.imasocialentrepreneur.com/social-responsibility/). In layman’s terms, corporations have a responsibility to serve the community while providing goods and services and making a profit. Business Law author Henry Cheeseman identifies the four theories of social responsibility as: a) maximizing profits, b) moral minimum, c) stakeholder interest, and d) corporate citizenship. In order to comply with social responsibility standards, all requirements must be met. Unfortunately, not all business owners feel obligated to be fully socially responsible. T.J. Rodgers, founder and CEO of Cypress Semiconductor, is one who does not. His primary interests are in maximizing profits and stakeholder interests. Whole Foods CEO John Mackey, on the other hand, fully grasps the idea of and practices all aspects of social responsibility. There are legitimate arguments for and against businesses performing social responsibility activities. The strongest argument in support of social responsibility is that because businesses have such a profound impact on their communities...

Words: 1568 - Pages: 7