...Name Professor Class Date Fahrenheit 451 (word count: 1,426) The book “Fahrenheit 451” by Ray Bradbury conveys to the reader that censorship and technology can be a tool used by governments to restrict human freedoms supported by endless access to knowledge and intimate relationships. The message of the book is that censorship and technologies, without limit, will erode the nature of human freedoms experienced in a society that values access to knowledge, books, and deep thinking. The world within Fahrenheit 451 can be characterized by a population controlled by media and extreme levels of knowledge censorship. The media is the tool employed by the government and embraced by most citizens as a means of steering the group aimlessly through life; vicariously living out any lingering ambitions and motivations towards non-conformity through the characters inside the television. In an effort to stifle creative thinking, spiritual growth, resistance, and the human tendency towards a general thirst for knowledge, the government has issued legislation that makes books illegal. Books are considered a social evil due to their inherent ability to encourage individuals to question existing frameworks and think for themselves. Therefore, the society in the book lives in a world where history does not exist and the reality is constructed and delivered through the television. The book’s protagonist, Montag, represents an individual that makes a transition from a...
Words: 1457 - Pages: 6
...CHAPTER 1 THE PROBLEM AND A REVIEW OF RELATED LITERATURE Today’s technology is a challenging avenue for people to adapt a community of change and development. One of the widely introduced changes in the society is the existence of online social networking worldwide. According to Ron Jones’ definition of social networking as stated by Siapera (2012, it is essentially a category of online socializing where people are talking, participating, sharing, networking, and bookmarking online. Everything now looks great when one creates a profile within a particular site and starts to get involved in this type of virtual communication. Needless to say, social networking sites have drastically altered people’s means of communication especially among youth. Socializing becomes colossal because of the tools that help people to mingle and communicate with others such as instant messaging, e-mail and comment posting in particular to online social networking. This trend is growing. Nowadays, people, especially teenagers are highly interested in this kind of communication either as a form of socialization or as a means of self-expression. With just a click away, one can have the opportunity to connect with millions of users across the world. These only show that online users are really into a society of popular social networking and spending too much time for this does not also exempt the possibilities of acquiring the effects of it to the communication skills of youth particularly the students...
Words: 3710 - Pages: 15
...for thousands of years, if not millions. Right from cavemen to white collar jobs, human beings have always strived to have a reason for survival. We have looked for the meaning of life since the beginning. Such a search is always accompanied by a belief in something. Sportsmen believe in their workout regime and training sessions to enable them to excel in their respective sports. Young students believe in the hours they’ve spent studying, to enable them to excel in their examinations. The origins of religion, lie in the belief of God, which is said to help people live a life of virtue. Religion has come to be defined by two schools of thought in today’s time. One school of thought is the believers, the ones who are on ‘religion’s side’, and the others, atheists, who don’t follow any religion and do not believe in the existence of God. Rather than being a rigid classification, the above division is more of a spectrum. Various degrees of theism and atheism exist with the middle path lying somewhere between mono-theists and agnostics. The science versus religion debate has been one of the most followed ongoing debates of the last and the current century. The reasons for the emergence of such a debate have been various, like, the Dark Ages, an approximately 800-year-long phase in human history, where religion proactively curbed the progress of science, and, the morality debate which questions the origins of morality in human beings. In such rough times for anything that...
Words: 4025 - Pages: 17
...GERMAN UNIVERSITY IN CAIRO - MARKETING DEPARTMENT Antecedents To Consumerism The Role Of Marketing By Nabila Youssri El-Assar 22-3384 To Dr. Noha El-Bassiouny On 10/12/2012 1 Literature Review Outline 1. Introduction 2. Consumerism in perspective 2.1. Definitions 2.1.1. First stream of thought: Benign Definitions 2.1.1.1. 2.1.1.2. 2.1.1.3. First definition: Manipulative Techniques Second definition: Customer is King Third definition: Globalization 2.1.2. Second stream of thought: Destructive Definition 2.1.2.1. Evolution Of The Consumer Culture 2.2. Implications Of The Benign Consumerism Definitions On Marketing Strategy 3. The Consumer Culture And The Consumption Society 3.1. Distinguishing Definition 3.2. Conditions For A Consumption Society 3.3. Unhealthy Pillars/Consequences Of The Consumption Society 3.3.1. Materialism 3.3.2. Compensatory consumption: The "Shopaholic" Phenomenon 3.3.3. I Shop Therefore I Am 3.3.4. Living Beyond Your Means 4. Antecedents To The Unhealthy Consumption Pillars 4.1. Intrinsic/Personal Influences 4.1.1. Personality Characteristics: 4.1.1.1. 4.1.1.2. 4.1.1.3. Self-Monitoring Personality Trait Innovativeness, Fashion Orientation And Opinion Leadership Ethical orientation 4.1.2. Psychological characteristics 4.1.2.1. 4.1.2.2. 4.1.2.3. 4.1.2.4. Co-morbidity and the Joint cycle of compulsive consumption Obsessive thoughts and Risk Taking Propensity Low self esteem Dealing with Negative Emotions and life challenges 4.2. Societal...
Words: 13580 - Pages: 55
...Commitment-based organizations (organizations with a strong commitment to help individuals, groups or communities as a labour of love) are typically found in areas of need – working with street children, the homeless, healthcare for the poor, battered women, etc. Some of these areas of need have, over time, attracted other providers who see a business opportunity, resulting in a competitive setting. In India, the church-owned hospitals are an example of commitment–based organizations facing a competitive situation. Most church-owned hospitals in the country when there was little private or government healthcare, with a strong commitment to provide health care to the poor. Over the years, the number of healthcare providers has increased, the technology of healthcare provision has changed, funding for care of the poor is no longer easily available, and the founders of the hospitals have handed over leadership to the next generation. Managing such commitment-based organizations in this changed environment is a challenging task. A case-based study of 6 Indian church-owned hospitals was undertaken to understand how this challenge can be addressed. The findings suggest that such organizations need to have three primary areas of management focus: a) managing the operations b) managing the environment, and c) managing the ideology. Managing the operations refers to day-to-day functioning of the organization. Managing the environment includes dealing with strategic issues...
Words: 3255 - Pages: 14
...Table of Contents Chapter 1 Mass Media Literacy 2 Chapter 2 Media Technology 16 Chapter 3 Media Economics 33 Chapter 4 Ink on Paper 49 Chapter 5 Sound Media 64 Chapter 6 Motion Media 80 Chapter 7 New Media Landscape 96 Chapter 8 News 112 Chapter 9 Entertainment 128 Chapter 10 Public Relations 144 Chapter 11 Advertising 160 Chapter 12 Mass Audiences 176 Chapter 13 Mass Media Effects 192 Chapter 14 Mass Media and Governance 209 Chapter 15 Mass Media Globalization 225 Chapter 16 Media Law 241 Chapter 17 Ethics 258 Chapter 1 Mass Media Literacy 1.1 Multiple-Choice Questions 1) Media researchers at Ball State University found that people are intentionally involved in a media activity for __________ percent of their waking hours. A) 1 B) 10 C) 30 D) 60 Answer: C, Topic: Media Ubiquity Page Ref: 3 2) Traditionally, mass communication is defined as the technology-assisted transmission of messages to A) print journalists. B) interpersonal audiences. C) mass audiences. D) only niche audiences. Answer: C, Topic: Media Ubiquity Page Ref: 4-5 3) According to the research firm Nielsen, the medium that is used much more per day than other media is A) music. B) magazines. C) television. D) newspapers. Answer: C, Topic: Media Ubiquity Page Ref: 4 4) Mass media have become so integrated into people’s lives that __________ is common. A) mainstreaming B) media multitasking C) writing letters...
Words: 4257 - Pages: 18
...actors who define themselves apart from the state and from all other societal actors (what Edmund Burke described as a “fourth estate”, distinct from government, church and electorate). While this notion of free and independent media acting on behalf of the citizen against both state and other interests is a widespread ideal, the reality of most media worldwide is complex, rapidly changing and extraordinarily diverse. Media can consist of everything from national newspapers to student magazines, global broadcasters to community radio, websites and blogs to social networks and virtual communities, citizen journalists to government mouthpieces. This briefing focuses principally on media – and to a lesser extent on linked information and technologies - at a national level within developing countries. The term media refers to several different forms of communication required to educate and make a socially aware nation. The communication forms can be radio, television, cinema, magazines, newspapers, and/or Internet-based web sites. These forms often play a varied and vital role in our society. GOVERNANCE Recently the terms "governance" and "good governance" are being increasingly used in development literature. Bad governance is being increasingly regarded as one of the root causes of all evil within our societies. Major donors and international financial institutions are increasingly basing their aid and loans on the condition that reforms that ensure "good governance" are undertaken...
Words: 4010 - Pages: 17
...negative impact that IT Revolution has had on various areas within modern day society. The positive and negative impact that IT Revolution has had on various areas within modern day society. Content Pages 1.0 Abstract ……………………………………… 3 1.1 Introduction ……………………………………… 3 - 6 1.2 Information Technology ……………………………………… 6 - 8 1.3 Issues in IT ……………………………………… 9 1.4 Negative effects of IT ……………………………………… 10 - 13 1.5 Positive effects of IT ………………………………………. 14 - 17 1.6 Conclusion ………………………………………. 18 - 19 1.7 References ………………………………………. 20 - 22 1.0 Abstract The main goal of this document is to examine the IT (Information Technology) revolution and the concept of globalization as they effect developing countries. Globalization as one of the reasons for possible widening of the gap between the poor and the rich nations was examined and the emerging concept of "digital slavery" was carefully evaluated. The wide gap in availability and use of ITs across the world and the influences ITs exert on globalization at the expense of developing countries were carefully...
Words: 4283 - Pages: 18
...of social structures on people How old is sociology? 200 years Why did sociology (as social science develop)? Who was the founding father of sociology? Main contributions of Sociology Early Auguste compte: Founding father of sociology, coined the word sociology How is Sociology different from other social sciences? Emile Durkheim: influenced development of functionalism 4 types of suicide by Durkheim: Egoistic: Mentally ill, lonely, social outcast, depression Altruistic: Kamikaze pilots, suicide bombers, cult members, obligation to the group, Fatalistic: Inmates, elderly, terminally ill, hopelessness Anomic: Anyone who cant deal with chaos, such as stock market crash or 1929-Insecurity Anomie: When society’s norms are questions, much social change, Society is rapidly changing Institutions are weakened, family, religion. Gender norms are questioned; values and belief systems are questioned Theory of structural functionalism 1 If a structure exists in society its because its functional, the social structure exists because it works Social structures: anything external to people that has ways of affecting us, like religions, schools, Any pattern of social organization external to people that has a way of influencing us. Example: Family Peers Media Religion School Exams Laws Marriage 3. This theory explains that society s a large social system with inter relation parts, all working together for a reason 4. If...
Words: 2927 - Pages: 12
...degree, Doctor of Management, by the Oral Examination Committee. _________________________________ Chairman ____________________________ ____________________________ Member Member Accepted in partial fulfillment of the requirements for the degree of Doctor of Management. Edwin C. Du, Ph.D Dean, Graduate School CHAPTER 1 THE PROBLEM Introduction The emergence of globalization has made the world a smaller village through breaking down the borders between countries. This phenomenon brought about the mobility of students, workers and business across countries. For the Filipinos, this means more opportunity to study or work abroad as well as more foreign students and workers are coming in the country thus, making the society’s competition even tougher than before. According to the International Labour Organization Tracer Study Manual 2011, tracer studies got their name from the primary...
Words: 4515 - Pages: 19
...ORIENTATION OF A FIRM (Production concept, Product concept, Selling concept and marketing concept) Marketing management wants to design strategies that will build profitable relationships with target consumers. But what philosophy should guide these marketing strategies ? What weight should be given to the interests of customers ? Very often, various interests conflict. There are four alternative concepts under which organizations design and carry out their marketing strategies : the production concept, product concept, selling concept and marketing concept. PRODUCTION CONCEPT The production concept holds that consumer will favor products that available and highly affordable. This is one of the oldest orientations that guide sellers. It gives too much importance to production of goods and services. Large scale production is the base of production concept. Hence, management should focus on improving production and distribution efficiency. Production is important in marketing as without production marketing is just not possible. This concept is still a useful philosophy in some situations e.g. A computer maker Lenovo dominates the highly competitive, price sensitive Chinese PC market through low labor costs, high production and efficiency and mass distribution. However, production concept is one-sided concept as production without considering the needs and expectations of consumers may not get the support of consumers. Companies adopting this orientation run a...
Words: 3953 - Pages: 16
...Knowledge Area Module I: Principles of Societal Development Student: Michael Moore Michael.Moore@waldenu.edu Program: PhD in Applied Management and Decision Sciences Specialization: Leadership and Organizational Change KAM Assessor: Dr. Javier Fadul Javier.fadul@waldenu.edu Faculty Mentor: Dr. Javier Fadul Javier.fadul@waldenu.edu Walden University February 5, 2011 ABSTRACT Breadth This Knowledge Area Module (KAM) broadens common knowledge of societal and cultural development by looking beyond economic and conflict theories for understanding other positions regarding social advancement. The Breadth Component studies societal and cultural development in terms of evolutionary, cyclical, and fundamentalist theories and demonstrates why it is important to looking beyond the popularly accepted knowledge about social development represented by economic and conflict theory. This approach provides a more robust generalization that more adequately describes social advancement, and concludes that classical researchers did not consider leadership as a social segment to be studied, that influences societal and cultural development. Leadership understanding of societal and cultural development is critical for enabling them to lead positive social change. ABSTRACT Depth The Depth section compares modern research in societal and cultural development to the theories of classical researchers in order to further develop the findings of the classical study, and to determine if leadership...
Words: 29149 - Pages: 117
...INDEX 1. Acknowledgment Pg.3 2. Abstract Pg.4 3. Introduction Pg.5 4. History Pg.7 5. Indian Feminism Pg.9 6. Where feminism goes wrong Pg.14 7. Bibliography Pg.20 ABSTRACT Women have always been an integral part of society. However, more often than not their contribution in the human society has been ignored. This gave rise to the need of empowering women and hence the feminist movement. This research project aims to comprehend and analyze the very essence of Feminism in terms of the 3rd wave and in Indian context. It also analyses the myths associated with feminism and the flaws which lead to the ambiguity in the whole concept of feminism. Further, the paper discusses as to whether the term “feminism” can be brought under one general definition or there is much more to it. INTRODUCTION DEFINITION "A woman should be barefoot, pregnant and chained to a stove," stated Ben Glantz, a high school senior. Drew Pershing, another senior, also shared a joke, "What does a woman do after she leaves a battered shelter? The dishes...if she knows what's good for her!" Daily jokes and comments such as these, no matter how harmless, are detrimental to the status of women and a dangerous undermining of their accomplishments. Shared by both genders, sexually discriminative comments are widely accepted in society as normal and harmless. "I didn't mean anything by that; I was just kidding," whimpered Ben Glantz after receiving several cold stares from young women who overheard...
Words: 5715 - Pages: 23
...THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During the past 30 years, culture has emerged as a major theoretical framework in which to investigate media. Chapter I examines how media influence culture generally, as suggested by various contemporary media scholars and others. Chapter II then focuses on critical-cultural theories about the nature of media power and its potentially negative influence. This book can adopted as a supplementary text in introductory mass media courses along with a survey text such as Joseph R. Dominick's The Dynamics of Mass Communication (available from McGraw-Hill). It also can serve as a foundational text for other assigned readings in advanced courses dealing with mass media and society, communication theory, or cultural studies. Students are encouraged to focus thoughtfully on the main ideas, not attempt to merely memorize details. Important concepts and names appear in boldface and are defined in italics. The abridged Subject Index lists the page with the primary discussion of each topic. Sidebars throughout...
Words: 41097 - Pages: 165
...An Overview of Advertising Chapter 1 1.1 Introduction If we look up the word ‘advertise' in the New Shorter Oxford English Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as: ‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)' It was Daniel Starch (1926), one of the early pioneers of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'. L.E Boone and D. Kurtz, (1998) Advertising is a specific type of marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet. Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc. With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided...
Words: 11444 - Pages: 46
