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M1 In this is section I will be comparing the marketing techniques used by Coca-Cola and Microsoft in the marketing of their product.
Ansoff matrix
Coca-Cola uses market Penetration as a marketing technique to advertise their product without necessarily changing the physical aspect of it, this technique it’s also used by Microsoft in the marketing of the Xbox 360.
This similarity is extremely fundamental because it shows you how both companies fully exploit their products without changing the design or making any developments, just by using powerful advertisement and sales to promote further their product.
The difference between Coca-Cola and Microsoft use of the market penetration is that Coca-Cola focuses his money on advertisement technique such as billboards, commercials and sponsorship from the major events of the world, while Xbox 360 in contrast focuses his money in advertising the sales of his games and developing new ways to make the Xbox 360 more appealing to their customers for example the Xbox Live and Kinect.
Boston Matrix:
Boston Matrix: A similarity between Coca-Cola and Xbox 360 is that I placed both products in the cash cow category because both products generate a high amount of money while having a low growing market.
Another similarity between these two products is that not much money is needed on advertising the product because it as already established itself in the market.
A difference found between the two products is that the Xbox is slowly becoming a dog because of the new improved version the Xbox One that is slowly growing and will soon take the place of the Xbox360.
Coca-Cola in the other hand is still at the top of the soft drink market and he’s know where to be moved I still

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